Four startups selected to pitch at the July 30 TCNewTech

20Fathoms is pleased to announce the four companies selected to compete at the TCNewTech pitch competition on July 30, 4:30 – 7:30 pm, at the City Opera House in Traverse City.

Adrenaline Interactive
Adrenaline Interactive creates in-game advertising technology to help businesses reach, impress, and convert mobile gamers into customers. Gaming is becoming an increasingly important platform for companies because of consumer interest. Most in-game advertising technology interrupts the gameplay (known as “interstitial” advertising) which is so hated by gamers that it’s labeled as “brand unsafe” by credible businesses such as Apple, Nike, and Ford. Endemic in-game advertising is a better experience for gamers, and more valuable for advertisers.

BPM Sync., Inc., aka gBeat
gBeat seamlessly integrates real-time biometric data from users’ smartwatches with YouTube workout videos, providing a hyper-personalized fitness experience. Their technology enhances workout sessions by overlaying critical health metrics directly onto the display, allowing users to stay focused and motivated without needing to check their devices. With partnerships and multi-year agreements, including a significant collaboration with Fitness On Demand across 3,000 locations, gBeat aims to revolutionize the digital fitness landscape by making personalized fitness accessible to everyone.

Oddment Audio
Oddment Audio develops electronic musical instruments for sonic exploration. More people are creating music than ever, leading to a surge in demand for instruments that offer unique sounds. Many of these musicians prefer using dedicated hardware, often without needing to connect to a computer or tablet. Oddment Audio products cater to this need by providing unique sound manipulation capabilities in beautifully designed packages. These products let users defy the physics of sound while staying physically connected to their instrument, environment, and audience. They are introducing Groc, a granular synthesizer that includes all the joy of a tape machine, modular synth, and effect pedal board in a stunning desktop package.

Swish Brand Experiences
Swish Brand Experiences is an innovative product sampling platform designed to seamlessly integrate full-size product samples into online grocery orders. By leveraging advanced data analytics and personalized targeting, Swish ensures that each sample reaches the most relevant interested customers. This approach not only enhances customer engagement but also drives higher conversion rates for brand partners. Swish collaborates with leading retailers and CPG brands to create measurable, impactful sampling campaigns that inspire and delight consumers. With a commitment to delivering exceptional value and support, Swish aims to revolutionize the product sampling industry.

The pitch presenters will compete for a $5000 first place award, $2000 second place award, and $500 audience favorite award.

Pitch presentations will be judged by a panel of local startup experts including:

In addition, the audience will vote on their favorite pitch.

The event will be moderated by Madison Meter with Tilt Think Improv.

In addition to the pitch competition, the event will feature a Founder Fireside Chat with Chase Bonhag, Co-Founder & CEO of First Ignite and past winner of TCNewTech.

A Startup Expo will also be held in the lobby of the City Opera House before and after the competition. Attendees can enjoy refreshments as they meet with entrepreneurs, startup service providers, innovators, students, and startup enthusiasts driving the region’s growing startup community. Featuring:  

The community is invited to attend this fun and inspiring event. There is no cost to attend. Reserve your ticket.

A program of 20Fathoms, TCNewTech is a recurring pitch competition supported by tech enthusiasts, businesses, and entrepreneurs. Founded in 2015 as a way to connect local tech professionals, TCNewTech is a critical component in Traverse City’s growing startup community. Since its founding, more than 250 companies have pitched and nearly $50,000 in pitch prizes have been awarded.

Prizes and event support for this event were made possible through the generosity of community partners including Thompson Retractor, Axios HR, True North Legal Group, and the Michigan Economic Development Corporation.