Customer Journey Mapping, a 20Fathoms Breakfast Lab

This week at Breakfast Lab:

In this hands-on workshop, entrepreneurs and founders will learn how to design a clear, end-to-end customer journey grounded in strong marketing strategy and aligned with real business goals.

You’ll move beyond scattered tactics and surface-level personas to map key touchpoints, prioritize the moments that matter most, and build a strategic path that attracts, converts, and retains the right customers. We’ll focus on turning insight into action!

You’ll leave with:

• A mapped outline of your customer’s end-to-end journey
• Clarity on the highest-impact touchpoints in your funnel
• A prioritized list of gaps and opportunities
• A practical framework you can immediately apply to drive growth

About the Presenter

Stephen Walther is a seasoned marketing and brand leader who specializes in aligning brand strategy, go-to-market execution, and digital transformation to drive measurable revenue impact. With deep experience helping organizations build customer-centric growth engines and meaningful engagement strategies, Stephen brings practical insights into how brands create real value, not just visibility.

What is Breakfast Lab?

Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs, providing access to the right tools and the right people at the right time.

These events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome.

And if you’d like to stay and keep working, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.

Learn more about Breakfast Lab.

Presenting Partner

Supporting Partner

About 20Fathoms:

20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries, and specializes in working with technology-focused companies. Programs include startup education, business coaching, connections, funding, and general support.