What’s Your Story? How to Build an Effective Content Strategy

Content marketing is a valuable marketing approach that can increase leads, improve search engine optimization, demonstrate expertise, and expand brand awareness. Examples of content include articles, podcasts, videos, white papers, and social media posts.

But before you begin producing content, it’s important to take time to develop a content strategy. This will set you up for success as you align your content directly with your audience and goals, while maximizing impact and driving results.

Learn how to get started in this lunch-and-learn with Jason Manke and Laurel Manke.

Event format:

This is a hybrid event – attend in person at 20Fathoms or virtually. Lunch will be provided for in-person attendees, courtesy of Slabtown Marketing.

Please register.

Who should attend:

Business owners, marketing directors, and sales directors

You will learn:

• How to narrow your message and audience to make the content you create count
• Which types and topics of content will best support your sales cycle
• How to structure a hyper-focused content plan that will support your growth goals

About the presenters:

Jason Manke and Laurel Manke are cofounders and owners of Slabtown Marketing, a boutique healthcare marketing firm in Traverse City.

Jason has 20 years of sales and marketing experience and has worked in the healthcare space for the past 10 years. He is adept helping B2B organizations build results-driven marketing and sales strategies. His approach helps companies establish themselves as industry leaders and strong brands that exemplify the business’ value and expertise. This growth focused approach drives awareness, leads and revenue. Jason earned his bachelor’s degree in History from Alma College.

Laurel is a digital marketing strategist and business writer with 10 years of experience. Her specialties include content strategy, ghostwriting, SEO, social media, email marketing, and website design. For the past 7 years, Laurel has directed digital marketing content production for several B2B healthcare companies, including physician staffing and management companies and healthcare tech companies. She earned her bachelor’s degree in Arts and Humanities and Professional Writing from Michigan State University.

Sponsored in part by:

Cover photo credit: Downtown Traverse City