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December 9, 2021 @ 11:00 am - 12:00 pm


5 Gestures of Trust

A presentation from the Better Business Bureau West Michigan.

How do you build trust within your organization and with customers? It is a key question for all businesses and nonprofits. In this presentation, we’ll look at what it takes to be seen as a trustworthy leader, company or nonprofit, and the steps you can take to get there. These key tools will help your organization make trust a strategic asset and build the relationships you need to succeed.

Event format:

This is a hybrid event – attend in person at 20Fathoms or virtually. Please register.

Who should attend:

Business leaders from organizations of all types and sizes.

You will learn:

  • How the trust you build inside your business will affect the trust you have with customers and the community
  • How to make trust a focus – it is ingrained in everything you do as a business leader
  • Why trust makes the most business sense, even when it seems like it doesn’t

About the presenter:

Troy Baker is the Director of the BBB Educational Foundation, which focuses on educating the public, businesses, and nonprofits on issues affecting trust.

Cover photo credit: Downtown Traverse City


December 9, 2021
11:00 am - 12:00 pm


10850 E. Traverse Hwy, Ste. 4400
Traverse City, MI 49684 United States
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