News from Northern Michigan’s startup community

March 13, 2025

Startup Spotlight: Atterx

Jim Millar attended graduate school in Chicago, which is where he met his wife. When they first started dating, she kept talking about this beautiful place her family went in the summertime. “I didn’t believe...

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February 18, 2025

Founder’s Story: Erin Eatough, Fractional Insights

Before taking the leap to become a founder and business owner, Erin Eatough was an academic. It might seem like a leap, but the research foundations she took from the academic world have informed her...

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December 12, 2024

Our Top 10 Stories of 2024

In case you missed them, here are the most-read articles from the 20Fathoms website this year. 1. Free Networking & Cybersecurity Courses & Certification Now Available Apr. 16 | Individuals in Northwest Michigan can get...

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Craig Wesley

November 11, 2024

Craig Wesley Joins 20Fathoms as Executive Director

20Fathoms is pleased to announce that Craig Wesley has joined the organization as Executive Director, bringing over 25 years of business and executive experience to the Traverse City-based startup incubator and coworking space. Craig brings...

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Vernon LaLone - Wave Lumina

September 18, 2024

Founder’s Story: Wave Lumina

Northern Michigan’s Vernon LaLone is tackling “forever chemicals” and wants to develop local science economy For Vernon LaLone, a scientist and entrepreneur who grew up in Elk Rapids, a passion for science initially led him...

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Ellen, Wes, and Erin

August 20, 2024

20Fathoms adds new team members

20Fathoms is pleased to welcome several new team members who will expand the organization’s operations and programming as it grows to support more startups and small businesses across Northwest Michigan. Ellen Miller joined the organization...

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