It’s Not You, It’s Your Lead Magnet, a 20Fathoms Breakfast Lab

This Week at Breakfast Lab

You’ve run the cold email campaigns. You’ve tried the paid ads. You’ve posted the content. But sales still aren’t where you expected—and week after week, you’re stuck guessing where your next customer is going to come from.

Here’s the real problem: most marketing today is robotic. It all looks the same, and none of it gives a lead a reason to stick around.

Join Blake Grewal of The Lead Magnet Company to learn how to build lead magnets that create an immediate “aha” moment. The kind of moment that pulls in more leads and makes it a no-brainer for them to become customers.

In this session, we’ll cover:

• Lead Magnet Showcase — a look at the different types of lead magnets available to you
• The AHA Moment Framework — how to build magnets that improve marketing performance and shorten your sales cycle
• Right Place, Right Time — how to get your magnet in front of the right customer at the right moment
• Bonus: every attendee gets access to the Lead Magnet Secrets Bundle for immediate support building their next lead magnet

You’ll walk away with:

• The exact type of lead magnet your business should be offering
• A live grade on your current lead magnet(s)

About the Presenter

Blake Grewal is the founder of The Lead Magnet Company, where he helps B2B tech and service companies turn cold traffic into leads that actually convert. He shares daily lead magnet tips and is behind the upcoming Lead Magnet Lab, a new Skool community launching this October.

Blake’s path into lead generation came through growth: he’s held growth and partnerships roles at startups including Codelist and ModernTax, and has spent the past several years helping founders build the systems that carry a lead all the way to a sale.