Breakfast Lab: Customer Discovery

Whether you’re just starting out with an idea or ready to start up, Breakfast Lab takes your business model to the next level.

In this week’s session facilitated by Erin Srebinski, Manager of Startup Education at 20Fathoms, you’ll learn how to identify and deeply understand your target customers.

We’ll focus on:

• Gathering insights

• Testing assumptions

• Ensuring your business idea addresses real customer needs

About Breakfast Lab

Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs, providing access to the right tools and the right people at the right time.

These events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome.

There are two parts to each Breakfast Lab:

• Startup Workshop: 9 – 10:30 am

• Startup Coaching: 10:30 am – noon

Attend both parts, or just one.

Learn more about Breakfast Lab.

Who should attend:

Breakfast Lab was designed specifically to support:

• Idea and early-stage startup founders with scalable innovations and technologies

• Entrepreneurs navigating strategic growth or a pivot in their business model

Prerequisite:

You need to have your business model canvas outlined to benefit from the Breakfast Lab workshops.

Don’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started.

Meet this week’s facilitator:

Erin Srebinski is the Manager of Startup Education at 20Fathoms. In this role, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms, Erin was an Experience Strategist at City Innovations, where she supported startups with growth strategy, UX research and strategy, and content strategy. Over the past six years, she has been deeply involved in the startup world, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University.

Supporting Partners:

About 20Fathoms:

20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries, and specializes in working with technology-focused companies. Programs include startup education, business coaching, connections, funding, and general support.