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DTSTART;TZID=America/Detroit:20250807T090000
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DTSTAMP:20260530T211201
CREATED:20250714T184620Z
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UID:10000447-1754557200-1754568000@20fathoms.org
SUMMARY:Marketing & Sales\, a 20Fathoms Breakfast Lab
DESCRIPTION:Craft compelling marketing strategies and messaging that resonate with your audience\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Kristina Schnepf\, Owner of Peace Love & Little Donuts of Traverse City\, you’ll learn how to craft compelling marketing strategies and messaging that resonate with your audience. \nWe’ll focus on:\n\nMarketing strategy development\nMessaging\nMarketing channels to effectively reach your audience\nTools to engage your target market\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nKristina Schnepf is an engaged and passionate professional who thrives in ambiguous environments\, inspires innovation\, and continuously seeks growth in herself and others. Currently\, Kristina is owner of Peace Love & Little Donuts of Traverse City\, founder of Green Door Folk School in NW Michigan and principal of Leap Consulting\, a business growth and marketing consultancy. As a marketer for more than 30 years\, Kristina served as Chief Commercial Officer for a $500M private equity held company\, Vice President of Communications for Goodyear Tire & Rubber and Global Communications Director at The Dow Chemical Company. She has a proven record of success in driving business growth by developing and implementing marketing and sales strategies for Fortune 500 companies\, start-ups\, fast growing private firms and small businesses. \n  \nBreakfast Lab Advisors:\nAfter Breakfast Lab\, join us for open Q&A time with local advisors who can help you take the next step in your business. Bring your questions\, roadblocks\, or ideas — they’re here to help. \nAdvisors this session include: \n\nBeth Cavanaugh\, Insight and Analysis\, Research Strategies\, Change Management\, Marketing Communications\, Branding\, Process & System Implementation\, Training\, Business & Corporate Strategy and Execution\n\n  \nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/marketing-sales-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/05/2.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250807T130000
DTEND;TZID=America/Detroit:20250807T160000
DTSTAMP:20260530T211201
CREATED:20250821T163422Z
LAST-MODIFIED:20250821T163423Z
UID:10000450-1754571600-1754582400@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2/2025-08-07/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250813T143000
DTEND;TZID=America/Detroit:20250813T160000
DTSTAMP:20260530T211201
CREATED:20250605T173222Z
LAST-MODIFIED:20250821T162919Z
UID:10000425-1755095400-1755100800@20fathoms.org
SUMMARY:Startup Coaching: Petoskey
DESCRIPTION:Happens the second Wednesday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nCraig Wesley serves as Executive Director of 20Fathoms\, leading the growing organization and hub of startup support services in Northwest Michigan. Under Craig’s leadership\, 20Fathoms provides high-quality educational programming and resources for the region’s entrepreneurs\, as well as a vibrant coworking space in Traverse City.   \nA veteran of both Silicon Valley and Midwest startups\, Craig has 25 years of business and executive experience working with growing companies. Most recently Craig supported executives in consulting roles\, providing hands-on operational expertise at pivotal growth points\, including serving as a Strategic Advisor for local trulyfreehome.com and the Executive Vice President of Strategic Partnerships for trulyfreemarket.com. 
URL:https://20fathoms.org/event/drop-in-startup-coaching-petoskey-3/2025-08-13/
LOCATION:North Coast Work\, 417 Howard St.\, Petoskey\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/06/Petoskey-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250814T130000
DTEND;TZID=America/Detroit:20250814T160000
DTSTAMP:20260530T211201
CREATED:20250821T163422Z
LAST-MODIFIED:20250821T163423Z
UID:10000451-1755176400-1755187200@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2/2025-08-14/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250820T090000
DTEND;TZID=America/Detroit:20250820T110000
DTSTAMP:20260530T211201
CREATED:20250131T161618Z
LAST-MODIFIED:20250721T183642Z
UID:10000454-1755680400-1755687600@20fathoms.org
SUMMARY:Startup Coaching: Manistee
DESCRIPTION:Happens the third Wednesday of the month. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nDelaney Keating is the Director of Entrepreneurship & Commercialization at 20Fathoms. In this role she leads startup services programming at 20Fathoms and oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. \nDelaney has spent her career in entrepreneurship\, startups\, and technology. Prior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network.
URL:https://20fathoms.org/event/drop-in-startup-coaching-manistee-2/2025-08-20/
LOCATION:Manistee Area Chamber of Commerce\, 400 River St\, Manistee\, MI
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Manistee-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250821T090000
DTEND;TZID=America/Detroit:20250821T120000
DTSTAMP:20260530T211201
CREATED:20250729T142320Z
LAST-MODIFIED:20250729T144013Z
UID:10000462-1755766800-1755777600@20fathoms.org
SUMMARY:Legal for Startups\, a 20Fathoms Breakfast Lab
DESCRIPTION:Learn the legal basics to protect your business\n\n\nThe legal basics matter. Understanding your business’s legal structure and obligations isn’t just paperwork — it directly impacts liability\, taxes\, ownership\, fundraising\, and long-term success. \nAt this session of Breakfast Lab\, facilitated by 20Fathoms Entrepreneur in Residence Peter Scott\, you’ll dive into the basics of legal and IP. \nThere are practical\, affordable steps you can take now. You don’t have to be a legal expert or spend a fortune to set up your startup on solid legal and IP footing\, but you do need to know when to seek help. \nYou’ll learn:\n\nBusiness Structures & Legal Entities: Understand the pros\, cons\, and key differences between sole proprietorships\, partnerships\, corporations (C- and S-Corp)\, LLCs\, and LLPs.\n\n\nIntellectual Property (IP) Essentials: Learn how to identify and protect your company’s most valuable intangible assets. We’ll break down patents\, trademarks\, copyrights\, and trade secrets\, including how they work\, what they cost\, and when they matter.\n\n\nIP Strategy & Licensing: Explore practical strategies for leveraging IP through licensing agreements\, managing confidentiality\, and safeguarding competitive advantage.\n\nYou’ll walk away with clarity on how to protect your ideas\, set up your company structure\, and avoid common legal pitfalls. \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou are encouraged to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started or Download the instructions and a blank canvas to work through on your own time. \nMeet this week’s facilitator:\nPeter Scott serves as Entrepreneur in Residence at 20Fathoms. In this role he is excited to connect with local founders and help them start companies\, with a special focus of supporting those working in the local bluetech economy. \nPeter is a serial entrepreneur and the co-founder of Power 3D\, Grasp Robotics and CellDrop Biosciences. He brings over 20 years of experience in industry and academia helping inventors commercialize their technology. His previous experience includes advising 25+ technology startups in strategy\, marketing/sales\, and finance\, securing commitments of $14 million in investment. His experience spans markets including solar\, wind turbines\, fuel injection\, engine controls\, consumer products\, and medical devices. \nAdditionally\, Peter is an international lecturer on innovation and entrepreneurship and has taught in 10 countries. He also previously served as the Entrepreneur in Residence at the University of Wyoming. \nPeter holds a BS in Mechanical Engineering and Aerospace Engineering from the University of Michigan\, an MS in Aerospace Engineering from the University of Cincinnati and an MBA from the University of Michigan. \nSupporting Partners:\n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/legal-for-startups-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 East Traverse Highway\, #Ste 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/07/Eventbrite-Breakfast-Lab-2.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 East Traverse Highway #Ste 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 East Traverse Highway\, #Ste 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250821T130000
DTEND;TZID=America/Detroit:20250821T160000
DTSTAMP:20260530T211201
CREATED:20250821T163422Z
LAST-MODIFIED:20250821T163423Z
UID:10000452-1755781200-1755792000@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2-2/2025-08-21/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250821T160000
DTEND;TZID=America/Detroit:20250821T180000
DTSTAMP:20260530T211201
CREATED:20250501T135238Z
LAST-MODIFIED:20250821T134004Z
UID:10000449-1755792000-1755799200@20fathoms.org
SUMMARY:Startup Coaching: Benzonia
DESCRIPTION:Happens the third Thursday of the month. No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nGretchen Swanson leads talent initiatives at 20Fathoms to address the region’s need for qualified tech and startup professionals. Working with local employers and regional partners to identify critical skill areas\, she develops programming and resources for tech professionals of all experience levels\, helping job seekers successfully navigate their tech careers. \nGretchen is a long-time champion of innovative workforce development partnerships in the Grand Traverse Region. She has supported entrepreneurs and growing organizations as a Business Consultant with Michigan Small Business Development Center and through independent consulting where she specialized in technology integration and talent development.
URL:https://20fathoms.org/event/drop-in-startup-coaching-benzonia-2/2025-08-21/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Benzonia.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250828T130000
DTEND;TZID=America/Detroit:20250828T150000
DTSTAMP:20260530T211201
CREATED:20250826T185714Z
LAST-MODIFIED:20251009T193030Z
UID:10000569-1756386000-1756393200@20fathoms.org
SUMMARY:Startup Coaching: Virtual
DESCRIPTION:Happens every Thursday by appointment. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. To better serve our regional entrepreneurs\, 20Fathoms now offers access to coaching virtually! \nVirtual coaching is open to all by appointment. Schedule an appointment. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/startup-coaching-virtual/2025-08-28/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/08/Virtual-1.jpg
END:VEVENT
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