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September 21, 2021 @ 3:00 pm - 5:00 pm


Design Thinking for Social Impact

Learn how to use design thinking to inspire community and business change.

This energizing introductory workshop will give you the skills to confidently tackle tough problems using the design thinking process.

Space is limited and numerous community leaders have already reserved seats. Please register. Light, locally-sourced appetizers provided.

What is design thinking?

Design thinking empowers practitioners to approach challenges first through the lens of our target audience and their unmet needs. It is a creative, iterative process that is especially useful for addressing complex problems and identifying innovative solutions.

You will learn:

  • Key aspects of the design thinking process
  • How design thinking relates to impact in our community
  • How to engage and energize your team using design thinking

Who should attend:

  • Business leaders and changemakers
  • Community leaders and organizers
  • Forward-thinking nonprofit leaders


Brittany VanderBeek is the Manager of Impact at Hagerty, where she leads the corporate citizenship program, giving, volunteerism, and sustainability. She is dedicated to positively impacting and connecting the world through sustainable business, community engagement, and international education. Her professional experiences span industries and include sustainability strategy, corporate and foundation relations, diversity and inclusion, design thinking / innovation, marketing, sales, global supply chain management, and international education, with one common goal: connecting people, organizations, and the community toward common objectives. She completed the Stanford design thinking executive education program as part of launching Michelin’s Customer Innovation Lab and is excited to combine this with her passion for community development in Northern Michigan and beyond.

Nick Beadleston is Founding Partner of Good Impacts. His raison d’etre is to support those businesses and industries which are awakening to their incalculable potential for social and environmental good, and as a result, are pivoting toward service and sustainability as the new metrics of profitability. Currently, Nick is helping create a stronger, more ethical business community in Northern Michigan, in other communities around the US, and beyond.

Sponsored in part by:


September 21, 2021
3:00 pm - 5:00 pm


10850 E. Traverse Hwy, Ste. 4400
Traverse City, MI 49684 United States
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