Breakfast Lab: Startup Business Model Kick-off

Whether you’re just starting out with an idea or ready to start up, Breakfast Lab takes your business model to the next level.

In this week’s session, you’ll learn how to create a strong Lean Business Model Canvas. Future Breakfast Labs require a completed canvas, so use this opportunity to tackle yours!

You will learn:

• The tenets of the Lean Business Model Canvas and outline the key elements of your model

• How to identify the strengths and weaknesses in your model and gain clarity on how to solve your critical gaps

• How to lay the groundwork for future Breakfast Lab sessions that focus on key components of your model – from customer discovery and marketing to financial modeling and funding

About Breakfast Lab:

Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs, providing access to the right tools and the right people at the right time.

These events are held in person and there is no cost to attend. Coffee and a light breakfast will be provided. Walk-ins are welcome.

There are two parts to each Breakfast Lab:

• Startup Workshop: 9:00 – 10:30 am

• Startup Coaching: 10:30 am – 12:00 noon

Attend both parts, or just one.

Learn more about Breakfast Lab.

Who should attend:

Breakfast Lab was designed specifically to support:

• Idea and early-stage startup founders with scalable innovations and technologies

• Entrepreneurs navigating strategic growth or a pivot in their business model

Meet this week’s facilitator:

Erin Srebinski is the Manager of Startup Education at 20Fathoms. In this role, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms, Erin was an Experience Strategist at City Innovations, where she supported startups with growth strategy, UX research and strategy, and content strategy. Over the past six years, she has been deeply involved in the startup world, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University.

About 20Fathoms

Based in Traverse City, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education, business coaching, TCNewTech pitch competitions, access to capital, a vibrant coworking space, and general resources and support. For more information visit: https://20fathoms.org/