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SUMMARY:Breakfast Lab: Strategic Planning
DESCRIPTION:Learn how to create a realistic and actionable three-year business plan\n\n\n\nThis workshop is an interactive and strengths-based strategic planning session designed specifically for entrepreneurs. Unlike traditional SWOT analysis\, which often focuses on problems and threats\, the SOAR framework encourages a positive and opportunity-driven approach to strategic thinking. \nDuring this session\, participants will explore their Strengths\, Opportunities\, Aspirations\, and Results\, allowing them to craft a clear and motivating roadmap for their business growth. This highly collaborative session has facilitated discussions\, brainstorming exercises\, and practical action planning. By the end of the workshop\, entrepreneurs will have a solid strategic direction and a plan to implement their vision with confidence. \n  \n📌 What Participants Will Focus On in the Workshop \n✅ Recognizing and leveraging their strengths to build a competitive advantage \n✅ Identifying key opportunities in their industry\, market\, or network. \n✅ Defining their aspirations and vision for their business and future growth. \n✅ Establishing measurable results to track progress and ensure accountability \nThrough discussions\, self reflection and collaborative exercises\, they will gain clarity\, strategic direction\, and actionable next steps to move forward confidently in their entrepreneurial journey. \n📌 What Participants Will Learn & Gain \n🔹 A clear understanding of the SOAR framework and how it applies to their business \n🔹 A positive and strengths-focused approach to strategic planning \n🔹 A well-defined business vision (aspirations) with measurable outcomes (results) \n🔹 A practical action plan to capitalize on opportunities and maximize business potential \n🔹 Peer feedback\, networking\, and insights from other entrepreneurs \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started. \nMeet this week’s facilitator:\nDr. Patricia Malone is a CPA\, CMA\, and Certified Professional Facilitator. She works primarily with organizations and individuals to help them reach their highest potential through the practices of organizational development\, strategy facilitation\, leadership\, and operational excellence. She has served as CFO\, COO\, and SR Transformation leader in both small and large private equity and publicly held organizations and has worked with teams all over the world to develop strategy\, streamline and manage business processes\, facilitate\, and implement lean projects\, and create and manage operational excellence programs. Dr. Malone’s dissertation research was focused on developing a theory and emergent framework of creating strategic capacity\, which is defined as the ability of an organization or individual to obtain their vision\, mission\, and goals. To that end\, she helps individuals and organizations create purpose and meaningful results for positive change. \nSupporting Partner:\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-strategic-planning/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Workshop
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DTSTART;TZID=America/Detroit:20250306T130000
DTEND;TZID=America/Detroit:20250306T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
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SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-03-06/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250312T143000
DTEND;TZID=America/Detroit:20250312T160000
DTSTAMP:20250307T210013Z
CREATED:20250131T152453Z
LAST-MODIFIED:20250307T210013Z
UID:10000328-1741789800-1741795200@20fathoms.org
SUMMARY:Drop-in Startup Coaching: Petoskey
DESCRIPTION:Happens the second Wednesday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nCraig Wesley serves as Executive Director of 20Fathoms\, leading the growing organization and hub of startup support services in Northwest Michigan. Under Craig’s leadership\, 20Fathoms provides high-quality educational programming and resources for the region’s entrepreneurs\, as well as a vibrant coworking space in Traverse City.   \nA veteran of both Silicon Valley and Midwest startups\, Craig has 25 years of business and executive experience working with growing companies. Most recently Craig supported executives in consulting roles\, providing hands-on operational expertise at pivotal growth points\, including serving as a Strategic Advisor for local trulyfreehome.com and the Executive Vice President of Strategic Partnerships for trulyfreemarket.com. 
URL:https://20fathoms.org/event/drop-in-startup-coaching-petoskey/2025-03-12/
LOCATION:Honor Bank – Petoskey Commercial Loan Center\, 407 Michigan St.\, Petoskey\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Petoskey-1.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250313T090000
DTEND;TZID=America/Detroit:20250313T120000
DTSTAMP:20250217T210433Z
CREATED:20250217T205053Z
LAST-MODIFIED:20250217T210433Z
UID:10000332-1741856400-1741867200@20fathoms.org
SUMMARY:Breakfast Lab: Customer Discovery
DESCRIPTION:Learn how to identify and deeply understand your target customers\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Erin Srebinski\, Manager of Startup Education at 20Fathoms\, you’ll learn how to identify and deeply understand your target customers. \nWe’ll focus on:\n\nGathering insights\n\n\nTesting assumptions\n\n\nEnsuring your business idea addresses real customer needs\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nPresenting Partner:\n\n\n\nSupporting Partners:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-customer-discovery-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Workshop
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END:VEVENT
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DTSTART;TZID=America/Detroit:20250313T130000
DTEND;TZID=America/Detroit:20250313T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
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SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-03-13/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250319T090000
DTEND;TZID=America/Detroit:20250319T110000
DTSTAMP:20250721T183642Z
CREATED:20250131T161618Z
LAST-MODIFIED:20250721T183642Z
UID:10000329-1742374800-1742382000@20fathoms.org
SUMMARY:Startup Coaching: Manistee
DESCRIPTION:Happens the third Wednesday of the month. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nDelaney Keating is the Director of Entrepreneurship & Commercialization at 20Fathoms. In this role she leads startup services programming at 20Fathoms and oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. \nDelaney has spent her career in entrepreneurship\, startups\, and technology. Prior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network.
URL:https://20fathoms.org/event/drop-in-startup-coaching-manistee-2/2025-03-19/
LOCATION:Manistee Area Chamber of Commerce\, 400 River St\, Manistee\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Manistee-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250320T090000
DTEND;TZID=America/Detroit:20250320T120000
DTSTAMP:20250306T144926Z
CREATED:20250225T201351Z
LAST-MODIFIED:20250306T144926Z
UID:10000342-1742461200-1742472000@20fathoms.org
SUMMARY:Breakfast Lab: MVP Development & Product-Market Fit
DESCRIPTION:Define your minimum viable product (MVP) and develop a plan to test and refine it\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Peter Scott\, EIR at 20Fathoms\, you’ll learn how to define your minimum viable product (MVP) and develop a plan to test and refine it. \nWe’ll focus on:\n\nPrototyping\nGathering feedback\nIterating toward product-market fit\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nPeter serves as Entrepreneur in Residence at 20Fathoms. In this role he is excited to connect with local founders and help them start companies\, with a special focus of supporting those working in the local bluetech economy. \nPeter is a serial entrepreneur and the co-founder of Power 3D\, Grasp Robotics and CellDrop Biosciences. He brings over 20 years of experience in industry and academia helping inventors commercialize their technology. His previous experience includes advising 25+ technology startups in strategy\, marketing/sales\, and finance\, securing commitments of $14 million in investment. His experience spans markets including solar\, wind turbines\, fuel injection\, engine controls\, consumer products\, and medical devices. \nAdditionally\, Peter is an international lecturer on innovation and entrepreneurship and has taught in 10 countries. He also previously served as the Entrepreneur in Residence at the University of Wyoming. \nPeter holds a BS in Mechanical Engineering and Aerospace Engineering from the University of Michigan\, an MS in Aerospace Engineering from the University of Cincinnati and an MBA from the University of Michigan. \nIn his spare time\, he serves as chauffeur for his teenage daughters\, rides bikes\, plays hockey\, tastes wine\, and throws balls for his two very high energy German Shorthair Pointers. He also enjoys traveling anywhere he can and has visited all 50 states and more than 50 countries. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-mvp-development-product-market-fit-3/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Workshop
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DTSTART;TZID=America/Detroit:20250320T123000
DTEND;TZID=America/Detroit:20250320T143000
DTSTAMP:20250307T205958Z
CREATED:20250131T145311Z
LAST-MODIFIED:20250307T205958Z
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SUMMARY:Drop-in Startup Coaching: Benzonia
DESCRIPTION:Happens the third Thursday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nGretchen Swanson leads talent initiatives at 20Fathoms to address the region’s need for qualified tech and startup professionals. Working with local employers and regional partners to identify critical skill areas\, she develops programming and resources for tech professionals of all experience levels\, helping job seekers successfully navigate their tech careers. \nGretchen is a long-time champion of innovative workforce development partnerships in the Grand Traverse Region. She has supported entrepreneurs and growing organizations as a Business Consultant with Michigan Small Business Development Center and through independent consulting where she specialized in technology integration and talent development.
URL:https://20fathoms.org/event/drop-in-startup-coaching-benzonia/2025-03-20/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Benzonia.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250320T130000
DTEND;TZID=America/Detroit:20250320T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000324-1742475600-1742486400@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-03-20/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250403T090000
DTEND;TZID=America/Detroit:20250403T120000
DTSTAMP:20250228T145443Z
CREATED:20250225T200933Z
LAST-MODIFIED:20250228T145443Z
UID:10000341-1743670800-1743681600@20fathoms.org
SUMMARY:Breakfast Lab: Cost\, Revenue & Financial Modeling
DESCRIPTION:Break down your startup’s costs\, revenue streams\, and key financial metrics\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Beth Melcher\, CEO of MoneyFit\, you’ll learn how to break down your startup’s costs\, revenue streams\, and key financial metrics. \nWe’ll focus on:\n\nBuilding a simple financial model to guide decisions and attract investors\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nBeth Melcher is the Founder of MoneyFit. Throughout her life\, she has been fascinated by language; English and French in college and in business school\, it was the language of finance. With 25 years of experience in commercial banking\, product management and small business financial consulting\, Beth has learned that companies have a unique language all of their own. Success happens when owners learn how to listen and respond to their companies—and Beth loves being the person to teach them how to do it. She has seen what success and failure look like. Most often\, the difference between one and the other is vision\, grit and a willingness to collaborate with trainers who can show you the way. Beth feels that the best part of her work is when she gets to be that trainer and see the spark between a company and its owner. When that partnership develops\, it forges a path toward true achievement. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-cost-revenue-financial-modeling-3/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Workshop
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END:VEVENT
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DTSTART;TZID=America/Detroit:20250403T130000
DTEND;TZID=America/Detroit:20250403T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000358-1743685200-1743696000@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-04-03/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250407T170000
DTEND;TZID=America/Detroit:20250407T200000
DTSTAMP:20250304T204551Z
CREATED:20250304T204031Z
LAST-MODIFIED:20250304T204551Z
UID:10000348-1744045200-1744056000@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-2/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/549090a7bbab29a485758fbc3567f4f2-DTnu1y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250409T170000
DTEND;TZID=America/Detroit:20250409T200000
DTSTAMP:20250304T204558Z
CREATED:20250304T204032Z
LAST-MODIFIED:20250304T204558Z
UID:10000349-1744218000-1744228800@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-3/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/549090a7bbab29a485758fbc3567f4f2-rioVxZ.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250410T090000
DTEND;TZID=America/Detroit:20250410T120000
DTSTAMP:20250221T164139Z
CREATED:20250217T205055Z
LAST-MODIFIED:20250221T164139Z
UID:10000333-1744275600-1744286400@20fathoms.org
SUMMARY:Breakfast Lab: Marketing & Sales
DESCRIPTION:Craft compelling marketing strategies and messaging that resonate with your audience\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Kristina Schnepf\, Owner of Peace Love & Little Donuts of Traverse City\, you’ll learn how to craft compelling marketing strategies and messaging that resonate with your audience. \nWe’ll focus on:\n\nMarketing strategy development\nMessaging\nMarketing channels to effectively reach your audience\nTools to engage your target market\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nKristina Schnepf is an engaged and passionate professional who thrives in ambiguous environments\, inspires innovation\, and continuously seeks growth in herself and others. Currently\, Kristina is owner of Peace Love & Little Donuts of Traverse City\, founder of Green Door Folk School in NW Michigan and principal of Leap Consulting\, a business growth and marketing consultancy. As a marketer for more than 30 years\, Kristina served as Chief Commercial Officer for a $500M private equity held company\, Vice President of Communications for Goodyear Tire & Rubber and Global Communications Director at The Dow Chemical Company. She has a proven record of success in driving business growth by developing and implementing marketing and sales strategies for Fortune 500 companies\, start-ups\, fast growing private firms and small businesses. \nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-marketing-sales-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Workshop
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/BL-Marketing.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250410T130000
DTEND;TZID=America/Detroit:20250410T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000359-1744290000-1744300800@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-04-10/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250414T170000
DTEND;TZID=America/Detroit:20250414T200000
DTSTAMP:20250304T204604Z
CREATED:20250304T204034Z
LAST-MODIFIED:20250304T204604Z
UID:10000350-1744650000-1744660800@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-4/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/549090a7bbab29a485758fbc3567f4f2-DTnu1y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250416T170000
DTEND;TZID=America/Detroit:20250416T200000
DTSTAMP:20250304T204612Z
CREATED:20250304T204035Z
LAST-MODIFIED:20250304T204612Z
UID:10000351-1744822800-1744833600@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-5/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/549090a7bbab29a485758fbc3567f4f2-rioVxZ.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250417T090000
DTEND;TZID=America/Detroit:20250417T160000
DTSTAMP:20250331T165057Z
CREATED:20250331T165057Z
LAST-MODIFIED:20250331T165057Z
UID:10000388-1744880400-1744905600@20fathoms.org
SUMMARY:Drop-in Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. This week\, there will be extended hours during Northern Michigan Startup Week! No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nDelaney Keating is the Director of Entrepreneurship & Commercialization at 20Fathoms. In this role she leads startup services programming at 20Fathoms and oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. \nDelaney has spent her career in entrepreneurship\, startups\, and technology. Prior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network.
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-4/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250424T090000
DTEND;TZID=America/Detroit:20250424T120000
DTSTAMP:20250217T210042Z
CREATED:20250217T205101Z
LAST-MODIFIED:20250217T210042Z
UID:10000336-1745485200-1745496000@20fathoms.org
SUMMARY:Breakfast Lab: Fundraising
DESCRIPTION:Explore funding options for your startup\, from bootstrapping to venture capital\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Cameron Young\, Manager of Startup Capital at 20Fathoms\, you’ll learn about funding options for your startup\, from bootstrapping to venture capital. \nWe’ll focus on:\n\nInsights on creating a funding plan\nWhat you need to pitch your business to potential investors\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nCameron Young is the Manager of Startup Capital at 20Fathoms. He manages 20Fathoms’ initiatives to connect startup founders to funding sources that help them launch and scale their businesses. This includes the Michigan SBDC Business Accelerator Fund and other local\, state\, and national grants\, loans\, and investment opportunities. A Traverse City native\, Cameron earned a Bachelor’s degree in Mechanical Engineering from Lake Superior State University and an MBA from Michigan Tech University. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-fundraising-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Funding,Networking,Workshop
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/BL-Fundraising.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250424T130000
DTEND;TZID=America/Detroit:20250424T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000361-1745499600-1745510400@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-04-24/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250425T090000
DTEND;TZID=America/Detroit:20250425T160000
DTSTAMP:20250424T200638Z
CREATED:20250304T204036Z
LAST-MODIFIED:20250424T200638Z
UID:10000352-1745571600-1745596800@20fathoms.org
SUMMARY:Benzie County Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A 2-day course for launching your big idea\n\n\nNote: This is a 2-day course. Attending both days is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first day represents registration for both days. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this 2 day Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and Grow Benzie\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part interactive workshop over two days that will help you launch your business. \nDates and times: \nApril 25 and 26 \nSessions will run 9 am – 12 pm and 1-4 pm with a break for lunch in between. Coffee\, snacks\, and lunch will be provided. \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/benzie-county-startup-bootcamp-powered-by-co-starters/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/CO.STARTERS-Eventbrite-header-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250426T090000
DTEND;TZID=America/Detroit:20250426T160000
DTSTAMP:20250424T200557Z
CREATED:20250304T204038Z
LAST-MODIFIED:20250424T200557Z
UID:10000353-1745658000-1745683200@20fathoms.org
SUMMARY:Benzie County Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A 2-day course for launching your big idea\n\n\nNote: This is a 2-day course. Attending both days is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first day represents registration for both days. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this 2 day Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and Grow Benzie\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part interactive workshop over two days that will help you launch your business. \nDates and times: \nApril 25 and 26 \nSessions will run 9 am – 12 pm and 1-4 pm with a break for lunch in between. Coffee\, snacks\, and lunch will be provided. \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/benzie-county-startup-bootcamp-powered-by-co-starters-2/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/CO.STARTERS-Eventbrite-header-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250501T090000
DTEND;TZID=America/Detroit:20250501T120000
DTSTAMP:20250225T200441Z
CREATED:20250217T205103Z
LAST-MODIFIED:20250225T200441Z
UID:10000337-1746090000-1746100800@20fathoms.org
SUMMARY:Breakfast Lab: Storytelling & Pitching
DESCRIPTION:Master the art of storytelling to pitch your business effectively\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Delaney Keating\, Director of Entrepreneurship & Commercialization at 20Fathoms\, you’ll learn how to master the art of storytelling to pitch your business effectively. \nWe’ll focus on:\n\nBuilding a clear\, engaging narrative\nConnecting with investors\, partners\, and customers through your pitch\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. Prior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nPresenting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-storytelling-pitching-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Pitch,Workshop
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/BL-Storytelling.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250501T130000
DTEND;TZID=America/Detroit:20250501T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000362-1746104400-1746115200@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-05-01/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250508T090000
DTEND;TZID=America/Detroit:20250508T120000
DTSTAMP:20250411T142440Z
CREATED:20250411T141351Z
LAST-MODIFIED:20250411T142440Z
UID:10000389-1746694800-1746705600@20fathoms.org
SUMMARY:Breakfast Lab: AI for Startups
DESCRIPTION:Discover how to leverage AI to scale your business more intelligently.\n\n\nAs a startup founder\, you’re constantly juggling priorities—fundraising\, product development\, marketing\, operations\, and more. You know ChatGPT can help you write an email\, but how do you unlock the real promise of AI? \nThis interactive\, hands-on workshop will move beyond the obvious AI use cases\, providing real-world strategies for small\, high-performing startup teams. Adam Lorton\, an independent consultant in AI\, will guide founders through hands-on exercises\, showcasing how to integrate AI into daily workflows. Attendees will learn how to offload repetitive tasks\, improve decision-making\, and streamline operations—without needing deep technical skills. \nYou’ll walk away with practical techniques to integrate AI into your daily operations\, helping you scale smarter—not harder. \nBy the end of this session\, attendees will: \n1. Understand a practical mental model for AI\, so they know where it fits (and where it doesn’t) \n2. Get hands-on experience with custom AI assistants designed for startup founders \n3. Participate in a “hot seat” coaching format\, applying AI to real-world startup challenges \n4. Gain access to the AI & Deep Work Library—a collection of prompts\, tools\, and strategies \n  \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \n  \nWho should attend:\nEarly and idea stage entrepreneurs who are looking for help with tasks and could use AI to get more things done. \n\nMeet this week’s facilitator:\nAdam Lorton is an independent consultant who helps startup founders and small teams work faster with AI assistance. With a background in analytics and workflow optimization\, Adam specializes in practical\, no-nonsense applications of AI—helping entrepreneurs get more done without scaling up headcount. \nSince the release of ChatGPT\, Adam has been on a mission to push AI tools to their limits—not for gimmicks\, but for real business value. He has been invited to speak on AI-assisted work by organizations including Mochary Method Coaching\, among others. \nWhen he’s not experimenting with AI\, Adam is a competitive speedgolfer. He represented Team USA at the Speedgolf World Championships in Japan in 2024. \n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-ai-for-startups/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Workshop
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/04/10.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250508T130000
DTEND;TZID=America/Detroit:20250508T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000363-1746709200-1746720000@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-05-08/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250514T143000
DTEND;TZID=America/Detroit:20250514T160000
DTSTAMP:20250408T134011Z
CREATED:20250408T134008Z
LAST-MODIFIED:20250408T134011Z
UID:10000374-1747233000-1747238400@20fathoms.org
SUMMARY:Drop-in Startup Coaching: Petoskey
DESCRIPTION:Happens the second Wednesday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nCraig Wesley serves as Executive Director of 20Fathoms\, leading the growing organization and hub of startup support services in Northwest Michigan. Under Craig’s leadership\, 20Fathoms provides high-quality educational programming and resources for the region’s entrepreneurs\, as well as a vibrant coworking space in Traverse City.   \nA veteran of both Silicon Valley and Midwest startups\, Craig has 25 years of business and executive experience working with growing companies. Most recently Craig supported executives in consulting roles\, providing hands-on operational expertise at pivotal growth points\, including serving as a Strategic Advisor for local trulyfreehome.com and the Executive Vice President of Strategic Partnerships for trulyfreemarket.com. 
URL:https://20fathoms.org/event/drop-in-startup-coaching-petoskey-2/2025-05-14/
LOCATION:Honor Bank – Petoskey Commercial Loan Center\, 407 Michigan St.\, Petoskey\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Petoskey-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250515T090000
DTEND;TZID=America/Detroit:20250515T120000
DTSTAMP:20250508T134522Z
CREATED:20250411T141354Z
LAST-MODIFIED:20250508T134522Z
UID:10000390-1747299600-1747310400@20fathoms.org
SUMMARY:Breakfast Lab: User Experience Research
DESCRIPTION:Turn user experience research into audience clarity.\n\n\nAt Breakfast Lab\, you’ve had questions about how to interview customers and where to find them. This workshop will dive into those questions and teach entrepreneurs how to research effectively! \nIn this session\, we will introduce the basic concepts of User Experience Research and how these concepts can be used to drive innovation and product development. Course content and Q&A will include how to generate product/business hypotheses\, types of research methods\, and how to develop insights from your data. \nBy the end of this session\, attendees will: \n\nUnderstand the core principles of user experience research\nLearn how to think about your business idea as testable hypotheses\nGain familiarity with different research methods and when to use them\nLearn how researchers move from hypotheses to insights to product impact\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \n  \nWho should attend:\nIdea-stage and early-stage entrepreneurs who want to dig deeper into customer research to validate assumptions\, uncover insights\, and build solutions that truly resonate. \n\nMeet this week’s facilitator:\nMeg Witmer is a mixed methods UX researcher who studies beliefs\, attitudes and motivations and their influence on people’s needs and behaviors. She graduated from University of Michigan with a PhD in Consumer Behavior. Her research has served the development of educational tools at the Chan Zuckerberg Initiative\, international payments infrastructure at Stripe\, and the creation of new-to-the-world payments and commerce products at Facebook\, including Payments in Messenger and Marketplace among other international growth efforts. Most recently she worked for Verily Life Sciences\, developing ways to increase the interoperability of health systems data and its impact on patient outcomes. When not studying people\, she likes cooking\, ceramics and paddleboarding. \n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-user-experience-research/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Workshop
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DTSTART;TZID=America/Detroit:20250515T130000
DTEND;TZID=America/Detroit:20250515T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000364-1747314000-1747324800@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-05-15/
CATEGORIES:Coaching
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DTSTART;TZID=America/Detroit:20250515T160000
DTEND;TZID=America/Detroit:20250515T180000
DTSTAMP:20250821T134004Z
CREATED:20250501T135238Z
LAST-MODIFIED:20250821T134004Z
UID:10000381-1747324800-1747332000@20fathoms.org
SUMMARY:Startup Coaching: Benzonia
DESCRIPTION:Happens the third Thursday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nGretchen Swanson leads talent initiatives at 20Fathoms to address the region’s need for qualified tech and startup professionals. Working with local employers and regional partners to identify critical skill areas\, she develops programming and resources for tech professionals of all experience levels\, helping job seekers successfully navigate their tech careers. \nGretchen is a long-time champion of innovative workforce development partnerships in the Grand Traverse Region. She has supported entrepreneurs and growing organizations as a Business Consultant with Michigan Small Business Development Center and through independent consulting where she specialized in technology integration and talent development.
URL:https://20fathoms.org/event/drop-in-startup-coaching-benzonia-2/2025-05-15/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Coaching
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