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October 12, 2021 @ 12:00 pm - 1:00 pm


What Startups Get Wrong in Sales

Develop an audience-focused sales strategy and start moving the needle.

The most effective sales strategies do not focus on selling your company’s products. Rather, they focus on solving a problem for your target audience.

This sales training lunch-and-learn for startups and small businesses is presented by Michael Koory, Associate Partner for Helix Sales Development, a consultant specializing in sales development and business growth. You’ll learn how to uncover your prospects’ biggest challenges and build a sales strategy around solving them. We’ll cover the sales process, accountability, team members, messaging, and how you package all this to move the needle and meet your sales goals.

Event format:

This is a hybrid event – attend in person at 20Fathoms or virtually. Lunch will be provided for in-person attendees, courtesy of Helix Sales Development.

Please register.

Who should attend:

CEOs, CFOs, COOs, founders, partners, and startup teams

You will learn how to:

  • Find the right people: building out both your sales team and your prospect list
  • Find the ideal client: how to use the sales process to help them solve a problem
  • Find your process-over-product approach: make sure your sales process is oriented toward your client and solving their problems, before introducing your product to the conversation

About the presenter:

Michael Koory is on a mission to improve sales culture with effective coaching, processes, and accountability. As Associate Partner for Helix Sales Development, he exclusively engages with growth-minded, mid-market CEOs who have the desire and commitment to build a performance-based sales culture. His clients enjoy sales team transformations that improve revenue performance, morale and create happier customers.

Mike’s knowledge and experience came from a career with top-tier companies like Covidien, Johnson & Johnson, Hillrom, Johnson Controls, Steelcase, and Sodexo. He employed a healthy dose of skepticism and trial and error to find what works for his customers. That client-focused mindset and free-thinking led him to learn more about selling to close the gaps left by inadequate company training.

His passion for personal development drives his goal to help sales leaders and their teams maximize their performance. When he’s not selling or coaching, you’ll find him spending time with his family, reading, writing, or standing in a river with a fly rod.

Sponsored in part by:

Cover photo credit: Downtown Traverse City


October 12, 2021
12:00 pm - 1:00 pm


10850 East Traverse Highway, #Ste 4400
Traverse City, MI 49684 United States
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