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DTSTART;TZID=America/Detroit:20260618T090000
DTEND;TZID=America/Detroit:20260618T103000
DTSTAMP:20260615T084312
CREATED:20260512T151850Z
LAST-MODIFIED:20260512T153028Z
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SUMMARY:The Profit-First Founder's AI Stack: Where to Use AI Before You Have Revenue\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost founders treat AI as a productivity hack. Smart founders treat it as a profit lever. \nIn this session\, we’ll walk through where AI actually moves the needle when you’re pre-revenue or early-revenue\, the work it can replace\, the spend it can defer\, and the leverage it creates when you can’t afford to hire. You’ll see live demos of real AI workflows used in building and scaling a business from the ground up. \nWe’ll cover the four highest-ROI places early-stage founders should put AI to work today (and the two places not to)\, live walkthroughs of AI workflows for marketing\, customer research\, financial modeling\, and sales follow-up using tools you already have access to\, and a simple framework for deciding what to automate\, what to outsource\, and what to keep on your own desk. You’ll leave with a practical\, ready-to-use AI stack\, built for the stage you’re actually in. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nElliot Swift is the founder of Swift Profit Systems\, a profit acceleration advisory firm based in Traverse City. Before SPS\, Elliot spent four years in real estate\, then co-founded and scaled 42 Degrees\, a Michigan manufacturing company\, from $0 to $75 million in revenue over seven years\, building it to 120 employees and holding a 38% gross margin through an 85% wholesale price collapse. That decade of operator experience\, making payroll\, navigating regulators\, and fixing problems on the floor at 2 a.m.\, is the foundation of how Elliot now helps owner-operated businesses find and fix the hidden leaks costing them six and seven figures a year. Today he runs SPS with his wife Monika\, leans heavily on AI to operate lean and find profit for clients\, and is raising two kids\, Natalie and Wyatt\, in Traverse City. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/the-profit-first-founders-ai-stack-where-to-use-ai-before-you-have-revenue-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260618T143000
DTEND;TZID=America/Detroit:20260618T151500
DTSTAMP:20260615T084312
CREATED:20260323T210503Z
LAST-MODIFIED:20260323T210503Z
UID:10000865-1781793000-1781795700@20fathoms.org
SUMMARY:Get Unstuck: 1:1 Business Strategy Sessions with Breneman Advisors
DESCRIPTION:One-on-one sessions with Breneman Advisors are designed to help you think through your business and move forward with confidence.\n\n\nOffice Hours with Breneman Advisors\n20Fathoms is hosting monthly office hours with Breneman Advisors for Northern Michigan entrepreneurs and small business owners. \nIf you’re feeling stuck\, unsure what to prioritize\, or just want a solid path forward\, this is a chance to talk it through with someone who’s been there. \nWhether you’re working through your numbers\, trying to grow\, streamline operations\, or think long-term\, these sessions are designed to give you practical guidance and real clarity. \nHow It Works\n\nWhen: Last Thursday of each month\nTime: 2:30-5:00\nSession Length: 45-60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, operators\, and business owners who want support with: \n\nMaking sense of your financials\nImproving operations and saving time\nPlanning for growth or your next move\nUnderstanding your market or customers\nPreparing for funding or investment\nThinking through long-term strategy or exit\n\nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/get-unstuck-11-business-strategy-sessions-with-breneman-advisors-7/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260618T151500
DTEND;TZID=America/Detroit:20260618T160000
DTSTAMP:20260615T084312
CREATED:20260323T210504Z
LAST-MODIFIED:20260323T210504Z
UID:10000866-1781795700-1781798400@20fathoms.org
SUMMARY:Get Unstuck: 1:1 Business Strategy Sessions with Breneman Advisors
DESCRIPTION:One-on-one sessions with Breneman Advisors are designed to help you think through your business and move forward with confidence.\n\n\nOffice Hours with Breneman Advisors\n20Fathoms is hosting monthly office hours with Breneman Advisors for Northern Michigan entrepreneurs and small business owners. \nIf you’re feeling stuck\, unsure what to prioritize\, or just want a solid path forward\, this is a chance to talk it through with someone who’s been there. \nWhether you’re working through your numbers\, trying to grow\, streamline operations\, or think long-term\, these sessions are designed to give you practical guidance and real clarity. \nHow It Works\n\nWhen: Last Thursday of each month\nTime: 2:30-5:00\nSession Length: 45-60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, operators\, and business owners who want support with: \n\nMaking sense of your financials\nImproving operations and saving time\nPlanning for growth or your next move\nUnderstanding your market or customers\nPreparing for funding or investment\nThinking through long-term strategy or exit\n\nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/get-unstuck-11-business-strategy-sessions-with-breneman-advisors-8/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260618T160000
DTEND;TZID=America/Detroit:20260618T170000
DTSTAMP:20260615T084312
CREATED:20260323T210504Z
LAST-MODIFIED:20260323T210504Z
UID:10000867-1781798400-1781802000@20fathoms.org
SUMMARY:Get Unstuck: 1:1 Business Strategy Sessions with Breneman Advisors
DESCRIPTION:One-on-one sessions with Breneman Advisors are designed to help you think through your business and move forward with confidence.\n\n\nOffice Hours with Breneman Advisors\n20Fathoms is hosting monthly office hours with Breneman Advisors for Northern Michigan entrepreneurs and small business owners. \nIf you’re feeling stuck\, unsure what to prioritize\, or just want a solid path forward\, this is a chance to talk it through with someone who’s been there. \nWhether you’re working through your numbers\, trying to grow\, streamline operations\, or think long-term\, these sessions are designed to give you practical guidance and real clarity. \nHow It Works\n\nWhen: Last Thursday of each month\nTime: 2:30-5:00\nSession Length: 45-60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, operators\, and business owners who want support with: \n\nMaking sense of your financials\nImproving operations and saving time\nPlanning for growth or your next move\nUnderstanding your market or customers\nPreparing for funding or investment\nThinking through long-term strategy or exit\n\nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/get-unstuck-11-business-strategy-sessions-with-breneman-advisors-9/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260625T090000
DTEND;TZID=America/Detroit:20260625T103000
DTSTAMP:20260615T084312
CREATED:20260512T154046Z
LAST-MODIFIED:20260512T154046Z
UID:10000973-1782378000-1782383400@20fathoms.org
SUMMARY:Investing & Retirement for Entrepreneurs\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nRunning your own business gives you freedom\, but it also means no employer matching your 401(k) or handing you a retirement plan. That part is on you. \nIn this session\, we’ll break down smart investing and retirement strategies built specifically for solo entrepreneurs and LLC owners. You’ll learn how to grow wealth\, reduce your tax burden\, and create reliable income streams\, without needing a traditional employer-sponsored plan to do it. \nWe’ll dig into what investing actually is and the most common mistakes entrepreneurs make early on\, how 401(k) and non-401(k) strategies work\, and when to use each\, the best retirement approaches for business owners at every stage\, and what to do financially when you start hiring and scaling. You’ll leave with a clear path to start building long-term financial security on your own terms. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nJonathan Tanas is a financial consultant at Cambridge Brokers specializing in retirement planning\, tax-free growth\, and tactical investments. With experience spanning insurance\, financial planning\, and retirement solutions\, Jonathan works with clients to grow wealth\, reduce taxes\, and build long-term financial confidence. His mission is simple: help American families protect their money and retire with confidence. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/investing-retirement-for-entrepreneurs-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260706T160000
DTEND;TZID=America/Detroit:20260706T164500
DTSTAMP:20260615T084312
CREATED:20260417T115042Z
LAST-MODIFIED:20260417T115042Z
UID:10000924-1783353600-1783356300@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-19/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/fc02823d66a0a6ccbdc7ebb2c0d23685-jX3qif.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260706T164500
DTEND;TZID=America/Detroit:20260706T173000
DTSTAMP:20260615T084312
CREATED:20260417T115042Z
LAST-MODIFIED:20260417T115042Z
UID:10000925-1783356300-1783359000@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-20/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/fc02823d66a0a6ccbdc7ebb2c0d23685-jX3qif.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260706T173000
DTEND;TZID=America/Detroit:20260706T181500
DTSTAMP:20260615T084312
CREATED:20260417T115043Z
LAST-MODIFIED:20260417T115043Z
UID:10000926-1783359000-1783361700@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-21/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/fc02823d66a0a6ccbdc7ebb2c0d23685-jX3qif.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260706T181500
DTEND;TZID=America/Detroit:20260706T190000
DTSTAMP:20260615T084312
CREATED:20260417T115043Z
LAST-MODIFIED:20260417T115043Z
UID:10000927-1783361700-1783364400@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-22/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/fc02823d66a0a6ccbdc7ebb2c0d23685-jX3qif.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260709T090000
DTEND;TZID=America/Detroit:20260709T103000
DTSTAMP:20260615T084312
CREATED:20260512T155003Z
LAST-MODIFIED:20260608T142511Z
UID:10000974-1783587600-1783593000@20fathoms.org
SUMMARY:Be the Hero: The Journey of Your Brand Story\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nPeople don’t connect with logos or taglines; they connect with stories. But most businesses struggle to tell theirs in a way that actually sticks. \nIn this session\, we’ll explore what makes brand storytelling so powerful and how you can use it to make your business feel genuinely human. The hardest part for most founders isn’t explaining what they do or how they do it; it’s communicating why they do it. That’s exactly where we’ll start. \nWe’ll walk through the 6 essential elements of brand architecture\, how to develop your WHY and define your brand purpose\, the 5 critical attributes of effective brand storytelling\, and benchmark examples from brands that have done it right. You’ll leave with a clear framework for crafting a story that resonates with your audience and moves them to action. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nTim serves as the Chief Marketing & Experience Officer for The KRÄM Group. Tim is a visionary marketing and business operations executive with over 30 years of experience building and scaling high-impact brands that drive customer engagement and sustained revenue growth. Throughout his career\, he has demonstrated a unique ability to identify market opportunities and translate complex strategies into decisive execution. His background spans a vast array of industries\, including multi-unit car washes\, construction\, and spirits\, making him a versatile leader capable of driving innovation and profitability across diverse business sectors. \nTim’s professional journey is marked by significant entrepreneurial and leadership milestones\, including founding Werkshop Branding\, which he grew to $12.5 million in annual billings before its acquisition by a private equity group. He has held high-level executive roles across various industries\, including a Kentucky bourbon startup\, major restaurant franchises\, higher education\, and healthcare-related companies. \nBeyond his professional accomplishments\, Tim is deeply committed to his faith and his family. Born abroad in Switzerland\, he brings a global perspective to his work\, balanced by a personal dedication to mentorship and community involvement. Tim and his wife\, Keri\, live in Traverse City\, MI. When he isn’t shaping brand strategies for businesses\, Tim enjoys outdoor activities and traveling with his wife\, cooking\, finding the best pizza joints in the country\, and spending time with their five grown children and two grandchildren. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/be-the-hero-the-journey-of-your-brand-story-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260716T090000
DTEND;TZID=America/Detroit:20260716T103000
DTSTAMP:20260615T084312
CREATED:20260512T183750Z
LAST-MODIFIED:20260512T183750Z
UID:10000975-1784192400-1784197800@20fathoms.org
SUMMARY:Build an AI Knowledge Base\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost founders are sitting on a goldmine of useful information: customer interviews\, strategy notes\, market research\, sales conversations\, and half-finished ideas. The problem is it’s scattered everywhere: folders\, docs\, inboxes\, and people’s heads. \nIn this hands-on session\, you’ll learn how to turn your scattered documents into an AI-powered\, interlinked knowledge base; something closer to a private Wikipedia for your company. Using tools like Claude Code or Codex alongside Obsidian\, you’ll build an “AI librarian” that can read your materials\, organize them into a wiki-style structure\, and answer questions based on your own source documents. \nWe’ll walk through how to organize messy source materials into a practical\, interlinked knowledge base\, how to build a starter version live using your own documents\, and how to ask better questions of your AI librarian so it becomes more useful over time. Attendees who come prepared should leave with a working starter knowledge base in hand. \nAttendees should bring: \n\nA laptop\n3–5 documents to use as source material (customer notes\, strategy docs\, research\, SOPs\, etc.)\nA paid ChatGPT or Claude subscription with Codex or Claude Code\nObsidian (free for personal use — download at obsidian.md)\n\nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nAdam Lorton is an independent consultant who helps non-engineers gain new superpowers with AI. \nSince the release of ChatGPT\, Adam has been on a mission to push AI tools to their limits—not for gimmicks\, but for real business value. He has been invited to teach AI fundamentals to organizations including Mochary Method Coaching and ALO Yoga. \nOutside work\, Adam is the author of This Week in Speedgolf\, the #1 newsletter on the internet devoted to the most athletic version of golf. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/build-an-ai-knowledge-base-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260803T160000
DTEND;TZID=America/Detroit:20260803T164500
DTSTAMP:20260615T084312
CREATED:20260417T115044Z
LAST-MODIFIED:20260417T115044Z
UID:10000928-1785772800-1785775500@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-23/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/fc02823d66a0a6ccbdc7ebb2c0d23685-jX3qif.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260803T164500
DTEND;TZID=America/Detroit:20260803T173000
DTSTAMP:20260615T084312
CREATED:20260417T115044Z
LAST-MODIFIED:20260417T115044Z
UID:10000929-1785775500-1785778200@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-24/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/fc02823d66a0a6ccbdc7ebb2c0d23685-jX3qif.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260803T173000
DTEND;TZID=America/Detroit:20260803T181500
DTSTAMP:20260615T084312
CREATED:20260417T115044Z
LAST-MODIFIED:20260417T115044Z
UID:10000930-1785778200-1785780900@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-25/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/fc02823d66a0a6ccbdc7ebb2c0d23685-jX3qif.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260803T181500
DTEND;TZID=America/Detroit:20260803T190000
DTSTAMP:20260615T084312
CREATED:20260417T115045Z
LAST-MODIFIED:20260417T115045Z
UID:10000931-1785780900-1785783600@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-26/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
END:VCALENDAR