20Fathoms

Name: It’s Not You, It’s Your Lead Magnet, a 20Fathoms Breakfast Lab
Start: 2026-10-15T09:00:00-04:00
End: 2026-10-15T10:30:00-04:00

10850 E. Traverse Hwy, Ste. 4400
Traverse City, MI 49684 United States Get Directions

https://20fathoms.org/

Based in Traverse City, we’re cultivating a thriving and connected startup ecosystem. We remove common barriers for startup teams by providing not only a vibrant workspace full of high energy entrepreneurs, but also advanced educational programming, helpful business resources, and access to startup capital so your startup can thrive.

Events at this venue

October 2026
AI Powered Personal Productivity: Stop Prompting, Start Delegating, a 20Fathoms Breakfast Lab

October 1 @ 9:00 am - 10:30 am Breakfast Lab

20Fathoms 10850 E. Traverse Hwy, Ste. 4400, Traverse City, MI, United States

Virtual Event

This Week at Breakfast Lab Still babysitting every AI prompt one message at a time? This week, Brian Jean shows you how to move from prompting to delegating, turning one project you've been putting off into a bounded, long-running cloud-agent job that keeps working after you close your laptop. You'll learn how to hand off […]
Your Business Is Thriving. Are You?, a 20Fathoms Breakfast Lab

October 8 @ 9:00 am - 10:30 am Breakfast Lab

20Fathoms 10850 E. Traverse Hwy, Ste. 4400, Traverse City, MI, United States

Virtual Event

This Week at Breakfast Lab The pace of creating and scaling a business can be as depleting as it is exciting. Even founders who place a high value on their health can find themselves struggling to maintain it during periods of intensity, running on empty, or unable to shift gears between work and home. In […]
1:1 Business Advice Sessions with Breneman Advisors – Bring your questions!

October 8 @ 2:30 pm - 3:15 pm

20Fathoms 10850 E. Traverse Hwy, Ste. 4400, Traverse City, MI, United States

One-on-one sessions with Breneman Advisors, designed to help you come with your real questions and leave with a clear next steps. Office Hours with Breneman Advisors 20Fathoms is hosting monthly office hours with Brad Repke of Breneman Advisors for Northern Michigan entrepreneurs and small business owners this August, September, and October. If you've got a […]

Free
1:1 Business Advice Sessions with Breneman Advisors – Bring your questions!

October 8 @ 3:15 pm - 4:00 pm

20Fathoms 10850 E. Traverse Hwy, Ste. 4400, Traverse City, MI, United States

One-on-one sessions with Breneman Advisors, designed to help you come with your real questions and leave with a clear next steps. Office Hours with Breneman Advisors 20Fathoms is hosting monthly office hours with Brad Repke of Breneman Advisors for Northern Michigan entrepreneurs and small business owners this August, September, and October. If you've got a […]

Free
SOAR Into Strategy: A Strengths-Based Approach to Strategic Planning

October 9 @ 9:00 am - 2:00 pm

20Fathoms 10850 E. Traverse Hwy, Ste. 4400, Traverse City, MI, United States

Already thinking about next year? Come figure it out with SOAR, a strengths-based approach that starts with what your business does best. Strategic planning doesn't have to begin with what's wrong. What might become possible if your next strategic conversation started by discovering what your organization does exceptionally well—and then used those strengths to explore […]

Free
It’s Not You, It’s Your Lead Magnet, a 20Fathoms Breakfast Lab

October 15 @ 9:00 am - 10:30 am Breakfast Lab

20Fathoms 10850 E. Traverse Hwy, Ste. 4400, Traverse City, MI, United States

Virtual Event

This Week at Breakfast Lab You've run the cold email campaigns. You've tried the paid ads. You've posted the content. But sales still aren't where you expected—and week after week, you're stuck guessing where your next customer is going to come from. Here's the real problem: most marketing today is robotic. It all looks the […]

October 2026