Tim serves as the Chief Marketing & Experience Officer for The KRÄM Group. Tim is a visionary marketing and business operations executive with over 30 years of experience building and scaling high-impact brands that drive customer engagement and sustained revenue growth. Throughout his career, he has demonstrated a unique ability to identify market opportunities and translate complex strategies into decisive execution. His background spans a vast array of industries, including multi-unit car washes, construction, and spirits, making him a versatile leader capable of driving innovation and profitability across diverse business sectors.
Tim’s professional journey is marked by significant entrepreneurial and leadership milestones, including founding Werkshop Branding, which he grew to $12.5 million in annual billings before its acquisition by a private equity group. He has held high-level executive roles across various industries, including a Kentucky bourbon startup, major restaurant franchises, higher education, and healthcare-related companies.
Beyond his professional accomplishments, Tim is deeply committed to his faith and his family. Born abroad in Switzerland, he brings a global perspective to his work, balanced by a personal dedication to mentorship and community involvement. Tim and his wife, Keri, live in Traverse City, MI. When he isn’t shaping brand strategies for businesses, Tim enjoys outdoor activities and traveling with his wife, cooking, finding the best pizza joints in the country, and spending time with their five grown children and two grandchildren.