Welcome, New 20Fathoms Members!

Get to know the people who have joined 20Fathoms in the last couple of months.

My background is in accounting and business operations – I’ve worked in both public accounting for a large top ten public accounting company, and in the corporate world for a Fortune 50 company. I now work at Crush Studio, an awesome experiential marketing company, as the Director of Operations. Working at Crush means I now get to flex some creative muscles that I wasn’t previously able to in a professional capacity.

My company is based in Denver, CO, which means I work remotely full time. I love working from home, but realized that I want to be around other people in the same scenario, make more connections in our community, and get a change of scenery a few days a week.

My husband and I fell in love with Traverse City years ago and always dreamed of living and raising our family here. We decided to take the plunge, and moved here a little over a year ago. As a result, it means that outside of work, we spend all of our free time enjoying this amazing little corner of the world that we now call home – swimming in the lake every day during the summer, climbing the dunes, biking the TART trail, sipping local wine, hiking, snowshoeing, etc.!

I have spent my career in the global health space, most recently living in India working on Noora Health. Before Noora, I was with a large international health NGO working on contractible disease prevention.

The beautiful view, it’s convenient, and there’s interesting people! 

I like to spend time with my daughter on the lake or in the snow, and enjoy beautiful Northern Michigan sunsets! 

I’ve worked in commercial and residential architecture for a while. I co-founded a corporate real estate-focused IoT & Analytics company, CoWorkr, while finishing up graduate work at the University of Michigan Taubman School of Architecture. I, and my partners, built that company in San Francisco and we were acquired in 2021 by R-Zero, a biosafety company. I currently work as Head of Product | Sensors at R-Zero but wear many hats on a daily basis.

My wife and I previously worked in 20Fathoms when it was on Front Street—prior to the pandemic. After working from home for a while I needed a more social environment and a space that I can use as a testing environment for products. 

We typically spend most of our free time outside, hiking, surfing, skiing, etc. with our 2-year-old daughter. I also have a small after-hours design practice, Northerly, that I use to keep up on my architecture skills. We’re currently designing our future home.

I am Sarahbeth Ramsey, Owner of Boho Marketing Co, and I am a Baltimore native who graduated from Towson University with an undergraduate degree in International Business, as well as a MBA from the University of Baltimore in Entrepreneurship. I recently moved to Traverse City, MI for a change of pace and chance to continue working on a better work/life balance. 

My business goal started with an intent to help other small businesses and startups with their social media platforms at affordable rates with stress-free techniques. In order to do this, I created a business model that includes customized solutions focused on client vision, mission and budget, originally based on the needs of my small business friends.

In 2019, I started speaking and hosting workshops to local professional groups in my field and beyond. I have also served as a mentor to startups at various co-working locations and to students at the University of Baltimore, as well as assisted with local pitch competitions. 

As the business evolved, I saw a real need to assist other business owners and individuals with what I call “Social Media Wellness.” Put simply: helping clients feel better online and setting better technology boundaries. Balance is key, and we teach practices like “Offline Sundays- 24 hours offline” to assist with this. I also talk about this on my podcast “The More You Grow Podcast”. By far, my favorite experience with this was speaking with middle schoolers. The sooner we instill boundaries, the better, and hearing from them was so refreshing and eye opening!

The Boho Marketing Co. continues to evolve into more of a holistic-based social media approach.

The heart of what I do includes talking to startups and small businesses on a daily basis. 20Fathoms gives me a direct line to get involved and be able to meet people in the area. From day one, everyone at 20Fathoms has been so warm and welcoming. They’ve provided me so much support to help me continue to grow here in Traverse City. Plus, I mean, come on–that view!

I am an avid traveler, visiting over 15 countries, as well as several states within the U.S., and I love learning about other cultures and traditions. However, my favorite thing to do is hang out with my 10-year-old rescue pup, Ella. I am also an acrylic artist, painting mostly floral/plant designs. Lastly, I love being outside. I’ve done stand-up-paddleboards for years, and just started racing this past year. I’m also passionate about hiking, camping, boating, biking, and fitness in general. I’m excited to take cross-country ski lessons when it starts snowing.

I am an Instructional Designer who creates training solutions for corporate America. Most of my work has been with the automotive companies – Ford, GM, Chrysler, and Toyota –creating web courses and live training for dealership employees. So, the next time you take a web course know there is somebody like me who had to figure out the best way to present the content, so that you don’t get bored. I have an MBA and a Master’s in Instructional Technology, both from Wayne State.

In 2018 I took a Design Learning workshop at 20Fathoms. (It was great!). The guy who sat next to me suggested I check out the rental options, and the next thing you know I was here. I work out of a home office most of the time, but I knew it would be great to get over here once a week to collaborate with and meet others. Don’t hesitate to stop by and say hello! 

I am a book lover. That means, reading, browsing, shopping, buying books. There is a word for somebody who buys more books than they can read, but I can’t remember it. Anyway, that’s me. I’m also a golfer, walker, meditator, lover of nature, and last but not least a smitten grandmother.

I am an experienced financial executive with a broad range of financial and operational skills, including a successful record of building value (including five successful liquidity events), developing teams and effectively communicating with key stakeholders.  My experience includes over twenty-six years in chief financial officer roles with large and small companies across varied software and services, business information, technology, education and financial services industries in both public and private environments. I also have extensive experience in financial and management reporting, forecasting and budgeting, corporate finance, planning and analysis, capital markets, business development, M&A, risk management, treasury, compliance, real estate and investor relations.  

I have a great interest in helping promote and develop the local economy of Traverse City and use my experience to help others develop themselves and their business opportunities.

I am an avid golfer and a member at The Kingsley Club.  I also like to cycle (bicycle) and work out. My wife and I love to cook, travel, spend time with our kids and grandkids and our three Portuguese Water Dogs.