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DTSTART;TZID=America/Detroit:20250306T090000
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SUMMARY:Breakfast Lab: Strategic Planning
DESCRIPTION:Learn how to create a realistic and actionable three-year business plan\n\n\n\nThis workshop is an interactive and strengths-based strategic planning session designed specifically for entrepreneurs. Unlike traditional SWOT analysis\, which often focuses on problems and threats\, the SOAR framework encourages a positive and opportunity-driven approach to strategic thinking. \nDuring this session\, participants will explore their Strengths\, Opportunities\, Aspirations\, and Results\, allowing them to craft a clear and motivating roadmap for their business growth. This highly collaborative session has facilitated discussions\, brainstorming exercises\, and practical action planning. By the end of the workshop\, entrepreneurs will have a solid strategic direction and a plan to implement their vision with confidence. \n  \n📌 What Participants Will Focus On in the Workshop \n✅ Recognizing and leveraging their strengths to build a competitive advantage \n✅ Identifying key opportunities in their industry\, market\, or network. \n✅ Defining their aspirations and vision for their business and future growth. \n✅ Establishing measurable results to track progress and ensure accountability \nThrough discussions\, self reflection and collaborative exercises\, they will gain clarity\, strategic direction\, and actionable next steps to move forward confidently in their entrepreneurial journey. \n📌 What Participants Will Learn & Gain \n🔹 A clear understanding of the SOAR framework and how it applies to their business \n🔹 A positive and strengths-focused approach to strategic planning \n🔹 A well-defined business vision (aspirations) with measurable outcomes (results) \n🔹 A practical action plan to capitalize on opportunities and maximize business potential \n🔹 Peer feedback\, networking\, and insights from other entrepreneurs \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started. \nMeet this week’s facilitator:\nDr. Patricia Malone is a CPA\, CMA\, and Certified Professional Facilitator. She works primarily with organizations and individuals to help them reach their highest potential through the practices of organizational development\, strategy facilitation\, leadership\, and operational excellence. She has served as CFO\, COO\, and SR Transformation leader in both small and large private equity and publicly held organizations and has worked with teams all over the world to develop strategy\, streamline and manage business processes\, facilitate\, and implement lean projects\, and create and manage operational excellence programs. Dr. Malone’s dissertation research was focused on developing a theory and emergent framework of creating strategic capacity\, which is defined as the ability of an organization or individual to obtain their vision\, mission\, and goals. To that end\, she helps individuals and organizations create purpose and meaningful results for positive change. \nSupporting Partner:\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-strategic-planning/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Workshop
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250306T130000
DTEND;TZID=America/Detroit:20250306T160000
DTSTAMP:20260423T061254
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000322-1741266000-1741276800@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-03-06/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250306T170000
DTEND;TZID=America/Detroit:20250306T180000
DTSTAMP:20260423T061254
CREATED:20250131T180551Z
LAST-MODIFIED:20250206T145435Z
UID:10000320-1741280400-1741284000@20fathoms.org
SUMMARY:AI Happy Hour
DESCRIPTION:Explore AI tools to streamline your workplace tasks.\n\n\nJoin 20Fathoms and SJA Solutions for a happy hour to learn more about AI tools in the workplace! \nSean Agerson\, President of SJA Solutions\, will showcase Tango\, Scribe How\, and more – powerful AI tools that help streamline workflows\, automate tasks\, and drive business value without increasing human capital. \nAI offers the promise to do more with less. Learn how Sean has used these workplace AI tools to grow his business and to run his business more efficiently and try them out for yourself. \nBeverages and snacks will be provided. Special thanks to Chick-fil-A for their catering support. \nWho should attend:\nBusiness leaders and entrepreneurs wanting to use AI to streamline their workplace tasks. \nAbout the presenter:\nSean Agerson is the Founder\, President\, and sole owner of SJA Solutions\, an organization deeply rooted in the principles of service excellence and relationship-drive IT. Sean has dedicated his career to advancing cybersecurity and evolving technology solutions for a diverse client base. \nWith a core purpose of helping people grow and succeed\, SJA solutions stands on the forefront of protecting organizations with advanced cybersecurity measures. Sean’s commitment to ensuring unparalleled client service is supported by a team-based approach\, allowing for deeper relationships and an understanding of each client’s unique needs. \n\n\nA bout 20Fathoms\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/ai-happy-hour/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Workshop
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250312T143000
DTEND;TZID=America/Detroit:20250312T160000
DTSTAMP:20260423T061254
CREATED:20250131T152453Z
LAST-MODIFIED:20250307T210013Z
UID:10000328-1741789800-1741795200@20fathoms.org
SUMMARY:Drop-in Startup Coaching: Petoskey
DESCRIPTION:Happens the second Wednesday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nCraig Wesley serves as Executive Director of 20Fathoms\, leading the growing organization and hub of startup support services in Northwest Michigan. Under Craig’s leadership\, 20Fathoms provides high-quality educational programming and resources for the region’s entrepreneurs\, as well as a vibrant coworking space in Traverse City.   \nA veteran of both Silicon Valley and Midwest startups\, Craig has 25 years of business and executive experience working with growing companies. Most recently Craig supported executives in consulting roles\, providing hands-on operational expertise at pivotal growth points\, including serving as a Strategic Advisor for local trulyfreehome.com and the Executive Vice President of Strategic Partnerships for trulyfreemarket.com. 
URL:https://20fathoms.org/event/drop-in-startup-coaching-petoskey/2025-03-12/
LOCATION:Honor Bank – Petoskey Commercial Loan Center\, 407 Michigan St.\, Petoskey\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Petoskey-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250313T090000
DTEND;TZID=America/Detroit:20250313T120000
DTSTAMP:20260423T061254
CREATED:20250217T205053Z
LAST-MODIFIED:20250217T210433Z
UID:10000332-1741856400-1741867200@20fathoms.org
SUMMARY:Breakfast Lab: Customer Discovery
DESCRIPTION:Learn how to identify and deeply understand your target customers\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Erin Srebinski\, Manager of Startup Education at 20Fathoms\, you’ll learn how to identify and deeply understand your target customers. \nWe’ll focus on:\n\nGathering insights\n\n\nTesting assumptions\n\n\nEnsuring your business idea addresses real customer needs\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nPresenting Partner:\n\n\n\nSupporting Partners:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-customer-discovery-2/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Workshop
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250313T130000
DTEND;TZID=America/Detroit:20250313T160000
DTSTAMP:20260423T061254
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000323-1741870800-1741881600@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-03-13/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250319T090000
DTEND;TZID=America/Detroit:20250319T110000
DTSTAMP:20260423T061254
CREATED:20250131T161618Z
LAST-MODIFIED:20250721T183642Z
UID:10000329-1742374800-1742382000@20fathoms.org
SUMMARY:Startup Coaching: Manistee
DESCRIPTION:Happens the third Wednesday of the month. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nDelaney Keating is the Director of Entrepreneurship & Commercialization at 20Fathoms. In this role she leads startup services programming at 20Fathoms and oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. \nDelaney has spent her career in entrepreneurship\, startups\, and technology. Prior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network.
URL:https://20fathoms.org/event/drop-in-startup-coaching-manistee-2/2025-03-19/
LOCATION:Manistee Area Chamber of Commerce\, 400 River St\, Manistee\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Manistee-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250319T170000
DTEND;TZID=America/Detroit:20250319T190000
DTSTAMP:20260423T061254
CREATED:20250203T185010Z
LAST-MODIFIED:20250203T185738Z
UID:10000321-1742403600-1742410800@20fathoms.org
SUMMARY:TC Women in Tech Meetup
DESCRIPTION:Join us at TC Women in Tech Meetup for connection\, empowerment\, and lots of fun!\n\n\nJoin 20Fathoms as we host Women in Tech\, a Northern Michigan social group for those working in — or interested in — the tech industry or in tech-related roles. This informal meetup is meant to help participants build local connections and work on their professional growth (yeah\, support systems!). Registration is requested to ensure ample seating\, but walk-ins are always welcome. \nWe can’t wait to see you! \nThank you to our event partner:
URL:https://20fathoms.org/event/tc-women-in-tech-meetup-33/
LOCATION:Earthen Ales\, 1371 Gray Drive\, ##200\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Women in Tech Meetup
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2024/11/Women-in-Tech.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250320T090000
DTEND;TZID=America/Detroit:20250320T120000
DTSTAMP:20260423T061254
CREATED:20250225T201351Z
LAST-MODIFIED:20250306T144926Z
UID:10000342-1742461200-1742472000@20fathoms.org
SUMMARY:Breakfast Lab: MVP Development & Product-Market Fit
DESCRIPTION:Define your minimum viable product (MVP) and develop a plan to test and refine it\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Peter Scott\, EIR at 20Fathoms\, you’ll learn how to define your minimum viable product (MVP) and develop a plan to test and refine it. \nWe’ll focus on:\n\nPrototyping\nGathering feedback\nIterating toward product-market fit\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nPeter serves as Entrepreneur in Residence at 20Fathoms. In this role he is excited to connect with local founders and help them start companies\, with a special focus of supporting those working in the local bluetech economy. \nPeter is a serial entrepreneur and the co-founder of Power 3D\, Grasp Robotics and CellDrop Biosciences. He brings over 20 years of experience in industry and academia helping inventors commercialize their technology. His previous experience includes advising 25+ technology startups in strategy\, marketing/sales\, and finance\, securing commitments of $14 million in investment. His experience spans markets including solar\, wind turbines\, fuel injection\, engine controls\, consumer products\, and medical devices. \nAdditionally\, Peter is an international lecturer on innovation and entrepreneurship and has taught in 10 countries. He also previously served as the Entrepreneur in Residence at the University of Wyoming. \nPeter holds a BS in Mechanical Engineering and Aerospace Engineering from the University of Michigan\, an MS in Aerospace Engineering from the University of Cincinnati and an MBA from the University of Michigan. \nIn his spare time\, he serves as chauffeur for his teenage daughters\, rides bikes\, plays hockey\, tastes wine\, and throws balls for his two very high energy German Shorthair Pointers. He also enjoys traveling anywhere he can and has visited all 50 states and more than 50 countries. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-mvp-development-product-market-fit-3/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Workshop
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250320T123000
DTEND;TZID=America/Detroit:20250320T143000
DTSTAMP:20260423T061254
CREATED:20250131T145311Z
LAST-MODIFIED:20250307T205958Z
UID:10000326-1742473800-1742481000@20fathoms.org
SUMMARY:Drop-in Startup Coaching: Benzonia
DESCRIPTION:Happens the third Thursday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nGretchen Swanson leads talent initiatives at 20Fathoms to address the region’s need for qualified tech and startup professionals. Working with local employers and regional partners to identify critical skill areas\, she develops programming and resources for tech professionals of all experience levels\, helping job seekers successfully navigate their tech careers. \nGretchen is a long-time champion of innovative workforce development partnerships in the Grand Traverse Region. She has supported entrepreneurs and growing organizations as a Business Consultant with Michigan Small Business Development Center and through independent consulting where she specialized in technology integration and talent development.
URL:https://20fathoms.org/event/drop-in-startup-coaching-benzonia/2025-03-20/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Benzonia.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250320T130000
DTEND;TZID=America/Detroit:20250320T160000
DTSTAMP:20260423T061254
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000324-1742475600-1742486400@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-03-20/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250403T090000
DTEND;TZID=America/Detroit:20250403T120000
DTSTAMP:20260423T061254
CREATED:20250225T200933Z
LAST-MODIFIED:20250228T145443Z
UID:10000341-1743670800-1743681600@20fathoms.org
SUMMARY:Breakfast Lab: Cost\, Revenue & Financial Modeling
DESCRIPTION:Break down your startup’s costs\, revenue streams\, and key financial metrics\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Beth Melcher\, CEO of MoneyFit\, you’ll learn how to break down your startup’s costs\, revenue streams\, and key financial metrics. \nWe’ll focus on:\n\nBuilding a simple financial model to guide decisions and attract investors\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nBeth Melcher is the Founder of MoneyFit. Throughout her life\, she has been fascinated by language; English and French in college and in business school\, it was the language of finance. With 25 years of experience in commercial banking\, product management and small business financial consulting\, Beth has learned that companies have a unique language all of their own. Success happens when owners learn how to listen and respond to their companies—and Beth loves being the person to teach them how to do it. She has seen what success and failure look like. Most often\, the difference between one and the other is vision\, grit and a willingness to collaborate with trainers who can show you the way. Beth feels that the best part of her work is when she gets to be that trainer and see the spark between a company and its owner. When that partnership develops\, it forges a path toward true achievement. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-cost-revenue-financial-modeling-3/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Workshop
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/BL-Cost.jpg
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250403T130000
DTEND;TZID=America/Detroit:20250403T160000
DTSTAMP:20260423T061254
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000358-1743685200-1743696000@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-04-03/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250407T094500
DTEND;TZID=America/Detroit:20250407T104500
DTSTAMP:20260423T061254
CREATED:20250331T162821Z
LAST-MODIFIED:20250331T163115Z
UID:10000387-1744019100-1744022700@20fathoms.org
SUMMARY:April Scrum Sprint
DESCRIPTION:Achieve more in less time! Join a structured sprint with peer accountability\, agile tools\, and expert support to fast-track your goals.\n\n\nSupercharge your progress with our Scrum Sprint! This structured two-week work cycle keeps you focused\, accountable\, and adaptable. Commit to key tasks\, engage in daily check-ins\, and overcome challenges with the support of a like-minded cohort. With regular reviews and real-time adjustments\, you’ll stay aligned\, build momentum\, and accelerate toward your goals. Whether you’re refining an idea\, launching a project\, or growing your business\, this sprint provides the structure and support to make it happen. \nWhat you can expect to learn:\n\nHands-on Scrum Experience – Gain practical skills in Sprint Planning\, Daily Stand-ups\, and Retrospectives to boost productivity.\nStronger Focus & Problem-Solving – Improve clarity\, adaptability\, and decision-making with structured support and real-time feedback.\nTangible Progress on Goals – Make measurable strides on your projects with structured accountability and agile execution.\n\n  \nThere is no cost to attend. \n  \nWorkshop schedule:\n1. Sprint Planning Virtual Meeting (1 hour) | April 7 | Sprint Planning: 9:45 am – 10:45 am \n2. Daily Scrum Zoom Meeting (15 minutes daily) | April 8th-17th: 9:45 am – 10:00 am \n3. Sprint Review / Retrospective Virtual Meeting (1 hour) | April 18th: 9:45 am – 10:45 am \nAbout the presenter:\nAs a Certified Scrum Master\, Organizational Coach\, and Consultant\, Lisa Carbonell specializes in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams across diverse sectors—entrepreneurs\, creatives\, and social justice advocates—to achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams. \n\n\nAbout 20Fathoms:\n20Fathoms is the home of technology and entrepreneurship in Northern Michigan. We catalyze innovation and entrepreneurship through startup incubation services\, business workshops\, community partnership\, and a vibrant coworking space. We also remove barriers and accelerate career growth through tech career training\, talent acquisition\, and the advancement of regional strategic initiatives. \nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury.
URL:https://20fathoms.org/event/april-scrum-sprint/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/Scrum-Sprint-Eventbrite-header.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250407T170000
DTEND;TZID=America/Detroit:20250407T200000
DTSTAMP:20260423T061254
CREATED:20250304T204031Z
LAST-MODIFIED:20250304T204551Z
UID:10000348-1744045200-1744056000@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-2/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/549090a7bbab29a485758fbc3567f4f2-DTnu1y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250409T170000
DTEND;TZID=America/Detroit:20250409T200000
DTSTAMP:20260423T061254
CREATED:20250304T204032Z
LAST-MODIFIED:20250304T204558Z
UID:10000349-1744218000-1744228800@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-3/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/549090a7bbab29a485758fbc3567f4f2-rioVxZ.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250410T090000
DTEND;TZID=America/Detroit:20250410T120000
DTSTAMP:20260423T061254
CREATED:20250217T205055Z
LAST-MODIFIED:20250221T164139Z
UID:10000333-1744275600-1744286400@20fathoms.org
SUMMARY:Breakfast Lab: Marketing & Sales
DESCRIPTION:Craft compelling marketing strategies and messaging that resonate with your audience\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Kristina Schnepf\, Owner of Peace Love & Little Donuts of Traverse City\, you’ll learn how to craft compelling marketing strategies and messaging that resonate with your audience. \nWe’ll focus on:\n\nMarketing strategy development\nMessaging\nMarketing channels to effectively reach your audience\nTools to engage your target market\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nKristina Schnepf is an engaged and passionate professional who thrives in ambiguous environments\, inspires innovation\, and continuously seeks growth in herself and others. Currently\, Kristina is owner of Peace Love & Little Donuts of Traverse City\, founder of Green Door Folk School in NW Michigan and principal of Leap Consulting\, a business growth and marketing consultancy. As a marketer for more than 30 years\, Kristina served as Chief Commercial Officer for a $500M private equity held company\, Vice President of Communications for Goodyear Tire & Rubber and Global Communications Director at The Dow Chemical Company. She has a proven record of success in driving business growth by developing and implementing marketing and sales strategies for Fortune 500 companies\, start-ups\, fast growing private firms and small businesses. \nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-marketing-sales-2/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Workshop
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/BL-Marketing.jpg
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250410T130000
DTEND;TZID=America/Detroit:20250410T160000
DTSTAMP:20260423T061254
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000359-1744290000-1744300800@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-04-10/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250414T170000
DTEND;TZID=America/Detroit:20250414T200000
DTSTAMP:20260423T061254
CREATED:20250304T204034Z
LAST-MODIFIED:20250304T204604Z
UID:10000350-1744650000-1744660800@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-4/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250415T083000
DTEND;TZID=America/Detroit:20250415T100000
DTSTAMP:20260423T061254
CREATED:20250320T133156Z
LAST-MODIFIED:20250320T133917Z
UID:10000385-1744705800-1744711200@20fathoms.org
SUMMARY:Changing Lanes Fireside Chat with Founders
DESCRIPTION:Learn about a local entrepreneur’s pivot from the corporate world to entrepreneurship\n\n\nAre you curious about the journey of building a startup and scaling it to success? You’re invited to an engaging fireside chat hosted in partnership with 20Fathoms and the Michigan Economic Development Corporation. This fireside chat brings together inspiring founders to share their stories\, insights\, and advice for aspiring entrepreneurs and innovators. Hear a firsthand account of making the pivot from the corporate world to entrepreneurship from local entrepreneur\, Bill Myers\, CEO & Director of Thermovance\, in a discussion moderated by Alisyn Malek\, CEO of Middle Third. \nBy creating a casual and welcoming space\, a fireside chat aims to lower the barriers to entry into the startup world while highlighting the vibrant ecosystem of resources available in entrepreneurial communities across Michigan\, including right here in Traverse City. Whether you’re dreaming of launching your own business\, looking to scale your startup\, or simply curious about the entrepreneurial world\, this conversation is for you! \nWant to dive deeper? Be sure to check out the workshop on April 30! \nWhat to expect:\nFounder Q&A: \n\nHear firsthand accounts of entrepreneurial journeys\, including the challenges\, triumphs\, and lessons learned along the way.\nEngage in an interactive Q&A session to get your burning questions answered by successful founders.\n\nNetworking Opportunities: \n\nConnect with like-minded individuals passionate about innovation and entrepreneurship.\nBuild valuable relationships with peers\, mentors\, and community members.\n\nLocal Resources: \n\nDiscover the tools\, programs\, and support to help you start and grow your own business.\n\nWho should attend:\n\nAspiring entrepreneurs looking to learn from seasoned founders.\nInnovators and creators seeking inspiration and actionable advice.\nCommunity members exploring local entrepreneurial resources.\n\nLight food and refreshments will be provided. \nThis event is part of Northern Michigan Startup Week. View the full schedule for this week of events celebrating entrepreneurship\, innovation\, and the growing startup community in Northern Michigan. \nAbout Changing Lanes:\nThe State of Michigan’s new Changing Lanes program leverages resources available within the state’s wide array of entrepreneurship channels to create a talent pipeline that will foster job creation and innovations by bridging the startup and automotive ecosystems. \nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/changing-lanes-fireside-chat-with-founders/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking
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GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250415T103000
DTEND;TZID=America/Detroit:20250415T113000
DTSTAMP:20260423T061254
CREATED:20250306T152029Z
LAST-MODIFIED:20250404T135545Z
UID:10000356-1744713000-1744716600@20fathoms.org
SUMMARY:Demystifying Venture Capital\, presented by ID Ventures
DESCRIPTION:Learn how venture capital works and how your startup can prepare for funding\n\n\nRaising venture capital can feel like a mystery for early-stage founders\, but it doesn’t have to be. Join 20Fathoms\, ID Ventures\, and Michigan Rise + Red Cedar Ventures for a candid conversation on how venture capital (VC) works\, what investors look for\, and how startups can prepare for funding. \nThis session is designed for founders who are new to the VC landscape\, offering a straightforward discussion followed by an open Q&A. \nPresenters include: \n\nJeff Ponders II\, Principal\, ID Ventures\nPete Martin\, Director of Portfolio Management\, Michigan Rise + Red Cedar Ventures\n‘Tember Shea\, Community and Portfolio Manager\, ID Ventures\n\nWho should attend:\nIdea- and early-stage startups and entrepreneurs interested in learning about funding. \n  \nThis event is part of Northern Michigan Startup Week. View the full schedule for this week of events celebrating entrepreneurship\, innovation\, and the growing startup community in Northern Michigan. \nAbout ID Ventures\nID Ventures scales promising early-stage ventures into thriving companies that help support the state’s economy\, provide jobs to local talent\, and bolster Michigan’s growing startup community. In addition to capital\, their team of experts works with ecosystem partners across their network in order to help companies prepare for follow-on funding\, scale their teams\, and develop their boards and advisors. Learn more: https://idventures.com/ \nAbout 20Fathoms\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/demystifying-venture-capital-presented-by-id-ventures/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Funding
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GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250415T163000
DTEND;TZID=America/Detroit:20250415T193000
DTSTAMP:20260423T061254
CREATED:20250305T185853Z
LAST-MODIFIED:20250320T134143Z
UID:10000354-1744734600-1744745400@20fathoms.org
SUMMARY:TCNewTech Pitch Competition
DESCRIPTION:Community\, connections\, and the region’s most innovative ideas\n\n\nThe TCNewTech Pitch Competition is a fun and free public event featuring Michigan-based startups. Come hear founders pitch their innovative business ideas on stage and compete for cash awards. Each presenter will be allowed 5 minutes to present their business\, followed by a 5 minute Q&A with the judges. A panel of expert judges will review each startup\, determine the best and most innovative idea\, and audience members will vote for their favorite. See who will walk away with the First\, Second\, and Audience Choice Award! \nBeyond the pitch\, build connections with entrepreneurs\, innovators\, students\, and startup enthusiasts who are driving the region’s growing startup community. Come early and join the university demo prior to the pitch competition. Stick around and attend the after party for continued networking. \nThis event is part of Northern Michigan Startup Week. View the full schedule for this week of events celebrating entrepreneurship\, innovation\, and the growing startup community in Northern Michigan. \n20Fathoms plans to take photos and video during this event. By attending the event\, you agree to being photographed and filmed\, which may be used for marketing purposes. \nApply to pitch Ready to share your big idea? TCNewTech is a place to get exposure for your new business and win awards. Deadline to apply to pitch at the April TCNewTech is this Thursday\, March 13. \nEvent schedule\n4:30 – 5:30 pm: Doors open! Visit the University Demo in the lobby to learn more about what Michigan students are working on and vote for your favorite. Cash bar. \n5:30 – 6:45 pm: Pitch competition. \n6:45 – 7:30 pm: Networking. \n7:30 pm – ?: Afterparty at 7 Monks TC\, right around the corner from City Opera House! Connect with pitch presenters and others in our entrepreneurial community. \nParking: There are several surface lots and street parking around the City Opera House. There is also the Larry C. Hardy Parking Deck two blocks to the east down Front Street. \nPresenting Partner:\n\n\n\nSupporting Partners:\n\n\n\n\nSpecial thanks to our venue partner\, 7 Monks Taproom: \n\n\n\nAbout TCNewTech\nA program of 20Fathoms\, TCNewTech is a recurring pitch competition supported by tech enthusiasts\, businesses\, and entrepreneurs. Founded in 2015 as a way to connect local tech professionals\, TCNewTech is a critical component in Traverse City’s growing startup community. Since its founding\, more than 250 companies have pitched and $60\,000 in pitch awards have been given to startups. \nAbout 20Fathoms\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/tcnewtech-pitch-competition-4/
LOCATION:City Opera House\, 106 E Front St\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Networking,Pitch
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/TCNT-6.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250416T170000
DTEND;TZID=America/Detroit:20250416T190000
DTSTAMP:20260423T061254
CREATED:20250305T185857Z
LAST-MODIFIED:20250305T191055Z
UID:10000355-1744822800-1744830000@20fathoms.org
SUMMARY:Women in Tech Meetup & Panel Discussion
DESCRIPTION:Join us for a special edition of Women in Tech!\n\n\nThis special edition of Women in Tech\, held at the Lunar Lounge at Tank Space\, will feature a panel showcasing regular Women in Tech attendees! Hear from career changers and new founders and stay for informal networking – maybe you will meet a new client or friend! \nPanelists\, featuring Women in Tech regulars: \n\nJaime Edmondson\, Founder & Design Master\, Spellbound Creative Studio\nSabrina Jordan\, Founder & Data Architect\, 8bit Insights\nJamie Gleason\, Senior Full Stack Software Engineer\n\n***Please note the venue change this month — we’ll be at Tank Space!*** \n\n\nAbout Women in Tech\nEach month Women in Tech gathers to build community and support amongst women working in\, or interested in\, the tech industry and tech-related roles. \nThis meetup is casual\, fun\, and easy to drop into. We talk about what we’re currently working on\, share our stories\, and pool our collected expertise to support each other on our journeys. \nThis informal meetup is meant to help women build local connections and work on their professional growth (yeah\, support systems!). Gatherings are often made up of half returning and half new women\, creating a welcoming and approachable energy. \nThis event is free and open to all\, including students! Light snacks will be provided. Registration is requested to ensure ample seating\, but walk-ins are always welcome. Look for the Women in Tech/ 20Fathoms signage. \nWe can’t wait to see you! \n\n\nThis event is part of Northern Michigan Startup Week. View the full schedule for this week of events celebrating entrepreneurship\, innovation\, and the growing startup community in Northern Michigan. \n\n\nThank you to our event partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/women-in-tech-meetup-panel-discussion/
LOCATION:Tank Space on 8th\, 1110 East Eighth Street\, Traverse City\, MI\, 49686\, United States
CATEGORIES:Networking,Women in Tech Meetup
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250416T170000
DTEND;TZID=America/Detroit:20250416T200000
DTSTAMP:20260423T061254
CREATED:20250304T204035Z
LAST-MODIFIED:20250304T204612Z
UID:10000351-1744822800-1744833600@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-5/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/549090a7bbab29a485758fbc3567f4f2-rioVxZ.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250417T090000
DTEND;TZID=America/Detroit:20250417T160000
DTSTAMP:20260423T061254
CREATED:20250331T165057Z
LAST-MODIFIED:20250331T165057Z
UID:10000388-1744880400-1744905600@20fathoms.org
SUMMARY:Drop-in Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. This week\, there will be extended hours during Northern Michigan Startup Week! No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nDelaney Keating is the Director of Entrepreneurship & Commercialization at 20Fathoms. In this role she leads startup services programming at 20Fathoms and oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. \nDelaney has spent her career in entrepreneurship\, startups\, and technology. Prior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network.
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-4/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250417T170000
DTEND;TZID=America/Detroit:20250417T190000
DTSTAMP:20260423T061254
CREATED:20250312T160222Z
LAST-MODIFIED:20250318T142410Z
UID:10000384-1744909200-1744916400@20fathoms.org
SUMMARY:Northern Michigan Startup Week Wrap Party\, hosted by 20Fathoms
DESCRIPTION:Celebrate YOU and our community of entrepreneurs\n\n\nJoin us for the Northern Michigan Startup Week Wrap Party\, the ultimate celebration to close out Startup Week! Hosted by 20Fathoms at The Little Fleet\, our community will gather together for a night of connection and celebration. \nRelax\, network\, and celebrate the innovation and collaboration that defines our startup ecosystem here in Northern Michigan. \nThe wrap party will be hosted indoors at The Little Fleet. \nYour ticket includes food from Crocodile Palace. A cash bar will be available. \nTickets are limited\, so reserve yours today. Please consider making a suggested $25 donation to 20Fathoms that will empower Northwest Michigan’s entrepreneurial ecosystem. Your gift fuels vital educational programs and resources\, driving regional startup growth and creating broader economic opportunities. \nThis event is part of Northern Michigan Startup Week. View the full schedule for this week of events celebrating entrepreneurship\, innovation\, and the growing startup community in Northern Michigan. \nPresenting Partner:\n\n\n\nAbout 20Fathoms\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/ \n\n\n20Fathoms plans to take photos and video during this event. By attending the event\, you agree to being photographed and filmed\, which may be used for marketing purposes. \nTickets are nonrefundable unless the event is canceled by the organizer.
URL:https://20fathoms.org/event/northern-michigan-startup-week-wrap-party-hosted-by-20fathoms/
LOCATION:The Little Fleet\, 448 East Front Street\, Traverse City\, MI\, 49686\, United States
CATEGORIES:Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/Wrap-Party.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250424T090000
DTEND;TZID=America/Detroit:20250424T120000
DTSTAMP:20260423T061254
CREATED:20250217T205101Z
LAST-MODIFIED:20250217T210042Z
UID:10000336-1745485200-1745496000@20fathoms.org
SUMMARY:Breakfast Lab: Fundraising
DESCRIPTION:Explore funding options for your startup\, from bootstrapping to venture capital\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Cameron Young\, Manager of Startup Capital at 20Fathoms\, you’ll learn about funding options for your startup\, from bootstrapping to venture capital. \nWe’ll focus on:\n\nInsights on creating a funding plan\nWhat you need to pitch your business to potential investors\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nCameron Young is the Manager of Startup Capital at 20Fathoms. He manages 20Fathoms’ initiatives to connect startup founders to funding sources that help them launch and scale their businesses. This includes the Michigan SBDC Business Accelerator Fund and other local\, state\, and national grants\, loans\, and investment opportunities. A Traverse City native\, Cameron earned a Bachelor’s degree in Mechanical Engineering from Lake Superior State University and an MBA from Michigan Tech University. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-fundraising-2/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Funding,Networking,Workshop
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/BL-Fundraising.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250424T130000
DTEND;TZID=America/Detroit:20250424T160000
DTSTAMP:20260423T061254
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000361-1745499600-1745510400@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-04-24/
LOCATION:MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250425T090000
DTEND;TZID=America/Detroit:20250425T160000
DTSTAMP:20260423T061254
CREATED:20250304T204036Z
LAST-MODIFIED:20250424T200638Z
UID:10000352-1745571600-1745596800@20fathoms.org
SUMMARY:Benzie County Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A 2-day course for launching your big idea\n\n\nNote: This is a 2-day course. Attending both days is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first day represents registration for both days. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this 2 day Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and Grow Benzie\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part interactive workshop over two days that will help you launch your business. \nDates and times: \nApril 25 and 26 \nSessions will run 9 am – 12 pm and 1-4 pm with a break for lunch in between. Coffee\, snacks\, and lunch will be provided. \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/benzie-county-startup-bootcamp-powered-by-co-starters/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/CO.STARTERS-Eventbrite-header-4.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250426T090000
DTEND;TZID=America/Detroit:20250426T160000
DTSTAMP:20260423T061254
CREATED:20250304T204038Z
LAST-MODIFIED:20250424T200557Z
UID:10000353-1745658000-1745683200@20fathoms.org
SUMMARY:Benzie County Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A 2-day course for launching your big idea\n\n\nNote: This is a 2-day course. Attending both days is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first day represents registration for both days. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this 2 day Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and Grow Benzie\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part interactive workshop over two days that will help you launch your business. \nDates and times: \nApril 25 and 26 \nSessions will run 9 am – 12 pm and 1-4 pm with a break for lunch in between. Coffee\, snacks\, and lunch will be provided. \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/benzie-county-startup-bootcamp-powered-by-co-starters-2/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/CO.STARTERS-Eventbrite-header-4.jpg
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