News from Northern Michigan’s startup community

May 19, 2025

Founder’s Story: Susie Grace, Valor Skincare

At Valor Skincare, Susie Grace is creating environmentally friendly skincare and personal care products.  Susie Grace, founder of Valor Skincare, is an accidental entrepreneur. “When I first started making my own products, I wasn’t planning...

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May 8, 2025

Business Spotlight: The Piping Plover

Step into The Piping Plover in downtown Manistee, and you’ll find not only a clothing boutique, but also an art gallery and community gathering space. Lauren Carlson opened the store in May 2024 and from...

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April 23, 2025

Founder’s Story: Sabrina Jordan, 8bit Insights

Data consultant Sabrina Jordan has done it all; from data architecture to data engineering, data analysis and reporting, her career has taken her across a wide range of industries. That experience serves her well in...

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April 23, 2025

Founder’s Story: Jaime Edmondson, Spellbound Creative Studio

Creative Jaime Edmondson has a head full of creative ideas for businesses in Traverse City. She began her creative path as a student at Michigan State when she switched from studying zoology to digital media...

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March 13, 2025

Startup Spotlight: Atterx

Jim Millar attended graduate school in Chicago, which is where he met his wife. When they first started dating, she kept talking about this beautiful place her family went in the summertime. “I didn’t believe...

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February 18, 2025

Founder’s Story: Erin Eatough, Fractional Insights

Before taking the leap to become a founder and business owner, Erin Eatough was an academic. It might seem like a leap, but the research foundations she took from the academic world have informed her...

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