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SUMMARY:Breakfast Lab: Cost\, Revenue & Financial Modeling
DESCRIPTION:Break down your startup’s costs\, revenue streams\, and key financial metrics\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Beth Melcher\, CEO of MoneyFit\, you’ll learn how to break down your startup’s costs\, revenue streams\, and key financial metrics. \nWe’ll focus on:\n\nBuilding a simple financial model to guide decisions and attract investors\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nBeth Melcher is the Founder of MoneyFit. Throughout her life\, she has been fascinated by language; English and French in college and in business school\, it was the language of finance. With 25 years of experience in commercial banking\, product management and small business financial consulting\, Beth has learned that companies have a unique language all of their own. Success happens when owners learn how to listen and respond to their companies—and Beth loves being the person to teach them how to do it. She has seen what success and failure look like. Most often\, the difference between one and the other is vision\, grit and a willingness to collaborate with trainers who can show you the way. Beth feels that the best part of her work is when she gets to be that trainer and see the spark between a company and its owner. When that partnership develops\, it forges a path toward true achievement. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-cost-revenue-financial-modeling-3/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Workshop
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/BL-Cost.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250403T130000
DTEND;TZID=America/Detroit:20250403T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000358-1743685200-1743696000@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-04-03/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250407T170000
DTEND;TZID=America/Detroit:20250407T200000
DTSTAMP:20250304T204551Z
CREATED:20250304T204031Z
LAST-MODIFIED:20250304T204551Z
UID:10000348-1744045200-1744056000@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-2/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/549090a7bbab29a485758fbc3567f4f2-DTnu1y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250409T170000
DTEND;TZID=America/Detroit:20250409T200000
DTSTAMP:20250304T204558Z
CREATED:20250304T204032Z
LAST-MODIFIED:20250304T204558Z
UID:10000349-1744218000-1744228800@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-3/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/549090a7bbab29a485758fbc3567f4f2-rioVxZ.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250410T090000
DTEND;TZID=America/Detroit:20250410T120000
DTSTAMP:20250221T164139Z
CREATED:20250217T205055Z
LAST-MODIFIED:20250221T164139Z
UID:10000333-1744275600-1744286400@20fathoms.org
SUMMARY:Breakfast Lab: Marketing & Sales
DESCRIPTION:Craft compelling marketing strategies and messaging that resonate with your audience\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Kristina Schnepf\, Owner of Peace Love & Little Donuts of Traverse City\, you’ll learn how to craft compelling marketing strategies and messaging that resonate with your audience. \nWe’ll focus on:\n\nMarketing strategy development\nMessaging\nMarketing channels to effectively reach your audience\nTools to engage your target market\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nKristina Schnepf is an engaged and passionate professional who thrives in ambiguous environments\, inspires innovation\, and continuously seeks growth in herself and others. Currently\, Kristina is owner of Peace Love & Little Donuts of Traverse City\, founder of Green Door Folk School in NW Michigan and principal of Leap Consulting\, a business growth and marketing consultancy. As a marketer for more than 30 years\, Kristina served as Chief Commercial Officer for a $500M private equity held company\, Vice President of Communications for Goodyear Tire & Rubber and Global Communications Director at The Dow Chemical Company. She has a proven record of success in driving business growth by developing and implementing marketing and sales strategies for Fortune 500 companies\, start-ups\, fast growing private firms and small businesses. \nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-marketing-sales-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking,Workshop
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/BL-Marketing.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250410T130000
DTEND;TZID=America/Detroit:20250410T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000359-1744290000-1744300800@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-04-10/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250414T170000
DTEND;TZID=America/Detroit:20250414T200000
DTSTAMP:20250304T204604Z
CREATED:20250304T204034Z
LAST-MODIFIED:20250304T204604Z
UID:10000350-1744650000-1744660800@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-4/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/549090a7bbab29a485758fbc3567f4f2-DTnu1y.tmp_.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250416T170000
DTEND;TZID=America/Detroit:20250416T200000
DTSTAMP:20250304T204612Z
CREATED:20250304T204035Z
LAST-MODIFIED:20250304T204612Z
UID:10000351-1744822800-1744833600@20fathoms.org
SUMMARY:Manistee Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions.  \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Manistee Area Chamber of Commerce\, and Michigan SBDC\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nApril 7\, 9\, 14\, and 16  \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number  awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/manistee-startup-bootcamp-powered-by-co-starters-5/
LOCATION:West Shore Community College Downtown Center\, 400 River Street\, Manistee\, MI\, 49660\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/549090a7bbab29a485758fbc3567f4f2-rioVxZ.tmp_.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250417T090000
DTEND;TZID=America/Detroit:20250417T160000
DTSTAMP:20250331T165057Z
CREATED:20250331T165057Z
LAST-MODIFIED:20250331T165057Z
UID:10000388-1744880400-1744905600@20fathoms.org
SUMMARY:Drop-in Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. This week\, there will be extended hours during Northern Michigan Startup Week! No RSVP required. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools\n\nMeet your coach:\nDelaney Keating is the Director of Entrepreneurship & Commercialization at 20Fathoms. In this role she leads startup services programming at 20Fathoms and oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. \nDelaney has spent her career in entrepreneurship\, startups\, and technology. Prior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network.
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-4/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250424T090000
DTEND;TZID=America/Detroit:20250424T120000
DTSTAMP:20250217T210042Z
CREATED:20250217T205101Z
LAST-MODIFIED:20250217T210042Z
UID:10000336-1745485200-1745496000@20fathoms.org
SUMMARY:Breakfast Lab: Fundraising
DESCRIPTION:Explore funding options for your startup\, from bootstrapping to venture capital\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Cameron Young\, Manager of Startup Capital at 20Fathoms\, you’ll learn about funding options for your startup\, from bootstrapping to venture capital. \nWe’ll focus on:\n\nInsights on creating a funding plan\nWhat you need to pitch your business to potential investors\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nCameron Young is the Manager of Startup Capital at 20Fathoms. He manages 20Fathoms’ initiatives to connect startup founders to funding sources that help them launch and scale their businesses. This includes the Michigan SBDC Business Accelerator Fund and other local\, state\, and national grants\, loans\, and investment opportunities. A Traverse City native\, Cameron earned a Bachelor’s degree in Mechanical Engineering from Lake Superior State University and an MBA from Michigan Tech University. \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/breakfast-lab-fundraising-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Funding,Networking,Workshop
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GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250424T130000
DTEND;TZID=America/Detroit:20250424T160000
DTSTAMP:20250821T132222Z
CREATED:20250131T171910Z
LAST-MODIFIED:20250821T132222Z
UID:10000361-1745499600-1745510400@20fathoms.org
SUMMARY:Startup Coaching: Traverse City
DESCRIPTION:Happens every Thursday. Appointments recommended. Drop in coaching is also available. Just show up and bring your questions! \nConnect with startup experts who can help you grow.\nStartup coaches share their time\, wisdom\, and connections to help entrepreneurs build successful businesses and avoid common mistakes. They can provide guidance to entrepreneurs with new and growing businesses on a full range of topics including business planning and entity formation\, funding strategy\, sales\, operations\, human resources\, and much more. \nNew business owners routinely state that mentorship and connections are very important. However\, entrepreneurs must be open and committed to learning\, as well as willing to make the time to meet with their coach. \nSchedule an appointment in advance or drop in. \nWhat to expect:\n\nFor your small business\, startup\, or idea\nA private\, one-on-one meeting with a startup expert\nTroubleshoot your business goals and challenges\nHonest\, supportive feedback\nRecommendations on resources and tools
URL:https://20fathoms.org/event/drop-in-startup-coaching-traverse-city-2-2/2025-04-24/
CATEGORIES:Coaching
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/01/Traverse-City.jpg
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250425T090000
DTEND;TZID=America/Detroit:20250425T160000
DTSTAMP:20250424T200638Z
CREATED:20250304T204036Z
LAST-MODIFIED:20250424T200638Z
UID:10000352-1745571600-1745596800@20fathoms.org
SUMMARY:Benzie County Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A 2-day course for launching your big idea\n\n\nNote: This is a 2-day course. Attending both days is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first day represents registration for both days. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this 2 day Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and Grow Benzie\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part interactive workshop over two days that will help you launch your business. \nDates and times: \nApril 25 and 26 \nSessions will run 9 am – 12 pm and 1-4 pm with a break for lunch in between. Coffee\, snacks\, and lunch will be provided. \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/benzie-county-startup-bootcamp-powered-by-co-starters/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/CO.STARTERS-Eventbrite-header-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250426T090000
DTEND;TZID=America/Detroit:20250426T160000
DTSTAMP:20250424T200557Z
CREATED:20250304T204038Z
LAST-MODIFIED:20250424T200557Z
UID:10000353-1745658000-1745683200@20fathoms.org
SUMMARY:Benzie County Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A 2-day course for launching your big idea\n\n\nNote: This is a 2-day course. Attending both days is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first day represents registration for both days. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this 2 day Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and Grow Benzie\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part interactive workshop over two days that will help you launch your business. \nDates and times: \nApril 25 and 26 \nSessions will run 9 am – 12 pm and 1-4 pm with a break for lunch in between. Coffee\, snacks\, and lunch will be provided. \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/benzie-county-startup-bootcamp-powered-by-co-starters-2/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/CO.STARTERS-Eventbrite-header-4.jpg
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END:VCALENDAR