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SUMMARY:Marketing & Sales\, a 20Fathoms Breakfast Lab
DESCRIPTION:Craft compelling marketing strategies and messaging that resonate with your audience\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Kristina Schnepf\, Owner of Peace Love & Little Donuts of Traverse City\, you’ll learn how to craft compelling marketing strategies and messaging that resonate with your audience. \nWe’ll focus on:\n\nMarketing strategy development\nMessaging\nMarketing channels to effectively reach your audience\nTools to engage your target market\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nKristina Schnepf is an engaged and passionate professional who thrives in ambiguous environments\, inspires innovation\, and continuously seeks growth in herself and others. Currently\, Kristina is owner of Peace Love & Little Donuts of Traverse City\, founder of Green Door Folk School in NW Michigan and principal of Leap Consulting\, a business growth and marketing consultancy. As a marketer for more than 30 years\, Kristina served as Chief Commercial Officer for a $500M private equity held company\, Vice President of Communications for Goodyear Tire & Rubber and Global Communications Director at The Dow Chemical Company. She has a proven record of success in driving business growth by developing and implementing marketing and sales strategies for Fortune 500 companies\, start-ups\, fast growing private firms and small businesses. \n  \nBreakfast Lab Advisors:\nAfter Breakfast Lab\, join us for open Q&A time with local advisors who can help you take the next step in your business. Bring your questions\, roadblocks\, or ideas — they’re here to help. \nAdvisors this session include: \n\nBeth Cavanaugh\, Insight and Analysis\, Research Strategies\, Change Management\, Marketing Communications\, Branding\, Process & System Implementation\, Training\, Business & Corporate Strategy and Execution\n\n  \nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/marketing-sales-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250807T130000
DTEND;TZID=America/Detroit:20250807T160000
DTSTAMP:20250821T163423Z
CREATED:20250821T163422Z
LAST-MODIFIED:20250821T163423Z
UID:10000450-1754571600-1754582400@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2/2025-08-07/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250813T143000
DTEND;TZID=America/Detroit:20250813T160000
DTSTAMP:20250821T162919Z
CREATED:20250605T173222Z
LAST-MODIFIED:20250821T162919Z
UID:10000425-1755095400-1755100800@20fathoms.org
SUMMARY:Startup Coaching: Petoskey
DESCRIPTION:Happens the second Wednesday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nCraig Wesley serves as Executive Director of 20Fathoms\, leading the growing organization and hub of startup support services in Northwest Michigan. Under Craig’s leadership\, 20Fathoms provides high-quality educational programming and resources for the region’s entrepreneurs\, as well as a vibrant coworking space in Traverse City.   \nA veteran of both Silicon Valley and Midwest startups\, Craig has 25 years of business and executive experience working with growing companies. Most recently Craig supported executives in consulting roles\, providing hands-on operational expertise at pivotal growth points\, including serving as a Strategic Advisor for local trulyfreehome.com and the Executive Vice President of Strategic Partnerships for trulyfreemarket.com. 
URL:https://20fathoms.org/event/drop-in-startup-coaching-petoskey-3/2025-08-13/
LOCATION:North Coast Work\, 417 Howard St.\, Petoskey\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/06/Petoskey-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250814T090000
DTEND;TZID=America/Detroit:20250814T120000
DTSTAMP:20250723T185252Z
CREATED:20250714T184621Z
LAST-MODIFIED:20250723T185252Z
UID:10000448-1755162000-1755172800@20fathoms.org
SUMMARY:Books Club\, a 20Fathoms Breakfast Lab
DESCRIPTION:Break down your startup’s costs\, revenue streams\, and key financial metrics\n\n\nInstead of a typical financial presentation\, we’re shaking things up with Books Club led by Beth Melcher. This is a hands-on\, working session where participants bring their real bookkeeping questions\, challenges\, and even their laptops or records. \nBeth will help troubleshoot in real time\, offer practical advice\, and guide everyone through the next steps in getting their books in order. \n  \nWe’ll focus on:\n\nAnswering your specific bookkeeping and financial questions\nHelping you understand where your numbers stand and what they’re telling you\nSharing best practices for simple\, clean bookkeeping\nIdentifying common pitfalls and how to avoid them\nProviding tips on how to prepare for taxes\, funding\, or growth conversations\n\n  \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nBeth Melcher is the Founder of MoneyFit. Throughout her life\, she has been fascinated by language; English and French in college and in business school\, it was the language of finance. With 25 years of experience in commercial banking\, product management and small business financial consulting\, Beth has learned that companies have a unique language all of their own. Success happens when owners learn how to listen and respond to their companies—and Beth loves being the person to teach them how to do it. She has seen what success and failure look like. Most often\, the difference between one and the other is vision\, grit and a willingness to collaborate with trainers who can show you the way. Beth feels that the best part of her work is when she gets to be that trainer and see the spark between a company and its owner. When that partnership develops\, it forges a path toward true achievement. \n  \nBreakfast Lab Advisors:\nAfter Breakfast Lab\, join us for open Q&A time with local advisors who can help you take the next step in your business. Bring your questions\, roadblocks\, or ideas — they’re here to help. \nAdvisors this session include: \n\nBeth Cavanaugh\, Insight and Analysis\, Research Strategies\, Change Management\, Marketing Communications\, Branding\, Process & System Implementation\, Training\, Business & Corporate Strategy and Execution\n\n  \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/books-club-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/07/Eventbrite-Breakfast-Lab.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250814T130000
DTEND;TZID=America/Detroit:20250814T160000
DTSTAMP:20250821T163423Z
CREATED:20250821T163422Z
LAST-MODIFIED:20250821T163423Z
UID:10000451-1755176400-1755187200@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2/2025-08-14/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250820T090000
DTEND;TZID=America/Detroit:20250820T110000
DTSTAMP:20250721T183642Z
CREATED:20250131T161618Z
LAST-MODIFIED:20250721T183642Z
UID:10000454-1755680400-1755687600@20fathoms.org
SUMMARY:Startup Coaching: Manistee
DESCRIPTION:Happens the third Wednesday of the month. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nDelaney Keating is the Director of Entrepreneurship & Commercialization at 20Fathoms. In this role she leads startup services programming at 20Fathoms and oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. \nDelaney has spent her career in entrepreneurship\, startups\, and technology. Prior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network.
URL:https://20fathoms.org/event/drop-in-startup-coaching-manistee-2/2025-08-20/
LOCATION:Manistee Area Chamber of Commerce\, 400 River St\, Manistee\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Manistee-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250820T170000
DTEND;TZID=America/Detroit:20250820T190000
DTSTAMP:20250529T130635Z
CREATED:20250529T130034Z
LAST-MODIFIED:20250529T130635Z
UID:10000408-1755709200-1755716400@20fathoms.org
SUMMARY:Women in Tech Meetup - Traverse City
DESCRIPTION:Join us for connection\, empowerment\, and lots of fun!\n\n\nEach month Women in Tech gathers to build community and support amongst women working in\, or interested in\, the tech industry and tech-related roles. \nThis meetup is casual\, fun\, and easy to drop into. We talk about what we’re currently working on\, share our stories\, and pool our collected expertise to support each other on our journeys. \nThis informal meetup is meant to help women build local connections and work on their professional growth (yeah\, support systems!). Gatherings are often made up of half-returning and half-new women\, creating a welcoming and approachable energy. \nThis event is free and open to all\, including students! Light snacks will be provided. Registration is requested to ensure ample seating\, but walk-ins are always welcome. Look for the Women in Tech/20Fathoms signage. \nWe can’t wait to see you! \nThank you to our event partner:
URL:https://20fathoms.org/event/women-in-tech-meetup-traverse-city-6/
LOCATION:Earthen Ales\, 1371 Gray Drive\, ##200\, ##200\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Women in Tech Meetup
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/05/Women-in-Tech.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250821T090000
DTEND;TZID=America/Detroit:20250821T120000
DTSTAMP:20250729T144013Z
CREATED:20250729T142320Z
LAST-MODIFIED:20250729T144013Z
UID:10000462-1755766800-1755777600@20fathoms.org
SUMMARY:Legal for Startups\, a 20Fathoms Breakfast Lab
DESCRIPTION:Learn the legal basics to protect your business\n\n\nThe legal basics matter. Understanding your business’s legal structure and obligations isn’t just paperwork — it directly impacts liability\, taxes\, ownership\, fundraising\, and long-term success. \nAt this session of Breakfast Lab\, facilitated by 20Fathoms Entrepreneur in Residence Peter Scott\, you’ll dive into the basics of legal and IP. \nThere are practical\, affordable steps you can take now. You don’t have to be a legal expert or spend a fortune to set up your startup on solid legal and IP footing\, but you do need to know when to seek help. \nYou’ll learn:\n\nBusiness Structures & Legal Entities: Understand the pros\, cons\, and key differences between sole proprietorships\, partnerships\, corporations (C- and S-Corp)\, LLCs\, and LLPs.\n\n\nIntellectual Property (IP) Essentials: Learn how to identify and protect your company’s most valuable intangible assets. We’ll break down patents\, trademarks\, copyrights\, and trade secrets\, including how they work\, what they cost\, and when they matter.\n\n\nIP Strategy & Licensing: Explore practical strategies for leveraging IP through licensing agreements\, managing confidentiality\, and safeguarding competitive advantage.\n\nYou’ll walk away with clarity on how to protect your ideas\, set up your company structure\, and avoid common legal pitfalls. \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou are encouraged to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started or Download the instructions and a blank canvas to work through on your own time. \nMeet this week’s facilitator:\nPeter Scott serves as Entrepreneur in Residence at 20Fathoms. In this role he is excited to connect with local founders and help them start companies\, with a special focus of supporting those working in the local bluetech economy. \nPeter is a serial entrepreneur and the co-founder of Power 3D\, Grasp Robotics and CellDrop Biosciences. He brings over 20 years of experience in industry and academia helping inventors commercialize their technology. His previous experience includes advising 25+ technology startups in strategy\, marketing/sales\, and finance\, securing commitments of $14 million in investment. His experience spans markets including solar\, wind turbines\, fuel injection\, engine controls\, consumer products\, and medical devices. \nAdditionally\, Peter is an international lecturer on innovation and entrepreneurship and has taught in 10 countries. He also previously served as the Entrepreneur in Residence at the University of Wyoming. \nPeter holds a BS in Mechanical Engineering and Aerospace Engineering from the University of Michigan\, an MS in Aerospace Engineering from the University of Cincinnati and an MBA from the University of Michigan. \nSupporting Partners:\n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/legal-for-startups-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/07/Eventbrite-Breakfast-Lab-2.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250821T130000
DTEND;TZID=America/Detroit:20250821T160000
DTSTAMP:20250821T163423Z
CREATED:20250821T163422Z
LAST-MODIFIED:20250821T163423Z
UID:10000452-1755781200-1755792000@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2/2025-08-21/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250821T160000
DTEND;TZID=America/Detroit:20250821T173000
DTSTAMP:20250729T144142Z
CREATED:20250729T142324Z
LAST-MODIFIED:20250729T144142Z
UID:10000463-1755792000-1755797400@20fathoms.org
SUMMARY:Understanding Valuation\, with Breneman Advisors
DESCRIPTION:Learn basic approaches to business valuations\n\n\nJoin 20Fathoms and Brian Breneman of Breneman Advisors for a workshop on valuation! This interactive session will be actionable and demystifying\, giving founders and business owners a clearer sense of what influences their company’s worth and how they can steer it. \nYou will learn: \n\nThe difference between Fair Market Value (FMV) and Investment Value — and why it matters depending on who’s buying or selling.\n\n\nThe main approaches and methods used in valuations so you can better interpret or challenge a valuation report.\n\n\nHow the Discounted Cash Flow (DCF) method works\, and why future cash flow projections are critical.\n\n\nWhat key factors drive a company’s value and specific strategies to enhance it\, whether they’re preparing to raise capital\, sell\, or just improve operations.\n\nAttendees will walk away with a solid understanding of how businesses are valued\, why valuation matters\, and what practical steps they can take to improve the value of their own company. Expect more than a one-sided presentation; you’ll go home with a clear vision and tips to improve your business. \nWho should attend:\nSmall and medium-sized business owners\, startup founders\, entrepreneurs\, and early-stage investors. \nIf you are navigating questions like: What is my business really worth? How do I prepare for fundraising or sale? What numbers actually matter to investors or buyers?\, this session is for you! \nIn partnership with:\n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/understanding-valuation-with-breneman-advisors/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/07/Sponsor-Event-4.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250821T160000
DTEND;TZID=America/Detroit:20250821T180000
DTSTAMP:20250821T134004Z
CREATED:20250501T135238Z
LAST-MODIFIED:20250821T134004Z
UID:10000449-1755792000-1755799200@20fathoms.org
SUMMARY:Startup Coaching: Benzonia
DESCRIPTION:Happens the third Thursday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nGretchen Swanson leads talent initiatives at 20Fathoms to address the region’s need for qualified tech and startup professionals. Working with local employers and regional partners to identify critical skill areas\, she develops programming and resources for tech professionals of all experience levels\, helping job seekers successfully navigate their tech careers. \nGretchen is a long-time champion of innovative workforce development partnerships in the Grand Traverse Region. She has supported entrepreneurs and growing organizations as a Business Consultant with Michigan Small Business Development Center and through independent consulting where she specialized in technology integration and talent development.
URL:https://20fathoms.org/event/drop-in-startup-coaching-benzonia-2/2025-08-21/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Benzonia.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250828T130000
DTEND;TZID=America/Detroit:20250828T150000
DTSTAMP:20251009T193030Z
CREATED:20250826T185714Z
LAST-MODIFIED:20251009T193030Z
UID:10000569-1756386000-1756393200@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual/2025-08-28/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250828T170000
DTEND;TZID=America/Detroit:20250828T190000
DTSTAMP:20250815T155935Z
CREATED:20250815T155428Z
LAST-MODIFIED:20250815T155935Z
UID:10000464-1756400400-1756407600@20fathoms.org
SUMMARY:20Fathoms: Unplugged
DESCRIPTION:A casual networking event highlighting freshwater innovation\n\n\nBuild deeper connections with your local startup community at 20Fathoms: Unplugged\, a casual networking event the last Thursday of every month! \nMingle with peers who care about the growth of our region’s entrepreneurship community\, dive into conversations with local founders\, and celebrate the exciting ideas shaping Northern Michigan’s future. \nThis month we’re featuring the local leaders behind Northern Michigan’s burgeoning bluetech hub. In a townhall-style conversation\, you’ll hear about the vision\, the innovative work underway\, and what our community can expect in the future. Bring your questions! This is your opportunity to learn about FishPass\, the Great Lakes Water Studies Institute at Northwestern Michigan College\, the Freshwater Research & Innovation Center\, and what it all means for Traverse City. \nPresenters: \n\nLeah Bagdon McCallum\, Great Lakes Fishery Commission & FishPass\nMatt McDonough\, Discovery Pier\n\n\nJason Slade\, Great Lakes Water Studies Institute at Northwestern Michigan College\n\n\nCamille Hoisington\, Traverse Connect\n\nLight appetizers and beverages will be available. Presentations will begin at approximately 5:45 pm. \nIf you’ve attended a 20Fathoms Open House in the past\, we hope you will join us for this reimagining of our Open House format. If you’re new to 20Fathoms\, come check us out! \n20Fathoms plans to take photos and videos during the event. By attending the event\, you agree to be photographed and filmed\, which may be used for marketing purposes. \n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/20fathoms-unplugged-4/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/af675a290e8a01eb190b6cb52bdaf4ab-CCSiCS.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250903T090000
DTEND;TZID=America/Detroit:20250903T091500
DTSTAMP:20250827T134750Z
CREATED:20250827T134750Z
LAST-MODIFIED:20250827T134750Z
UID:10000636-1756890000-1756890900@20fathoms.org
SUMMARY:September Scrum Sprint
DESCRIPTION:Achieve more in less time! Join a structured sprint with peer accountability\, agile tools\, and expert support to fast-track your goals.\n\n\nALL SESSIONS ARE TAKE PLACE VIRTUALLY ON ZOOM. \nSupercharge your progress with our Scrum Sprint! \nThis structured three-week work cycle keeps you focused\, accountable\, and adaptable. Commit to key tasks\, engage in daily check-ins\, and overcome challenges with the support of a like-minded cohort. With regular reviews and real-time adjustments\, you’ll stay aligned\, build momentum\, and accelerate toward your goals. Whether you’re refining an idea\, launching a project\, or growing your business\, this sprint provides the structure and support to make it happen. \n \nWhat you can expect to learn:\n\nHands-on Scrum Experience – Gain practical skills in Sprint Planning\, Daily Stand-ups\, and Retrospectives to boost productivity.\nStronger Focus & Problem-Solving – Improve clarity\, adaptability\, and decision-making with structured support and real-time feedback.\nTangible Progress on Goals – Make measurable strides on your projects with structured accountability and agile execution.\n\n*Note that Lisa will send the Zoom link prior to the first meeting on September 1. \n \nThere is no cost to attend. \n \nWorkshop schedule:\n1. Sprint Planning Zoom Meeting (1 hour) | September 1 | Sprint Planning: 9:00 am – 10:00 am \n2. Daily Scrum Zoom Meeting (15 minutes Monday\, Wednesday\, Friday) | September 3rd-17th: 9:00 am – 9:15 am \n3. Sprint Review / Retrospective Zoom Meeting (1 hour) | September 19th: 9:00 am – 10:00 am \nAbout the presenter:\nAs a Certified Scrum Master\, Organizational Coach\, and Consultant\, Lisa Carbonell specializes in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams across diverse sectors—entrepreneurs\, creatives\, and social justice advocates—to achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams. \n\n\nAbout 20Fathoms:\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives. \nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury.
URL:https://20fathoms.org/event/september-scrum-sprint/
LOCATION:MI
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/c3b49808a592df726bbb3279410b3c55-JJrVu5.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250903T143000
DTEND;TZID=America/Detroit:20250903T160000
DTSTAMP:20250826T184928Z
CREATED:20250826T184728Z
LAST-MODIFIED:20250826T184928Z
UID:10000426-1756909800-1756915200@20fathoms.org
SUMMARY:Startup Coaching: Petoskey
DESCRIPTION:Happens the first Wednesday of the month. Appointments available\, or drop in. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nAs Manager of Startup Education at 20Fathoms\, Erin Srebinski develops and manages startup education programs at 20Fathoms including workshops\, bootcamps\, courses\, and other resources. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses.
URL:https://20fathoms.org/event/drop-in-startup-coaching-petoskey-3-2/2025-09-03/
LOCATION:North Coast Work\, 417 Howard St.\, Petoskey\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/06/Petoskey-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250904T090000
DTEND;TZID=America/Detroit:20250904T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
UID:10000479-1756976400-1756987200@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-04/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Breakfast-Lab.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250904T130000
DTEND;TZID=America/Detroit:20250904T150000
DTSTAMP:20250923T144445Z
CREATED:20250826T185144Z
LAST-MODIFIED:20250923T144445Z
UID:10000545-1756990800-1756998000@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2-2/2025-09-04/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250904T130000
DTEND;TZID=America/Detroit:20250904T150000
DTSTAMP:20251009T193030Z
CREATED:20250826T185714Z
LAST-MODIFIED:20251009T193030Z
UID:10000570-1756990800-1756998000@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual/2025-09-04/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250909T163000
DTEND;TZID=America/Detroit:20250909T200000
DTSTAMP:20250815T155848Z
CREATED:20250815T155430Z
LAST-MODIFIED:20250815T155848Z
UID:10000465-1757435400-1757448000@20fathoms.org
SUMMARY:TCNewTech Pitch Competition & 10th Anniversary Celebration
DESCRIPTION:Community\, connections\, and innovation\n\n\nThe TCNewTech Pitch Competition is a fun and free public event featuring Michigan-based startups. Cheer on founders as they pitch their innovative business ideas on stage and compete for cash awards. \nPitch presenters represent the wide variety of growing businesses in Michigan. Each presenter will be allowed 5 minutes to present their business\, followed by a 5 minute Q&A with the judges. A panel of expert judges will review each startup\, determine the best and most innovative idea\, and audience members will vote for their favorite. See who will walk away with the First\, Second\, and Audience Choice Award! \nBeyond the main stage\, build connections with entrepreneurs\, innovators\, students\, and startup enthusiasts who are driving the region’s growing startup community. Networking opportunities are available before the show from 4:30 – 5:30 and afterward\, as well. \n20Fathoms plans to take photos and video during this event. By attending the event\, you agree to being photographed and filmed\, which may be used for marketing purposes. \nEvent Schedule\n4:30 – 5:30 pm: Doors open! Visit the expo in the lobby. Cash bar. \n5:30 – 6:45 pm: Pitch competition. \n6:45 – 8:00 pm: Networking. \n8:00 pm – ?: Afterparty! Connect with pitch presenters and others in our entrepreneurial community. \nParking\nThere are several surface lots and street parking around the City Opera House\, as well as the Larry C. Hardy Parking Deck two blocks to the east on Front Street. \n\n\n\nPresenting partner\n\n\n\nSupporting Partners\n\n\n\n\nAbout TCNewTech\nA program of 20Fathoms\, TCNewTech is a recurring pitch competition supported by tech enthusiasts\, businesses\, and entrepreneurs. Founded in 2015 as a way to connect local tech professionals\, TCNewTech is a critical component in Traverse City’s growing startup community. Since its founding\, more than 250 companies have pitched and $60\,000 in pitch awards have been given to startups. \n\n\nAbout 20Fathoms\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/tcnewtech-pitch-competition-10th-anniversary-celebration/
LOCATION:City Opera House\, 106 E Front St\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Pitch
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/TCNT-7.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250910T130000
DTEND;TZID=America/Detroit:20250910T150000
DTSTAMP:20250826T184632Z
CREATED:20250826T184631Z
LAST-MODIFIED:20250826T184632Z
UID:10000471-1757509200-1757516400@20fathoms.org
SUMMARY:Startup Coaching: Elk Rapids
DESCRIPTION:Happens the third Wednesday of the month. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nCameron Young is the Manager of Startup Capital at 20Fathoms. He manages 20Fathoms’ initiatives to connect startup founders to funding sources that help them launch and scale their businesses. This includes the Michigan SBDC Business Accelerator Fund and other local\, state\, and national grants\, loans\, and investment opportunities.
URL:https://20fathoms.org/event/drop-in-startup-coaching-elk-rapids-2-2/
LOCATION:Waterside Office Building (1st floor conference room)\, 212 River St\, Elk Rapids\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Elk-Rapids-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250911T090000
DTEND;TZID=America/Detroit:20250911T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
UID:10000480-1757581200-1757592000@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-11/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Breakfast-Lab.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250911T130000
DTEND;TZID=America/Detroit:20250911T143000
DTSTAMP:20250821T133305Z
CREATED:20250821T132338Z
LAST-MODIFIED:20250821T133305Z
UID:10000470-1757595600-1757601000@20fathoms.org
SUMMARY:Build a Better Small Business
DESCRIPTION:Learn the must-dos and mistakes to avoid\n\n\nJoin 20Fathoms and Amy Courter\, Certified EOS Implementer™ for a workshop on building a better small business! This workshop\, designed for companies with under 10 employees\, will help you get more organized\, set goals\, and prioritize in order to grow. \nYou will learn: \n\nHow to increase your odds of success:\n\n\n The 8 Mistakes to Avoid\n\n\nThe 8 Must-Dos\n\n\nThe 9 Stages of Business\n\nParticipants will receive a free copy of the Entrepreneurial Leap™️ book. The Entrepreneurial Leap Academy is a game-changing experience designed to help early-stage entrepreneurs like you avoid costly mistakes and gain the skills and mindset needed to succeed. This hands-on workshop will introduce you to a framework that can help you gain clarity\, determine next steps\, and grow your business. \nWho should attend:\nEarly-stage entrepreneurs who have launched a business\, generated revenue\, and have fewer than 10 employees. \nIn partnership with:\n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/build-a-better-small-business/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Sponsor-Event.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250911T130000
DTEND;TZID=America/Detroit:20250911T150000
DTSTAMP:20250923T144445Z
CREATED:20250826T185144Z
LAST-MODIFIED:20250923T144445Z
UID:10000546-1757595600-1757602800@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2-2/2025-09-11/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250911T130000
DTEND;TZID=America/Detroit:20250911T150000
DTSTAMP:20251009T193030Z
CREATED:20250826T185714Z
LAST-MODIFIED:20251009T193030Z
UID:10000571-1757595600-1757602800@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual/2025-09-11/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250917T170000
DTEND;TZID=America/Detroit:20250917T190000
DTSTAMP:20250529T130539Z
CREATED:20250529T130036Z
LAST-MODIFIED:20250529T130539Z
UID:10000409-1758128400-1758135600@20fathoms.org
SUMMARY:Women in Tech Meetup - Traverse City
DESCRIPTION:Join us for connection\, empowerment\, and lots of fun!\n\n\nEach month Women in Tech gathers to build community and support amongst women working in\, or interested in\, the tech industry and tech-related roles. \nThis meetup is casual\, fun\, and easy to drop into. We talk about what we’re currently working on\, share our stories\, and pool our collected expertise to support each other on our journeys. \nThis informal meetup is meant to help women build local connections and work on their professional growth (yeah\, support systems!). Gatherings are often made up of half-returning and half-new women\, creating a welcoming and approachable energy. \nThis event is free and open to all\, including students! Light snacks will be provided. Registration is requested to ensure ample seating\, but walk-ins are always welcome. Look for the Women in Tech/20Fathoms signage. \nWe can’t wait to see you! \nThank you to our event partner:
URL:https://20fathoms.org/event/women-in-tech-meetup-traverse-city-8/
LOCATION:Earthen Ales\, 1371 Gray Drive\, ##200\, ##200\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Women in Tech Meetup
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/05/Women-in-Tech.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250918T090000
DTEND;TZID=America/Detroit:20250918T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
UID:10000481-1758186000-1758196800@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-18/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Breakfast-Lab.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250918T130000
DTEND;TZID=America/Detroit:20250918T150000
DTSTAMP:20250923T144445Z
CREATED:20250826T185144Z
LAST-MODIFIED:20250923T144445Z
UID:10000652-1758200400-1758207600@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2-2/2025-09-18/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250918T130000
DTEND;TZID=America/Detroit:20250918T150000
DTSTAMP:20251009T193030Z
CREATED:20250826T185714Z
LAST-MODIFIED:20251009T193030Z
UID:10000572-1758200400-1758207600@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual/2025-09-18/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250918T160000
DTEND;TZID=America/Detroit:20250918T180000
DTSTAMP:20250821T134004Z
CREATED:20250501T135238Z
LAST-MODIFIED:20250821T134004Z
UID:10000475-1758211200-1758218400@20fathoms.org
SUMMARY:Startup Coaching: Benzonia
DESCRIPTION:Happens the third Thursday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nGretchen Swanson leads talent initiatives at 20Fathoms to address the region’s need for qualified tech and startup professionals. Working with local employers and regional partners to identify critical skill areas\, she develops programming and resources for tech professionals of all experience levels\, helping job seekers successfully navigate their tech careers. \nGretchen is a long-time champion of innovative workforce development partnerships in the Grand Traverse Region. She has supported entrepreneurs and growing organizations as a Business Consultant with Michigan Small Business Development Center and through independent consulting where she specialized in technology integration and talent development.
URL:https://20fathoms.org/event/drop-in-startup-coaching-benzonia-2/2025-09-18/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Benzonia.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250925T090000
DTEND;TZID=America/Detroit:20250925T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
UID:10000482-1758790800-1758801600@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-25/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Breakfast-Lab.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
END:VCALENDAR