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DTSTART;TZID=America/Detroit:20260910T130000
DTEND;TZID=America/Detroit:20260910T150000
DTSTAMP:20251017T131018Z
CREATED:20251017T131018Z
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UID:10000622-1789045200-1789052400@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual-2/2026-09-10/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260910T090000
DTEND;TZID=America/Detroit:20260910T103000
DTSTAMP:20260903T155017Z
CREATED:20260817T175057Z
LAST-MODIFIED:20260903T155017Z
UID:10001056-1789030800-1789036200@20fathoms.org
SUMMARY:AI-Powered Personal Productivity: The Focus Block\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost founders know what it feels like to be busy all day and still fail to move the one thing that actually matters. Slack\, email\, customer requests\, half-finished ideas\, and a constantly available AI assistant can make it even harder to protect real thinking time. \nIn this hands-on session\, you’ll build a repeatable AI-supported focus block: a simple system for choosing one meaningful outcome\, gathering the context you need\, working deliberately\, parking distractions\, and closing with a clear next step. You’ll see how AI can help you prepare\, think\, and execute without becoming another source of noise. \nWe’ll work through how to define a useful outcome\, assemble the right context\, and create a personal focus workflow you can reuse. Attendees who come prepared should leave with a working template for their next high-value block of work. \nAttendees should bring: \n\nA laptop\nOne meaningful outcome or project they want to make progress on\nAny useful context: notes\, documents\, links\, or a rough to-do list\nA paid ChatGPT or Claude subscription (recommended)\n\nAbout the Presenter\nAdam Lorton is an independent consultant who helps non-engineers gain new superpowers with AI. \nSince the release of ChatGPT\, Adam has been on a mission to push AI tools to their limits—not for gimmicks\, but for real business value. He has been invited to teach AI fundamentals to organizations including Mochary Method Coaching and ALO Yoga. \nOutside work\, Adam is the author of This Week in Speedgolf\, the #1 newsletter on the internet devoted to the most athletic version of golf. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/ai-powered-personal-productivity-the-focus-block-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260909T090000
DTEND;TZID=America/Detroit:20260909T100000
DTSTAMP:20260826T144038Z
CREATED:20260723T150131Z
LAST-MODIFIED:20260826T144038Z
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SUMMARY:Founder Accountability Huddle
DESCRIPTION:**PLEASE NOTE: THIS SESSION BEGINS ON WEDNESDAY SEPTEMBER 9TH DUE TO LABOR DAY!** \nALL SESSIONS TAKE PLACE VIRTUALLY ON ZOOM. \nStay Connected. Stay Accountable. Stay Human.\nScrum at 20Fathoms isn’t just about productivity. it’s about building a rhythm of support for entrepreneurs in Northern Michigan. Think of it as your built-in accountability circle: a space to show up as you are\, get unstuck\, share challenges\, and celebrate progress. \nThese sessions neutralize the toxicity of perfectionism and instead provide a place for problem-solving\, feedback\, and balance. Bring your business goals\, your self-care goals\, or both – because being a founder means bringing your whole self. \nWhether you want to quietly listen in for inspiration or actively share what you’re working on\, Scrum is here to help you move forward. With sessions on Monday\, Wednesday\, and Friday mornings\, it creates a consistent touchpoint for progress\, accountability\, and community support. Think of it is turning chaos into cadence. \nPlease fill out this form for the Zoom link to join. \nWhat you’ll experience:\n\nReal accountability – A gentle nudge to keep moving forward on the things that matter most to you.\nProblem-solving together – Bring your sticky challenges and get ideas\, feedback\, and encouragement from peers who’ve been there too.\nBalance for founders – Set goals for both your business and your well-being\, because entrepreneurship is about the whole person.\nCommunity connection – Build genuine relationships with other entrepreneurs who understand your highs\, lows\, and everything in between.\n\nWhat you can expect to learn:\n\nHands-on Scrum Experience – Gain practical skills in Sprint Planning\, Daily Stand-ups\, and Retrospectives to boost productivity.\nStronger Focus & Problem-Solving – Improve clarity\, adaptability\, and decision-making with structured support and real-time feedback.\nTangible Progress on Goals – Make measurable strides on your projects with structured accountability and agile execution.\n\nThere is no cost to attend. \nWorkshop schedule:\n1. Sprint Kickoff & Planning (1 hour)\nHeld on the first Monday of each month from 9:00–10:00 am.\nWe launch the new sprint\, align on goals\, and identify priority tasks for the month. \n2. Stand-Up / Daily Scrum (15 minutes\, M/W/F)\nOccurs every Monday\, Wednesday\, and Friday during the sprint from 9:00–9:15 am.\nQuick check-ins to share progress\, surface blockers\, and keep momentum. \n3. Sprint Review & Retrospective (1 hour)\nHeld on the last Friday of the month from 9:00–10:00 am.\nWe review accomplishments\, discuss challenges\, and reflect on improvements going into the next sprint. \nAbout the presenter:\nAs a Certified Scrum Master\, Organizational Coach\, and 20Fathoms EIR\, Lisa Carbonell specializes in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams across diverse sectors—entrepreneurs\, creatives\, and social justice advocates—to achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/founder-accountability-huddle-4/2026-09-09/
LOCATION:https://share.hsforms.com/1z2J5yC19RPOpabtm4GEDhgd0yi3
CATEGORIES:Coaching
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260903T130000
DTEND;TZID=America/Detroit:20260903T150000
DTSTAMP:20251017T131018Z
CREATED:20251017T131018Z
LAST-MODIFIED:20251017T131018Z
UID:10000621-1788440400-1788447600@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual-2/2026-09-03/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260903T090000
DTEND;TZID=America/Detroit:20260903T103000
DTSTAMP:20260727T141240Z
CREATED:20260727T141240Z
LAST-MODIFIED:20260727T141240Z
UID:10001051-1788426000-1788431400@20fathoms.org
SUMMARY:ABCs of SBIR/STTR Funding\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nIf you’re building innovative technology\, there’s a source of R&D funding you may not be tapping yet\, and it doesn’t require giving up equity. The federal Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs make more than $5 billion in non-dilutive capital available to innovative small companies every year\, bridging the gap between your early-stage idea and proof that it has real market potential. \nJoin BBC\, etc experts for a virtual session covering what’s changed since the programs’ reauthorization\, eligibility requirements\, the differences between SBIR and STTR\, and how to identify which federal agencies might be interested in funding your technology. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJerry Hollister is Co-Owner of BBC Entrepreneurial Training & Consulting (BBCetc)\, having joined the firm in 2017 and becoming co-owner in 2023. He leads customer development efforts and oversees BBCetc’s NSF\, DoD\, DOE\, and USDA team\, supporting clients across multiple federal agencies\, and serves as an SBIR/STTR reviewer for NSF\, DOE\, USDA\, and NOAA. \nJerry began his career as a commissioned officer in the U.S. Navy Civil Engineer Corps and served as a warranted DoD Contracting Officer. Prior to BBCetc\, he was Chief Operating Officer of Niowave\, where he helped build the company from startup to national prominence\, leading teams that secured over 45 SBIR/STTR awards totaling more than $20 million. He continues to serve on Niowave’s Board of Directors and holds a bachelor’s degree from the University of Michigan along with two AI certificates from MIT. \n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/abcs-of-sbir-sttr-funding-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260827T130000
DTEND;TZID=America/Detroit:20260827T150000
DTSTAMP:20260304T183654Z
CREATED:20251121T171239Z
LAST-MODIFIED:20260304T183654Z
UID:10000722-1787835600-1787842800@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2-2-3-2/2026-08-27/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260827T130000
DTEND;TZID=America/Detroit:20260827T150000
DTSTAMP:20251017T131018Z
CREATED:20251017T131018Z
LAST-MODIFIED:20251017T131018Z
UID:10000620-1787835600-1787842800@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual-2/2026-08-27/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260827T090000
DTEND;TZID=America/Detroit:20260827T103000
DTSTAMP:20260826T144115Z
CREATED:20260727T135848Z
LAST-MODIFIED:20260826T144115Z
UID:10001050-1787821200-1787826600@20fathoms.org
SUMMARY:Finding Focus as a Solopreneur\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nFounders don’t lack ideas\, connections\, or resources — they lack focus. As the CEO\, CFO\, CMO\, and everything else in between\, it’s easy to lose sight of what actually matters when everything feels like the priority. \nIn this session\, Shea Petaja will share the guiding principles she’s developed for solopreneurs to focus\, find support\, and gain traction. Shea has worked with coaches on strategy and focus since 2008\, and after years facilitating EOS and L10 meetings for a former employer\, she struck out on her own in 2022 — only to discover that the frameworks built for bigger businesses don’t translate perfectly to solopreneurs. That realization led her to create a mastermind of founders and the Fo*Cuss planner\, built around a simple truth from her own coach: “Simple isn’t easy.” \nJoin Shea for breakfast and learn how to cut through the noise and get traction on what matters most. This session is ideal for experienced solopreneurs and seasoned founders in need of a refresh. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nShea Petaja has been working with coaches on strategy and focus since 2008. She introduced EOS to her former employer and facilitated L10 meetings for several years — she’s a fan. When she went out on her own in 2022\, she found that the skills that worked for bigger businesses didn’t translate perfectly for solopreneurs\, so she created a mastermind of founders and the Fo*Cuss planner\, now their guide to getting focused and staying on track. \n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/finding-focus-as-a-solopreneur-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20260826
DTEND;VALUE=DATE:20260827
DTSTAMP:20260630T131904Z
CREATED:20260629T192813Z
LAST-MODIFIED:20260630T131904Z
UID:10000980-1787702400-1787788799@20fathoms.org
SUMMARY:Northern Michigan BlueTech Accelerator Kick-Off
DESCRIPTION:The inaugural cohort of the Northern Michigan BlueTech Accelerator\, Powered by gener8tor and 20Fathoms\, lands in Traverse City for an in-person kickoff\, the start of a seven-week intensive built for early-stage founders working in water\, freshwater\, and BlueTech innovation. \nSelected from a national applicant pool\, these startups will spend the next seven weeks pairing gener8tor’s proven curriculum with the freshwater research infrastructure\, regional investor community\, and ecosystem partners that make Traverse City a rising hub for the future of water. Follow along as the cohort works toward Showcase Day in October. \nLearn More
URL:https://20fathoms.org/event/northern-michigan-bluetech-accelerator-kick-off/
LOCATION:MI
CATEGORIES:Northern Michigan BlueTech Accelerator
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/06/NoMI-Accelerator-Kickoff.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260824T181500
DTEND;TZID=America/Detroit:20260824T190000
DTSTAMP:20260724T142652Z
CREATED:20260724T142652Z
LAST-MODIFIED:20260724T142652Z
UID:10001049-1787595300-1787598000@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: One Monday a month\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-30/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260824T173000
DTEND;TZID=America/Detroit:20260824T181500
DTSTAMP:20260724T142652Z
CREATED:20260724T142652Z
LAST-MODIFIED:20260724T142652Z
UID:10001048-1787592600-1787595300@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: One Monday a month\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-29/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260824T164500
DTEND;TZID=America/Detroit:20260824T173000
DTSTAMP:20260724T142651Z
CREATED:20260724T142651Z
LAST-MODIFIED:20260724T142651Z
UID:10001047-1787589900-1787592600@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: One Monday a month\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-28/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260824T160000
DTEND;TZID=America/Detroit:20260824T164500
DTSTAMP:20260724T142651Z
CREATED:20260724T142651Z
LAST-MODIFIED:20260724T142651Z
UID:10001046-1787587200-1787589900@20fathoms.org
SUMMARY:Legal Office Hours with Josh Traeger
DESCRIPTION:Get legal guidance from Josh Traeger to launch or manage your business with clarity\, confidence\, and care.\n\n\nLegal Office Hours with True North Legal Group\n20Fathoms is excited to offer monthly Legal Office Hours with Josh Traeger\, Attorney at True North Legal Group\, exclusively for Northern Michigan entrepreneurs and small business owners. \nWhether you’re navigating early-stage questions\, reviewing contracts\, forming an LLC\, protecting your IP\, or just trying to understand what you don’t know yet\, this is your chance to connect with an experienced attorney in a low-pressure\, founder-friendly setting. \nHow It Works\n\nWhen: One Monday a month\nTime: 4:00pm – 7:00pm\nSession Length: 30–60 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. Once you register\, we’ll follow up to confirm your exact meeting time. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, small business owners\, and entrepreneurs who need clarity on topics such as: \n\nBusiness formation + structure\nContracts + compliance\nCorporate governance\nEmployment considerations\nEarly-stage legal strategy\nGeneral small business questions\n\nOffice hours are currently available at no cost\, due to grant funding. Office hours provide general legal guidance and education; they are not a substitute for ongoing legal representation.
URL:https://20fathoms.org/event/legal-office-hours-with-josh-traeger-27/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260820T130000
DTEND;TZID=America/Detroit:20260820T150000
DTSTAMP:20260304T183654Z
CREATED:20251121T171239Z
LAST-MODIFIED:20260304T183654Z
UID:10000721-1787230800-1787238000@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2-2-3-2/2026-08-20/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260820T130000
DTEND;TZID=America/Detroit:20260820T150000
DTSTAMP:20251017T131018Z
CREATED:20251017T131018Z
LAST-MODIFIED:20251017T131018Z
UID:10000619-1787230800-1787238000@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual-2/2026-08-20/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260820T090000
DTEND;TZID=America/Detroit:20260820T103000
DTSTAMP:20260817T172418Z
CREATED:20260813T133301Z
LAST-MODIFIED:20260817T172418Z
UID:10001055-1787216400-1787221800@20fathoms.org
SUMMARY:Take the LEAP to Entrepreneurship\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nThinking about becoming an entrepreneur but not sure if it’s really the right path for you? This week\, Amy Courter leads a session built around Entrepreneurial Leap (E-Leap)\, a framework designed specifically for early-stage and aspiring entrepreneurs to figure out whether entrepreneurship is the right fit\, and if so\, to get started with real clarity and confidence. Every participant will leave with a copy of Entrepreneurial LEAP by Gino Wickman. \nWhat You’ll Walk Away With: \n\nConfirm: Whether you have the characteristics associated with successful entrepreneurs\nGlimpse: A realistic picture of what being an entrepreneur actually involves — the freedom and opportunity\, but also the uncertainty\, responsibility\, setbacks\, and demands\nPath: If entrepreneurship is the right fit\, a way to start turning that realization into action\n\nAbout the Presenter\nAmy Courter\, MBA is a Certified EOS Implementer and functional business strategist who helps leadership teams build clarity\, alignment\, and cohesive teams as they grow. A veteran executive\, she’s held CEO\, COO\, CFO\, and CIO roles and has personally implemented EOS in four businesses\, the first scaling to $250M. Before her business career\, she served as a General Officer\, leading more than 60\,000 airmen nationwide as National Commander of the Civil Air Patrol. She brings a no-nonsense\, execution-first lens to helping founders turn growth into structure instead of chaos. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/amy-courter-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/08/enrepreneurship-leap.jpg
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260819T170000
DTEND;TZID=America/Detroit:20260819T190000
DTSTAMP:20260818T221343Z
CREATED:20260818T212854Z
LAST-MODIFIED:20260818T221343Z
UID:10001059-1787158800-1787166000@20fathoms.org
SUMMARY:Women in Tech Meetup - Traverse City
DESCRIPTION:Join us for connection\, empowerment\, and lots of fun! \n\n\n\nEach month Women in Tech gathers to build community and support amongst women working in\, or interested in\, the tech industry and tech-related roles. \nThis meetup is casual\, fun\, and easy to drop into. We talk about what we’re currently working on\, share our stories\, and pool our collected expertise to support each other on our journeys. \nThis informal meetup is meant to help women build local connections and work on their professional growth (yeah\, support systems!). Gatherings are often made up of half-returning and half-new women\, creating a welcoming and approachable energy. \nThis event is free and open to all\, including students! Light snacks will be provided. Registration is requested to ensure ample seating\, but walk-ins are always welcome. Look for the Women in Tech/20Fathoms signage. \nWe can’t wait to see you! \nAbout 20FathomsBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/ \nThank you to our event partner Earthen Ales
URL:https://20fathoms.org/event/women-in-tech-meetup-6/
LOCATION:Earthen Ales\, 1371 Gray Drive\, ##200\, ##200\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Women in Tech Meetup
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2024/11/Women-in-Tech.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260813T130000
DTEND;TZID=America/Detroit:20260813T150000
DTSTAMP:20260304T183654Z
CREATED:20251121T171239Z
LAST-MODIFIED:20260304T183654Z
UID:10000720-1786626000-1786633200@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2-2-3-2/2026-08-13/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260813T130000
DTEND;TZID=America/Detroit:20260813T150000
DTSTAMP:20251017T131018Z
CREATED:20251017T131018Z
LAST-MODIFIED:20251017T131018Z
UID:10000618-1786626000-1786633200@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual-2/2026-08-13/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260813T090000
DTEND;TZID=America/Detroit:20260813T103000
DTSTAMP:20260731T141157Z
CREATED:20260731T141157Z
LAST-MODIFIED:20260731T141157Z
UID:10001054-1786611600-1786617000@20fathoms.org
SUMMARY:How I Left My 9–5 To Build Blooma\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nLeaving your 9–5 doesn’t have to mean choosing between financial stability and building your dream. This week\, Erin Blohm shares how she transitioned from a full-time corporate career to building Blooma full-time\, leaning on consulting work to pay the bills along the way rather than waiting for a “perfect” moment that never comes. You’ll leave with a practical framework for creating your own financial runway\, so you can start building with confidence instead of waiting for the leap to feel risk-free. \nWhat You’ll Walk Away With: \n\nHow to know it’s actually time to leave your corporate career\nUsing consulting to fund your startup while you build it\nCreating financial stability without slowing down your vision\nBalancing client work with founder work\nCommon mistakes to avoid during the transition\nA framework for designing your own path from employee to full-time founder\n\nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nErin Blohm is the founder of Blooma. She made the leap from a full-time corporate career to building her business full-time by using her professional skills as a consultant to fund the transition and now helps other founders think through how to do the same without betting everything on day one.\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/how-i-left-my-9-5-to-build-blooma-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/BLOOMA-BLAb.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260811T170000
DTEND;TZID=America/Detroit:20260811T190000
DTSTAMP:20260810T163026Z
CREATED:20260709T195213Z
LAST-MODIFIED:20260810T163026Z
UID:10000984-1786467600-1786474800@20fathoms.org
SUMMARY:TCNewTech Presents: Lessons in Building a Business
DESCRIPTION:A conversation with Sabrina Jordan of 8bitinsights\n\n\nJoin TCNewTech for an evening with Sabrina Jordan\, founder of 8bitinsights — a conversation about lessons learned working in the tech industry\, why she left\, and why she chose to build her own company differently. \nSabrina spent years working in the tech industry — an experience that left her with a firsthand look at what can go wrong. Rather than walking away from this experience discouraged\, she took those lessons and used them to found 8bitinsights on her own terms\, choosing an employee-owned structure that reflects what she wished she’d had the first time around. \nSabrina will get candid about navigating an acquisition gone sideways\, why she chose to build employee-owned from day one\, and the mindset shifts that carried her through. Whether you’re an aspiring founder\, a small business owner\, or just curious about what it actually takes to build something from scratch\, you’ll walk away with practical insights you can use \nLight snacks provided; beverages available for purchase. Presentation begins at 5:30 PM. \nAbout the Conversation\nIn this fireside-style chat\, Sabrina will dive into: \n\nA candid conversation on resilience\, ownership structures\, and continuous learning\nFirsthand insight into navigating an acquisition — and what she’d do differently\nWhy she chose employee ownership\, and what it’s meant for her team and business\nTime for audience Q&A\nA chance to connect with fellow entrepreneurs\, mentors\, and investors in the room\n\nAbout 20Fathoms\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/tcnewtech-presents-lessons-in-building-a-business/
LOCATION:Nocturnal Bloom Brewing\, 3344 Cass Road\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/TCNT-11.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260806T151500
DTEND;TZID=America/Detroit:20260806T160000
DTSTAMP:20260803T200535Z
CREATED:20260721T165849Z
LAST-MODIFIED:20260803T200535Z
UID:10000988-1786029300-1786032000@20fathoms.org
SUMMARY:1:1 Business Advice Sessions with Breneman Advisors - Bring your questions!
DESCRIPTION:One-on-one sessions with Breneman Advisors\, designed to help you come with your real questions and leave with a clear next steps.\n\n\nOffice Hours with Breneman Advisors\n20Fathoms is hosting monthly office hours with Brad Repke of Breneman Advisors for Northern Michigan entrepreneurs and small business owners this August\, September\, and October. \nIf you’ve got a question you’ve been sitting on: about growth\, sales\, operations\, financing\, or where your business is headed next\, this is your chance to ask it directly. \nBrad has helped clients buy and sell companies across every stage\, from early-stage startups to established businesses preparing for a transition. That means he knows what real traction looks like and what it takes to get there\, and he’s ready to talk strategy with businesses at any stage\, not just those thinking about a sale. \nHow It Works\n\nWhen: Aug 8\, Sept 10\, Oct 8\nTime: 2:30-4:00\nSession Length: 45 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. \nCome with questions like:\n\nHow do I increase sales or find new customers?\nWhat does real traction look like\, and how do I know if I have it?\nWhat should I prioritize right now to grow this business?\nHow do I know if my business is ready to sell\, or when to start planning?\nI’m thinking about buying a business\, where do I start?\nWhat do buyers or investors actually look for?\n\nYou don’t need a polished pitch or a fully formed questions\, just come as you are. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, operators\, and business owners who want support with: \n\nUnderstanding what their business is worth\nPlanning for growth or their next move\nPreparing for a sale\, acquisition\, or succession\nMaking sense of their financials\nThinking through long-term strategy or exit\n\nWalk away with a clear path to increase sales opportunities through a proven process. \nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/11-business-advice-sessions-with-breneman-advisors-bring-your-questions-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/breneman-office-hours.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260806T143000
DTEND;TZID=America/Detroit:20260806T151500
DTSTAMP:20260803T200443Z
CREATED:20260721T165848Z
LAST-MODIFIED:20260803T200443Z
UID:10000987-1786026600-1786029300@20fathoms.org
SUMMARY:1:1 Business Advice Sessions with Breneman Advisors - Bring your questions!
DESCRIPTION:One-on-one sessions with Breneman Advisors\, designed to help you come with your real questions and leave with a clear next steps.\n\n\nOffice Hours with Breneman Advisors\n20Fathoms is hosting monthly office hours with Brad Repke of Breneman Advisors for Northern Michigan entrepreneurs and small business owners this August\, September\, and October. \nIf you’ve got a question you’ve been sitting on: about growth\, sales\, operations\, financing\, or where your business is headed next\, this is your chance to ask it directly. \nBrad has helped clients buy and sell companies across every stage\, from early-stage startups to established businesses preparing for a transition. That means he knows what real traction looks like and what it takes to get there\, and he’s ready to talk strategy with businesses at any stage\, not just those thinking about a sale. \nHow It Works\n\nWhen: Aug 8\, Sept 10\, Oct 8\nTime: 2:30-4:00\nSession Length: 45 minutes\nWhere: 20Fathoms (in person)\n\nThese appointments are first come\, first served. \nCome with questions like:\n\nHow do I increase sales or find new customers?\nWhat does real traction look like\, and how do I know if I have it?\nWhat should I prioritize right now to grow this business?\nHow do I know if my business is ready to sell\, or when to start planning?\nI’m thinking about buying a business\, where do I start?\nWhat do buyers or investors actually look for?\n\nYou don’t need a polished pitch or a fully formed questions\, just come as you are. \nImportant Note\nIf you sign up for a specific month and we’re unable to accommodate you due to demand\, we’ll automatically move your registration to the next month’s Office Hours and notify you as soon as possible. \nWho This Is For\nFounders\, operators\, and business owners who want support with: \n\nUnderstanding what their business is worth\nPlanning for growth or their next move\nPreparing for a sale\, acquisition\, or succession\nMaking sense of their financials\nThinking through long-term strategy or exit\n\nWalk away with a clear path to increase sales opportunities through a proven process. \nOffice hours are currently available at no cost\, due to grant funding.
URL:https://20fathoms.org/event/11-business-advice-sessions-with-breneman-advisors-bring-your-questions/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/breneman-office-hours.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260806T130000
DTEND;TZID=America/Detroit:20260806T150000
DTSTAMP:20260304T183654Z
CREATED:20251121T171239Z
LAST-MODIFIED:20260304T183654Z
UID:10000719-1786021200-1786028400@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2-2-3-2/2026-08-06/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260806T130000
DTEND;TZID=America/Detroit:20260806T150000
DTSTAMP:20251017T131018Z
CREATED:20251017T131018Z
LAST-MODIFIED:20251017T131018Z
UID:10000617-1786021200-1786028400@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual-2/2026-08-06/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260806T090000
DTEND;TZID=America/Detroit:20260806T103000
DTSTAMP:20260730T142549Z
CREATED:20260729T170522Z
LAST-MODIFIED:20260730T142549Z
UID:10001052-1786006800-1786012200@20fathoms.org
SUMMARY:Move Better. Feel Better. Build Better.\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nGrowing a business can quietly become an exercise in self-neglect: long hours\, repetitive work\, and a habit of putting your own well-being last. This week’s Breakfast Lab is a reminder that taking care of yourself isn’t separate from building your business\, it’s part of building it well. Dr. Claire Sheridan will walk through why founders so often carry stiffness\, discomfort\, and fatigue\, and share small\, evidence-informed movement habits you can start using in seconds\, no schedule overhaul required. You’ll leave with practical tools and a challenge to pick just one habit to start today. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nDr. Claire Sheridan\, D.C.\, L.M.T. is the founder of Daylight Chiropractic PLLC\, where she specializes in gentle adjusting techniques\, spinal disc injury\, soft-tissue therapies\, and a holistic approach to whole-body wellness. A licensed massage therapist since 2013\, she went on to earn her Doctorate of Chiropractic from Palmer College of Chiropractic. She brings a whole-body approach to healing\, balance\, and growth… exactly the lens founders need when their business starts running their body into the ground.\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/move-better-feel-better-build-better-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/build-better-claire-sheridan.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260730T130000
DTEND;TZID=America/Detroit:20260730T150000
DTSTAMP:20260304T183654Z
CREATED:20251121T171239Z
LAST-MODIFIED:20260304T183654Z
UID:10000718-1785416400-1785423600@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2-2-3-2/2026-07-30/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260730T130000
DTEND;TZID=America/Detroit:20260730T150000
DTSTAMP:20251017T131018Z
CREATED:20251017T131018Z
LAST-MODIFIED:20251017T131018Z
UID:10000616-1785416400-1785423600@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual-2/2026-07-30/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260730T090000
DTEND;TZID=America/Detroit:20260730T103000
DTSTAMP:20260720T134235Z
CREATED:20260720T134235Z
LAST-MODIFIED:20260720T134235Z
UID:10000986-1785402000-1785407400@20fathoms.org
SUMMARY:Are You Solving the Right Problem?\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nWorking hard on the wrong problem is one of the most expensive mistakes in entrepreneurship. Most founders are great at solving problems\, but research suggests 85% of companies struggle to solve the right ones. This hands-on session gives you frameworks for diagnosing what you’re really facing\, then walks you through applying them to your own business or idea. Bring any problem–the problem your business solves\, a challenge inside your business\, or even a problem in your own life. You’ll leave with a sharper problem statement and a new lens for looking at it. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nMike Duvall helps founders navigate the complex world of startup growth and capital. As Startup Capital Manager at 20Fathoms\, he supports entrepreneurs as they explore funding opportunities and growth pathways\, from grants and state programs to angel and venture investment. Mike has worked across leadership development\, public diplomacy\, and strategic partnerships. He has a background as a coach and conflict resolution expert and has supported entrepreneurs from more than 60 countries.\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/are-you-solving-the-right-problem-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/problem-solving.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260723T150000
DTEND;TZID=America/Detroit:20260723T160000
DTSTAMP:20260721T131513Z
CREATED:20260716T134751Z
LAST-MODIFIED:20260721T131513Z
UID:10000985-1784818800-1784822400@20fathoms.org
SUMMARY:Northern Michigan BlueTech Accelerator Info Session
DESCRIPTION:Thinking about applying to the Northern Michigan BlueTech Accelerator? Grab your lunch and join the 20Fathoms and gener8tor team for an hour to talk about the program: what it is\, what it isn’t\, and whether your company is the right fit. \nWe’ll cover the seven-week structure (in-person kickoff and showcase in Traverse City\, virtual programming in between)\, what selected founders actually receive (coaching\, mentor introductions\, investor pitches\, and post-program support)\, and what we’re looking for in a strong applicant. We’ll also share more about why Northern Michigan is becoming a serious hub for water and freshwater innovation\, and what’s in it for founders who choose to build here. \nThe session is open to anyone curious\, early-stage BlueTech founders\, mentors\, investors\, or community members who want to understand what’s happening in the regional water-tech ecosystem. Bring questions\, or just come listen. \nApplications for the inaugural cohort close shortly after. If you’ve been on the fence\, this is the session to sit in on. \nRegister Here!
URL:https://20fathoms.org/event/northern-michigan-bluetech-accelerator-info-session-2/
LOCATION:MI
CATEGORIES:Northern Michigan BlueTech Accelerator
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/06/NMBTA-INFO-SESSION.jpg
END:VEVENT
END:VCALENDAR