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SUMMARY:Customer Discovery: Find Your Market & Build What Matters
DESCRIPTION:Find Your Market. Build What Matters. Stop Guessing.\nCustomer Discovery at 20Fathoms is designed to help you stop guessing and start building with solid evidence. \nEven the most promising ideas fail when founders confuse what they can build with what the market actually needs. This 5-week cohort gives you a structured\, evidence-driven process to identify real customer demand\, define your beachhead market (the specific group of customers you’ll focus on first)\, and build a business model grounded in reality. Through hands-on work\, real customer conversations\, and expert guidance\, you’ll surface critical risks early. You won’t waste time\, energy\, or runway chasing the wrong opportunity. \nAPPLY HERE!\nWhat you’ll walk away with:\nYour most important customer segment (ie. beachhead market)– Know exactly who you’re building for and where to focus first.\nReal customer insights – Conduct 20–30 structured interviews that reveal true pain points\, decision criteria\, and buying behavior.\nA business model that makes sense – Align your revenue model\, pricing\, and go-to-market strategy with real demand.\nA lower-risk path forward – Test your assumptions early and move ahead with confidence. \nWhat you’ll experience:\nAn evidence-driven approach – Replace assumptions with real data from the market.\nSystematic discovery – Learn a structured process to uncover what customers truly value (not just what you think they value).\nFocused direction – Identify your beachhead market and concentrate your efforts where traction is most achievable.?\nEarly risk reduction – Surface your biggest unknowns early and test them before you scale.\nGuided support – Work alongside experienced facilitators and a cohort of founders doing the same work. \n  \nWorkshop schedule:\n\nSaturday\, May 2 (9am – 4pm) —  Kickoff – In Person @ 20Fathoms\nWeek of May 4 (Flexible appts) — Virtual Office Hours with Julie\nWednesdays: May 13\, May 20\, May 27\, June 3 (4:30 – 7pm) — Virtual Weekly Cohort Sessions\n\nHow the program works:\n5 cohort sessions – Interactive workshops\, working time\, and group discussion over 5 weeks.\n1:1 coaching support – Private sessions to refine your interviews and analyze what you’re learning.\nOn-demand resources – Supplemental content to keep you moving between sessions.\nFinal presentation – Share your insights\, direction\, and next steps with peers and advisors.\nProven methodology – Built on the I-Corps framework used by 3\,000+ ventures nationwide. \nWho this is for:\n*Please note: This is an active\, working cohort. You’ll be expected to talk to customers\, reflect on what you’re learning\, and show up ready to engage. \n\nYou have an idea but aren’t sure who it’s for\nYou’ve started something but aren’t gaining traction\nYou’re tired of guessing and want real answers\nYou’re willing to talk to customers and do the work\n\nAbout the presenter:\nJulie Collins is a deep tech innovation expert and founder of The Opportunity Practice\, where she helps founders and teams answer the critical question: why you\, why now? With over 10\,000 hours of innovation consulting experience\, Julie specializes in guiding entrepreneurs through structured\, evidence-driven customer discovery\, helping them uncover real market needs\, validate opportunities\, and build strategies that actually work. Her approach is grounded in proven frameworks used across thousands of ventures\, particularly in complex and emerging markets\, where understanding the customer and value chain is essential to success. Julie is known for pushing founders past assumptions and into real insight\, so they can build the right business for the right market.
URL:https://20fathoms.org/event/customer-discovery-find-your-market-build-what-matters/2026-05-02/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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DTSTART;TZID=America/Detroit:20260513T163000
DTEND;TZID=America/Detroit:20260513T190000
DTSTAMP:20260430T094213
CREATED:20260408T132621Z
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SUMMARY:Customer Discovery: Find Your Market & Build What Matters
DESCRIPTION:Find Your Market. Build What Matters. Stop Guessing.\nCustomer Discovery at 20Fathoms is designed to help you stop guessing and start building with solid evidence. \nEven the most promising ideas fail when founders confuse what they can build with what the market actually needs. This 5-week cohort gives you a structured\, evidence-driven process to identify real customer demand\, define your beachhead market (the specific group of customers you’ll focus on first)\, and build a business model grounded in reality. Through hands-on work\, real customer conversations\, and expert guidance\, you’ll surface critical risks early. You won’t waste time\, energy\, or runway chasing the wrong opportunity. \nAPPLY HERE!\nWhat you’ll walk away with:\nYour most important customer segment (ie. beachhead market)– Know exactly who you’re building for and where to focus first.\nReal customer insights – Conduct 20–30 structured interviews that reveal true pain points\, decision criteria\, and buying behavior.\nA business model that makes sense – Align your revenue model\, pricing\, and go-to-market strategy with real demand.\nA lower-risk path forward – Test your assumptions early and move ahead with confidence. \nWhat you’ll experience:\nAn evidence-driven approach – Replace assumptions with real data from the market.\nSystematic discovery – Learn a structured process to uncover what customers truly value (not just what you think they value).\nFocused direction – Identify your beachhead market and concentrate your efforts where traction is most achievable.?\nEarly risk reduction – Surface your biggest unknowns early and test them before you scale.\nGuided support – Work alongside experienced facilitators and a cohort of founders doing the same work. \n  \nWorkshop schedule:\n\nSaturday\, May 2 (9am – 4pm) —  Kickoff – In Person @ 20Fathoms\nWeek of May 4 (Flexible appts) — Virtual Office Hours with Julie\nWednesdays: May 13\, May 20\, May 27\, June 3 (4:30 – 7pm) — Virtual Weekly Cohort Sessions\n\nHow the program works:\n5 cohort sessions – Interactive workshops\, working time\, and group discussion over 5 weeks.\n1:1 coaching support – Private sessions to refine your interviews and analyze what you’re learning.\nOn-demand resources – Supplemental content to keep you moving between sessions.\nFinal presentation – Share your insights\, direction\, and next steps with peers and advisors.\nProven methodology – Built on the I-Corps framework used by 3\,000+ ventures nationwide. \nWho this is for:\n*Please note: This is an active\, working cohort. You’ll be expected to talk to customers\, reflect on what you’re learning\, and show up ready to engage. \n\nYou have an idea but aren’t sure who it’s for\nYou’ve started something but aren’t gaining traction\nYou’re tired of guessing and want real answers\nYou’re willing to talk to customers and do the work\n\nAbout the presenter:\nJulie Collins is a deep tech innovation expert and founder of The Opportunity Practice\, where she helps founders and teams answer the critical question: why you\, why now? With over 10\,000 hours of innovation consulting experience\, Julie specializes in guiding entrepreneurs through structured\, evidence-driven customer discovery\, helping them uncover real market needs\, validate opportunities\, and build strategies that actually work. Her approach is grounded in proven frameworks used across thousands of ventures\, particularly in complex and emerging markets\, where understanding the customer and value chain is essential to success. Julie is known for pushing founders past assumptions and into real insight\, so they can build the right business for the right market.
URL:https://20fathoms.org/event/customer-discovery-find-your-market-build-what-matters/2026-05-13/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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DTSTART;TZID=America/Detroit:20260520T163000
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SUMMARY:Customer Discovery: Find Your Market & Build What Matters
DESCRIPTION:Find Your Market. Build What Matters. Stop Guessing.\nCustomer Discovery at 20Fathoms is designed to help you stop guessing and start building with solid evidence. \nEven the most promising ideas fail when founders confuse what they can build with what the market actually needs. This 5-week cohort gives you a structured\, evidence-driven process to identify real customer demand\, define your beachhead market (the specific group of customers you’ll focus on first)\, and build a business model grounded in reality. Through hands-on work\, real customer conversations\, and expert guidance\, you’ll surface critical risks early. You won’t waste time\, energy\, or runway chasing the wrong opportunity. \nAPPLY HERE!\nWhat you’ll walk away with:\nYour most important customer segment (ie. beachhead market)– Know exactly who you’re building for and where to focus first.\nReal customer insights – Conduct 20–30 structured interviews that reveal true pain points\, decision criteria\, and buying behavior.\nA business model that makes sense – Align your revenue model\, pricing\, and go-to-market strategy with real demand.\nA lower-risk path forward – Test your assumptions early and move ahead with confidence. \nWhat you’ll experience:\nAn evidence-driven approach – Replace assumptions with real data from the market.\nSystematic discovery – Learn a structured process to uncover what customers truly value (not just what you think they value).\nFocused direction – Identify your beachhead market and concentrate your efforts where traction is most achievable.?\nEarly risk reduction – Surface your biggest unknowns early and test them before you scale.\nGuided support – Work alongside experienced facilitators and a cohort of founders doing the same work. \n  \nWorkshop schedule:\n\nSaturday\, May 2 (9am – 4pm) —  Kickoff – In Person @ 20Fathoms\nWeek of May 4 (Flexible appts) — Virtual Office Hours with Julie\nWednesdays: May 13\, May 20\, May 27\, June 3 (4:30 – 7pm) — Virtual Weekly Cohort Sessions\n\nHow the program works:\n5 cohort sessions – Interactive workshops\, working time\, and group discussion over 5 weeks.\n1:1 coaching support – Private sessions to refine your interviews and analyze what you’re learning.\nOn-demand resources – Supplemental content to keep you moving between sessions.\nFinal presentation – Share your insights\, direction\, and next steps with peers and advisors.\nProven methodology – Built on the I-Corps framework used by 3\,000+ ventures nationwide. \nWho this is for:\n*Please note: This is an active\, working cohort. You’ll be expected to talk to customers\, reflect on what you’re learning\, and show up ready to engage. \n\nYou have an idea but aren’t sure who it’s for\nYou’ve started something but aren’t gaining traction\nYou’re tired of guessing and want real answers\nYou’re willing to talk to customers and do the work\n\nAbout the presenter:\nJulie Collins is a deep tech innovation expert and founder of The Opportunity Practice\, where she helps founders and teams answer the critical question: why you\, why now? With over 10\,000 hours of innovation consulting experience\, Julie specializes in guiding entrepreneurs through structured\, evidence-driven customer discovery\, helping them uncover real market needs\, validate opportunities\, and build strategies that actually work. Her approach is grounded in proven frameworks used across thousands of ventures\, particularly in complex and emerging markets\, where understanding the customer and value chain is essential to success. Julie is known for pushing founders past assumptions and into real insight\, so they can build the right business for the right market.
URL:https://20fathoms.org/event/customer-discovery-find-your-market-build-what-matters/2026-05-20/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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DTSTART;TZID=America/Detroit:20260527T163000
DTEND;TZID=America/Detroit:20260527T190000
DTSTAMP:20260430T094213
CREATED:20260408T132621Z
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SUMMARY:Customer Discovery: Find Your Market & Build What Matters
DESCRIPTION:Find Your Market. Build What Matters. Stop Guessing.\nCustomer Discovery at 20Fathoms is designed to help you stop guessing and start building with solid evidence. \nEven the most promising ideas fail when founders confuse what they can build with what the market actually needs. This 5-week cohort gives you a structured\, evidence-driven process to identify real customer demand\, define your beachhead market (the specific group of customers you’ll focus on first)\, and build a business model grounded in reality. Through hands-on work\, real customer conversations\, and expert guidance\, you’ll surface critical risks early. You won’t waste time\, energy\, or runway chasing the wrong opportunity. \nAPPLY HERE!\nWhat you’ll walk away with:\nYour most important customer segment (ie. beachhead market)– Know exactly who you’re building for and where to focus first.\nReal customer insights – Conduct 20–30 structured interviews that reveal true pain points\, decision criteria\, and buying behavior.\nA business model that makes sense – Align your revenue model\, pricing\, and go-to-market strategy with real demand.\nA lower-risk path forward – Test your assumptions early and move ahead with confidence. \nWhat you’ll experience:\nAn evidence-driven approach – Replace assumptions with real data from the market.\nSystematic discovery – Learn a structured process to uncover what customers truly value (not just what you think they value).\nFocused direction – Identify your beachhead market and concentrate your efforts where traction is most achievable.?\nEarly risk reduction – Surface your biggest unknowns early and test them before you scale.\nGuided support – Work alongside experienced facilitators and a cohort of founders doing the same work. \n  \nWorkshop schedule:\n\nSaturday\, May 2 (9am – 4pm) —  Kickoff – In Person @ 20Fathoms\nWeek of May 4 (Flexible appts) — Virtual Office Hours with Julie\nWednesdays: May 13\, May 20\, May 27\, June 3 (4:30 – 7pm) — Virtual Weekly Cohort Sessions\n\nHow the program works:\n5 cohort sessions – Interactive workshops\, working time\, and group discussion over 5 weeks.\n1:1 coaching support – Private sessions to refine your interviews and analyze what you’re learning.\nOn-demand resources – Supplemental content to keep you moving between sessions.\nFinal presentation – Share your insights\, direction\, and next steps with peers and advisors.\nProven methodology – Built on the I-Corps framework used by 3\,000+ ventures nationwide. \nWho this is for:\n*Please note: This is an active\, working cohort. You’ll be expected to talk to customers\, reflect on what you’re learning\, and show up ready to engage. \n\nYou have an idea but aren’t sure who it’s for\nYou’ve started something but aren’t gaining traction\nYou’re tired of guessing and want real answers\nYou’re willing to talk to customers and do the work\n\nAbout the presenter:\nJulie Collins is a deep tech innovation expert and founder of The Opportunity Practice\, where she helps founders and teams answer the critical question: why you\, why now? With over 10\,000 hours of innovation consulting experience\, Julie specializes in guiding entrepreneurs through structured\, evidence-driven customer discovery\, helping them uncover real market needs\, validate opportunities\, and build strategies that actually work. Her approach is grounded in proven frameworks used across thousands of ventures\, particularly in complex and emerging markets\, where understanding the customer and value chain is essential to success. Julie is known for pushing founders past assumptions and into real insight\, so they can build the right business for the right market.
URL:https://20fathoms.org/event/customer-discovery-find-your-market-build-what-matters/2026-05-27/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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DTSTART;TZID=America/Detroit:20260603T163000
DTEND;TZID=America/Detroit:20260603T190000
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CREATED:20260408T132621Z
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SUMMARY:Customer Discovery: Find Your Market & Build What Matters
DESCRIPTION:Find Your Market. Build What Matters. Stop Guessing.\nCustomer Discovery at 20Fathoms is designed to help you stop guessing and start building with solid evidence. \nEven the most promising ideas fail when founders confuse what they can build with what the market actually needs. This 5-week cohort gives you a structured\, evidence-driven process to identify real customer demand\, define your beachhead market (the specific group of customers you’ll focus on first)\, and build a business model grounded in reality. Through hands-on work\, real customer conversations\, and expert guidance\, you’ll surface critical risks early. You won’t waste time\, energy\, or runway chasing the wrong opportunity. \nAPPLY HERE!\nWhat you’ll walk away with:\nYour most important customer segment (ie. beachhead market)– Know exactly who you’re building for and where to focus first.\nReal customer insights – Conduct 20–30 structured interviews that reveal true pain points\, decision criteria\, and buying behavior.\nA business model that makes sense – Align your revenue model\, pricing\, and go-to-market strategy with real demand.\nA lower-risk path forward – Test your assumptions early and move ahead with confidence. \nWhat you’ll experience:\nAn evidence-driven approach – Replace assumptions with real data from the market.\nSystematic discovery – Learn a structured process to uncover what customers truly value (not just what you think they value).\nFocused direction – Identify your beachhead market and concentrate your efforts where traction is most achievable.?\nEarly risk reduction – Surface your biggest unknowns early and test them before you scale.\nGuided support – Work alongside experienced facilitators and a cohort of founders doing the same work. \n  \nWorkshop schedule:\n\nSaturday\, May 2 (9am – 4pm) —  Kickoff – In Person @ 20Fathoms\nWeek of May 4 (Flexible appts) — Virtual Office Hours with Julie\nWednesdays: May 13\, May 20\, May 27\, June 3 (4:30 – 7pm) — Virtual Weekly Cohort Sessions\n\nHow the program works:\n5 cohort sessions – Interactive workshops\, working time\, and group discussion over 5 weeks.\n1:1 coaching support – Private sessions to refine your interviews and analyze what you’re learning.\nOn-demand resources – Supplemental content to keep you moving between sessions.\nFinal presentation – Share your insights\, direction\, and next steps with peers and advisors.\nProven methodology – Built on the I-Corps framework used by 3\,000+ ventures nationwide. \nWho this is for:\n*Please note: This is an active\, working cohort. You’ll be expected to talk to customers\, reflect on what you’re learning\, and show up ready to engage. \n\nYou have an idea but aren’t sure who it’s for\nYou’ve started something but aren’t gaining traction\nYou’re tired of guessing and want real answers\nYou’re willing to talk to customers and do the work\n\nAbout the presenter:\nJulie Collins is a deep tech innovation expert and founder of The Opportunity Practice\, where she helps founders and teams answer the critical question: why you\, why now? With over 10\,000 hours of innovation consulting experience\, Julie specializes in guiding entrepreneurs through structured\, evidence-driven customer discovery\, helping them uncover real market needs\, validate opportunities\, and build strategies that actually work. Her approach is grounded in proven frameworks used across thousands of ventures\, particularly in complex and emerging markets\, where understanding the customer and value chain is essential to success. Julie is known for pushing founders past assumptions and into real insight\, so they can build the right business for the right market.
URL:https://20fathoms.org/event/customer-discovery-find-your-market-build-what-matters/2026-06-03/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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