Traverse City New Tech (TCNewTech) Pitch Competition

Northern Michigan’s premier business pitch event.

TCNewTech is where Michigan startups stop planning quietly and start pitching confidently. Get real feedback, real connections, and a chance at real money.

A view of the stage from the side at TCNewTech. A pitch is on screen and audience members are seated in red chairs.
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A founder takes the stage at TCNewTech, holding the mic to their mouth to speak.

Our next pitch:

April 21, 2026, Traverse City, MI

Applications open on a rolling basis for all 2026 dates.

Upcoming pitch events

Additional pitch competition dates include: July 14, 2026 and September 8, 2026

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TCNewTech Events

Big TCNewTech pitch competitions happen quarterly (typically February, April, September, and November) at City Opera House. Throughout the year during months without a big pitch competitionwe’ll be hosting fireside chatand smaller-scale pitches where anyone can drop in. No pressure, and no application neededJoin us, build connections, and level-up your skills.

There are currently no TCNewTech Events scheduled. Please check again soon!
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Images From Past TCNewTech Events

Presenting Partner

Supporting Partners

Is this for you?

You should apply if:

  • You’re building something tech-enabled with real growth potential
  • Your company is registered in Michigan
  • You can show up in person to pitch in Traverse City
  • You’re ready to get honest feedback, and put it to good use
Winners of TCNewTech hold up their giant award checks.

Focused on Technology

We’re looking for businesses that leverage technology as a core part of their product or service and have the potential to scale regionally or nationally. That includes software, hardware, biotech, ag-tech, health-tech. Take a peek at past events below.

The crowd in front of you is 100% behind you.

Unlike cutthroat pitch competitions where founders are pitted against each other, TCNewTech is built around community. Yes, there are judges. Yes, there’s a winner. But the real energy in the room isn’t competitive. It’s collaborative.

The audience is filled with entrepreneurs who were once in your shoes, investors looking for their next bet, mentors ready to open doors, and neighbors who genuinely want to see Northern Michigan startups succeed.

Pitches since 2015
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Awarded to First, Second, and Audience Choice Winners
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Attendees per Event
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Be in the audience. No application needed.

Meet the founders building Michigan’s next big things. See ideas you wish you’d thought of first. Make connections that mean something.

A view of the audience at City Opera House during TCNewTech.

Frequently Asked Questions

For Applicants

Who should apply to pitch?

Early-stage, Michigan-based tech startups with growth potential beyond the local market. We’re looking for founders who are ready to test their pitch, get real feedback, and tap into Northern Michigan’s startup ecosystem.

We’re looking for businesses that leverage technology as a core part of their product or service and have the potential to scale regionally or nationally. That includes software, hardware, biotech, ag-tech, health-tech, etc.

No, but we do give preference to those startups located in Northwestern Lower Michigan. FYI, you must be registered as a Michigan-based business (or under tribal sovereign jurisdiction within Michigan’s geographic boundaries).

You don’t need revenue or a finished product, but you do need a clear vision and the ability to articulate how you’ll build a scalable business.

You bet. Finalists may present individually or in teams, with up to two presenters per team.

Yes. All finalists must present in person at the event in Traverse City.

We want to understand what problem you’re solving, who you’re solving it for, why your solution is different, and how you plan to build a sustainable business. Show us you’ve thought this through.

We review applications on a rolling basis and notify finalists several weeks before each event to allow time for coaching and preparation.

  • Up to 3 hours of personalized pitch coaching
  • A funding strategy session on how to raise money and build long-term value
  • Optional business coaching with an experienced startup executive
  • Day passes to 20Fathoms coworking space
  • The opportunity to pitch live on stage for cash awards
  • Access to Northern Michigan’s startup network—investors, mentors, and fellow founders

Pitches are 5 minutes, followed by Q&A from judges. Exact format details are shared with finalists.

Cash awards are given for First Place, Second Place, and Audience Choice.

Honestly? You still win. Every finalist gets coaching, feedback, and access to a room full of people who can help, including investors, advisors, potential customers, and partners. Ask anyone with good connections and they’ll tell you how valuable they can be.

Those who have received the First Place Award or Second Place Award at a TCNewTech pitch competition within the past two years are not eligible.

For Attendees

Who can attend?

Anyone! TCNewTech events are free and open to the public. Whether you’re an entrepreneur, investor, startup enthusiast, or just curious about what’s being built in Northern Michigan, you’re welcome.

Nothing. Attending is completely free.