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SUMMARY:Demystifying Marketing\, a 20Fathoms Breakfast Lab
DESCRIPTION:Cut through marketing noise. Learn to focus on the right customers\, set clear goals\, and build a marketing plan that actually works.\n\n\nThis week at Breakfast Lab:\nWe’re demystifying marketing. For many founders and small business owners\, marketing can feel overwhelming. There are endless tools\, channels\, and people promising the “right” strategy. It’s easy to get stuck trying to do everything at once. \nIn this session\, Kristina Schnepf will help cut through the noise and bring marketing back to the fundamentals. She’ll guide participants through how to focus on the customers that matter most right now and define clear marketing goals that actually move your business forward. If you’ve been feeling scattered or unsure where to focus your marketing energy\, this conversation will help you simplify your approach and regain control of your strategy. \nYou’ll leave with:\n\nA clearer understanding of who your most important customers are right now\nA simple way to cut through marketing noise and focus on what actually matters\nPractical ideas for aligning your marketing efforts with your current business goals\nA more confident\, focused approach to planning your marketing next steps\n\nAbout the Presenter\nKristina Schnepf is a marketing and communications leader with decades of experience in brand strategy\, marketing communications\, and corporate storytelling. She spent more than 20 years at Dow Chemical Company and later served as Vice President of Communications for North America at Goodyear Tire & Rubber Company\, leading strategic communications for major global brands. Today\, Kristina is President of Leap Consulting and owner of Peace Love and Little Donuts and Greendoor Folk School in Traverse City. \nWhat is Breakfast Lab?\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees. \nLearn more about Breakfast Lab. \n\nPresenting Partner\n\n\n\nSupporting Partner\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/demystifying-marketing-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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DTSTART;TZID=America/Detroit:20260326T090000
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SUMMARY:Inside the Investor Mind\, a 20Fathoms Breakfast Lab
DESCRIPTION:Pull back the curtain on how VCs evaluate startups—what matters\, what kills deals\, and how to pitch with clarity. Plus a primer on angel inv\n\n\nThis week at Breakfast Lab:\nWhat are venture capitalists actually looking for when they evaluate a startup? In this session\, we’ll break down how investors really assess opportunities. We’ll go through what signals they trust\, what metrics matter at different stages\, and the red flags that quietly kill deals. We’ll walk through the core decision framework behind a “yes\,” including team strength\, market timing\, product differentiation\, traction and retention\, go-to-market strategy\, and the risk investors need to believe you can reduce quickly. We’ll also touch on angel investing: why it can be one of the most rewarding ways to support startups\, but also why it’s a long-term\, high-risk investment that requires discipline and patience. You’ll leave with a practical fundraising checklist\, a sharper pitch narrative\, and a clearer understanding of how investors think. \nWe’ll cover:\n\nThe VC Checklist: What Actually Gets Funded\n5 Red Flags That Should Make Founders and Funders Pause\nAngel Investing: Smart Money or Expensive Hobby?\n\nAbout the Presenter\nPatti Glaza is Executive Vice President of Venture and Managing Director of ID Ventures at Invest Detroit\, where she leads early-stage venture investing and supports high-growth technology startups across the Midwest. With more than 30 years of experience in technology\, venture capital\, and startup leadership\, Patti has held roles ranging from startup CEO and operator to venture investor and advisor. She actively mentors entrepreneurs\, serves on several startup and ecosystem boards\, and teaches customer discovery and commercialization through the National Science Foundation’s I-Corps program. \nWhat is Breakfast Lab?\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees. \nLearn more about Breakfast Lab. \n\nPresenting Partner\n\n\n\nSupporting Partner\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/inside-the-investor-mind-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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