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SUMMARY:Myers Briggs and Personal Finance
DESCRIPTION:How does your personality type affect your personal finance?\n\n\nA kinder\, gentler way of reaching your financial goals in an effective way — use the Myers Briggs personality test to assess how your views of finance are affected by your personality type! Attendees can expect to learn how to manage their finances according to their personality\, via processes\, softwares\, and how to set goals. Speaking of goals\, we’ll also help you drill down on some essential goals that people should have with respect to their finances. Let’s reduce the guilt associated with personal finance to help you make forward progress! \nThis event is hosted by 20Fathoms and Baniszewski Falenski Group | Oppenheimer & Co. Inc. \nEvent format:\nThis is an in-person event and there is no charge to attend. \nSpace is limited. Please register. \nLunch will be provided. \nWhat knowledge you need in order to attend:\nAttendees do not need to have any knowledge of their personality type\, nor of personal finance\, to attend this event. \nAbout the presenter:\nCaitlin Falenski has been helping clients address their financial goals with Oppenheimer since 2011. She is a member of the Baniszewski Falenski Group of Oppenheimer & Co. Inc. as a Senior Director-Investments. Caitlin recently achieved her CFP® designation\, which earned her the title of CERTIFIED FINANCIAL PLANNER™. \nWhile embracing honesty and integrity\, Caitlin works to address her clients’ needs. Her investment knowledge and enthusiasm are an integral part of overseeing the Group’s practice. The majority of her clients are dynamic women; driven to succeed both professionally and personally. She strives to simplify their lives and foster financial confidence by engaging them in their financial affairs. Women are known to be multi-taskers\, which is why efficiency\, stress reduction and creation of a systematic process help motivate Caitlin and her clients to move forward with their financial goals. Using a highly disciplined approach\, her clients appreciate the structure and accountability that she continually emphasizes. Whether they enjoy organization in their life\, or merely desire simplicity\, Caitlin inspires her clients to be proactive in planning for their financial future\, and to work towards achieving fiscal stability. \nA graduate from Michigan State University\, Caitlin holds the FINRA General Securities Representative registration (Series 7)\, as well as the Uniform Securities Agent State Law Examination (Series 63) and the Uniform Investment Adviser Law Examination (Series 65). In addition\, she is a licensed health and life insurance agent in the state of Michigan. \nCaitlin splits her time between Berkley and Traverse City with her husband\, Brandon\, and their corgi\, Pearl. She is a retired marathon runner\, and enjoys biking\, hiking and spending time on Arbutus Lake. \n\n\nAbout 20Fathoms\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives.
URL:https://20fathoms.org/event/myers-briggs-and-personal-finance/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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DTSTART;TZID=America/Detroit:20241001T090000
DTEND;TZID=America/Detroit:20241001T103000
DTSTAMP:20260430T013508
CREATED:20240820T130558Z
LAST-MODIFIED:20240910T122521Z
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SUMMARY:Workshop: Perfect Your Pitch
DESCRIPTION:The 10 slide essentials for your pitch deck\n\n\nThe Perfect Your Pitch workshop equips anyone looking to pitch their business with the skills to create and deliver compelling 10-slide pitch decks. This interactive session provides the tools to articulate business ideas clearly and persuasively to investors\, partners\, and customers. With expert guidance\, practical exercises\, and peer feedback\, attendees will refine their pitches and enhance their presentation skills\, boosting their chances of securing funding and support. \nEvent format:\nThis is an in-person event and there is no charge to attend. \nSpace is limited. Please register. \nLight refreshments will be provided. \nWhat knowledge you need in order to attend:\nTo attend this session\, you should have a basic understanding of: \n\nWhat a pitch deck is;\nWhat your business or idea is; and\nWho your target audience is.\n\nYou will learn:\n\nWhat needs to be in a pitch deck\nBest practices for pitching your startup\nHow to present your business in front of others\n\nAbout the presenter:\nDelaney Keating\, Director of Entrepreneurship and Commercialization\, leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. \nDelaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nAway from the desk\, Delaney can generally be found in nature or making up a soup recipe on the fly. She also enjoys writing\, dancing\, cycling\, and other “-ing” things. \n\n\nAbout 20Fathoms\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives.
URL:https://20fathoms.org/event/perfect-your-pitch/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Pitch,Workshop
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DTSTART;TZID=America/Detroit:20241004T090000
DTEND;TZID=America/Detroit:20241004T110000
DTSTAMP:20260430T013508
CREATED:20240918T131717Z
LAST-MODIFIED:20240918T132113Z
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SUMMARY:Business Legal Assistance Office Hours
DESCRIPTION:Schedule free consultation time with Varnum LLP!\n\n\nAre you a founder or early-stage company with a particular legal question or issue that has you stumped? Do you not know what you don’t know\, legally? What questions do you have that you wish you could discuss with an attorney? Varnum Law can assist and is willing to provide you with a free\, initial consultation meeting to help answer your burning questions! \nVarnum is a full-service Michigan-based law firm\, with more than 180 attorneys in six offices\, that represents a diverse range of business and legal interests for startup\, early-stage\, and large companies throughout Michigan and the U.S. Their client-focused approach cultivates the personal relationship between lawyer and client\, while also ensuring access to the full resources of the firm. \nSessions are one-hour long. Upon registration\, you’ll be contacted via the email you provide during registration to schedule your individual time within the 9 – 11 am window. \nYou must register at least one week before Office Hours date to ensure availability of attorneys.
URL:https://20fathoms.org/event/business-legal-assistance-office-hours/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241008T113000
DTEND;TZID=America/Detroit:20241008T130000
DTSTAMP:20260430T013508
CREATED:20240830T164651Z
LAST-MODIFIED:20240903T143703Z
UID:10000263-1728387000-1728392400@20fathoms.org
SUMMARY:Organizational AI Strategy
DESCRIPTION:How do you intentionally adopt AI within your organization?\n\n\nThis session will explore organizational AI adoption\, focusing on the current state of AI technologies and their practical applications in business. What is AI? What types of AI exist? And how should you think about AI from the perspective of adopting it into your organization? \nYou’ll learn more about developing effective AI strategies\, including considerations of opportunities and risks\, while also discovering key insights into how to responsibly integrate AI to align with your organizational goals. \nDesigned for both those new to AI and those looking to adapt their existing approaches\, the session offers valuable perspectives on navigating the evolving AI landscape. \nThis event is hosted by 20Fathoms in partnership with Brightly. \nEvent format:\nThis is an in-person event and there is no charge to attend. \nSpace is limited. Please register. \nLunch will be provided\, courtesy of Chick-fil-A. \nWho should attend:\nBusiness owners and leaders. \nWhat knowledge you need in order to attend:\nAttendees do not need to have any knowledge of AI. \nAbout the presenter:\nJustin is a Lead Developer at Brightly\, an experience design and digital transformation company focused on turning complex business challenges into elegant\, simple software. As Lead Developer\, he guides development teams through difficult build challenges and even rolls up his sleeves to take on some complex tasks himself. \nJustin’s educational background is in graphic design\, which he studied it the College of Business at Ferris State. He lives in the area because it’s his hometown\, where he enjoys being close to his family. Outside of work\, Justin is an avid gamer\, enjoys backpack camping\, hiking\, and working on personal coding projects. He continually explores new ways to improve his skills and creativity. \n\n\nAbout 20Fathoms\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives.
URL:https://20fathoms.org/event/organizational-ai-strategy/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241015T160000
DTEND;TZID=America/Detroit:20241015T190000
DTSTAMP:20260430T013508
CREATED:20240829T195643Z
LAST-MODIFIED:20240829T200215Z
UID:10000262-1729008000-1729018800@20fathoms.org
SUMMARY:Startup Bootcamp\, Powered by Co.Starters
DESCRIPTION:A four-part plan for launching your big idea\n\n\nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea or venture. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nThere is no cost to attend. \n*For the full description of this program\, please check out our website here.*\nWhat you can expect to learn:\n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nWhat knowledge will you need to attend?\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \n\n\nAbout 20Fathoms:\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives.
URL:https://20fathoms.org/event/startup-bootcamp-powered-by-co-starters/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241016T113000
DTEND;TZID=America/Detroit:20241016T130000
DTSTAMP:20260430T013508
CREATED:20240910T175232Z
LAST-MODIFIED:20240917T121614Z
UID:10000265-1729078200-1729083600@20fathoms.org
SUMMARY:Is Outsourcing Right for Your Business?
DESCRIPTION:Discover more about this advantageous business strategy!\n\n\nYou have questions about outsourcing\, and we have answers! What common business areas are outsourced? What key advantages are unlocked by outsourcing? What framework should you use if you decide to implement an outsourcing strategy for your team? This session will provide a comprehensive overview of what outsourcing may look like when you consider it for your organization. \nYou’ll learn the difference between outsourcing and offshoring or replacing jobs as well as the special considerations organizations should keep in mind when implementing an outsourcing strategy (like cultural fit\, communication\, and change management). \nPlus\, you’ll learn more about the key advantages of outsourcing: \n\nFocusing on your existing team’s core competencies\nStreamlining non-revenue operations\nGaining access to specialized expertise and technologies\n\nThis event is hosted by 20Fathoms and AccessPoint\, a Vensure Employer Solutions Company. \nEvent format:\nThis is an in-person event and there is no charge to attend. \nSpace is limited. Please register. \nLunch will be provided. \nWho should attend:\n\nBusiness leaders and decision-makers in small-to-medium sized organizations\, especially those in functions like IT\, HR\, finance\, or operations;\nProfessionals involved in strategic planning and organizational transformation; and\nOrganizations with limited resources looking to streamline operations\n\nAbout the presenter:\nA Traverse City Native\, Lisa Baker-Lorincz has worked for over 10 years helping business owners evaluate and develop high-performing business solutions. She is a wife\, mother\, and active member of the Traverse City community. She is a founding board member of TCNewTech\, serves on the Advisory Board for the Leadership Lunch Club\, is a former workforce development chair for the Grand Traverse Area Manufacturing Council\, and is a Trusted Advisor with the the local Vistage of Northwest Michigan. She’s involved with — and is an active supporter of — EO (Entrepreneurs’ Organization)\, NMA (Northern Michigan Angels)\, 20Fathoms\, SBAM (Small Business Association of Michigan)\, and MISHRM (Michigan Council of the Society for Human Resource Management). \n\n\nAbout 20Fathoms\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives.
URL:https://20fathoms.org/event/is-outsourcing-right-for-your-business/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241016T170000
DTEND;TZID=America/Detroit:20241016T190000
DTSTAMP:20260430T013508
CREATED:20240815T125030Z
LAST-MODIFIED:20240829T173745Z
UID:10000258-1729098000-1729105200@20fathoms.org
SUMMARY:TC Women in Tech Meetup
DESCRIPTION:Join us at TC Women in Tech Meetup for connection\, empowerment\, and lots of fun!\n\n\nJoin 20Fathoms as we host Women in Tech\, a Northern Michigan social group for those working in — or interested in — the tech industry or in tech-related roles. This informal meetup is meant to help participants build local connections and work on their professional growth (yeah\, support systems!). Registration is requested to ensure ample seating\, but walk-ins are always welcome.  \nWe can’t wait to see you! \nThank you to our event partner:
URL:https://20fathoms.org/event/tc-women-in-tech-meetup-28/
LOCATION:Earthen Ales\, 1371 Gray Drive\, ##200\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Women in Tech Meetup
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241028T090000
DTEND;TZID=America/Detroit:20241028T120000
DTSTAMP:20260430T013508
CREATED:20241001T175522Z
LAST-MODIFIED:20241001T175522Z
UID:10000271-1730106000-1730116800@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part plan for launching your big idea\n\n\nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea or venture. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nThere is no cost to attend. \n*For the full description of this program\, please check out our website here.*\nWhat you can expect to learn:\n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nWhat knowledge will you need to attend?\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \n\n\nAbout 20Fathoms:\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives.
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241101T090000
DTEND;TZID=America/Detroit:20241101T110000
DTSTAMP:20260430T013508
CREATED:20240918T131721Z
LAST-MODIFIED:20240918T132204Z
UID:10000267-1730451600-1730458800@20fathoms.org
SUMMARY:Business Legal Assistance Office Hours
DESCRIPTION:Schedule free consultation time with Varnum LLP!\n\n\nAre you a founder or early-stage company with a particular legal question or issue that has you stumped? Do you not know what you don’t know\, legally? What questions do you have that you wish you could discuss with an attorney? Varnum Law can assist and is willing to provide you with a free\, initial consultation meeting to help answer your burning questions! \nVarnum is a full-service Michigan-based law firm\, with more than 180 attorneys in six offices\, that represents a diverse range of business and legal interests for startup\, early-stage\, and large companies throughout Michigan and the U.S. Their client-focused approach cultivates the personal relationship between lawyer and client\, while also ensuring access to the full resources of the firm. \nSessions are one-hour long. Upon registration\, you’ll be contacted via the email you provide during registration to schedule your individual time within the 9 – 11 am window. \nYou must register at least one week before Office Hours date to ensure availability of attorneys.
URL:https://20fathoms.org/event/business-legal-assistance-office-hours-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241104T114500
DTEND;TZID=America/Detroit:20241104T124500
DTSTAMP:20260430T013508
CREATED:20241014T195548Z
LAST-MODIFIED:20241014T203036Z
UID:10000273-1730720700-1730724300@20fathoms.org
SUMMARY:Scrum Sprint!
DESCRIPTION:Enhance accountability\, improve team dynamics\, and accelerate project completion!\n\n\nDive further into your entrepreneurial journey by participating in our Scrum Sprint! A scrum sprint is a structured\, two-week work cycle where individuals and teams commit to specific tasks\, meet daily for short check-ins to share progress\, and address any challenges that arise. It’s designed to help teams stay aligned\, adapt quickly to changes\, and steadily move toward their goals with regular reviews and adjustments to improve efficiency and accountability. \nWhat you can expect to learn:\n\nPractical Scrum Experience: you’ll gain hands-on experience with Scrum\, including Sprint Planning\, Daily Stand-ups\, and Retrospectives.\nImproved Team Dynamics: you’ll learn how to enhance collaboration\, communication\, and problem-solving within a team setting.\nActionable Progress on Goals: you’ll leave with tangible progress on their projects\, having achieved specific\, measurable outcomes through the sprint process\n\nThere is no cost to attend. \n  \nWorkshop schedule:\n1. Sprint Planning Meeting (1 hour) | November 4th | Sprint Planning at 20Fathoms (in-person or virtual): 11:45 am – 12:45 pm \n2. Daily Scrum Zoom Meeting (15 minutes daily) | November 5th-14th: 11:45 am – 12 noon \n3. Sprint Review / Retrospective Virtual Meeting (1 hour) | November 15th: 11:45 am – 12:45 pm \n\nAbout the presenter:\nAs a Certified Scrum Master\, Organizational Coach\, and Consultant\, Lisa Carbonell specializes in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams across diverse sectors—entrepreneurs\, creatives\, and social justice advocates—to achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams. \n\n\nAbout 20Fathoms:\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives. \nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury.
URL:https://20fathoms.org/event/scrum-sprint/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241113T090000
DTEND;TZID=America/Detroit:20241113T103000
DTSTAMP:20260430T013508
CREATED:20240923T173953Z
LAST-MODIFIED:20240923T174332Z
UID:10000270-1731488400-1731493800@20fathoms.org
SUMMARY:Workshop: Fund your startup
DESCRIPTION:Understand the funding landscape\n\n\nJoin us for an in-depth look at the startup funding landscape\, designed to help founders understand the various stages and options for raising capital. Through insights from experienced founders who have successfully navigated the fundraising process\, attendees will learn about different types of funding\, how to prepare for investor meetings\, and key strategies for securing investment. This event offers practical takeaways and interactive Q&A sessions\, making it an essential resource for entrepreneurs looking to take their startup to the next level. \n\nUnderstanding Funding Options: Attendees will gain a clear understanding of the various funding stages (Pre-Seed\, Seed\, Series A) and the pros and cons of different funding sources such as angel investors\, venture capital\, and crowdfunding.\nReal-World Fundraising Insights: Founders will hear firsthand experiences from startups that have successfully raised capital\, learning valuable lessons about overcoming challenges\, preparing for pitches\, and finding the right investors.\nActionable Steps for Fundraising Preparation: Participants will leave with practical tools\, such as a funding strategy template\, and clear next steps for mapping out their own fundraising journey\, from crafting their pitch to identifying target investors.\n\nEvent format:\nThis is an in-person event and there is no charge to attend. \nSpace is limited. Please register. \nWho should attend:\n\nStartup Founders\nSmall business owners\nAnyone looking to pivot their business model\nAspiring entrepreneurs\n\nAbout the presenter:\nCameron Young manages 20Fathoms’ initiatives to connect startup founders to funding sources that help them launch and scale their businesses. This includes the Michigan SBDC Business Accelerator Fund and other local\, state\, and national grants\, loans\, and investment opportunities. \nA Traverse City native\, Cameron earned a Bachelor’s degree in Mechanical Engineering from Lake Superior State University and an MBA from Michigan Tech University. \nIn his spare time\, he enjoys golfing\, reading\, mountain biking\, snowboarding\, and working on his 40-year-old powerboat. \nDave Kronberg is responsible for the development and execution of 20Fathoms’ Small Business Support Hub initiative. In this role\, he develops the strategy\, resources\, and community partnerships that enable 20Fathoms to provide startup support services to entrepreneurs throughout Northwest Michigan. \nDave has spent his career in Northern Michigan as a small business founder\, startup ecosystem builder\, technologist\, designer\, and community leader. Prior to joining 20Fathoms\, he most recently served as Director of Entrepreneurial Services & Outreach at Innovate Marquette SmartZone & Invent@NMU. He has a keen understanding of the unique demands that come with building a business in rural Northern Michigan and enjoys utilizing his expertise and network to help the next generation of entrepreneurs succeed. \nOutside of his work at 20Fathoms\, Dave is Founder and President of Fresh Coast Light Lab\, which is a public art production company integrating original artwork into architectural laser shows on Marquette’s iconic lower harbor Ore Dock. He also serves on the Michigan Arts and Culture Council\, a position appointed by the governor. \nIn his spare time\, he enjoys building wooden boats and musical instruments and spending time with his partner Mary who is an artist\, and their son who recently graduated from James Madison College at Michigan State University. \n\n\nAbout 20Fathoms\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives.
URL:https://20fathoms.org/event/fund-your-startup/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Workshop
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241113T170000
DTEND;TZID=America/Detroit:20241113T190000
DTSTAMP:20260430T013508
CREATED:20241014T194924Z
LAST-MODIFIED:20241014T203156Z
UID:10000272-1731517200-1731524400@20fathoms.org
SUMMARY:Small Towns\, Big Ideas pitch competition watch party
DESCRIPTION:Join us in cheering on local entrepreneur Vernon LaLone of Wave Lumina!\n\n\nJoin 20Fathoms as we support one of our own! Vernon LaLone\, Founder and Managing Director at Wave Lumina LLC\, will be competing in The Center on Rural Innovation’s Small Towns\, Big Ideas pitch competition. We’ll be livestreaming the event from where it’s all taking place at Dartmouth College in New Hampshire\, getting comfy in the 20Fathoms common area. We’ll also be noshing on snacks and toasting Vernon’s success with beer\, kombucha\, or sparkling water. This event is open to the public — all are welcome! \n\n\nAbout The Center on Rural Innovation\nThe Center on Rural Innovation (CORI) is a 501(c)(3) nonprofit organization partnering with rural leaders across the country to build tech economies that support scalable entrepreneurship and lead to more tech jobs in rural America. \n\n\nAbout 20Fathoms\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives.
URL:https://20fathoms.org/event/small-towns-big-ideas-pitch-competition-watch-party/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241119T163000
DTEND;TZID=America/Detroit:20241119T193000
DTSTAMP:20260430T013508
CREATED:20240919T144959Z
LAST-MODIFIED:20241114T141335Z
UID:10000269-1732033800-1732044600@20fathoms.org
SUMMARY:TCNewTech Pitch Competition
DESCRIPTION:Join us for an evening of exploring new ideas and connections as we support and celebrate female founders.\n\n\nThe TCNewTech Pitch Competition is a fun and free public event featuring Michigan-based startups showcasing their innovative business ideas. Come help us cheer on the female-founder pitch competitors as they present their ideas on stage and compete for cash awards. A panel of expert judges will review each startup\, determine the best and most innovative idea\, and audience members will vote for their favorite. \nAnd it’s not just about the pitch competition! Check out the Startup Expo happening in the lobby both before and after the competition. Enjoy refreshments as you meet entrepreneurs\, startup service providers\, innovators\, students\, and startup enthusiasts driving the region’s growing startup community. \n\n\nEvent schedule\n4:30 – 5:30 pm: Doors open. Visit the Startup Expo in the lobby to meet businesses and service providers. Cash bar. \n5:30 – 7:00 pm: Pitch competition. Each presenter will be allowed 5 minutes to present their business\, followed by a 5 minute Q&A with the judges. See who will walk away with the First\, Second\, and Audience Choice Award! \n7:00 – 7:30 pm: Startup Expo and networking. \n7:30 pm – ?: Afterparty at 7 Monks TC\, right around the corner from City Opera House! Rub elbows with our entrepreneurial community and chat with pitch presenters. \n20Fathoms plans to take photos and video during this event. By attending the event\, you agree to being photographed and filmed which may be used for marketing purposes. \nParking: There are several surface lots and street parking around the City Opera House. There is also the Larry C. Hardy Parking Deck two blocks to the east down Front Street. \nSpecial thanks to our sponsors: \n\n\n\nSpecial thanks to our Afterparty co-host\, Northern Michigan Woman Magazine\, and venue partner\, 7 Monks Taproom: \n\n\n\nAbout TCNewTech\nA program of 20Fathoms\, TCNewTech is a recurring pitch competition supported by tech enthusiasts\, businesses\, and entrepreneurs. Founded in 2015 as a way to connect local tech professionals\, TCNewTech is a critical component in Traverse City’s growing startup community. Since its founding\, more than 250 companies have pitched and $60\,000 in pitch awards have been given to startups. \n\n\nAbout 20Fathoms\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives.
URL:https://20fathoms.org/event/tcnewtech-pitch-competition-3/
LOCATION:City Opera House\, 106 E Front St\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Pitch
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241120T170000
DTEND;TZID=America/Detroit:20241120T190000
DTSTAMP:20260430T013508
CREATED:20240815T125033Z
LAST-MODIFIED:20240829T173740Z
UID:10000259-1732122000-1732129200@20fathoms.org
SUMMARY:TC Women in Tech Meetup
DESCRIPTION:Join us at TC Women in Tech Meetup for connection\, empowerment\, and lots of fun!\n\n\nJoin 20Fathoms as we host Women in Tech\, a Northern Michigan social group for those working in — or interested in — the tech industry or in tech-related roles. This informal meetup is meant to help participants build local connections and work on their professional growth (yeah\, support systems!). Registration is requested to ensure ample seating\, but walk-ins are always welcome.  \nWe can’t wait to see you! \nThank you to our event partner:
URL:https://20fathoms.org/event/tc-women-in-tech-meetup-29/
LOCATION:Earthen Ales\, 1371 Gray Drive\, ##200\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Women in Tech Meetup
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241206T090000
DTEND;TZID=America/Detroit:20241206T110000
DTSTAMP:20260430T013508
CREATED:20240918T131723Z
LAST-MODIFIED:20240918T132252Z
UID:10000268-1733475600-1733482800@20fathoms.org
SUMMARY:Business Legal Assistance Office Hours
DESCRIPTION:Schedule free consultation time with Varnum LLP!\n\n\nAre you a founder or early-stage company with a particular legal question or issue that has you stumped? Do you not know what you don’t know\, legally? What questions do you have that you wish you could discuss with an attorney? Varnum Law can assist and is willing to provide you with a free\, initial consultation meeting to help answer your burning questions! \nVarnum is a full-service Michigan-based law firm\, with more than 180 attorneys in six offices\, that represents a diverse range of business and legal interests for startup\, early-stage\, and large companies throughout Michigan and the U.S. Their client-focused approach cultivates the personal relationship between lawyer and client\, while also ensuring access to the full resources of the firm. \nSessions are one-hour long. Upon registration\, you’ll be contacted via the email you provide during registration to schedule your individual time within the 9 – 11 am window. \nYou must register at least one week before Office Hours date to ensure availability of attorneys.
URL:https://20fathoms.org/event/business-legal-assistance-office-hours-3/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241213T160000
DTEND;TZID=America/Detroit:20241213T180000
DTSTAMP:20260430T013508
CREATED:20241125T205141Z
LAST-MODIFIED:20241125T205446Z
UID:10000277-1734105600-1734112800@20fathoms.org
SUMMARY:2024 Celebration
DESCRIPTION:Join 20Fathoms as we celebrate the season and the culmination of an amazing year.\n\n\nJoin us this December 13th for a festive celebration to cap off a successful 2024 and set our sights on an inspiring 2025! This lively evening will feature storytelling from two local entrepreneurs\, sharing their journeys of triumph over challenges and the obstacles they continue to tackle. \nEnjoy a warm atmosphere with delicious food\, refreshing drinks from Traverse City Whiskey Company\, and the sounds of holiday music. Whether you’re here to celebrate\, connect\, or gain insight\, this event is the perfect way to embrace the season and look forward to what’s ahead. Let’s toast to resilience\, innovation\, and a brighter future together! \nEvent format:\nThis is an in-person event and there is no charge to attend. \nSpace is limited. Please register. \nLight appetizers\, Cultured Kombucha\, Rove wine\, Earthen Ales beer\, and Traverse City Whiskey Company mixed drinks\, and sparkling water will be provided. \nWho should attend:\nOpen to the public. \nThank you to our beverage sponsors: \n\n\n\nAbout 20Fathoms\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/2024-celebration/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20241218T170000
DTEND;TZID=America/Detroit:20241218T190000
DTSTAMP:20260430T013508
CREATED:20240815T125036Z
LAST-MODIFIED:20240829T173751Z
UID:10000260-1734541200-1734548400@20fathoms.org
SUMMARY:TC Women in Tech Meetup
DESCRIPTION:Join us at TC Women in Tech Meetup for connection\, empowerment\, and lots of fun!\n\n\nJoin 20Fathoms as we host Women in Tech\, a Northern Michigan social group for those working in — or interested in — the tech industry or in tech-related roles. This informal meetup is meant to help participants build local connections and work on their professional growth (yeah\, support systems!). Registration is requested to ensure ample seating\, but walk-ins are always welcome.  \nWe can’t wait to see you! \nThank you to our event partner:
URL:https://20fathoms.org/event/tc-women-in-tech-meetup-30/
LOCATION:Earthen Ales\, 1371 Gray Drive\, ##200\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Women in Tech Meetup
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2024/02/ce0c8a77b832d4fba3fe772cb3546e6c-ENUyLN.tmp_-e1724961799957.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250109T090000
DTEND;TZID=America/Detroit:20250109T120000
DTSTAMP:20260430T013508
CREATED:20241217T201042Z
LAST-MODIFIED:20250107T204014Z
UID:10000282-1736413200-1736424000@20fathoms.org
SUMMARY:Breakfast Lab: Startup Business Model Kick-off
DESCRIPTION:Learn to flex like a startup with a strong Lean Business Model Canvas\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session\, you’ll learn how to create a strong Lean Business Model Canvas. Future Breakfast Labs require a completed canvas\, so use this opportunity to tackle yours! \nYou will learn: \n\nThe tenets of the Lean Business Model Canvas and outline the key elements of your model\n\n\nHow to identify the strengths and weaknesses in your model and gain clarity on how to solve your critical gaps\n\n\nHow to lay the groundwork for future Breakfast Lab sessions that focus on key components of your model – from customer discovery and marketing to financial modeling and funding\n\nAbout Breakfast Lab: \nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast will be provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9:00 – 10:30 am\n\n\nStartup Coaching: 10:30 am – 12:00 noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend: \nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nMeet this week’s facilitator: \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \n\n\nAbout 20Fathoms\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/breakfast-lab-startup-business-model-kick-off/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Workshop
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250110T090000
DTEND;TZID=America/Detroit:20250110T110000
DTSTAMP:20260430T013508
CREATED:20241220T142025Z
LAST-MODIFIED:20250107T190742Z
UID:10000283-1736499600-1736506800@20fathoms.org
SUMMARY:Business Legal Assistance Office Hours
DESCRIPTION:Schedule free consultation time with Varnum LLP!\n\n\nAre you a founder or early-stage company with a particular legal question or issue that has you stumped? Do you not know what you don’t know\, legally? What questions do you have that you wish you could discuss with an attorney? Varnum Law can assist and is willing to provide you with a free\, initial consultation meeting to help answer your burning questions! \nVarnum is a full-service Michigan-based law firm\, with more than 180 attorneys in six offices\, that represents a diverse range of business and legal interests for startup\, early-stage\, and large companies throughout Michigan and the U.S. Their client-focused approach cultivates the personal relationship between lawyer and client\, while also ensuring access to the full resources of the firm. \nSessions are one-hour long. Upon registration\, you’ll be contacted via the email you provide during registration to schedule your individual time within the 9 – 11 am window. \nWe’re excited to host these office hours and want to ensure we can accommodate everyone who is interested in scheduling time. If something comes up and you’re unable to make it\, please let us know as soon as possible so we can offer your spot to someone else. \nYou must register at least one week before Office Hours date to ensure availability of attorneys. \nPresenting partner:
URL:https://20fathoms.org/event/business-legal-assistance-office-hours-4/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250115T113000
DTEND;TZID=America/Detroit:20250115T130000
DTSTAMP:20260430T013508
CREATED:20240903T142446Z
LAST-MODIFIED:20241220T190019Z
UID:10000264-1736940600-1736946000@20fathoms.org
SUMMARY:Don't waste your money on patents: protecting your intellectual property
DESCRIPTION:Understand the difference between wasting your money and crafting your patents wisely\n\n\nWhat goes into a quality patent\, and where possible\, how do you get it without breaking the bank? Answering these questions will be the focus of our discussion. \nYou’ve put too much into your innovation to come up short when its life depends on the measure of your patent. In the eyes of the patent office\, judges\, juries\, PTAB admins\, ITC officials\, and IP-savvy investors\, it doesn’t really matter how great\, novel\, or universe-denting your invention is if it is not properly defined and protected by your patent. The difference between a good patent and a bad one is the difference between a valuable\, assertable\, defendable property right – and a worthless vanity plate. The quality that goes in up front is directly proportional to the leverage it will give you later when you need it most. \nThis event is hosted by 20Fathoms in partnership with Aurora Patents \nWhat you can expect to learn:\n\nThe importance of searching and avoiding public disclosure.\nStrategies for crafting patents with clear boundaries that utilize well-thought infringement vector design-around approaches to prevent competitors from easily pirating your invention.\nHow to balance quality and budget.\n\nEvent format:\nThis is an in-person event and there is no charge to attend. \nSpace is limited. Please register. \nLunch will be provided. \nWho should attend:\nIndividuals in management positions\, inventors\, and small- and medium-sized business owners \nAbout the presenter:\nDr. Ashley Sloat is a USPTO-registered patent practitioner who specializes in the development and management of patent portfolios for startup ventures and emerging growth companies. At Aurora Patents\, she takes a hands-on approach with each client\, partnering with Engineering and Management teams to intimately understand each client’s business\, competition\, and product vision. Armed with this knowledge\, Ashley is able to increase the value of her clients’ patent portfolios while reducing overall legal costs. \n\n\nAbout 20Fathoms\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives.
URL:https://20fathoms.org/event/dont-waste-your-money-on-patents-protecting-your-intellectual-property/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250115T170000
DTEND;TZID=America/Detroit:20250115T190000
DTSTAMP:20260430T013508
CREATED:20241121T174423Z
LAST-MODIFIED:20250107T173741Z
UID:10000275-1736960400-1736967600@20fathoms.org
SUMMARY:TC Women in Tech Meetup
DESCRIPTION:Join us at TC Women in Tech Meetup for connection\, empowerment\, and lots of fun!\n\n\nJoin 20Fathoms as we host Women in Tech\, a Northern Michigan social group for those working in — or interested in — the tech industry or in tech-related roles. This informal meetup is meant to help participants build local connections and work on their professional growth (yeah\, support systems!). Registration is requested to ensure ample seating\, but walk-ins are always welcome. \nWe can’t wait to see you! \nThank you to our event partner:
URL:https://20fathoms.org/event/tc-women-in-tech-meetup-31/
LOCATION:Earthen Ales\, 1371 Gray Drive\, ##200\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Women in Tech Meetup
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2024/11/Women-in-Tech.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250116T090000
DTEND;TZID=America/Detroit:20250116T120000
DTSTAMP:20260430T013508
CREATED:20250103T211153Z
LAST-MODIFIED:20250107T204007Z
UID:10000286-1737018000-1737028800@20fathoms.org
SUMMARY:Breakfast Lab: Customer Discovery
DESCRIPTION:Learn how to identify and deeply understand your target customers\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Erin Srebinski\, Manager of Startup Education at 20Fathoms\, you’ll learn how to identify and deeply understand your target customers. \nWe’ll focus on:\n\nGathering insights\n\n\nTesting assumptions\n\n\nEnsuring your business idea addresses real customer needs\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-customer-discovery/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Workshop
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250123T090000
DTEND;TZID=America/Detroit:20250123T120000
DTSTAMP:20260430T013508
CREATED:20250103T211156Z
LAST-MODIFIED:20250107T203957Z
UID:10000287-1737622800-1737633600@20fathoms.org
SUMMARY:Breakfast Lab: Marketing & Sales
DESCRIPTION:Craft compelling marketing strategies and messaging that resonate with your audience\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Kristina Schnepf\, Owner of Peace Love & Little Donuts of Traverse City\, you’ll learn how to craft compelling marketing strategies and messaging that resonate with your audience. \nWe’ll focus on:\n\nMarketing strategy development\nMessaging\nMarketing channels to effectively reach your audience\nTools to engage your target market\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nKristina Schnepf is an engaged and passionate professional who thrives in ambiguous environments\, inspires innovation\, and continuously seeks growth in herself and others. Currently\, Kristina is owner of Peace Love & Little Donuts of Traverse City\, founder of Green Door Folk School in NW Michigan and principal of Leap Consulting\, a business growth and marketing consultancy. As a marketer for more than 30 years\, Kristina served as Chief Commercial Officer for a $500M private equity held company\, Vice President of Communications for Goodyear Tire & Rubber and Global Communications Director at The Dow Chemical Company. She has a proven record of success in driving business growth by developing and implementing marketing and sales strategies for Fortune 500 companies\, start-ups\, fast growing private firms and small businesses. \nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-marketing-sales/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Workshop
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250130T090000
DTEND;TZID=America/Detroit:20250130T120000
DTSTAMP:20260430T013508
CREATED:20250103T211159Z
LAST-MODIFIED:20250107T203947Z
UID:10000288-1738227600-1738238400@20fathoms.org
SUMMARY:Breakfast Lab: Cost\, Revenue & Financial Modeling
DESCRIPTION:Break down your startup’s costs\, revenue streams\, and key financial metrics\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Beth Melcher\, CEO of MoneyFit\, you’ll learn how to break down your startup’s costs\, revenue streams\, and key financial metrics. \nWe’ll focus on:\n\nBuilding a simple financial model to guide decisions and attract investors\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nBeth Melcher is the Founder of MoneyFit. Throughout her life\, she has been fascinated by language; English and French in college and in business school\, it was the language of finance. With 25 years of experience in commercial banking\, product management and small business financial consulting\, Beth has learned that companies have a unique language all of their own. Success happens when owners learn how to listen and respond to their companies—and Beth loves being the person to teach them how to do it. She has seen what success and failure look like. Most often\, the difference between one and the other is vision\, grit and a willingness to collaborate with trainers who can show you the way. Beth feels that the best part of her work is when she gets to be that trainer and see the spark between a company and its owner. When that partnership develops\, it forges a path toward true achievement. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-cost-revenue-financial-modeling/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Workshop
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250206T090000
DTEND;TZID=America/Detroit:20250206T120000
DTSTAMP:20260430T013508
CREATED:20250103T211201Z
LAST-MODIFIED:20250206T145725Z
UID:10000289-1738832400-1738843200@20fathoms.org
SUMMARY:Breakfast Lab: MVP Development & Product-Market Fit
DESCRIPTION:Define your minimum viable product (MVP) and develop a plan to test and refine it\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Brittany VanderBeek\, Founder of Illuminate Opportunity\, you’ll learn how to define your minimum viable product (MVP) and develop a plan to test and refine it. \nWe’ll focus on:\n\nPrototyping\nGathering feedback\nIterating toward product-market fit\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nBrittany VanderBeek\, founder of Illuminate Opportunity LLC\, operates at the nexus of business\, higher education\, and the nonprofit sector\, championing business as a force for good and preparing the next generation for success. She is passionate about helping individuals and organizations innovate and positively impact the world. Brittany’s diverse experience spans sustainability strategy consulting at BrownFlynn\, Michelin’s Global Leadership Program\, corporate philanthropy and ESG strategy at Hagerty\, fundraising and community engagement at 20Fathoms\, teaching design thinking and innovation at Northwestern Michigan College\, and business development at AquaAction. She has an International MBA from the University of South Carolina and a BBA from the University of Michigan. In the community\, she serves on the Grand Traverse Bay Watershed Center board and is a Traverse Connect Creative Coast Northern Navigator. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-mvp-development-product-market-fit/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Workshop
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250206T130000
DTEND;TZID=America/Detroit:20250206T160000
DTSTAMP:20260430T013508
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000316-1738846800-1738857600@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-02-06/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250207T090000
DTEND;TZID=America/Detroit:20250207T110000
DTSTAMP:20260430T013508
CREATED:20241220T142031Z
LAST-MODIFIED:20250107T190831Z
UID:10000284-1738918800-1738926000@20fathoms.org
SUMMARY:Business Legal Assistance Office Hours
DESCRIPTION:Schedule free consultation time with Varnum LLP!\n\n\nAre you a founder or early-stage company with a particular legal question or issue that has you stumped? Do you not know what you don’t know\, legally? What questions do you have that you wish you could discuss with an attorney? Varnum Law can assist and is willing to provide you with a free\, initial consultation meeting to help answer your burning questions! \nVarnum is a full-service Michigan-based law firm\, with more than 180 attorneys in six offices\, that represents a diverse range of business and legal interests for startup\, early-stage\, and large companies throughout Michigan and the U.S. Their client-focused approach cultivates the personal relationship between lawyer and client\, while also ensuring access to the full resources of the firm. \nSessions are one-hour long. Upon registration\, you’ll be contacted via the email you provide during registration to schedule your individual time within the 9 – 11 am window. \nWe’re excited to host these office hours and want to ensure we can accommodate everyone who is interested in scheduling time. If something comes up and you’re unable to make it\, please let us know as soon as possible so we can offer your spot to someone else. \nYou must register at least one week before Office Hours date to ensure availability of attorneys. \nPresenting partner:
URL:https://20fathoms.org/event/business-legal-assistance-office-hours-5/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
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GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250211T163000
DTEND;TZID=America/Detroit:20250211T190000
DTSTAMP:20260430T013508
CREATED:20250113T153119Z
LAST-MODIFIED:20260310T190433Z
UID:10000292-1739291400-1739300400@20fathoms.org
SUMMARY:TCNewTech: Bar Napkin Pitch Night
DESCRIPTION:A fun event where anyone can take the stage!\n\n\nTCNewTech: Bar Napkin Pitch Night returns! Join us for this fun pitch event where anyone can take the stage… all you need is an idea! \nIn general\, the projects presented at TCNewTech are already well-developed ideas\, products\, or services. But what about those maybe-great\, this-might-be-crazy-but-I’m-considering-it-anyway ideas? For those\, we have Bar Napkin Pitch Night! \nNo business plan or formal slides are needed. The audience will have a chance to vote by cheering loudly for their favorite idea. Come out and support aspiring entrepreneurs and hear the latest and greatest ideas in Traverse City! \nReady to share your idea… or excited to hear what your friends and neighbors have come up with? Come check it out! \nInterested in Pitching? Here’s What to Know:\n\n2 minute time limit. No going over!\nThere will be a sign-up sheet available beginning at 4:30 pm. First-come\, first-served!\nNo visuals or slides\n\nAfter everyone has pitched\, there will be time to mingle and connect for one-on-one questions and answers. Why pitch? You could find your next business partners… or get the feedback you need to follow your dream. \n20Fathoms plans to take photos and video during this event. By attending the event\, you agree to being photographed and filmed\, which may be used for marketing purposes. \nEvent Schedule:\n4:30-5:00 pm: Welcome & Networking \n5:00-6:00 pm: Presentation and Pitch Rounds \n6:00-7:00 pm: Networking \nNot able to make it right at 5? Feel free to come when you are able! \nThanks to The Workshop for providing a dollar off attendees’ first round of drinks! \nPresenting partner:\n\n\n\nSupporting partners:\n\n\n\n\n\n\nAbout TCNewTech\nA program of 20Fathoms\, TCNewTech is a recurring pitch competition supported by tech enthusiasts\, businesses\, and entrepreneurs. Founded in 2015 as a way to connect local tech professionals\, TCNewTech is a critical component in Traverse City’s growing startup community. Since its founding\, more than 250 companies have pitched and $60\,000 in pitch awards have been given to startups. \n\n\nAbout 20Fathoms\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/tcnewtech-bar-napkin-pitch-night/
LOCATION:The Workshop Brewing Company\, 221 Garland Street\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Pitch
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250212T143000
DTEND;TZID=America/Detroit:20250212T160000
DTSTAMP:20260430T013508
CREATED:20250131T152453Z
LAST-MODIFIED:20250307T210013Z
UID:10000314-1739370600-1739376000@20fathoms.org
SUMMARY:Drop-in Startup Coaching: Petoskey
DESCRIPTION:Happens the second Wednesday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nCraig Wesley serves as Executive Director of 20Fathoms\, leading the growing organization and hub of startup support services in Northwest Michigan. Under Craig’s leadership\, 20Fathoms provides high-quality educational programming and resources for the region’s entrepreneurs\, as well as a vibrant coworking space in Traverse City.   \nA veteran of both Silicon Valley and Midwest startups\, Craig has 25 years of business and executive experience working with growing companies. Most recently Craig supported executives in consulting roles\, providing hands-on operational expertise at pivotal growth points\, including serving as a Strategic Advisor for local trulyfreehome.com and the Executive Vice President of Strategic Partnerships for trulyfreemarket.com. 
URL:https://20fathoms.org/event/drop-in-startup-coaching-petoskey/2025-02-12/
LOCATION:Honor Bank – Petoskey Commercial Loan Center\, 407 Michigan St.\, Petoskey\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Petoskey-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250213T090000
DTEND;TZID=America/Detroit:20250213T120000
DTSTAMP:20260430T013508
CREATED:20250103T211203Z
LAST-MODIFIED:20250217T205640Z
UID:10000290-1739437200-1739448000@20fathoms.org
SUMMARY:Breakfast Lab: Fundraising
DESCRIPTION:Explore funding options for your startup\, from bootstrapping to venture capital
URL:https://20fathoms.org/event/breakfast-lab-fundraising/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Funding,Networking,Workshop
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END:VEVENT
END:VCALENDAR