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Entrepreneurship & Startup Support

Starting a new business is tough. We can help make it easier.

We’re here to help entrepreneurs.

You can achieve your business goals. We’ll help make it easier, connecting you to the right resources at the right time.

Based in Traverse City and serving all of Northwest Lower Michigan, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. We work with entrepreneurs of all stages and industries, and specialize in working with technology-focused companies.

We’re your source for business coaching, education, connections, funding, and general support — whatever you need, we’re here to help you succeed.

Explore our resources below, or contact us for no-cost assistance.

NEW! Breakfast Lab launches in 2025

This weekly event at 20Fathoms will include a workshop, coaching, expert guidance, and a supportive community. Join us and get expert guidance to help meet your most pressing startup needs, providing access to the right tools and the right people at the right time.

Services for startups and entrepreneurs

We know that every business is unique. Choose the resources you need, when you need them. 

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Startup Programs

With workshops and bootcamps for entrepreneurs at all stages, learn how to launch and grow your business.

View programs
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Coaching & Mentorship

Meet with business experts to get guidance and learn how to avoid common pitfalls.

Find a coach
Funding & Access to Capital

Consult with our in-house startup capital expert, apply for grant funding, and connect directly with funders.

View the guide
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Pitch Competitions

Prepare your presentation, make your pitch, win cash prizes, and expand your network at our TCNewTech pitch events.

Get the details
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Networking & Connections

Discover new opportunities and meet with peers, investors, and startup champions.

Get connected
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Coworking Space

Get down to business and meet other innovators at our shared office space in Traverse City.

Learn more

Meet Your Startup Services Team at 20Fathoms

Hello! We know that starting a new business is tough. We can help make it easier.

Delaney Keating

Delaney Keating

Director of Entrepreneurship & Commercialization
Dave Kronberg

David Kronberg

Director of Small Business Support Hub
Shiloh Slomsky

Shiloh Slomsky

Tribal Liaison & Chief Financial Officer
Erin Srebinski

Erin Srebinsky

Manager of Startup Education
Cameron Young

Cameron Young

Manager of Startup Capital

Get Started

Request a 1:1 consultation and tell us about your unique business needs.

A Coordinated Network of Support

Our partners provide comprehensive startup services.

Join the Traverse City Startup + Tech Hub

The Startup + Tech Hub is an online community created by 20Fathoms that provides resources and connections for the region’s entrepreneurs, tech professionals, and ecosystem partners. In one easy-to-use website you’ll find events, news, programs, tools, a discussion board, a community of innovators, and much more.

Macie Hefron Owner/Operator, Wheels on Rails

“As a young entrepreneur who started out with little answers on how to get this business running, I reached out to 20Fathoms from a simple search on the web and have been granted so much helpful advice, including the big steps leading up to my very first TCNewTech pitch. They give so much of their time and personal experiences to help the start ups in the TC area. For that, I’m so grateful to work with them and continue to build my business in their region.”

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Stephen Johanson President & Founder, Starboard Solutions Corp.

“20Fathoms, first and foremost, are just a good bunch of people. Part of the challenges of being an entrepreneur and working on your own is encouragement. Having a place to go with some progressively-minded people who you can knock ideas around with, go to lunch with, talk about your dogs with…it’s just a great community.”

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Matt Goddard Co-founder & President, Hybrid Robotics

“Early on, we had a spot at the 20Fathoms coworking space and that’s where we started to build the company. It was great meeting investors and meeting other companies. It provided the structure that we needed to move forward to as a manufacturing company.”

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Jodie Schanhals Founder & CEO, Meeting Maker

“20Fathoms, through its thoughtful and proactive approach and via the ever-widening entrepreneurial ecosystem it has created in northern Michigan, is an invaluable ally for companies like MeetingMaker.”

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This project is being supported, in whole or in part, by federal award number [SLFRP0127] awarded to 20Fathoms by the U.S. Department of the Treasury.