TCNewTech Presents: Lessons in Building a Business
Join TCNewTech for an evening with Sabrina Jordan, founder of 8bitinsights — a conversation about lessons learned working in the tech industry, why she left, and why she chose to build her own company differently.
Sabrina spent years working in the tech industry — an experience that left her with a firsthand look at what can go wrong. Rather than walking away from this experience discouraged, she took those lessons and used them to found 8bitinsights on her own terms, choosing an employee-owned structure that reflects what she wished she’d had the first time around.
Sabrina will get candid about navigating an acquisition gone sideways, why she chose to build employee-owned from day one, and the mindset shifts that carried her through. Whether you’re an aspiring founder, a small business owner, or just curious about what it actually takes to build something from scratch, you’ll walk away with practical insights you can use
Light snacks provided; beer and kombucha available. Presentation begins at 5:30 PM.
About the Conversation
In this fireside-style chat, Sabrina will dive into:
- A candid conversation on resilience, ownership structures, and continuous learning
- Firsthand insight into navigating an acquisition — and what she’d do differently
- Why she chose employee ownership, and what it’s meant for her team and business
- Time for audience Q&A
- A chance to connect with fellow entrepreneurs, mentors, and investors in the room
About 20Fathoms
Based in Traverse City, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education, business coaching, TCNewTech pitch competitions, access to capital, a vibrant coworking space, and general resources and support. For more information visit: https://20fathoms.org/