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DTSTART;TZID=America/Detroit:20250710T130000
DTEND;TZID=America/Detroit:20250710T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000437-1752152400-1752163200@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-07-10/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250715T163000
DTEND;TZID=America/Detroit:20250715T193000
DTSTAMP:20250529T131313Z
CREATED:20250529T130029Z
LAST-MODIFIED:20250529T131313Z
UID:10000406-1752597000-1752607800@20fathoms.org
SUMMARY:TCNewTech Pitch Competition
DESCRIPTION:Community\, connections\, and innovation\, plus a deep dive into bluetech\n\n\nThe TCNewTech Pitch Competition is a fun and free public event featuring Michigan-based startups. Cheer on founders as they pitch their innovative business ideas on stage and compete for cash awards. \nPitch presenters represent the wide variety of growing businesses in Michigan. Each presenter will be allowed 5 minutes to present their business\, followed by a 5 minute Q&A with the judges. A panel of expert judges will review each startup\, determine the best and most innovative idea\, and audience members will vote for their favorite. See who will walk away with the First\, Second\, and Audience Choice Award! \nBeyond the main stage\, build connections with entrepreneurs\, innovators\, students\, and startup enthusiasts who are driving the region’s growing startup community. Networking opportunities are available before the show from 4:30 – 5:30 and afterward\, as well. \nSpecial feature! Michigan’s Bluetech Industry\nWhile the judges deliberate\, it’s your opportunity to keep learning about the latest innovation in Michigan from our featured speakers highlighting the latest in the bluetech startup industry: \n\nPeter Scott\, Entrepreneur in Residence\, 20Fathoms\n\n\nBrittany VanderBeek\, Director of Business Development\, AquaAction\n\n\nEd Bailey\,Director of Program and Portfolio Development\, Northern Michigan College – Great Lakes Water Studies Institute\n\nAlso\, come early and explore the expo\, where local and regional bluetech organizations and initiatives will share their work. \n20Fathoms plans to take photos and video during this event. By attending the event\, you agree to being photographed and filmed\, which may be used for marketing purposes. \nEvent Schedule\n4:30 – 5:30 pm: Doors open! Visit the expo in the lobby and learn about innovative bluetech organizations and initiatives. Cash bar. \n5:30 – 6:45 pm: Pitch competition. \n6:45 – 7:30 pm: Networking. \n7:30 pm – ?: Afterparty! Connect with pitch presenters and others in our entrepreneurial community. \nParking\nThere are several surface lots and street parking around the City Opera House\, as well as the Larry C. Hardy Parking Deck two blocks to the east on Front Street. \nApply to pitch at TCNewTech!\nApplications to pitch at TCNewTech will be open until September 9. \nApplicants submitted by June 6 will be considered for both the July 15 and September 9 event. Applications submitted after June 6 will only be considered for the September 9 event. \nEntrepreneurs who are women\, BIPOC\, Native American\, 2SLGBTQIA+\, veterans\, and individuals with disabilities are strongly encouraged to apply. \nFinalists will receive personalized\, in-depth support as they prepare to present their business from the main stage and get ready to reach their next business goals. This includes coaching\, coworking passes\, and more! \nGet all the details about pitching at TCNewTech. \nApply here. \n\n\nPresenting partner\n\n\n\nSupporting Partners\n\n\n\n\nAbout TCNewTech\nA program of 20Fathoms\, TCNewTech is a recurring pitch competition supported by tech enthusiasts\, businesses\, and entrepreneurs. Founded in 2015 as a way to connect local tech professionals\, TCNewTech is a critical component in Traverse City’s growing startup community. Since its founding\, more than 250 companies have pitched and $60\,000 in pitch awards have been given to startups. \n\n\nAbout 20Fathoms\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/tcnewtech-pitch-competition-6/
LOCATION:City Opera House\, 106 E Front St\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Coaching,Networking,Pitch
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/05/TCNT.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250716T090000
DTEND;TZID=America/Detroit:20250716T110000
DTSTAMP:20250721T183642Z
CREATED:20250131T161618Z
LAST-MODIFIED:20250721T183642Z
UID:10000422-1752656400-1752663600@20fathoms.org
SUMMARY:Startup Coaching: Manistee
DESCRIPTION:Happens the third Wednesday of the month. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nDelaney Keating is the Director of Entrepreneurship & Commercialization at 20Fathoms. In this role she leads startup services programming at 20Fathoms and oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. \nDelaney has spent her career in entrepreneurship\, startups\, and technology. Prior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network.
URL:https://20fathoms.org/event/drop-in-startup-coaching-manistee-2/2025-07-16/
LOCATION:Manistee Area Chamber of Commerce\, 400 River St\, Manistee\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Manistee-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250717T130000
DTEND;TZID=America/Detroit:20250717T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000438-1752757200-1752768000@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-07-17/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250717T160000
DTEND;TZID=America/Detroit:20250717T180000
DTSTAMP:20250821T134004Z
CREATED:20250501T135238Z
LAST-MODIFIED:20250821T134004Z
UID:10000423-1752768000-1752775200@20fathoms.org
SUMMARY:Startup Coaching: Benzonia
DESCRIPTION:Happens the third Thursday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nGretchen Swanson leads talent initiatives at 20Fathoms to address the region’s need for qualified tech and startup professionals. Working with local employers and regional partners to identify critical skill areas\, she develops programming and resources for tech professionals of all experience levels\, helping job seekers successfully navigate their tech careers. \nGretchen is a long-time champion of innovative workforce development partnerships in the Grand Traverse Region. She has supported entrepreneurs and growing organizations as a Business Consultant with Michigan Small Business Development Center and through independent consulting where she specialized in technology integration and talent development.
URL:https://20fathoms.org/event/drop-in-startup-coaching-benzonia-2/2025-07-17/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Benzonia.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250724T090000
DTEND;TZID=America/Detroit:20250724T120000
DTSTAMP:20250723T193345Z
CREATED:20250714T184614Z
LAST-MODIFIED:20250723T193345Z
UID:10000445-1753347600-1753358400@20fathoms.org
SUMMARY:Books Club\, a 20Fathoms Breakfast Lab
DESCRIPTION:How to read\, understand\, and act on what your numbers are telling you\n\n\nNumbers don’t just add up—they tell a story. \nThis workshop will help startup founders and business owners decode their financial reports and use them to make better decisions. Framed around the idea that accounting is the language of business\, participants will learn how to read key financial documents\, interpret what’s driving their numbers\, forecast the future\, and take clear\, strategic actions. \nThrough an engaging mix of slides\, discussion\, and hands-on activities\, we’ll walk through the four key types of business analytics: descriptive (what’s happening)\, diagnostic (why it’s happening)\, predictive (what might happen)\, and prescriptive (what to do about it). \nYou’ll leave with a clearer understanding of how to “listen” to your business\, make data-informed decisions\, and forecast with confidence—no finance degree required. \nYou’ll learn: \n\nHow to read and understand basic financial reports like a P&L and balance sheet\nThe key metrics (KPIs) that help describe what’s happening in your business\nHow to identify why certain trends or changes are occurring using diagnostic tools\nSimple forecasting techniques to predict what might happen next\nHow to use data to make smarter\, action-oriented decisions for your business\nA practical\, jargon-free framework for thinking about numbers as a language\n\nAbout Breakfast Lab \nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend: \nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite: \nYou are encouraged to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started or Download the instructions and a blank canvas to work through on your own time. \nMeet this week’s facilitator:\nJim Eatmon is the Founder of Four Pillars Analytics and your go-to guide on turning raw data into practical wins. Jim keeps things approachable and structured—walking business owners through the four pillars of analytics (What happened\, Why it happened\, What’s likely next\, and What you should do about it)\, so strategic planning\, goal setting\, and data-driven decisions aren’t just buzzwords\, but part of your playbook. By breaking down complex data into clear visuals\, digging into the “why” behind trends\, forecasting future moves\, and mapping out tailored action plans\, he will help you take the guesswork out of growth. \nBeyond advisory work\, Jim is passionate about supporting local businesses through education and hands-on guidance\, helping entrepreneurs build skills\, confidence\, and a data-smart mindset. \nBreakfast Lab Advisors:\nAfter Breakfast Lab\, join us for open Q&A time with local advisors who can help you take the next step in your business. Bring your questions\, roadblocks\, or ideas — they’re here to help. \nAdvisors this session include: \n\nAshley Sloat\, USPTO-registered patent practitioner who specializes in the development and management of patent portfolios for startup ventures and emerging growth companies.\nBeth Cavanaugh\, Insight and Analysis\, Research Strategies\, Change Management\, Marketing Communications\, Branding\, Process & System Implementation\, Training\, Business & Corporate Strategy and Execution\n\nSupporting Partners:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/speaking-business-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/07/775676838ae11364f22ce90f31d484ee-pAoZVA.tmp_.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250724T130000
DTEND;TZID=America/Detroit:20250724T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000439-1753362000-1753372800@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-07-24/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250731T090000
DTEND;TZID=America/Detroit:20250731T120000
DTSTAMP:20250728T162237Z
CREATED:20250728T162033Z
LAST-MODIFIED:20250728T162237Z
UID:10000461-1753952400-1753963200@20fathoms.org
SUMMARY:Connecting the Dots\, a 20Fathoms Breakfast Lab
DESCRIPTION:Reflect\, ask questions\, and turn insights into action\n\n\nOver the past few months\, we’ve explored key topics every founder needs to know—from customer discovery and MVPs to marketing\, fundraising\, and financials. Now it’s time to zoom out and see how it all fits together. \nJoin us for a special wrap-up session hosted by Tex Criqui\, where we’ll connect the dots between each Breakfast Lab and help you turn insights into action. \nWhether you attended one session or all of them\, this is a chance to reflect\, ask questions\, and leave with a clearer picture of how to move forward with your business. \nYou’ll learn: \n\nA practical roadmap for applying the tools you’ve learned — and knowing when to use them\n\n\nInsights on how to build and refine your business model\, revenue strategy\, and customer process\n\n\nGuidance on developing a meaningful financial forecast and identifying key metrics (KPIs)\n\n\nTips for assembling the right team and understanding the resources you’ll need\n\n\nA sense of how to prepare for next steps like fundraising or scaling\n\n\nReflection on your best next moves as of today\, even if they evolve tomorrow\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou are encouraged to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started or Download the instructions and a blank canvas to work through on your own time. \nMeet this week’s facilitator:\nFollowing a 40 year career with General Motors\, Mr. Criqui was Regional Director for an engineering consulting firm for five years and worked another five years as Director of Operations for a management consulting firm prior to his position as President of Francis Criqui & Associates\, LLC.  He has extensive experience in technology and innovation\, strategic planning\, lifecycle management\, product data management\, process design and definition\, standards and regulatory compliance\, project management\, and organizational performance.  In addition\, he has championed the design\, development\, and deployment of the Michigan I-Corps@LTU program for startups\, delivered in 9-week sessions which integrated Design Thinking principles and Lean Launch Pad protocols.  Mr. Criqui has helped approximately 300 Michigan companies evaluate their commercialization potential\, assisted 6 companies in securing provisional patents\, and coached 100+ companies to advance to early-stage operations. \nMr. Criqui was on the board of several local and national non-profit companies and was elected to five terms as Mayor of his hometown. Mr. Criqui is an SAE Registered Consultant and a Mentor with TC SCORE.  He earned a BSME from Lawrence Technical University and an MBA from the University of Detroit. \nSupporting Partners:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/connecting-the-dots-a-20fathoms-breakfast-lab-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/07/13.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250731T130000
DTEND;TZID=America/Detroit:20250731T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000440-1753966800-1753977600@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-07-31/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250807T090000
DTEND;TZID=America/Detroit:20250807T120000
DTSTAMP:20250722T185740Z
CREATED:20250714T184620Z
LAST-MODIFIED:20250722T185740Z
UID:10000447-1754557200-1754568000@20fathoms.org
SUMMARY:Marketing & Sales\, a 20Fathoms Breakfast Lab
DESCRIPTION:Craft compelling marketing strategies and messaging that resonate with your audience\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Kristina Schnepf\, Owner of Peace Love & Little Donuts of Traverse City\, you’ll learn how to craft compelling marketing strategies and messaging that resonate with your audience. \nWe’ll focus on:\n\nMarketing strategy development\nMessaging\nMarketing channels to effectively reach your audience\nTools to engage your target market\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nKristina Schnepf is an engaged and passionate professional who thrives in ambiguous environments\, inspires innovation\, and continuously seeks growth in herself and others. Currently\, Kristina is owner of Peace Love & Little Donuts of Traverse City\, founder of Green Door Folk School in NW Michigan and principal of Leap Consulting\, a business growth and marketing consultancy. As a marketer for more than 30 years\, Kristina served as Chief Commercial Officer for a $500M private equity held company\, Vice President of Communications for Goodyear Tire & Rubber and Global Communications Director at The Dow Chemical Company. She has a proven record of success in driving business growth by developing and implementing marketing and sales strategies for Fortune 500 companies\, start-ups\, fast growing private firms and small businesses. \n  \nBreakfast Lab Advisors:\nAfter Breakfast Lab\, join us for open Q&A time with local advisors who can help you take the next step in your business. Bring your questions\, roadblocks\, or ideas — they’re here to help. \nAdvisors this session include: \n\nBeth Cavanaugh\, Insight and Analysis\, Research Strategies\, Change Management\, Marketing Communications\, Branding\, Process & System Implementation\, Training\, Business & Corporate Strategy and Execution\n\n  \nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/marketing-sales-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/05/2.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250807T130000
DTEND;TZID=America/Detroit:20250807T160000
DTSTAMP:20250821T163423Z
CREATED:20250821T163422Z
LAST-MODIFIED:20250821T163423Z
UID:10000450-1754571600-1754582400@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2/2025-08-07/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250813T143000
DTEND;TZID=America/Detroit:20250813T160000
DTSTAMP:20250821T162919Z
CREATED:20250605T173222Z
LAST-MODIFIED:20250821T162919Z
UID:10000425-1755095400-1755100800@20fathoms.org
SUMMARY:Startup Coaching: Petoskey
DESCRIPTION:Happens the second Wednesday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nCraig Wesley serves as Executive Director of 20Fathoms\, leading the growing organization and hub of startup support services in Northwest Michigan. Under Craig’s leadership\, 20Fathoms provides high-quality educational programming and resources for the region’s entrepreneurs\, as well as a vibrant coworking space in Traverse City.   \nA veteran of both Silicon Valley and Midwest startups\, Craig has 25 years of business and executive experience working with growing companies. Most recently Craig supported executives in consulting roles\, providing hands-on operational expertise at pivotal growth points\, including serving as a Strategic Advisor for local trulyfreehome.com and the Executive Vice President of Strategic Partnerships for trulyfreemarket.com. 
URL:https://20fathoms.org/event/drop-in-startup-coaching-petoskey-3/2025-08-13/
LOCATION:North Coast Work\, 417 Howard St.\, Petoskey\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/06/Petoskey-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250814T130000
DTEND;TZID=America/Detroit:20250814T160000
DTSTAMP:20250821T163423Z
CREATED:20250821T163422Z
LAST-MODIFIED:20250821T163423Z
UID:10000451-1755176400-1755187200@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2/2025-08-14/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250820T090000
DTEND;TZID=America/Detroit:20250820T110000
DTSTAMP:20250721T183642Z
CREATED:20250131T161618Z
LAST-MODIFIED:20250721T183642Z
UID:10000454-1755680400-1755687600@20fathoms.org
SUMMARY:Startup Coaching: Manistee
DESCRIPTION:Happens the third Wednesday of the month. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nDelaney Keating is the Director of Entrepreneurship & Commercialization at 20Fathoms. In this role she leads startup services programming at 20Fathoms and oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. \nDelaney has spent her career in entrepreneurship\, startups\, and technology. Prior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network.
URL:https://20fathoms.org/event/drop-in-startup-coaching-manistee-2/2025-08-20/
LOCATION:Manistee Area Chamber of Commerce\, 400 River St\, Manistee\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Manistee-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250821T090000
DTEND;TZID=America/Detroit:20250821T120000
DTSTAMP:20250729T144013Z
CREATED:20250729T142320Z
LAST-MODIFIED:20250729T144013Z
UID:10000462-1755766800-1755777600@20fathoms.org
SUMMARY:Legal for Startups\, a 20Fathoms Breakfast Lab
DESCRIPTION:Learn the legal basics to protect your business\n\n\nThe legal basics matter. Understanding your business’s legal structure and obligations isn’t just paperwork — it directly impacts liability\, taxes\, ownership\, fundraising\, and long-term success. \nAt this session of Breakfast Lab\, facilitated by 20Fathoms Entrepreneur in Residence Peter Scott\, you’ll dive into the basics of legal and IP. \nThere are practical\, affordable steps you can take now. You don’t have to be a legal expert or spend a fortune to set up your startup on solid legal and IP footing\, but you do need to know when to seek help. \nYou’ll learn:\n\nBusiness Structures & Legal Entities: Understand the pros\, cons\, and key differences between sole proprietorships\, partnerships\, corporations (C- and S-Corp)\, LLCs\, and LLPs.\n\n\nIntellectual Property (IP) Essentials: Learn how to identify and protect your company’s most valuable intangible assets. We’ll break down patents\, trademarks\, copyrights\, and trade secrets\, including how they work\, what they cost\, and when they matter.\n\n\nIP Strategy & Licensing: Explore practical strategies for leveraging IP through licensing agreements\, managing confidentiality\, and safeguarding competitive advantage.\n\nYou’ll walk away with clarity on how to protect your ideas\, set up your company structure\, and avoid common legal pitfalls. \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou are encouraged to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started or Download the instructions and a blank canvas to work through on your own time. \nMeet this week’s facilitator:\nPeter Scott serves as Entrepreneur in Residence at 20Fathoms. In this role he is excited to connect with local founders and help them start companies\, with a special focus of supporting those working in the local bluetech economy. \nPeter is a serial entrepreneur and the co-founder of Power 3D\, Grasp Robotics and CellDrop Biosciences. He brings over 20 years of experience in industry and academia helping inventors commercialize their technology. His previous experience includes advising 25+ technology startups in strategy\, marketing/sales\, and finance\, securing commitments of $14 million in investment. His experience spans markets including solar\, wind turbines\, fuel injection\, engine controls\, consumer products\, and medical devices. \nAdditionally\, Peter is an international lecturer on innovation and entrepreneurship and has taught in 10 countries. He also previously served as the Entrepreneur in Residence at the University of Wyoming. \nPeter holds a BS in Mechanical Engineering and Aerospace Engineering from the University of Michigan\, an MS in Aerospace Engineering from the University of Cincinnati and an MBA from the University of Michigan. \nSupporting Partners:\n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/legal-for-startups-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/07/Eventbrite-Breakfast-Lab-2.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250821T130000
DTEND;TZID=America/Detroit:20250821T160000
DTSTAMP:20250821T163423Z
CREATED:20250821T163422Z
LAST-MODIFIED:20250821T163423Z
UID:10000452-1755781200-1755792000@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2/2025-08-21/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250821T160000
DTEND;TZID=America/Detroit:20250821T180000
DTSTAMP:20250821T134004Z
CREATED:20250501T135238Z
LAST-MODIFIED:20250821T134004Z
UID:10000449-1755792000-1755799200@20fathoms.org
SUMMARY:Startup Coaching: Benzonia
DESCRIPTION:Happens the third Thursday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nGretchen Swanson leads talent initiatives at 20Fathoms to address the region’s need for qualified tech and startup professionals. Working with local employers and regional partners to identify critical skill areas\, she develops programming and resources for tech professionals of all experience levels\, helping job seekers successfully navigate their tech careers. \nGretchen is a long-time champion of innovative workforce development partnerships in the Grand Traverse Region. She has supported entrepreneurs and growing organizations as a Business Consultant with Michigan Small Business Development Center and through independent consulting where she specialized in technology integration and talent development.
URL:https://20fathoms.org/event/drop-in-startup-coaching-benzonia-2/2025-08-21/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Benzonia.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250828T130000
DTEND;TZID=America/Detroit:20250828T150000
DTSTAMP:20251009T193030Z
CREATED:20250826T185714Z
LAST-MODIFIED:20251009T193030Z
UID:10000569-1756386000-1756393200@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual/2025-08-28/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250903T143000
DTEND;TZID=America/Detroit:20250903T160000
DTSTAMP:20250826T184928Z
CREATED:20250826T184728Z
LAST-MODIFIED:20250826T184928Z
UID:10000426-1756909800-1756915200@20fathoms.org
SUMMARY:Startup Coaching: Petoskey
DESCRIPTION:Happens the first Wednesday of the month. Appointments available\, or drop in. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nAs Manager of Startup Education at 20Fathoms\, Erin Srebinski develops and manages startup education programs at 20Fathoms including workshops\, bootcamps\, courses\, and other resources. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses.
URL:https://20fathoms.org/event/drop-in-startup-coaching-petoskey-3-2/2025-09-03/
LOCATION:North Coast Work\, 417 Howard St.\, Petoskey\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/06/Petoskey-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250904T090000
DTEND;TZID=America/Detroit:20250904T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
UID:10000479-1756976400-1756987200@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-04/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Breakfast-Lab.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250904T130000
DTEND;TZID=America/Detroit:20250904T150000
DTSTAMP:20250923T144445Z
CREATED:20250826T185144Z
LAST-MODIFIED:20250923T144445Z
UID:10000545-1756990800-1756998000@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2-2/2025-09-04/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250904T130000
DTEND;TZID=America/Detroit:20250904T150000
DTSTAMP:20251009T193030Z
CREATED:20250826T185714Z
LAST-MODIFIED:20251009T193030Z
UID:10000570-1756990800-1756998000@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual/2025-09-04/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250910T130000
DTEND;TZID=America/Detroit:20250910T150000
DTSTAMP:20250826T184632Z
CREATED:20250826T184631Z
LAST-MODIFIED:20250826T184632Z
UID:10000471-1757509200-1757516400@20fathoms.org
SUMMARY:Startup Coaching: Elk Rapids
DESCRIPTION:Happens the third Wednesday of the month. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nCameron Young is the Manager of Startup Capital at 20Fathoms. He manages 20Fathoms’ initiatives to connect startup founders to funding sources that help them launch and scale their businesses. This includes the Michigan SBDC Business Accelerator Fund and other local\, state\, and national grants\, loans\, and investment opportunities.
URL:https://20fathoms.org/event/drop-in-startup-coaching-elk-rapids-2-2/
LOCATION:Waterside Office Building (1st floor conference room)\, 212 River St\, Elk Rapids\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Elk-Rapids-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250911T090000
DTEND;TZID=America/Detroit:20250911T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
UID:10000480-1757581200-1757592000@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-11/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Breakfast-Lab.jpg
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250911T130000
DTEND;TZID=America/Detroit:20250911T150000
DTSTAMP:20250923T144445Z
CREATED:20250826T185144Z
LAST-MODIFIED:20250923T144445Z
UID:10000546-1757595600-1757602800@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2-2/2025-09-11/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250911T130000
DTEND;TZID=America/Detroit:20250911T150000
DTSTAMP:20251009T193030Z
CREATED:20250826T185714Z
LAST-MODIFIED:20251009T193030Z
UID:10000571-1757595600-1757602800@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual/2025-09-11/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250918T090000
DTEND;TZID=America/Detroit:20250918T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
UID:10000481-1758186000-1758196800@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-18/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Breakfast-Lab.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250918T130000
DTEND;TZID=America/Detroit:20250918T150000
DTSTAMP:20250923T144445Z
CREATED:20250826T185144Z
LAST-MODIFIED:20250923T144445Z
UID:10000652-1758200400-1758207600@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2-2/2025-09-18/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250918T130000
DTEND;TZID=America/Detroit:20250918T150000
DTSTAMP:20251009T193030Z
CREATED:20250826T185714Z
LAST-MODIFIED:20251009T193030Z
UID:10000572-1758200400-1758207600@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual/2025-09-18/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250918T160000
DTEND;TZID=America/Detroit:20250918T180000
DTSTAMP:20250821T134004Z
CREATED:20250501T135238Z
LAST-MODIFIED:20250821T134004Z
UID:10000475-1758211200-1758218400@20fathoms.org
SUMMARY:Startup Coaching: Benzonia
DESCRIPTION:Happens the third Thursday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nGretchen Swanson leads talent initiatives at 20Fathoms to address the region’s need for qualified tech and startup professionals. Working with local employers and regional partners to identify critical skill areas\, she develops programming and resources for tech professionals of all experience levels\, helping job seekers successfully navigate their tech careers. \nGretchen is a long-time champion of innovative workforce development partnerships in the Grand Traverse Region. She has supported entrepreneurs and growing organizations as a Business Consultant with Michigan Small Business Development Center and through independent consulting where she specialized in technology integration and talent development.
URL:https://20fathoms.org/event/drop-in-startup-coaching-benzonia-2/2025-09-18/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Benzonia.jpg
END:VEVENT
END:VCALENDAR