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January 25, 2023 @ 11:30 am - 1:00 pm


Startup Steps: Business and Legal Basics for Launching Your Business

This event is part of the 20Fathoms Idea to Execution event series.

Do you want to start your own business but don’t know where to start? If you have a product or service idea and want to bring your dream to reality, there are steps you should take in the beginning to ensure success down-the-line.

Join Tricia Meyer, the Founder & Managing Attorney at Meyer Law and Co-Founder at The Clever Baby, for a lunch-and-learn. You will learn the steps you can take to launch your new business and what you should be doing to protect your business. With the unique perspective as an entrepreneur and a lawyer, Tricia will cover the business and legal basics that you need to know when you start a business.

Event format:

This is an in-person event and lunch will be provided courtesy of Grand Traverse Pie Company.

There is no charge to attend. Space is limited. Please register.

Who should attend:

This workshop is open to the public and suitable for:

  • Anyone with an idea for a product, service, or business
  • Those who recently launched a new business

Key take-aways:

Participants will gain an understanding of:

  • How to validate your idea
  • The need to build your dream team
  • The benefit of setting up a legal entity
  • How to protect the most valuable assets of your business
  • How to market your business

About the speaker:

As a serial entrepreneur, business lawyer, and mom of six, meet Tricia Meyer, the Founder + Managing Attorney at Meyer Law and the Co-Founder of The Clever Baby!

Almost 13 years ago Tricia founded a business law firm, Meyer Law, and has helped thousands of companies from startups on Shark Tank to growing companies on the Inc.500 list to some of the largest, well-known companies in the world! Tricia is passionate about entrepreneurship and has mentored thousands of companies at incubators and accelerators across the United States at 1871, Techstars, WeWork Labs, and more! Meyer Law has been recognized as one of the fastest growing law firms in the United States for the last four years by Law Firm 500. Tricia has also received 27 awards over the course of her career including most recently being recognized on the Forbes Next1000 list!

Tricia is also the Co-Founder of The Clever Baby and recently launched their first product, Jet! Jet is a first-of-its-kind baby food feeder, medicine dispenser, and teether all-in-one. It’s a smart spoon for babies!

Follow Meyer Law’s story on Instagram @loveyourlawyer + The Clever Baby’s story on Instagram @thecleverbabyadventures

Thank you to our lunch sponsor!

About 20Fathoms

20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services, business workshops, community partnership, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training, talent acquisition, and the advancement of regional strategic initiatives.


January 25, 2023
11:30 am - 1:00 pm


10850 East Traverse Highway, #Ste 4400
Traverse City, MI 49684 United States
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