News from Northern Michigan’s startup and tech community

for founders, geeks, and creatives.

New resources are now available to entrepreneurs in Northwest Michigan

20Fathoms introduces new programming; expands to Petoskey, Manistee, and Cadillac Vernon LaLone is a scientist and entrepreneur who grew up in Elk Rapids but started his career far away from Northern Michigan, including a period...

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Jen Casey

July 15, 2020

Meet the Mentor: Jen Casey, Specializing in Sales, Advertising, and Marketing

At 20Fathoms, our team of industry experts serve as coaches and mentors to help our members grow their business and overcome challenges. This month, I’m talking to Jen Casey, President of Sales at Vortex Studios,...

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Erich Wuhrman

July 14, 2020

Recruiting tech talent to Traverse City: Q&A with Erich Wuhrman, Head of Talent Acquisition at 20Fathoms

Building a talented, highly effective team is important for any business focused on growth. For tech startups, finding the right people in an extremely competitive environment is crucial… and often challenging. At 20Fathoms, one way...

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West Bay at Clinch Park

July 14, 2020

Tech workers and entrepreneurs trade in the big city hustle for small towns and coworking communities

Tech workers and entrepreneurs are on the move, fleeing the close quarters of large cities and embracing a different sort of lifestyle in picturesque small towns across America. This reverse migration is fueled by a...

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Coffee, hello nametag

July 8, 2020

Defining Your Mentoring Needs – An Important Asset in Your Business

The impact of mentors across all spectrums of life cannot be understated. Whether it’s a varsity athlete taking a freshman under their wing or a serial entrepreneur providing nuggets of wisdom to a fledgling startup...

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