Megan Swan Joins 20Fathoms as Director of Operations & Strategic Initiatives

20Fathoms is pleased to announce that Megan Swan has joined the organization as Director of Operations & Strategic Initiatives. In this leadership role, Megan will execute key programs, strengthen community partnerships, and manage business operations to support the organization’s growth.

Megan specializes in building brands and accelerating business growth through leading, developing, and executing strategy. Her previous experience includes seven years at the advertising firm JDA Worldwide where she provided business and marketing strategy for clients, served as a member of the leadership team as Director of Communications, as well as led operations initiatives including talent recruitment, employee relations, and agency acquisition and integration. Megan most recently served as Senior Account Director at Brightly where she managed client relationships and digital transformation projects. She has a Bachelor’s degree in Advertising and Public Relations.   

A Traverse City native with deep roots in the community, Megan is a former National Cherry Queen. She is also an entrepreneur herself – she owns Poppy & Co. and has helped to grow her family’s business, Six Lugs, recently landing products in all 254 Meijer stores.

“There’s a ton of business opportunity in Traverse City,” Megan said. “In my new role at 20Fathoms, I’m looking forward to working alongside like-minded entrepreneurs who are driven to solve problems, execute on ideas, grow businesses, and bring more jobs to this area.”