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SUMMARY:Are you ready for your first employee? A 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nGrowing your business often means bringing other people into the picture—but knowing when and how to do that can be complicated. In this session\, we’ll explore some of the key considerations founders face as they begin thinking about building a team. From understanding the differences between contractors and employees to preparing your business for its first hire\, we’ll cover practical topics that can help entrepreneurs make thoughtful decisions as they grow. \nWhether you’re actively thinking about hiring or just starting to plan ahead\, this conversation will help you better understand the structures\, responsibilities\, and considerations that come with bringing others into your business. \nAbout the Presenter\n\n\n\n\n\n\n\n\nGretchen leads strategic partnerships and talent initiatives at 20Fathoms\, working with local\, regional\, state\, and national partners to identify opportunities that strengthen Northern Michigan’s entrepreneurial ecosystem. She serves as the grant lead for the MEDC Small Business Support Hub program and has managed 20Fathoms’ Women in Tech programming since 2022. With a background in human resources\, technology integration\, and talent development—including serving as Director of Human Resources at Crystal Mountain Resort & Spa—Gretchen brings deep experience supporting growing organizations and the people behind them. She holds dual senior HR certifications (SPHR and SHRM-SCP)\, a Bachelor of Science from Western Michigan University\, and a certificate in Artificial Intelligence (AI) Implications for Business Strategy from MIT Sloan. Outside of work\, she enjoys restoring the native habitat of her property and exploring Northern Michigan’s hiking\, biking\, and ski trails. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/are-you-ready-for-your-first-employee-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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DTSTART;TZID=America/Detroit:20260416T090000
DTEND;TZID=America/Detroit:20260416T103000
DTSTAMP:20260318T145505Z
CREATED:20260317T135849Z
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SUMMARY:Crafting a Powerful Go-To-Market Strategy\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nUnderstanding your audience is one thing… turning those insights into real traction is another. In this session\, we’ll focus on how to bridge that gap by building a clear and actionable go-to-market strategy. \nTogether\, we’ll explore how to define your customer segments\, sharpen your value proposition\, and craft a compelling GTM story. You’ll also dig into channel planning and learn how to design and track simple experiments to test what’s working. By the end\, you’ll walk away with practical tools—and a clearer path forward—to start gaining traction. \nAbout the Presenter\n\n\n\n\n\n\n\n\nBeth Cavanaugh is a strategic marketing and go-to-market professional who thrives on turning insights into action. She works collaboratively with teams and founders to identify real needs\, clarify messaging\, and build thoughtful strategies that drive traction. \nWith a background in marketing communications and a knack for connecting the dots between audience\, story\, and execution\, Beth brings a practical\, hands-on approach to her work. She helps entrepreneurs move beyond ideas into clear\, testable strategies\, helping them build with confidence. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/crafting-a-powerful-go-to-market-strategy-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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DTSTART;TZID=America/Detroit:20260430T090000
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SUMMARY:A Founder's Relationship to Feedback\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nFeedback can either fuel your progress… or completely shut you down. In this session\, we’re working on making it the first one. \nTogether\, we’ll explore what actually makes feedback useful (and what makes it spiral)\, how to ask for the kind of input you actually need\, and how to give feedback in a way that builds trust\, not tension. Using Liz Lerman’s Critical Response Process© as a guide\, you’ll get a simple\, structured approach to navigating feedback conversations with more clarity and less ego. \nWe’ll walk through the framework\, practice it together\, and help you build a tool you can take into one-on-ones\, team conversations\, and customer interactions. Expect to laugh a little\, learn a lot\, and leave feeling more confident (and maybe even excited) to get feedback and get back to work. \nAbout the Presenter\n\n\n\n\n\n\n\n\nAnna Beard is a thoughtful facilitator who brings a community-centered approach to communication\, collaboration\, and creative work. She is passionate about helping individuals and teams build trust through better feedback\, making space for honest conversations that actually move ideas forward. \nWith a focus on practical tools and real-world application\, Anna creates environments where people feel supported to share\, reflect\, and grow. Her sessions are engaging\, approachable\, and designed to help participants walk away with something they can use right away. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/a-founders-relationship-to-feedback-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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