Breakfast Lab: Marketing & Sales

Whether you’re just starting out with an idea or ready to start up, Breakfast Lab takes your business model to the next level.

In this week’s session facilitated by Kristina Schnepf, Owner of Peace Love & Little Donuts of Traverse City, you’ll learn how to craft compelling marketing strategies and messaging that resonate with your audience.

We’ll focus on:

• Marketing strategy development
• Messaging
• Marketing channels to effectively reach your audience
• Tools to engage your target market

About Breakfast Lab

Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs, providing access to the right tools and the right people at the right time.

These events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome.

There are two parts to each Breakfast Lab:

• Startup Workshop: 9 – 10:30 am

• Startup Coaching: 10:30 am – noon

Attend both parts, or just one.

Learn more about Breakfast Lab.

Who should attend:

Breakfast Lab was designed specifically to support:

• Idea and early-stage startup founders with scalable innovations and technologies

• Entrepreneurs navigating strategic growth or a pivot in their business model

Prerequisite:

You need to have your business model canvas outlined to benefit from the Breakfast Lab workshops.

Don’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started.

Meet this week’s facilitator:

Kristina Schnepf is an engaged and passionate professional who thrives in ambiguous environments, inspires innovation, and continuously seeks growth in herself and others. Currently, Kristina is owner of Peace Love & Little Donuts of Traverse City, founder of Green Door Folk School in NW Michigan and principal of Leap Consulting, a business growth and marketing consultancy. As a marketer for more than 30 years, Kristina served as Chief Commercial Officer for a $500M private equity held company, Vice President of Communications for Goodyear Tire & Rubber and Global Communications Director at The Dow Chemical Company. She has a proven record of success in driving business growth by developing and implementing marketing and sales strategies for Fortune 500 companies, start-ups, fast growing private firms and small businesses.

Supporting Partner:

About 20Fathoms:

20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries, and specializes in working with technology-focused companies. Programs include startup education, business coaching, connections, funding, and general support.