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DTSTART;TZID=America/Detroit:20220609T160000
DTEND;TZID=America/Detroit:20220609T180000
DTSTAMP:20220609T214704Z
CREATED:20220525T200119Z
LAST-MODIFIED:20220609T214704Z
UID:10000118-1654790400-1654797600@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nJoin us as we raise a glass to our tech community in Northern Michigan! Beer30s are a relaxed way to meet some new people\, chat about tech (our personal favorite subject)\, and enjoy a beverage in our space. These sessions are open to the public as well as our members. \nPlease RSVP! \n\n\nThank you to our June 23 event partner: \n\n\n\nThank you to our beer sponsor:
URL:https://20fathoms.org/event/beer30-18/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2022/03/4af065fa35487607fa55026673453ed1-7Bk9P8.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20220526T160000
DTEND;TZID=America/Detroit:20220526T180000
DTSTAMP:20220526T212422Z
CREATED:20220314T143152Z
LAST-MODIFIED:20220526T212422Z
UID:10000112-1653580800-1653588000@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nJoin us as we raise a glass to our tech community in Northern Michigan! Beer30s are a relaxed way to meet some new people\, chat about tech (our personal favorite subject)\, and enjoy a beverage in our space. These sessions are open to the public as well as our members. \nThis Thursday’s Beer30 will feature Justin Shull; his artwork is currently being displayed at 20Fathoms. Meet the artist! \nPlease RSVP! \nThank you to AccessPoint for sponsoring.
URL:https://20fathoms.org/event/beer30-17/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2022/03/4af065fa35487607fa55026673453ed1-7Bk9P8.tmp_.jpg
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20220513T150000
DTEND;TZID=America/Detroit:20220513T160000
DTSTAMP:20220513T192321Z
CREATED:20220510T115011Z
LAST-MODIFIED:20220513T192321Z
UID:10000116-1652454000-1652457600@20fathoms.org
SUMMARY:20Fathoms Tour
DESCRIPTION:Tour the 20Fathoms office during Northern Michigan Startup Week.\n\n\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. During Northern Michigan Startup Week we’re offering daily tours of our coworking space and startup incubator.  \nJoin us for a tour to check out our coworking space overlooking Grand Traverse Bay and learn more about our programs and services.  \nTour Schedule\n\nMonday\, May 9\, at 1 pm\nTuesday\, May 10\, at 10 am\nWednesday\, May 11\, at 2 pm\nThursday\, May 12\, at 10 am\nFriday\, May 13\, at 3 pm
URL:https://20fathoms.org/event/20fathoms-tour-4/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2022/04/00680ca0510412593d074232e8a33179-8Z7dfU.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20220512T100000
DTEND;TZID=America/Detroit:20220512T110000
DTSTAMP:20220512T145409Z
CREATED:20220510T115010Z
LAST-MODIFIED:20220512T145409Z
UID:10000115-1652349600-1652353200@20fathoms.org
SUMMARY:20Fathoms Tour
DESCRIPTION:Tour the 20Fathoms office during Northern Michigan Startup Week.\n\n\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. During Northern Michigan Startup Week we’re offering daily tours of our coworking space and startup incubator.  \nJoin us for a tour to check out our coworking space overlooking Grand Traverse Bay and learn more about our programs and services.  \nTour Schedule\n\nMonday\, May 9\, at 1 pm\nTuesday\, May 10\, at 10 am\nWednesday\, May 11\, at 2 pm\nThursday\, May 12\, at 10 am\nFriday\, May 13\, at 3 pm
URL:https://20fathoms.org/event/20fathoms-tour-3/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2022/04/00680ca0510412593d074232e8a33179-8Z7dfU.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20220511T140000
DTEND;TZID=America/Detroit:20220511T150000
DTSTAMP:20220511T182243Z
CREATED:20220510T115010Z
LAST-MODIFIED:20220511T182243Z
UID:10000114-1652277600-1652281200@20fathoms.org
SUMMARY:20Fathoms Tour
DESCRIPTION:Tour the 20Fathoms office during Northern Michigan Startup Week.\n\n\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. During Northern Michigan Startup Week we’re offering daily tours of our coworking space and startup incubator.  \nJoin us for a tour to check out our coworking space overlooking Grand Traverse Bay and learn more about our programs and services.  \nTour Schedule\n\nMonday\, May 9\, at 1 pm\nTuesday\, May 10\, at 10 am\nWednesday\, May 11\, at 2 pm\nThursday\, May 12\, at 10 am\nFriday\, May 13\, at 3 pm
URL:https://20fathoms.org/event/20fathoms-tour-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2022/04/00680ca0510412593d074232e8a33179-8Z7dfU.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20220510T100000
DTEND;TZID=America/Detroit:20220510T110000
DTSTAMP:20220510T142322Z
CREATED:20220510T115007Z
LAST-MODIFIED:20220510T142322Z
UID:10000113-1652176800-1652180400@20fathoms.org
SUMMARY:20Fathoms Tour
DESCRIPTION:Tour the 20Fathoms office during Northern Michigan Startup Week.\n\n\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. During Northern Michigan Startup Week we’re offering daily tours of our coworking space and startup incubator.  \nJoin us for a tour to check out our coworking space overlooking Grand Traverse Bay and learn more about our programs and services.  \nTour Schedule\n\nMonday\, May 9\, at 1 pm\nTuesday\, May 10\, at 10 am\nWednesday\, May 11\, at 2 pm\nThursday\, May 12\, at 10 am\nFriday\, May 13\, at 3 pm
URL:https://20fathoms.org/event/20fathoms-tour/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2022/04/00680ca0510412593d074232e8a33179-8Z7dfU.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20220428T160000
DTEND;TZID=America/Detroit:20220428T180000
DTSTAMP:20220428T141901Z
CREATED:20220314T143151Z
LAST-MODIFIED:20220428T141901Z
UID:10000111-1651161600-1651168800@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nJoin us as we raise a glass to our tech community in Northern Michigan! Beer30s are a relaxed way to meet some new people\, chat about tech (our personal favorite subject)\, and enjoy a beverage in our space. These sessions are open to the public as well as our members. \nPlease RSVP! \nThank you to AccessPoint for sponsoring.
URL:https://20fathoms.org/event/beer30-16/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2022/03/4af065fa35487607fa55026673453ed1-7Bk9P8.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20220414T160000
DTEND;TZID=America/Detroit:20220414T180000
DTSTAMP:20220414T212615Z
CREATED:20220314T143151Z
LAST-MODIFIED:20220414T212615Z
UID:10000110-1649952000-1649959200@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nJoin us as we raise a glass to our tech community in Northern Michigan! Beer30s are a relaxed way to meet some new people\, chat about tech (our personal favorite subject)\, and enjoy a beverage in our space. These sessions are open to the public as well as our members. \nPlease RSVP! \nThank you to Brightly for sponsoring our April 14th session. \nThank you to AccessPoint for sponsoring our April 28th session.
URL:https://20fathoms.org/event/beer30-15/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2022/03/4af065fa35487607fa55026673453ed1-7Bk9P8.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20220324T160000
DTEND;TZID=America/Detroit:20220324T180000
DTSTAMP:20220324T211610Z
CREATED:20220314T143151Z
LAST-MODIFIED:20220324T211610Z
UID:10000109-1648137600-1648144800@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nJoin us as we raise a glass to our tech community in Northern Michigan! Beer30s are a relaxed way to meet some new people\, chat about tech (our personal favorite subject)\, and enjoy a beverage in our space. These sessions are open to the public as well as our members. \nPlease RSVP!
URL:https://20fathoms.org/event/beer30-14/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2022/03/4af065fa35487607fa55026673453ed1-7Bk9P8.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20220323T110000
DTEND;TZID=America/Detroit:20220323T120000
DTSTAMP:20220323T154935Z
CREATED:20220215T131550Z
LAST-MODIFIED:20220323T154935Z
UID:10000176-1648033200-1648036800@20fathoms.org
SUMMARY:Understanding Investor Term Sheets: SAFEs\, Notes\, and Equity Financing
DESCRIPTION:This presentation will focus on the material terms for early-stage financing from both the founders’ and the investors’ perspectives.\n\n\nOur panel of experts from Varnum and Northern Michigan Angels will discuss the various options and emerging trends for structuring financing rounds\, including valuation caps\, discounts\, and conversion rights for convertible debt and SAFEs. We’ll also cover pre-money valuations\, liquation preferences\, voting rights\, board seats\, and other material terms for equity financings. \nWho should attend:\nEntrepreneurs\, business owners\, and new investors \nYou will learn:\n\nWhat type of financing structure and terms are customary based on a company’s development stage\n\nTips on how to avoid common mistakes\n\n\nEvent format:\nThis is a hybrid event – attend in person at 20Fathoms or virtually. Please register. \nAbout the presenters:\nMatt Bower is a partner at Varnum LLP and head of the firm’s Ann Arbor office. He serves as outside general counsel to a wide range of emerging and middle market companies\, with a particular focus on software\, SaaS\, information technology\, IoT\, data analytics and other technology-based companies. In addition\, Matt advises on capital fundraising\, including SAFE financing\, convertible debt\, preferred equity financing\, as well as securities law compliance. He works closely with companies from cradle (formation and organization) to liquidity (sale or merger) and all stages of development in between. Matt’s experience in the early-stage capital markets includes fund representation\, fund formation and investments. Matt is a graduate of the University of Michigan and the Benjamin N. Cardozo School of Law.\n \nBradley Matson is the Administrative Director at Northern Michigan Angels. He is a Traverse City native with over 20 years of entrepreneurship experience building startup ecosystems in Tucson\, Montreal\, Miami Beach\, and Seattle. Founder of CoWharf\, the first coworking office in the city\, the inaugural TC Startup Weekend and Beta Batch\, the area’s first startup accelerator\, he’s no stranger to the local startup scene.\n \nSteve Lang is a member of the Board of Directors at Northern Michigan Angels. He has a breadth of business experience including insurance company executive management\, human resource management\, sales and marketing\, and board experience in both for-profit and not-for-profit settings. Steve is the retired Chair and Chief Executive of Homesteaders Life Company where he continues to serve on the Board of Directors and Chair of the Investment Committee. Prior to this\, Steve spent 21 years helping to start and grow Forethought Financial Services where he served as Chief Executive of this now $4 billion life insurer. The first 10 years of his career was spent in the energy industry as a human resource specialist covering fields of compensation\, employee relations\, organization planning\, and executive training. Steve holds his master’s degree from the Michigan State University School of Human Resource Management and Labor Relations.
URL:https://20fathoms.org/event/understanding-investor-term-sheets-safes-notes-and-equity-financing/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2022/02/06857684ca0c298d7c0068c174a27cdd-QxSTW1.tmp_.jpg
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20220225T110000
DTEND;TZID=America/Detroit:20220225T120000
DTSTAMP:20220225T164620Z
CREATED:20220127T155621Z
LAST-MODIFIED:20220225T164620Z
UID:10000175-1645786800-1645790400@20fathoms.org
SUMMARY:Organize the Chaos in Your Brain
DESCRIPTION:Learn how to work more effectively.\n\n\nDo you get overwhelmed thinking about your “to-do” list\, needing a superhuman act to actually get it all done?  \nEnergy spent in one area is energy taken from another area. Get equipped with tools to simplify and organize the swirling thoughts in your brain and reclaim the mental energy they consume.  \nAt this event\, Halle will show you how to work more effectively and identify where saying “No” is the kindest response for all involved!  \nEvent format:\nThis is a hybrid event – attend in person at 20Fathoms or virtually. Please register. \nYou will learn:\n\nA tool to pause and prioritize what’s important\nHow to mentally shift from busy to intentional in your daily schedule\nClarity around where boundaries can be established and enforced\n\nAbout the presenter:\nHalle Simpson is a coach\, trainer\, and speaker. Highly driven and a self-starter\, Halle’s path has been anything but the norm!  \nShe sold knives in college\, has a Biology degree from Indiana University (that she’s never used)\, and for a over a decade she drove a pink Cadillac. In that role her responsibilities included: recruiting talent\, training hundreds of sales professionals\, speaking to the masses and coaching high performers through the challenges of leadership.  \nHalle has always wanted to make money and never wanted to have a job\, so she loves working with others who want to deviate from a prescribed path and chart their own.  \nNow a globally recognized Professional Certified Coach and Author of the Know Thyself Journal\, Halle helps small business owners and executives find respite from a hustle and grind mindset to consciously curate a business and life filled with joy\, peace\, balance and growth.  \nIn her down time\, she enjoys daily journaling\, yoga\, massages and watching cooking shows. She resides in Traverse City\, Michigan with her Boston Terrier\, Marco (named after Marco Andretti) and attends the Indy 500 each year.
URL:https://20fathoms.org/event/organize-the-chaos-in-your-brain/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2022/01/4d9ee1c314339edb83e9ef7885c75099-KkuMvR.tmp_.jpg
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20220127T120000
DTEND;TZID=America/Detroit:20220127T130000
DTSTAMP:20220127T170252Z
CREATED:20210930T184106Z
LAST-MODIFIED:20220127T170252Z
UID:10000171-1643284800-1643288400@20fathoms.org
SUMMARY:Top 5 Things to Do Now to Grow Sales
DESCRIPTION:Actionable sales activities that your team can implement today.\n\n\nYou’ve got the right sales team\, culture\, and strategy. Now learn new sales tactics that you can start using right away and see more success. \nThis sales training for startups and small businesses is presented by Michael Koory\, Associate Partner for Helix Sales Development\, a consultant specializing in sales development and business growth. You’ll learn how to sharpen your teams’ sales skills including understanding the sales pipeline\, building accountability\, dealing with rejection\, and empowering sales leaders.  \nEvent format:\nVirtual. Please register to receive the Zoom link.  \nWho should attend:\nCEOs\, CFOs\, COOs\, founders\, partners\, and startup teams \nYou will learn:\n\nWhat is the sales pipeline \nHow to create accountability frameworks\nThe coaching mindset\n\nAbout the presenters:\nMichael Koory is on a mission to improve sales culture with effective coaching\, processes\, and accountability. As Associate Partner for Helix Sales Development\, he exclusively engages with growth-minded\, mid-market CEOs who have the desire and commitment to build a performance-based sales culture. His clients enjoy sales team transformations that improve revenue performance\, morale and create happier customers. \nMike’s knowledge and experience came from a career with top-tier companies like Covidien\, Johnson & Johnson\, Hillrom\, Johnson Controls\, Steelcase\, and Sodexo. He employed a healthy dose of skepticism and trial and error to find what works for his customers. That client-focused mindset and free-thinking led him to learn more about selling to close the gaps left by inadequate company training. \nHis passion for personal development drives his goal to help sales leaders and their teams maximize their performance. When he’s not selling or coaching\, you’ll find him spending time with his family\, reading\, writing\, or standing in a river with a fly rod. \n\n\nCover photo credit: Downtown Traverse City
URL:https://20fathoms.org/event/top-5-things-to-do-now-to-grow-sales/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/11/d9ad4565029774d6ddc577e808683855-1nJVzS.tmp_.jpg
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20211209T110000
DTEND;TZID=America/Detroit:20211209T120000
DTSTAMP:20211112T180354Z
CREATED:20211112T180354Z
LAST-MODIFIED:20211112T180354Z
UID:10000174-1639047600-1639051200@20fathoms.org
SUMMARY:5 Gestures of Trust
DESCRIPTION:A presentation from the Better Business Bureau West Michigan.\n\n\nHow do you build trust within your organization and with customers? It is a key question for all businesses and nonprofits. In this presentation\, we’ll look at what it takes to be seen as a trustworthy leader\, company or nonprofit\, and the steps you can take to get there. These key tools will help your organization make trust a strategic asset and build the relationships you need to succeed.  \nEvent format:\nThis is a hybrid event – attend in person at 20Fathoms or virtually. Please register. \nWho should attend:\nBusiness leaders from organizations of all types and sizes. \nYou will learn:\n\nHow the trust you build inside your business will affect the trust you have with customers and the community\nHow to make trust a focus – it is ingrained in everything you do as a business leader\nWhy trust makes the most business sense\, even when it seems like it doesn’t\n\nAbout the presenter:\nTroy Baker is the Director of the BBB Educational Foundation\, which focuses on educating the public\, businesses\, and nonprofits on issues affecting trust.  \n\n\nCover photo credit: Downtown Traverse City
URL:https://20fathoms.org/event/5-gestures-of-trust/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/11/513d5268983cbbdc6fb1deaf83babc4d-lCu4T4.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20211118T153000
DTEND;TZID=America/Detroit:20211118T173000
DTSTAMP:20211007T030331Z
CREATED:20210709T175331Z
LAST-MODIFIED:20211007T030331Z
UID:10000161-1637249400-1637256600@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nRaise a glass to our amazing 20Fathoms community at our reinstated Beer30s!  We’ll be hosting the events at our space\, with RSVPs required.  Members of the public and the 20Fathoms community are welcome!
URL:https://20fathoms.org/event/beer30-11/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/07/d468d903ce6aef8705b8e8b38f2d7b3f-0vgEle.tmp_.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20211109T160000
DTEND;TZID=America/Detroit:20211109T170000
DTSTAMP:20211008T134318Z
CREATED:20211008T134318Z
LAST-MODIFIED:20211008T134318Z
UID:10000173-1636473600-1636477200@20fathoms.org
SUMMARY:Funding Your Dream: Who is Northern Michigan Angels?
DESCRIPTION:Meet Traverse City’s angel investors.\n\n\nThis event will introduce you to Northern Michigan Angels\, a group of investors who focus on scalable entrepreneurial companies whose potential success will have an economic and quality of life impact in Michigan\, especially in northwestern Lower Michigan. \nJoin us to meet accredited investors\, learn about the group’s work and available financing options\, and hear case stories about the impact of previous investments on local companies.  \nAre you interested in becoming an angel investor? We’ll also share how to get started and what to expect. \nEvent format:\nThis is a hybrid event – attend in person at 20Fathoms or virtually. Please register. \nWho should attend:\nFounders\, ideators\, investors\, and others interested in learning about Northern Michigan Angels \nAbout the presenters:\nDavid Summers is a Northern Michigan Angels board member and investor. He has served in senior leadership roles at Ameritech\, AT&T\, Tele Danmark in Copenhagen\, and is currently chairman of Adaptive Mobile Security – an Ireland based global provider of mobile security solutions. In addition\, he led telecom\, media and technology investments for private equity firms DH Partners and Advent International in London. In addition to his work with Northern Michigan Angels\, Dave is a 20Fathoms mentor and Vice Chairman of SCORE Traverse City.  \nBradley Matson is the Administrative Director at Northern Michigan Angels He is a Traverse City native with over 20 years of entrepreneurship experience building-up startup ecosystems in Tucson\, Montreal\, Miami Beach and Seattle. Founder of CoWharf\, the first coworking office in the city\, the inaugural TC Startup Weekend and Beta Batch\, the area’s first startup accelerator\, he’s no stranger to the local startup scene. With a passion for taking companies to the next level\, Bradley is excited to work with Founders and Investors alike to grow the region. \n\n\nCover photo credit: Downtown Traverse City
URL:https://20fathoms.org/event/funding-your-dream-who-is-northern-michigan-angels/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20211104T153000
DTEND;TZID=America/Detroit:20211104T173000
DTSTAMP:20211007T030331Z
CREATED:20210709T175320Z
LAST-MODIFIED:20211007T030331Z
UID:10000160-1636039800-1636047000@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nRaise a glass to our amazing 20Fathoms community at our reinstated Beer30s!  We’ll be hosting the events at our space\, with RSVPs required.  Members of the public and the 20Fathoms community are welcome!
URL:https://20fathoms.org/event/beer30-10/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/07/d468d903ce6aef8705b8e8b38f2d7b3f-0vgEle.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20211102T160000
DTEND;TZID=America/Detroit:20211102T170000
DTSTAMP:20211007T030330Z
CREATED:20211004T172052Z
LAST-MODIFIED:20211007T030330Z
UID:10000172-1635868800-1635872400@20fathoms.org
SUMMARY:The Truth Behind 10 Common Startup Myths
DESCRIPTION:This is a hybrid event – attend in person at the City Opera House in Traverse City or virtually.\n\n\nAs consultants with the Michigan SBDC Tech Team\, Melanie de Vries and Jason Pliml advise advanced technology founders and executives on driving growth and raising funds for their early-stage startups. \nWe’re thrilled to have Melanie and Jason joining us in Traverse City to share their knowledge with our local startup community in this event presented by 20Fathoms and TCNewTech\, in partnership with Traverse Connect. \nThe session covers:\n \n\nThe biggest misconceptions tech founders have about building their business.\n\nWhat really is a tech company\, and why there are opportunities to create one in any community.\n\nWhat you need to consider and do before building your tech.\n\nWhat key skills you and your team will need to be successful.\n\nWhat it takes to get funding\, grow\, and exit a tech company.\n\nHow to avoid key mistakes that can lead to problems that will jeopardize your business.\n\n\nWho Should Attend\n\nEarly-stage tech founders\nPlayers (investors\, consultants\, educators\, etc.) in the tech startup ecosystem\nStudents interested in entrepreneurship\nAnyone who wants to learn more about what it takes to create and grow a tech based startup\n\nEvent Format\nThis is a hybrid event – attend in person at the City Opera House in Traverse City or virtually.  \nBonus: TCNewTech Pitch Event\nTo get more from Traverse City’s tech startup scene\, stick around after this event for the TCNewTech Pitch Event. In this monthly pitch competition\, startups present their business or new technology to the audience who then gets to vote for the winner. Networking begins at 5:30 pm and pitch presentations begin at 6 pm. \nAbout the Presenters\nMelanie de Vries is a growth strategy guru with a history of successfully developing marketing and sales strategies that build and improve profitability. Her focus is on identifying plans and tactics for driving rapid growth and building new innovations that obtain and keep clients and expand market share. Melanie mixes her extensive knowledge in business strategy and entrepreneurship with effective processes to tailor solutions for each organization’s specifics needs.  She also brings her passion\, enthusiasm and compassionate shoulder to cry on to every client meeting.\n \n\nHer recent experience includes serving as CEO and Co-Founder of PaymentScholar (an edtech start-up). She has worked in the entrepreneurial ecosystem as an independent consultant advising start-up organizations on strategic planning\, market positioning\, market analysis\, brand development\, and customer discovery. She has also served as the senior marketing officer for Deloitte & Touche/Deloitte Consulting\, The Learning Care Group and ForeSee Results. She is an Honors English graduate of the University of Michigan.\n \nMelanie’s areas of expertise include go-to-market and commercialization strategy and tactics; complex B2B sales and client management; and customer\, market and competitive research and analysis; and investor pitch presentation coaching.\n \nJason Pliml is a self-identified “data nerd” who has owned several profitable businesses\, covering an array of niches from remote business services to fantasy sports software. The common thread through each of his businesses is the practical application of cutting-edge technology to solve high value problems. In addition to bringing broad entrepreneurial and business coaching experience\, Jason shows up with empathy\, creativity\, and a clear sense of purpose.\n \nJason holds a BS degree in Computer Science and Mathematics from Lake Superior State University and has completed the coach training program through Co-Active Training Institute. He’s served as a board member for tech companies\, industry trade associations\, and non-profit organizations.\n \nJason’s areas of expertise include SaaS business strategy\, investor pitch coaching\, brand messaging\, pricing strategy\, and aligning business culture with core company values.\n \n\n\nCover photo credit: Downtown Traverse City
URL:https://20fathoms.org/event/the-truth-behind-10-common-startup-myths/
LOCATION:City Opera House\, 106 E Front St\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/10/20fa1425e0c90c3c7a24e965ce9393e7-czBbS3.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20211021T180000
DTEND;TZID=America/Detroit:20211021T200000
DTSTAMP:20211007T030330Z
CREATED:20210720T180206Z
LAST-MODIFIED:20211007T030330Z
UID:10000164-1634839200-1634846400@20fathoms.org
SUMMARY:Women in Tech Meetup
DESCRIPTION:Women in Tech Meetup at The Filling Station Microbrewery\n\n\nWomen in Tech is a northern Michigan social group for anyone who identifies as a woman and is working in/interested in the tech industry or tech-related roles. We promote building local connections\, professional growth\, and supporting women entering and advancing in the industry. Questions drop us a line at womenintech@workwithloop.com.
URL:https://20fathoms.org/event/women-in-tech-meetup-4/
LOCATION:The Filling Station Microbrewery\, 642 Railroad Place\, Traverse City\, MI\, 49686\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/07/f84fcfc6f9f16084bb7098638f724cef-iTHX3h.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20211021T153000
DTEND;TZID=America/Detroit:20211021T173000
DTSTAMP:20211007T030331Z
CREATED:20210709T175320Z
LAST-MODIFIED:20211007T030331Z
UID:10000159-1634830200-1634837400@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nRaise a glass to our amazing 20Fathoms community at our reinstated Beer30s!  We’ll be hosting the events at our space\, with RSVPs required.  Members of the public and the 20Fathoms community are welcome!
URL:https://20fathoms.org/event/beer30-9/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/07/d468d903ce6aef8705b8e8b38f2d7b3f-0vgEle.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20211012T120000
DTEND;TZID=America/Detroit:20211012T130000
DTSTAMP:20211007T030330Z
CREATED:20210927T174816Z
LAST-MODIFIED:20211007T030330Z
UID:10000170-1634040000-1634043600@20fathoms.org
SUMMARY:What Startups Get Wrong in Sales
DESCRIPTION:Develop an audience-focused sales strategy and start moving the needle.\n\n\nThe most effective sales strategies do not focus on selling your company’s products. Rather\, they focus on solving a problem for your target audience.  \nThis sales training lunch-and-learn for startups and small businesses is presented by Michael Koory\, Associate Partner for Helix Sales Development\, a consultant specializing in sales development and business growth. You’ll learn how to uncover your prospects’ biggest challenges and build a sales strategy around solving them. We’ll cover the sales process\, accountability\, team members\, messaging\, and how you package all this to move the needle and meet your sales goals. \nEvent format:\nThis is a hybrid event – attend in person at 20Fathoms or virtually. Lunch will be provided for in-person attendees\, courtesy of Helix Sales Development. \nPlease register. \nWho should attend:\nCEOs\, CFOs\, COOs\, founders\, partners\, and startup teams \nYou will learn how to:\n\nFind the right people: building out both your sales team and your prospect list\nFind the ideal client: how to use the sales process to help them solve a problem\nFind your process-over-product approach: make sure your sales process is oriented toward your client and solving their problems\, before introducing your product to the conversation\n\nAbout the presenter:\nMichael Koory is on a mission to improve sales culture with effective coaching\, processes\, and accountability. As Associate Partner for Helix Sales Development\, he exclusively engages with growth-minded\, mid-market CEOs who have the desire and commitment to build a performance-based sales culture. His clients enjoy sales team transformations that improve revenue performance\, morale and create happier customers. \nMike’s knowledge and experience came from a career with top-tier companies like Covidien\, Johnson & Johnson\, Hillrom\, Johnson Controls\, Steelcase\, and Sodexo. He employed a healthy dose of skepticism and trial and error to find what works for his customers. That client-focused mindset and free-thinking led him to learn more about selling to close the gaps left by inadequate company training. \nHis passion for personal development drives his goal to help sales leaders and their teams maximize their performance. When he’s not selling or coaching\, you’ll find him spending time with his family\, reading\, writing\, or standing in a river with a fly rod. \nSponsored in part by: \n\n\n\nCover photo credit: Downtown Traverse City
URL:https://20fathoms.org/event/what-startups-get-wrong-in-sales/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/09/dcbf878eacaab5288fe895f87524fbc5-b0GK8m.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20211007T153000
DTEND;TZID=America/Detroit:20211007T173000
DTSTAMP:20211007T030330Z
CREATED:20210709T175319Z
LAST-MODIFIED:20211007T030330Z
UID:10000158-1633620600-1633627800@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nRaise a glass to our amazing 20Fathoms community at our reinstated Beer30s!  We’ll be hosting the events at our space\, with RSVPs required.  Members of the public and the 20Fathoms community are welcome!
URL:https://20fathoms.org/event/beer30-8/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/07/d468d903ce6aef8705b8e8b38f2d7b3f-0vgEle.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20211007T120000
DTEND;TZID=America/Detroit:20211007T130000
DTSTAMP:20211007T030330Z
CREATED:20210910T163301Z
LAST-MODIFIED:20211007T030330Z
UID:10000169-1633608000-1633611600@20fathoms.org
SUMMARY:What's Your Story? How to Build an Effective Content Strategy
DESCRIPTION:Maximize your marketing efforts with a strong content strategy.\n\n\nContent marketing is a valuable marketing approach that can increase leads\, improve search engine optimization\, demonstrate expertise\, and expand brand awareness. Examples of content include articles\, podcasts\, videos\, white papers\, and social media posts.   \nBut before you begin producing content\, it’s important to take time to develop a content strategy. This will set you up for success as you align your content directly with your audience and goals\, while maximizing impact and driving results.  \nLearn how to get started in this lunch-and-learn with Jason Manke and Laurel Manke.  \nEvent format:\nThis is a hybrid event – attend in person at 20Fathoms or virtually. Lunch will be provided for in-person attendees\, courtesy of Slabtown Marketing. \nPlease register. \nWho should attend:\nBusiness owners\, marketing directors\, and sales directors \nYou will learn:\n\nHow to narrow your message and audience to make the content you create count\nWhich types and topics of content will best support your sales cycle\nHow to structure a hyper-focused content plan that will support your growth goals\n\nAbout the presenters:\nJason Manke and Laurel Manke are cofounders and owners of Slabtown Marketing\, a boutique healthcare marketing firm in Traverse City.  \nJason has 20 years of sales and marketing experience and has worked in the healthcare space for the past 10 years. He is adept helping B2B organizations build results-driven marketing and sales strategies. His approach helps companies establish themselves as industry leaders and strong brands that exemplify the business’ value and expertise. This growth focused approach drives awareness\, leads and revenue. Jason earned his bachelor’s degree in History from Alma College.  \nLaurel is a digital marketing strategist and business writer with 10 years of experience. Her specialties include content strategy\, ghostwriting\, SEO\, social media\, email marketing\, and website design. For the past 7 years\, Laurel has directed digital marketing content production for several B2B healthcare companies\, including physician staffing and management companies and healthcare tech companies. She earned her bachelor’s degree in Arts and Humanities and Professional Writing from Michigan State University. \nSponsored in part by: \n\n\n\nCover photo credit: Downtown Traverse City
URL:https://20fathoms.org/event/whats-your-story-how-to-build-an-effective-content-strategy/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/09/84bceb8ed2a45a0e2ac0a84594bfad2b-CyfyOi.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20211006T120000
DTEND;TZID=America/Detroit:20211006T130000
DTSTAMP:20211006T153329Z
CREATED:20210910T114553Z
LAST-MODIFIED:20211006T153329Z
UID:10000168-1633521600-1633525200@20fathoms.org
SUMMARY:The Founder's Checklist for Early-Stage Financing
DESCRIPTION:Set your business up for success with insights from a startup business law attorney.\n\n\nBefore launching the next financing round for your startup\, make sure you have your bases covered in this lunch-and-learn presented by business law attorney\, Matthew Bower. We’ll be covering important considerations that help ensure a smooth closing\, how to vet and disclose material information to investors\, and what you need to know about “finders” who can introduce you to investors. \nEvent format:\nThis is a hybrid event – attend in person at 20Fathoms or virtually. Lunch will be provided for in-person attendees\, courtesy of Varnum. \nPlease register. \nWho should attend:\nFounders and startup leadership team members \nYou will learn:\n\nThe founder’s checklist for early-stage financing rounds \nYour disclosure obligations to your investors \nHow to use “finders” to find capital\n\nAbout the presenter:\nMatthew Bower is a Business Law Attorney at Varnum. He serves as outside general counsel to emerging and middle market companies\, particularly in the tech industry.  \nMatt advises emerging companies on capital fundraising\, including SAFE financing\, convertible debt\, preferred equity financing\, as well as securities law compliance. He works closely with companies from cradle (formation and organization) to liquidity (sale or merger) and all stages of development in between. Matt’s experience in the early-stage capital markets includes fund representation\, fund formation and investments. He also works with middle market companies on general internal corporation matters including shareholder agreements\, corporate governance\, equity incentive plans\, investor relations\, general contract matters and other day-to-day business transactions. \nMatt also has extensive experience in a broad range of intellectual property matters particularly protection and commercialization\, including development\, licensing\, and SaaS agreements. \nMatt is a member of Varnum’s Business and Corporate Practice Team\, and participates in the Intellectual Property\, the Data Privacy and Cybersecurity\, and the Venture Capital and Emerging Companies practice teams. He is also the lead partner of the firm’s Ann Arbor office. \nSponsored in part by: \n\n\n\nCover photo credit: Downtown Traverse City
URL:https://20fathoms.org/event/the-founders-checklist-for-early-stage-financing/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/09/28d0e7c8b28ebbc5f06c316b8e90df62-onMmcl.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20210930T160000
DTEND;TZID=America/Detroit:20210930T180000
DTSTAMP:20210930T211601Z
CREATED:20210901T170554Z
LAST-MODIFIED:20210930T211601Z
UID:10000167-1633017600-1633024800@20fathoms.org
SUMMARY:Founders' Club
DESCRIPTION:Join us as we celebrate Birch Infrastructure’s graduation!\n\n\nCelebrate Birch Infrastructure’s recent graduation from our incubator and help welcome 20Fathoms’ new executive director. You’ll enjoy appetizers and a glass of wine from Rove and get caught up on all of the happenings at 20Fathoms. We would like to extend an invitation in particular to our members and sponsors. We look forward to seeing you! \nSpace is limited. Please RSVP. \nFurther pours available at Rove for purchase. \nLearn more about Birch Infrastructure. \nFounders’ Club is sponsored by:
URL:https://20fathoms.org/event/founders-club-2/
LOCATION:Rove Estate Vineyard & Winery\, 7007 East Traverse Highway\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/09/89c1046cd4879cffecd8a877cda64a35-Lz14F3.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20210923T153000
DTEND;TZID=America/Detroit:20210923T173000
DTSTAMP:20210923T210136Z
CREATED:20210709T175319Z
LAST-MODIFIED:20210923T210136Z
UID:10000157-1632411000-1632418200@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nRaise a glass to our amazing 20Fathoms community at our reinstated Beer30s!  We’ll be hosting the events at our space\, with RSVPs required.  Members of the public and the 20Fathoms community are welcome!
URL:https://20fathoms.org/event/beer30-7/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/07/d468d903ce6aef8705b8e8b38f2d7b3f-0vgEle.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20210916T180000
DTEND;TZID=America/Detroit:20210916T200000
DTSTAMP:20210916T224657Z
CREATED:20210720T180205Z
LAST-MODIFIED:20210916T224657Z
UID:10000163-1631815200-1631822400@20fathoms.org
SUMMARY:Women in Tech Meetup
DESCRIPTION:Women in Tech Meetup at The Filling Station Microbrewery\n\n\nWomen in Tech is a northern Michigan social group for anyone who identifies as a woman and is working in/interested in the tech industry or tech-related roles. We promote building local connections\, professional growth\, and supporting women entering and advancing in the industry. Questions drop us a line at womenintech@workwithloop.com.
URL:https://20fathoms.org/event/women-in-tech-meetup-3/
LOCATION:The Filling Station Microbrewery\, 642 Railroad Place\, Traverse City\, MI\, 49686\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2021/07/f84fcfc6f9f16084bb7098638f724cef-iTHX3h.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20210914T120000
DTEND;TZID=America/Detroit:20210914T130000
DTSTAMP:20210914T164621Z
CREATED:20210816T161852Z
LAST-MODIFIED:20210914T164621Z
UID:10000166-1631620800-1631624400@20fathoms.org
SUMMARY:What CEOs Need to Know About Building a Sales Culture
DESCRIPTION:Learn how to hire the right sales team for your growing company.\n\n\nThey say culture eats strategy for breakfast\, so how do you develop a company culture that generates business growth? One important step is hiring the right sales team – one that will inspire a sales-focused culture to meet your revenue targets. In this event\, you’ll learn how to hire the right team members and develop a sales culture at your company. \nThis is the first in a series of sales workshops for startups and small businesses presented by Michael Koory\, Associate Partner for Helix Sales Development\, a consultant specializing in sales development and business growth.   \nSpace is limited. Please register. Lunch will be provided. \nWho should attend: \nCEOs\, CFOs\, COOs\, founders\, partners\, and startup teams \nWhat you’ll learn: \n\nWhy hiring salespeople is different than other team hires\nThe importance of the right process when making a hire\nA top-tier hiring process framework\n\nPresenter: \nMichael Koory is on a mission to improve sales culture with effective coaching\, processes\, and accountability. As Associate Partner for Helix Sales Development\, he exclusively engages with growth-minded\, mid-market CEOs who have the desire and commitment to build a performance-based sales culture. His clients enjoy sales team transformations that improve revenue performance\, morale and create happier customers. \nMike’s knowledge and experience came from a career with top-tier companies like Covidien\, Johnson & Johnson\, Hillrom\, Johnson Controls\, Steelcase\, and Sodexo. He employed a healthy dose of skepticism and trial and error to find what works for his customers. That client-focused mindset and free-thinking led him to learn more about selling to close the gaps left by inadequate company training. \nHis passion for personal development drives his goal to help sales leaders and their teams maximize their performance. When he’s not selling or coaching\, you’ll find him spending time with his family\, reading\, writing\, or standing in a river with a fly rod.
URL:https://20fathoms.org/event/mike-koory-what-ceos-need-to-know-about-sales/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20210909T153000
DTEND;TZID=America/Detroit:20210909T173000
DTSTAMP:20210909T204702Z
CREATED:20210709T175319Z
LAST-MODIFIED:20210909T204702Z
UID:10000156-1631201400-1631208600@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nRaise a glass to our amazing 20Fathoms community at our reinstated Beer30s!  We’ll be hosting the events at our space\, with RSVPs required.  Members of the public and the 20Fathoms community are welcome!
URL:https://20fathoms.org/event/beer30-6/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20210826T153000
DTEND;TZID=America/Detroit:20210826T173000
DTSTAMP:20210826T201556Z
CREATED:20210709T175318Z
LAST-MODIFIED:20210826T201556Z
UID:10000155-1629991800-1629999000@20fathoms.org
SUMMARY:Beer30
DESCRIPTION:A Little Networking at Beer30s!\n\n\nRaise a glass to our amazing 20Fathoms community at our reinstated Beer30s!  We’ll be hosting the events at our space\, with RSVPs required.  Members of the public and the 20Fathoms community are welcome!
URL:https://20fathoms.org/event/beer30-5/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20210819T180000
DTEND;TZID=America/Detroit:20210819T200000
DTSTAMP:20210819T230109Z
CREATED:20210720T180204Z
LAST-MODIFIED:20210819T230109Z
UID:10000162-1629396000-1629403200@20fathoms.org
SUMMARY:Women in Tech Meetup
DESCRIPTION:Women in Tech Meetup at The Filling Station Microbrewery\n\n\nWomen in Tech is a northern Michigan social group for anyone who identifies as a woman and is working in/interested in the tech industry or tech-related roles. We promote building local connections\, professional growth\, and supporting women entering and advancing in the industry. Questions drop us a line at womenintech@workwithloop.com.
URL:https://20fathoms.org/event/women-in-tech-meetup-2/
LOCATION:The Filling Station Microbrewery\, 642 Railroad Place\, Traverse City\, MI\, 49686\, United States
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END:VCALENDAR