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Virtual Event

Social Media That Actually Works, a 20Fathoms Breakfast Lab

May 21 @ 9:00 am - 10:30 am
Virtual Event
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This Week at Breakfast Lab

Social media can feel like a full-time job… on top of the actual full-time job of running your business.

In this session, we’ll break down the fundamentals of social media so you can approach it with clarity, purpose, and a plan. You’ll learn the differences between major platforms, how to choose the right one for your business, and what it actually means to show up consistently online (without burning out).

We’ll also cover what to post, how to think about your content strategically, and how to build a presence that connects with your audience and supports your business goals. You’ll leave with a simple, actionable foundation you can build on right away.

About the Presenter

Sommer Poquette is the founder of Keep it Real Social, where she helps small businesses show up online with clarity, confidence, and authenticity.

Through her work, Sommer supports entrepreneurs in cutting through the noise of social media and focusing on what actually works. She’s known for making social feel approachable and practical, helping business owners build a presence that reflects who they are while driving real results.

Her approach is rooted in simplicity, consistency, and helping founders feel confident showing up as themselves.

About Breakfast Lab

Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs—connecting you to the right tools and the right people at the right time.

These events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome.

And if you’d like to stay and keep working, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.

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