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SUMMARY:Get Unstuck: 1:1 Business Strategy Sessions with Breneman Advisors
DESCRIPTION:One-on-one sessions with Breneman Advisors are designed to help you think through your business and move forward with confidence.\n\n\nOffice Hours with Breneman Advisors\n20Fathoms is hosting monthly office hours with Breneman Advisors for Northern Michigan entrepreneurs and small business owners. \nIf you’re feeling stuck\, unsure what to prioritize\, or just want a solid path forward\, this is a chance to talk it through with someone who’s been there. \nWhether you’re working through your numbers\, trying to grow\, streamline operations\, or think long-term\, these sessions are designed to give you practical guidance and real clarity. \nHow It Works\n\nWhen: Last Thursday of each month\nTime: 2:30-5:00\nSession Length: 45-60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, operators\, and business owners who want support with: \n\nMaking sense of your financials\nImproving operations and saving time\nPlanning for growth or your next move\nUnderstanding your market or customers\nPreparing for funding or investment\nThinking through long-term strategy or exit\n\nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/get-unstuck-11-business-strategy-sessions-with-breneman-advisors-3/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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SUMMARY:Get Unstuck: 1:1 Business Strategy Sessions with Breneman Advisors
DESCRIPTION:One-on-one sessions with Breneman Advisors are designed to help you think through your business and move forward with confidence.\n\n\nOffice Hours with Breneman Advisors\n20Fathoms is hosting monthly office hours with Breneman Advisors for Northern Michigan entrepreneurs and small business owners. \nIf you’re feeling stuck\, unsure what to prioritize\, or just want a solid path forward\, this is a chance to talk it through with someone who’s been there. \nWhether you’re working through your numbers\, trying to grow\, streamline operations\, or think long-term\, these sessions are designed to give you practical guidance and real clarity. \nHow It Works\n\nWhen: Last Thursday of each month\nTime: 2:30-5:00\nSession Length: 45-60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, operators\, and business owners who want support with: \n\nMaking sense of your financials\nImproving operations and saving time\nPlanning for growth or your next move\nUnderstanding your market or customers\nPreparing for funding or investment\nThinking through long-term strategy or exit\n\nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/get-unstuck-11-business-strategy-sessions-with-breneman-advisors-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260430T143000
DTEND;TZID=America/Detroit:20260430T151500
DTSTAMP:20260502T003944
CREATED:20260323T183539Z
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SUMMARY:Get Unstuck: 1:1 Business Strategy Sessions with Breneman Advisors
DESCRIPTION:One-on-one sessions with Breneman Advisors are designed to help you think through your business and move forward with confidence.\n\n\nOffice Hours with Breneman Advisors\n20Fathoms is hosting monthly office hours with Breneman Advisors for Northern Michigan entrepreneurs and small business owners. \nIf you’re feeling stuck\, unsure what to prioritize\, or just want a solid path forward\, this is a chance to talk it through with someone who’s been there. \nWhether you’re working through your numbers\, trying to grow\, streamline operations\, or think long-term\, these sessions are designed to give you practical guidance and real clarity. \nHow It Works\n\nWhen: Last Thursday of each month\nTime: 2:30-5:00\nSession Length: 45-60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, operators\, and business owners who want support with: \n\nMaking sense of your financials\nImproving operations and saving time\nPlanning for growth or your next move\nUnderstanding your market or customers\nPreparing for funding or investment\nThinking through long-term strategy or exit\n\nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/get-unstuck-11-business-strategy-sessions-with-breneman-advisors/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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DTSTART;TZID=America/Detroit:20260430T090000
DTEND;TZID=America/Detroit:20260430T103000
DTSTAMP:20260502T003944
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SUMMARY:A Founder's Relationship to Feedback\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nFeedback can either fuel your progress… or completely shut you down. In this session\, we’re working on making it the first one. \nTogether\, we’ll explore what actually makes feedback useful (and what makes it spiral)\, how to ask for the kind of input you actually need\, and how to give feedback in a way that builds trust\, not tension. Using Liz Lerman’s Critical Response Process© as a guide\, you’ll get a simple\, structured approach to navigating feedback conversations with more clarity and less ego. \nWe’ll walk through the framework\, practice it together\, and help you build a tool you can take into one-on-ones\, team conversations\, and customer interactions. Expect to laugh a little\, learn a lot\, and leave feeling more confident (and maybe even excited) to get feedback and get back to work. \nAbout the Presenter\n\n\n\n\n\n\n\n\nAnna Beard is a thoughtful facilitator who brings a community-centered approach to communication\, collaboration\, and creative work. She is passionate about helping individuals and teams build trust through better feedback\, making space for honest conversations that actually move ideas forward. \nWith a focus on practical tools and real-world application\, Anna creates environments where people feel supported to share\, reflect\, and grow. Her sessions are engaging\, approachable\, and designed to help participants walk away with something they can use right away. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/a-founders-relationship-to-feedback-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260428T170000
DTEND;TZID=America/Detroit:20260428T200000
DTSTAMP:20260502T003944
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SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-04-28/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260422T110000
DTEND;TZID=America/Detroit:20260422T120000
DTSTAMP:20260502T003944
CREATED:20260304T183309Z
LAST-MODIFIED:20260319T202014Z
UID:10000763-1776855600-1776859200@20fathoms.org
SUMMARY:The Future of AI\, a presentation at Northern Michigan Startup Week
DESCRIPTION:Deterministic AI explained: how structured inputs and new tools are reshaping software for today’s startup builders\n\n\nAI is moving fast – are you moving with it? \nJoin us for an advanced\, insight-packed session with Justin Gauthier\, Lead Developer at brightly\, as he explores deterministic AI inputs and the emerging developments reshaping how software is built. \nThis is not an “AI 101” session. It’s for builders\, tinkerers\, and founders who are already experimenting with AI — and want to go deeper. \nIn This Session\, We’ll Explore: \n\nWhat deterministic inputs mean in practical application\nHow structured prompting and tooling increase AI reliability and processing power\nThe shift from simple prompting to AI-assisted software creation\nHow developers are using AI to rapidly prototype apps\, reverse-engineer complex systems\, and integrate AI into desktop workflows\nWhat these advancements mean for startups building today\n\nIf you’re: \n\nA startup founder looking to embed AI into your product\nA developer experimenting with next-gen tools\nA technically curious operator or product thinker\nOr simply someone who wants to understand what’s actually happening beneath the AI hype cycle\n\nThis session will stretch your thinking and spark ideas about how AI can meaningfully accelerate your work. \nLight refreshments will be available. \nAbout 20Fathoms \nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/the-future-of-ai-a-presentation-at-northern-michigan-startup-week/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Northern MIchigan Startup Week,Workshop
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260422T090000
DTEND;TZID=America/Detroit:20260422T150000
DTSTAMP:20260502T003944
CREATED:20260304T183306Z
LAST-MODIFIED:20260319T201926Z
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SUMMARY:LEAN In Action: A One-Day Intensive with Patricia Malone during NMSW
DESCRIPTION:Learn practical LEAN tools to streamline operations\, cut waste\, and boost profitability in this hands-on workshop for business owners\n\n\nWhat if your business could run smoother\, waste less time\, and increase profitability — without adding more overhead? \nJoin us for a practical\, hands-on introduction to LEAN methodology led by Patricia Malone\, consultant at Breneman Advisors. In this one-day workshop\, Patricia will break down what LEAN really means (beyond the buzzword) and how you can apply its principles immediately to improve efficiency\, reduce waste\, and maximize value in your business. \nWhat You’ll Learn: \n\nThe core principles of LEAN and why they matter for small and mid-sized businesses\nHow to identify inefficiencies and bottlenecks in your current operations\nPractical tools to improve workflows and team productivity\nStrategies to increase profitability by focusing on value creation\nHow LEAN thinking can strengthen a new business idea from day one\n\nThis workshop is ideal for: \n\nSmall and medium business owners\nStartup founders\nOperations managers\nAspiring entrepreneurs refining a business concept\nAnyone who wants a smarter\, more disciplined approach to running a business\n\nYou’ll leave with actionable insights — not theory — and a clearer roadmap for building a more efficient\, resilient\, and profitable organization. \nCome ready to roll up your sleeves\, rethink how work gets done\, and walk away with tools you can use immediately. \nLunch is provided. Please email Maria at maria@20fathoms.org with any dietary needs (at least one week prior to event). \nAbout 20Fathoms \nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/lean-in-action-a-one-day-intensive-with-patricia-malone-during-nmsw/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Northern MIchigan Startup Week,Workshop
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260421T170000
DTEND;TZID=America/Detroit:20260421T200000
DTSTAMP:20260502T003944
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000797-1776790800-1776801600@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-04-21/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260416T121500
DTEND;TZID=America/Detroit:20260416T130000
DTSTAMP:20260502T003944
CREATED:20260304T200549Z
LAST-MODIFIED:20260304T201658Z
UID:10000788-1776341700-1776344400@20fathoms.org
SUMMARY:Branding and Website Office Hours with Jaime Edmondson
DESCRIPTION:Meet with Jaime Edmondson for personalized brand and website guidance to bring your business’s story and visual identity to life.\n\n\nBrand & Design Office Hours with Spellbound Creative Studio\nReady to level up your brand or website but not sure where to start? Join us for Office Hours with Jaime Edmondson of Spellbound Creative Studio\, a chance to get 1:1 guidance on brand design\, website design\, and immersive visual storytelling. \nWhether you’re launching a new business\, re-imagining your brand\, or refining your digital presence\, Jaime helps you translate your story\, personality\, and values into visuals that resonate with your audience. Her approach centers on storytelling\, strategy\, and authenticity because your brand is more than a just logo; it’s a full experience. \nWhat this is for: \n\nBranding & brand identity development\nWebsite design and user experience guidance\nVisual storytelling & cohesive brand voice\nAdvice for small businesses\, creatives\, and founders wanting a brand that reflects their unique personality and vision\n\nHow it works: \n\nBook a 30–60 minute session\, one-on-one with Jaime.\nSessions are first come\, first served.\nAfter you register\, we’ll follow up to confirm your exact time slot at least one week before your scheduled date.\nIf the month you sign up for fills up\, we’ll automatically move your registration to the next available month and notify you right away.\n\nWhy it matters:\nSpellbound Creative Studio believes “professional” doesn’t have to mean boring — your quirks\, passions\, and story are the secret ingredients that make your brand stand out. Jaime’s creative\, narrative-driven design work gives you a brand identity and website that are not only polished and professional\, but deeply personal and memorable. Spellbound Studio+1 \nWhether you’re just starting out\, rebranding\, or sharpening your digital identity — come ready to explore what your brand could be and leave with actionable next steps. \nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/branding-and-website-office-hours-with-jaime-edmondson-10/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260416T113000
DTEND;TZID=America/Detroit:20260416T121500
DTSTAMP:20260502T003944
CREATED:20260304T200548Z
LAST-MODIFIED:20260304T201756Z
UID:10000787-1776339000-1776341700@20fathoms.org
SUMMARY:Branding and Website Office Hours with Jaime Edmondson
DESCRIPTION:Meet with Jaime Edmondson for personalized brand and website guidance to bring your business’s story and visual identity to life.\n\n\nBrand & Design Office Hours with Spellbound Creative Studio\nReady to level up your brand or website but not sure where to start? Join us for Office Hours with Jaime Edmondson of Spellbound Creative Studio\, a chance to get 1:1 guidance on brand design\, website design\, and immersive visual storytelling. \nWhether you’re launching a new business\, re-imagining your brand\, or refining your digital presence\, Jaime helps you translate your story\, personality\, and values into visuals that resonate with your audience. Her approach centers on storytelling\, strategy\, and authenticity because your brand is more than a just logo; it’s a full experience. \nWhat this is for: \n\nBranding & brand identity development\nWebsite design and user experience guidance\nVisual storytelling & cohesive brand voice\nAdvice for small businesses\, creatives\, and founders wanting a brand that reflects their unique personality and vision\n\nHow it works: \n\nBook a 30–60 minute session\, one-on-one with Jaime.\nSessions are first come\, first served.\nAfter you register\, we’ll follow up to confirm your exact time slot at least one week before your scheduled date.\nIf the month you sign up for fills up\, we’ll automatically move your registration to the next available month and notify you right away.\n\nWhy it matters:\nSpellbound Creative Studio believes “professional” doesn’t have to mean boring — your quirks\, passions\, and story are the secret ingredients that make your brand stand out. Jaime’s creative\, narrative-driven design work gives you a brand identity and website that are not only polished and professional\, but deeply personal and memorable. Spellbound Studio+1 \nWhether you’re just starting out\, rebranding\, or sharpening your digital identity — come ready to explore what your brand could be and leave with actionable next steps. \nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/branding-and-website-office-hours-with-jaime-edmondson-9/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260416T104500
DTEND;TZID=America/Detroit:20260416T113000
DTSTAMP:20260502T003944
CREATED:20260304T200547Z
LAST-MODIFIED:20260304T201845Z
UID:10000786-1776336300-1776339000@20fathoms.org
SUMMARY:Branding and Website Office Hours with Jaime Edmondson
DESCRIPTION:Meet with Jaime Edmondson for personalized brand and website guidance to bring your business’s story and visual identity to life.\n\n\nBrand & Design Office Hours with Spellbound Creative Studio\nReady to level up your brand or website but not sure where to start? Join us for Office Hours with Jaime Edmondson of Spellbound Creative Studio\, a chance to get 1:1 guidance on brand design\, website design\, and immersive visual storytelling. \nWhether you’re launching a new business\, re-imagining your brand\, or refining your digital presence\, Jaime helps you translate your story\, personality\, and values into visuals that resonate with your audience. Her approach centers on storytelling\, strategy\, and authenticity because your brand is more than a just logo; it’s a full experience. \nWhat this is for: \n\nBranding & brand identity development\nWebsite design and user experience guidance\nVisual storytelling & cohesive brand voice\nAdvice for small businesses\, creatives\, and founders wanting a brand that reflects their unique personality and vision\n\nHow it works: \n\nBook a 30–60 minute session\, one-on-one with Jaime.\nSessions are first come\, first served.\nAfter you register\, we’ll follow up to confirm your exact time slot at least one week before your scheduled date.\nIf the month you sign up for fills up\, we’ll automatically move your registration to the next available month and notify you right away.\n\nWhy it matters:\nSpellbound Creative Studio believes “professional” doesn’t have to mean boring — your quirks\, passions\, and story are the secret ingredients that make your brand stand out. Jaime’s creative\, narrative-driven design work gives you a brand identity and website that are not only polished and professional\, but deeply personal and memorable. Spellbound Studio+1 \nWhether you’re just starting out\, rebranding\, or sharpening your digital identity — come ready to explore what your brand could be and leave with actionable next steps. \nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/branding-and-website-office-hours-with-jaime-edmondson-8/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/Untitled-design-17.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260416T100000
DTEND;TZID=America/Detroit:20260416T104500
DTSTAMP:20260502T003944
CREATED:20260304T200543Z
LAST-MODIFIED:20260304T202126Z
UID:10000782-1776333600-1776336300@20fathoms.org
SUMMARY:Branding and Website Office Hours with Jaime Edmondson
DESCRIPTION:Meet with Jaime Edmondson for personalized brand and website guidance to bring your business’s story and visual identity to life.\n\n\nBrand & Design Office Hours with Spellbound Creative Studio\nReady to level up your brand or website but not sure where to start? Join us for Office Hours with Jaime Edmondson of Spellbound Creative Studio\, a chance to get 1:1 guidance on brand design\, website design\, and immersive visual storytelling. \nWhether you’re launching a new business\, re-imagining your brand\, or refining your digital presence\, Jaime helps you translate your story\, personality\, and values into visuals that resonate with your audience. Her approach centers on storytelling\, strategy\, and authenticity because your brand is more than a just logo; it’s a full experience. \nWhat this is for: \n\nBranding & brand identity development\nWebsite design and user experience guidance\nVisual storytelling & cohesive brand voice\nAdvice for small businesses\, creatives\, and founders wanting a brand that reflects their unique personality and vision\n\nHow it works: \n\nBook a 30–60 minute session\, one-on-one with Jaime.\nSessions are first come\, first served.\nAfter you register\, we’ll follow up to confirm your exact time slot at least one week before your scheduled date.\nIf the month you sign up for fills up\, we’ll automatically move your registration to the next available month and notify you right away.\n\nWhy it matters:\nSpellbound Creative Studio believes “professional” doesn’t have to mean boring — your quirks\, passions\, and story are the secret ingredients that make your brand stand out. Jaime’s creative\, narrative-driven design work gives you a brand identity and website that are not only polished and professional\, but deeply personal and memorable. Spellbound Studio+1 \nWhether you’re just starting out\, rebranding\, or sharpening your digital identity — come ready to explore what your brand could be and leave with actionable next steps. \nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/branding-and-website-office-hours-with-jaime-edmondson-7/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/Untitled-design-17.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260416T090000
DTEND;TZID=America/Detroit:20260416T103000
DTSTAMP:20260502T003944
CREATED:20260317T135849Z
LAST-MODIFIED:20260318T145505Z
UID:10000853-1776330000-1776335400@20fathoms.org
SUMMARY:Crafting a Powerful Go-To-Market Strategy\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nUnderstanding your audience is one thing… turning those insights into real traction is another. In this session\, we’ll focus on how to bridge that gap by building a clear and actionable go-to-market strategy. \nTogether\, we’ll explore how to define your customer segments\, sharpen your value proposition\, and craft a compelling GTM story. You’ll also dig into channel planning and learn how to design and track simple experiments to test what’s working. By the end\, you’ll walk away with practical tools—and a clearer path forward—to start gaining traction. \nAbout the Presenter\n\n\n\n\n\n\n\n\nBeth Cavanaugh is a strategic marketing and go-to-market professional who thrives on turning insights into action. She works collaboratively with teams and founders to identify real needs\, clarify messaging\, and build thoughtful strategies that drive traction. \nWith a background in marketing communications and a knack for connecting the dots between audience\, story\, and execution\, Beth brings a practical\, hands-on approach to her work. She helps entrepreneurs move beyond ideas into clear\, testable strategies\, helping them build with confidence. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/crafting-a-powerful-go-to-market-strategy-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260414T170000
DTEND;TZID=America/Detroit:20260414T200000
DTSTAMP:20260502T003944
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000796-1776186000-1776196800@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-04-14/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/03/CO.STARTERS-Core.jpg
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260413T181500
DTEND;TZID=America/Detroit:20260413T190000
DTSTAMP:20260502T003944
CREATED:20260304T200546Z
LAST-MODIFIED:20260304T200546Z
UID:10000785-1776104100-1776106800@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-10/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/fc02823d66a0a6ccbdc7ebb2c0d23685-jX3qif.tmp_.jpg
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260413T173000
DTEND;TZID=America/Detroit:20260413T181500
DTSTAMP:20260502T003944
CREATED:20260304T200545Z
LAST-MODIFIED:20260304T200545Z
UID:10000784-1776101400-1776104100@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-9/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/fc02823d66a0a6ccbdc7ebb2c0d23685-jX3qif.tmp_.jpg
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260413T164500
DTEND;TZID=America/Detroit:20260413T173000
DTSTAMP:20260502T003944
CREATED:20260304T200544Z
LAST-MODIFIED:20260304T200544Z
UID:10000783-1776098700-1776101400@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-8/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/fc02823d66a0a6ccbdc7ebb2c0d23685-jX3qif.tmp_.jpg
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260413T160000
DTEND;TZID=America/Detroit:20260413T164500
DTSTAMP:20260502T003944
CREATED:20260304T200541Z
LAST-MODIFIED:20260304T200541Z
UID:10000780-1776096000-1776098700@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: Second Monday of the month (January–April)\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-7/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/fc02823d66a0a6ccbdc7ebb2c0d23685-jX3qif.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260409T090000
DTEND;TZID=America/Detroit:20260409T103000
DTSTAMP:20260502T003944
CREATED:20260316T114943Z
LAST-MODIFIED:20260316T115158Z
UID:10000791-1775725200-1775730600@20fathoms.org
SUMMARY:Are you ready for your first employee? A 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nGrowing your business often means bringing other people into the picture—but knowing when and how to do that can be complicated. In this session\, we’ll explore some of the key considerations founders face as they begin thinking about building a team. From understanding the differences between contractors and employees to preparing your business for its first hire\, we’ll cover practical topics that can help entrepreneurs make thoughtful decisions as they grow. \nWhether you’re actively thinking about hiring or just starting to plan ahead\, this conversation will help you better understand the structures\, responsibilities\, and considerations that come with bringing others into your business. \nAbout the Presenter\n\n\n\n\n\n\n\n\nGretchen leads strategic partnerships and talent initiatives at 20Fathoms\, working with local\, regional\, state\, and national partners to identify opportunities that strengthen Northern Michigan’s entrepreneurial ecosystem. She serves as the grant lead for the MEDC Small Business Support Hub program and has managed 20Fathoms’ Women in Tech programming since 2022. With a background in human resources\, technology integration\, and talent development—including serving as Director of Human Resources at Crystal Mountain Resort & Spa—Gretchen brings deep experience supporting growing organizations and the people behind them. She holds dual senior HR certifications (SPHR and SHRM-SCP)\, a Bachelor of Science from Western Michigan University\, and a certificate in Artificial Intelligence (AI) Implications for Business Strategy from MIT Sloan. Outside of work\, she enjoys restoring the native habitat of her property and exploring Northern Michigan’s hiking\, biking\, and ski trails. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/are-you-ready-for-your-first-employee-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/03/Hiring-First-Employee_Apr-9.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260407T170000
DTEND;TZID=America/Detroit:20260407T200000
DTSTAMP:20260502T003944
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000795-1775581200-1775592000@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-04-07/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260331T170000
DTEND;TZID=America/Detroit:20260331T200000
DTSTAMP:20260502T003944
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000794-1774976400-1774987200@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-03-31/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/03/CO.STARTERS-Core.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260326T090000
DTEND;TZID=America/Detroit:20260326T103000
DTSTAMP:20260502T003944
CREATED:20260304T193044Z
LAST-MODIFIED:20260318T145704Z
UID:10000772-1774515600-1774521000@20fathoms.org
SUMMARY:Inside the Investor Mind\, a 20Fathoms Breakfast Lab
DESCRIPTION:Pull back the curtain on how VCs evaluate startups—what matters\, what kills deals\, and how to pitch with clarity. Plus a primer on angel inv\n\n\nThis week at Breakfast Lab:\nWhat are venture capitalists actually looking for when they evaluate a startup? In this session\, we’ll break down how investors really assess opportunities. We’ll go through what signals they trust\, what metrics matter at different stages\, and the red flags that quietly kill deals. We’ll walk through the core decision framework behind a “yes\,” including team strength\, market timing\, product differentiation\, traction and retention\, go-to-market strategy\, and the risk investors need to believe you can reduce quickly. We’ll also touch on angel investing: why it can be one of the most rewarding ways to support startups\, but also why it’s a long-term\, high-risk investment that requires discipline and patience. You’ll leave with a practical fundraising checklist\, a sharper pitch narrative\, and a clearer understanding of how investors think. \nWe’ll cover:\n\nThe VC Checklist: What Actually Gets Funded\n5 Red Flags That Should Make Founders and Funders Pause\nAngel Investing: Smart Money or Expensive Hobby?\n\nAbout the Presenter\nPatti Glaza is Executive Vice President of Venture and Managing Director of ID Ventures at Invest Detroit\, where she leads early-stage venture investing and supports high-growth technology startups across the Midwest. With more than 30 years of experience in technology\, venture capital\, and startup leadership\, Patti has held roles ranging from startup CEO and operator to venture investor and advisor. She actively mentors entrepreneurs\, serves on several startup and ecosystem boards\, and teaches customer discovery and commercialization through the National Science Foundation’s I-Corps program. \nWhat is Breakfast Lab?\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees. \nLearn more about Breakfast Lab. \n\nPresenting Partner\n\n\n\nSupporting Partner\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/inside-the-investor-mind-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260324T170000
DTEND;TZID=America/Detroit:20260324T200000
DTSTAMP:20260502T003944
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000793-1774371600-1774382400@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-03-24/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/03/CO.STARTERS-Core.jpg
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260319T150000
DTEND;TZID=America/Detroit:20260319T160000
DTSTAMP:20260502T003944
CREATED:20260304T193051Z
LAST-MODIFIED:20260304T193051Z
UID:10000779-1773932400-1773936000@20fathoms.org
SUMMARY:Office Hours with Breneman Advisors
DESCRIPTION:Support for business optimization\, financial tools\, market research\, strategic planning\, LEAN processes\, capital\, and exit planning.\n\n\nOffice Hours with Breneman Advisors\n20Fathoms is hosting monthly Business Advisory Office Hours with Breneman Advisors\, available to Northern Michigan entrepreneurs and small business owners. \nWhether you’re trying to optimize operations\, make sense of your financials\, plan for growth\, prepare for capital\, or think through a future exit\, these office hours provide a practical\, founder-friendly space to get expert guidance and clarity. \nHow It Works\n\nWhen: Last Thursday of each month\nTime: 1:00pm – 4:00pm\nSession Length: 60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, operators\, and business owners who want support with: \n\nBusiness optimization and operational efficiency\nFinancial tools\, analysis\, and decision-making\nIndustry analysis and market research\nStrategic planning and growth readiness\nLEAN office and process improvements\nCapital structuring and funding preparation\nExit planning and long-term value creation\n\nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/office-hours-with-breneman-advisors-3/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/03/378bdc9cfa1d84c11fbcffa78fa0d95a-qmgAZo.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260319T140000
DTEND;TZID=America/Detroit:20260319T150000
DTSTAMP:20260502T003944
CREATED:20260304T193050Z
LAST-MODIFIED:20260304T193050Z
UID:10000778-1773928800-1773932400@20fathoms.org
SUMMARY:Office Hours with Breneman Advisors
DESCRIPTION:Support for business optimization\, financial tools\, market research\, strategic planning\, LEAN processes\, capital\, and exit planning.\n\n\nOffice Hours with Breneman Advisors\n20Fathoms is hosting monthly Business Advisory Office Hours with Breneman Advisors\, available to Northern Michigan entrepreneurs and small business owners. \nWhether you’re trying to optimize operations\, make sense of your financials\, plan for growth\, prepare for capital\, or think through a future exit\, these office hours provide a practical\, founder-friendly space to get expert guidance and clarity. \nHow It Works\n\nWhen: Last Thursday of each month\nTime: 1:00pm – 4:00pm\nSession Length: 60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, operators\, and business owners who want support with: \n\nBusiness optimization and operational efficiency\nFinancial tools\, analysis\, and decision-making\nIndustry analysis and market research\nStrategic planning and growth readiness\nLEAN office and process improvements\nCapital structuring and funding preparation\nExit planning and long-term value creation\n\nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/office-hours-with-breneman-advisors-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/03/378bdc9cfa1d84c11fbcffa78fa0d95a-qmgAZo.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260319T130000
DTEND;TZID=America/Detroit:20260319T140000
DTSTAMP:20260502T003944
CREATED:20260304T193043Z
LAST-MODIFIED:20260304T193043Z
UID:10000771-1773925200-1773928800@20fathoms.org
SUMMARY:Office Hours with Breneman Advisors
DESCRIPTION:Support for business optimization\, financial tools\, market research\, strategic planning\, LEAN processes\, capital\, and exit planning.\n\n\nOffice Hours with Breneman Advisors\n20Fathoms is hosting monthly Business Advisory Office Hours with Breneman Advisors\, available to Northern Michigan entrepreneurs and small business owners. \nWhether you’re trying to optimize operations\, make sense of your financials\, plan for growth\, prepare for capital\, or think through a future exit\, these office hours provide a practical\, founder-friendly space to get expert guidance and clarity. \nHow It Works\n\nWhen: Last Thursday of each month\nTime: 1:00pm – 4:00pm\nSession Length: 60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, operators\, and business owners who want support with: \n\nBusiness optimization and operational efficiency\nFinancial tools\, analysis\, and decision-making\nIndustry analysis and market research\nStrategic planning and growth readiness\nLEAN office and process improvements\nCapital structuring and funding preparation\nExit planning and long-term value creation\n\nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/office-hours-with-breneman-advisors/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/03/378bdc9cfa1d84c11fbcffa78fa0d95a-qmgAZo.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260319T121500
DTEND;TZID=America/Detroit:20260319T130000
DTSTAMP:20260502T003944
CREATED:20260304T193042Z
LAST-MODIFIED:20260304T195222Z
UID:10000770-1773922500-1773925200@20fathoms.org
SUMMARY:Branding and Website Office Hours with Jaime Edmondson
DESCRIPTION:Meet with Jaime Edmondson for personalized brand and website guidance to bring your business’s story and visual identity to life.\n\n\nBrand & Design Office Hours with Spellbound Creative Studio\nReady to level up your brand or website but not sure where to start? Join us for Office Hours with Jaime Edmondson of Spellbound Creative Studio\, a chance to get 1:1 guidance on brand design\, website design\, and immersive visual storytelling. \nWhether you’re launching a new business\, re-imagining your brand\, or refining your digital presence\, Jaime helps you translate your story\, personality\, and values into visuals that resonate with your audience. Her approach centers on storytelling\, strategy\, and authenticity because your brand is more than a just logo; it’s a full experience. \nWhat this is for: \n\nBranding & brand identity development\nWebsite design and user experience guidance\nVisual storytelling & cohesive brand voice\nAdvice for small businesses\, creatives\, and founders wanting a brand that reflects their unique personality and vision\n\nHow it works: \n\nBook a 30–60 minute session\, one-on-one with Jaime.\nSessions are first come\, first served.\nAfter you register\, we’ll follow up to confirm your exact time slot at least one week before your scheduled date.\nIf the month you sign up for fills up\, we’ll automatically move your registration to the next available month and notify you right away.\n\nWhy it matters:\nSpellbound Creative Studio believes “professional” doesn’t have to mean boring — your quirks\, passions\, and story are the secret ingredients that make your brand stand out. Jaime’s creative\, narrative-driven design work gives you a brand identity and website that are not only polished and professional\, but deeply personal and memorable. Spellbound Studio+1 \nWhether you’re just starting out\, rebranding\, or sharpening your digital identity — come ready to explore what your brand could be and leave with actionable next steps. \nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/branding-and-website-office-hours-with-jaime-edmondson-4/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/Untitled-design-17.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260319T113000
DTEND;TZID=America/Detroit:20260319T121500
DTSTAMP:20260502T003944
CREATED:20260304T193049Z
LAST-MODIFIED:20260304T195331Z
UID:10000777-1773919800-1773922500@20fathoms.org
SUMMARY:Branding and Website Office Hours with Jaime Edmondson
DESCRIPTION:Meet with Jaime Edmondson for personalized brand and website guidance to bring your business’s story and visual identity to life.\n\n\nBrand & Design Office Hours with Spellbound Creative Studio\nReady to level up your brand or website but not sure where to start? Join us for Office Hours with Jaime Edmondson of Spellbound Creative Studio\, a chance to get 1:1 guidance on brand design\, website design\, and immersive visual storytelling. \nWhether you’re launching a new business\, re-imagining your brand\, or refining your digital presence\, Jaime helps you translate your story\, personality\, and values into visuals that resonate with your audience. Her approach centers on storytelling\, strategy\, and authenticity because your brand is more than a just logo; it’s a full experience. \nWhat this is for: \n\nBranding & brand identity development\nWebsite design and user experience guidance\nVisual storytelling & cohesive brand voice\nAdvice for small businesses\, creatives\, and founders wanting a brand that reflects their unique personality and vision\n\nHow it works: \n\nBook a 30–60 minute session\, one-on-one with Jaime.\nSessions are first come\, first served.\nAfter you register\, we’ll follow up to confirm your exact time slot at least one week before your scheduled date.\nIf the month you sign up for fills up\, we’ll automatically move your registration to the next available month and notify you right away.\n\nWhy it matters:\nSpellbound Creative Studio believes “professional” doesn’t have to mean boring — your quirks\, passions\, and story are the secret ingredients that make your brand stand out. Jaime’s creative\, narrative-driven design work gives you a brand identity and website that are not only polished and professional\, but deeply personal and memorable. Spellbound Studio+1 \nWhether you’re just starting out\, rebranding\, or sharpening your digital identity — come ready to explore what your brand could be and leave with actionable next steps. \nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/branding-and-website-office-hours-with-jaime-edmondson-6/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/Untitled-design-17.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260319T104500
DTEND;TZID=America/Detroit:20260319T113000
DTSTAMP:20260502T003944
CREATED:20260304T193048Z
LAST-MODIFIED:20260304T195459Z
UID:10000776-1773917100-1773919800@20fathoms.org
SUMMARY:Branding and Website Office Hours with Jaime Edmondson
DESCRIPTION:Meet with Jaime Edmondson for personalized brand and website guidance to bring your business’s story and visual identity to life.\n\n\nBrand & Design Office Hours with Spellbound Creative Studio\nReady to level up your brand or website but not sure where to start? Join us for Office Hours with Jaime Edmondson of Spellbound Creative Studio\, a chance to get 1:1 guidance on brand design\, website design\, and immersive visual storytelling. \nWhether you’re launching a new business\, re-imagining your brand\, or refining your digital presence\, Jaime helps you translate your story\, personality\, and values into visuals that resonate with your audience. Her approach centers on storytelling\, strategy\, and authenticity because your brand is more than a just logo; it’s a full experience. \nWhat this is for: \n\nBranding & brand identity development\nWebsite design and user experience guidance\nVisual storytelling & cohesive brand voice\nAdvice for small businesses\, creatives\, and founders wanting a brand that reflects their unique personality and vision\n\nHow it works: \n\nBook a 30–60 minute session\, one-on-one with Jaime.\nSessions are first come\, first served.\nAfter you register\, we’ll follow up to confirm your exact time slot at least one week before your scheduled date.\nIf the month you sign up for fills up\, we’ll automatically move your registration to the next available month and notify you right away.\n\nWhy it matters:\nSpellbound Creative Studio believes “professional” doesn’t have to mean boring — your quirks\, passions\, and story are the secret ingredients that make your brand stand out. Jaime’s creative\, narrative-driven design work gives you a brand identity and website that are not only polished and professional\, but deeply personal and memorable. Spellbound Studio+1 \nWhether you’re just starting out\, rebranding\, or sharpening your digital identity — come ready to explore what your brand could be and leave with actionable next steps. \nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/branding-and-website-office-hours-with-jaime-edmondson-5/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/12/Untitled-design-17.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260319T100000
DTEND;TZID=America/Detroit:20260319T104500
DTSTAMP:20260502T003944
CREATED:20260304T193041Z
LAST-MODIFIED:20260304T195544Z
UID:10000769-1773914400-1773917100@20fathoms.org
SUMMARY:Branding and Website Office Hours with Jaime Edmondson
DESCRIPTION:Meet with Jaime Edmondson for personalized brand and website guidance to bring your business’s story and visual identity to life.\n\n\nBrand & Design Office Hours with Spellbound Creative Studio\nReady to level up your brand or website but not sure where to start? Join us for Office Hours with Jaime Edmondson of Spellbound Creative Studio\, a chance to get 1:1 guidance on brand design\, website design\, and immersive visual storytelling. \nWhether you’re launching a new business\, re-imagining your brand\, or refining your digital presence\, Jaime helps you translate your story\, personality\, and values into visuals that resonate with your audience. Her approach centers on storytelling\, strategy\, and authenticity because your brand is more than a just logo; it’s a full experience. \nWhat this is for: \n\nBranding & brand identity development\nWebsite design and user experience guidance\nVisual storytelling & cohesive brand voice\nAdvice for small businesses\, creatives\, and founders wanting a brand that reflects their unique personality and vision\n\nHow it works: \n\nBook a 30–60 minute session\, one-on-one with Jaime.\nSessions are first come\, first served.\nAfter you register\, we’ll follow up to confirm your exact time slot at least one week before your scheduled date.\nIf the month you sign up for fills up\, we’ll automatically move your registration to the next available month and notify you right away.\n\nWhy it matters:\nSpellbound Creative Studio believes “professional” doesn’t have to mean boring — your quirks\, passions\, and story are the secret ingredients that make your brand stand out. Jaime’s creative\, narrative-driven design work gives you a brand identity and website that are not only polished and professional\, but deeply personal and memorable. Spellbound Studio+1 \nWhether you’re just starting out\, rebranding\, or sharpening your digital identity — come ready to explore what your brand could be and leave with actionable next steps. \nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/branding-and-website-office-hours-with-jaime-edmondson-3/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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GEO:44.7642991;-85.6208613
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