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Virtual Event

Crafting a Powerful Go-To-Market Strategy, a 20Fathoms Breakfast Lab

April 16 @ 9:00 am - 10:30 am
Virtual Event
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Gain insight and traction with this go-to-market strategy session.

This Week at Breakfast Lab

Understanding your audience is one thing… turning those insights into real traction is another. In this session, we’ll focus on how to bridge that gap by building a clear and actionable go-to-market strategy.

Together, we’ll explore how to define your customer segments, sharpen your value proposition, and craft a compelling GTM story. You’ll also dig into channel planning and learn how to design and track simple experiments to test what’s working. By the end, you’ll walk away with practical tools—and a clearer path forward—to start gaining traction.

About the Presenter

Beth Cavanaugh is a strategic marketing and go-to-market professional who thrives on turning insights into action. She works collaboratively with teams and founders to identify real needs, clarify messaging, and build thoughtful strategies that drive traction.

With a background in marketing communications and a knack for connecting the dots between audience, story, and execution, Beth brings a practical, hands-on approach to her work. She helps entrepreneurs move beyond ideas into clear, testable strategies, helping them build with confidence.

About Breakfast Lab

Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs, providing access to the right tools and the right people at the right time.

These events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome.

And if you’d like to stay and keep working, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.

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