Downtown Traverse City

Traverse City

Discover Northern Michigan’s gem.

Photo credit: Downtown Traverse City

Traverse City is where a small town, nature-focused lifestyle balances out the daily hustle

Experts say that work-life balance is a myth, but in Northern Michigan you can get pretty close.

20Fathoms’ members have come here by way of San Francisco, Seattle, New York City, Chicago, and London. They choose to live and work in Northern Michigan.

And for good reason.

Our picturesque small town in Northern Michigan

Traverse City is a Great Lakes beach town with a charming main street surrounded by rolling hills, dotted with orchards and farm stands, and criss-crossed by hiking and biking trails. You’ll find great schools, a family-friend community, and a nature-loving lifestyle.

Here’s a snapshot of our area gems:

Joel Evenhouse Client Success Manager RIA, Betterment

“Access to all the outdoor activities that Traverse City has to offer was a big draw for my family in relocating from Denver. We love to mountain bike, ski, SUP, fish, and explore all the area beaches.”


Erin Dodson Director of Finance and Operations, Crush Studio

“My husband and I fell in love with Traverse City years ago and always dreamed of living and raising our family here. We took the plunge and as a result we now spend all of our free time enjoying this amazing little corner of the world that we now call home – swimming in the lake every day during the summer, climbing the dunes, biking the TART trail, sipping local wine, hiking, and snowshoeing!”


Jason Amor Senior Product Designer, O/M Studio

“I moved home to Traverse City after stints in San Francisco and Ann Arbor. I love the easy access we have to mountain biking, hiking, lakes, etc. Plus, with a young child, it’s really nice to be closer to family.”


An office space with views of Grand Traverse Bay

The 20Fathoms office has all of the amenities you need to make use of heads-down time and maximize productivity. But just outside the doors, you’re steps away from parks, multi-purpose trails, the beach, restaurants, and coffee shops. It’s the perfect place to clear your head and breathe deeply.

Make it here: Michigan’s Creative Coast

Visit Creative Coast for your guide for moving to Traverse City and making it. Video credit: Michigan’s Creative Coast and Grant Piering