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DTSTART;TZID=America/Detroit:20250109T090000
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DTSTAMP:20250107T204014Z
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SUMMARY:Breakfast Lab: Startup Business Model Kick-off
DESCRIPTION:Learn to flex like a startup with a strong Lean Business Model Canvas\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session\, you’ll learn how to create a strong Lean Business Model Canvas. Future Breakfast Labs require a completed canvas\, so use this opportunity to tackle yours! \nYou will learn: \n\nThe tenets of the Lean Business Model Canvas and outline the key elements of your model\n\n\nHow to identify the strengths and weaknesses in your model and gain clarity on how to solve your critical gaps\n\n\nHow to lay the groundwork for future Breakfast Lab sessions that focus on key components of your model – from customer discovery and marketing to financial modeling and funding\n\nAbout Breakfast Lab: \nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast will be provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9:00 – 10:30 am\n\n\nStartup Coaching: 10:30 am – 12:00 noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend: \nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nMeet this week’s facilitator: \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \n\n\nAbout 20Fathoms\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/breakfast-lab-startup-business-model-kick-off/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Workshop
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DTSTART;TZID=America/Detroit:20250110T090000
DTEND;TZID=America/Detroit:20250110T110000
DTSTAMP:20250107T190742Z
CREATED:20241220T142025Z
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SUMMARY:Business Legal Assistance Office Hours
DESCRIPTION:Schedule free consultation time with Varnum LLP!\n\n\nAre you a founder or early-stage company with a particular legal question or issue that has you stumped? Do you not know what you don’t know\, legally? What questions do you have that you wish you could discuss with an attorney? Varnum Law can assist and is willing to provide you with a free\, initial consultation meeting to help answer your burning questions! \nVarnum is a full-service Michigan-based law firm\, with more than 180 attorneys in six offices\, that represents a diverse range of business and legal interests for startup\, early-stage\, and large companies throughout Michigan and the U.S. Their client-focused approach cultivates the personal relationship between lawyer and client\, while also ensuring access to the full resources of the firm. \nSessions are one-hour long. Upon registration\, you’ll be contacted via the email you provide during registration to schedule your individual time within the 9 – 11 am window. \nWe’re excited to host these office hours and want to ensure we can accommodate everyone who is interested in scheduling time. If something comes up and you’re unable to make it\, please let us know as soon as possible so we can offer your spot to someone else. \nYou must register at least one week before Office Hours date to ensure availability of attorneys. \nPresenting partner:
URL:https://20fathoms.org/event/business-legal-assistance-office-hours-4/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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DTSTART;TZID=America/Detroit:20250115T113000
DTEND;TZID=America/Detroit:20250115T130000
DTSTAMP:20241220T190019Z
CREATED:20240903T142446Z
LAST-MODIFIED:20241220T190019Z
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SUMMARY:Don't waste your money on patents: protecting your intellectual property
DESCRIPTION:Understand the difference between wasting your money and crafting your patents wisely\n\n\nWhat goes into a quality patent\, and where possible\, how do you get it without breaking the bank? Answering these questions will be the focus of our discussion. \nYou’ve put too much into your innovation to come up short when its life depends on the measure of your patent. In the eyes of the patent office\, judges\, juries\, PTAB admins\, ITC officials\, and IP-savvy investors\, it doesn’t really matter how great\, novel\, or universe-denting your invention is if it is not properly defined and protected by your patent. The difference between a good patent and a bad one is the difference between a valuable\, assertable\, defendable property right – and a worthless vanity plate. The quality that goes in up front is directly proportional to the leverage it will give you later when you need it most. \nThis event is hosted by 20Fathoms in partnership with Aurora Patents \nWhat you can expect to learn:\n\nThe importance of searching and avoiding public disclosure.\nStrategies for crafting patents with clear boundaries that utilize well-thought infringement vector design-around approaches to prevent competitors from easily pirating your invention.\nHow to balance quality and budget.\n\nEvent format:\nThis is an in-person event and there is no charge to attend. \nSpace is limited. Please register. \nLunch will be provided. \nWho should attend:\nIndividuals in management positions\, inventors\, and small- and medium-sized business owners \nAbout the presenter:\nDr. Ashley Sloat is a USPTO-registered patent practitioner who specializes in the development and management of patent portfolios for startup ventures and emerging growth companies. At Aurora Patents\, she takes a hands-on approach with each client\, partnering with Engineering and Management teams to intimately understand each client’s business\, competition\, and product vision. Armed with this knowledge\, Ashley is able to increase the value of her clients’ patent portfolios while reducing overall legal costs. \n\n\nAbout 20Fathoms\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives.
URL:https://20fathoms.org/event/dont-waste-your-money-on-patents-protecting-your-intellectual-property/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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DTSTART;TZID=America/Detroit:20250115T170000
DTEND;TZID=America/Detroit:20250115T190000
DTSTAMP:20250107T173741Z
CREATED:20241121T174423Z
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SUMMARY:TC Women in Tech Meetup
DESCRIPTION:Join us at TC Women in Tech Meetup for connection\, empowerment\, and lots of fun!\n\n\nJoin 20Fathoms as we host Women in Tech\, a Northern Michigan social group for those working in — or interested in — the tech industry or in tech-related roles. This informal meetup is meant to help participants build local connections and work on their professional growth (yeah\, support systems!). Registration is requested to ensure ample seating\, but walk-ins are always welcome. \nWe can’t wait to see you! \nThank you to our event partner:
URL:https://20fathoms.org/event/tc-women-in-tech-meetup-31/
LOCATION:Earthen Ales\, 1371 Gray Drive\, ##200\, ##200\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Women in Tech Meetup
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250116T090000
DTEND;TZID=America/Detroit:20250116T120000
DTSTAMP:20250107T204007Z
CREATED:20250103T211153Z
LAST-MODIFIED:20250107T204007Z
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SUMMARY:Breakfast Lab: Customer Discovery
DESCRIPTION:Learn how to identify and deeply understand your target customers\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Erin Srebinski\, Manager of Startup Education at 20Fathoms\, you’ll learn how to identify and deeply understand your target customers. \nWe’ll focus on:\n\nGathering insights\n\n\nTesting assumptions\n\n\nEnsuring your business idea addresses real customer needs\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-customer-discovery/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Workshop
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DTSTART;TZID=America/Detroit:20250123T090000
DTEND;TZID=America/Detroit:20250123T120000
DTSTAMP:20250107T203957Z
CREATED:20250103T211156Z
LAST-MODIFIED:20250107T203957Z
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SUMMARY:Breakfast Lab: Marketing & Sales
DESCRIPTION:Craft compelling marketing strategies and messaging that resonate with your audience\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Kristina Schnepf\, Owner of Peace Love & Little Donuts of Traverse City\, you’ll learn how to craft compelling marketing strategies and messaging that resonate with your audience. \nWe’ll focus on:\n\nMarketing strategy development\nMessaging\nMarketing channels to effectively reach your audience\nTools to engage your target market\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nKristina Schnepf is an engaged and passionate professional who thrives in ambiguous environments\, inspires innovation\, and continuously seeks growth in herself and others. Currently\, Kristina is owner of Peace Love & Little Donuts of Traverse City\, founder of Green Door Folk School in NW Michigan and principal of Leap Consulting\, a business growth and marketing consultancy. As a marketer for more than 30 years\, Kristina served as Chief Commercial Officer for a $500M private equity held company\, Vice President of Communications for Goodyear Tire & Rubber and Global Communications Director at The Dow Chemical Company. She has a proven record of success in driving business growth by developing and implementing marketing and sales strategies for Fortune 500 companies\, start-ups\, fast growing private firms and small businesses. \nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-marketing-sales/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Workshop
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DTSTART;TZID=America/Detroit:20250130T090000
DTEND;TZID=America/Detroit:20250130T120000
DTSTAMP:20250107T203947Z
CREATED:20250103T211159Z
LAST-MODIFIED:20250107T203947Z
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SUMMARY:Breakfast Lab: Cost\, Revenue & Financial Modeling
DESCRIPTION:Break down your startup’s costs\, revenue streams\, and key financial metrics\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Beth Melcher\, CEO of MoneyFit\, you’ll learn how to break down your startup’s costs\, revenue streams\, and key financial metrics. \nWe’ll focus on:\n\nBuilding a simple financial model to guide decisions and attract investors\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nBeth Melcher is the Founder of MoneyFit. Throughout her life\, she has been fascinated by language; English and French in college and in business school\, it was the language of finance. With 25 years of experience in commercial banking\, product management and small business financial consulting\, Beth has learned that companies have a unique language all of their own. Success happens when owners learn how to listen and respond to their companies—and Beth loves being the person to teach them how to do it. She has seen what success and failure look like. Most often\, the difference between one and the other is vision\, grit and a willingness to collaborate with trainers who can show you the way. Beth feels that the best part of her work is when she gets to be that trainer and see the spark between a company and its owner. When that partnership develops\, it forges a path toward true achievement. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-cost-revenue-financial-modeling/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Workshop
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