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September 14, 2021 @ 12:00 pm - 1:00 pm


What CEOs Need to Know About Building a Sales Culture

Learn how to hire the right sales team for your growing company.

They say culture eats strategy for breakfast, so how do you develop a company culture that generates business growth? One important step is hiring the right sales team – one that will inspire a sales-focused culture to meet your revenue targets. In this event, you’ll learn how to hire the right team members and develop a sales culture at your company.

This is the first in a series of sales workshops for startups and small businesses presented by Michael Koory, Associate Partner for Helix Sales Development, a consultant specializing in sales development and business growth.

Space is limited. Please register. Lunch will be provided.

Who should attend:

CEOs, CFOs, COOs, founders, partners, and startup teams

What you’ll learn:

  • Why hiring salespeople is different than other team hires
  • The importance of the right process when making a hire
  • A top-tier hiring process framework


Michael Koory is on a mission to improve sales culture with effective coaching, processes, and accountability. As Associate Partner for Helix Sales Development, he exclusively engages with growth-minded, mid-market CEOs who have the desire and commitment to build a performance-based sales culture. His clients enjoy sales team transformations that improve revenue performance, morale and create happier customers.

Mike’s knowledge and experience came from a career with top-tier companies like Covidien, Johnson & Johnson, Hillrom, Johnson Controls, Steelcase, and Sodexo. He employed a healthy dose of skepticism and trial and error to find what works for his customers. That client-focused mindset and free-thinking led him to learn more about selling to close the gaps left by inadequate company training.

His passion for personal development drives his goal to help sales leaders and their teams maximize their performance. When he’s not selling or coaching, you’ll find him spending time with his family, reading, writing, or standing in a river with a fly rod.


September 14, 2021
12:00 pm - 1:00 pm


10850 E. Traverse Hwy, Ste. 4400
Traverse City, MI 49684 United States
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