BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//20Fathoms - ECPv6.18.2//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://20fathoms.org
X-WR-CALDESC:Events for 20Fathoms
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Detroit
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20250309T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20251102T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20260308T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20261101T060000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0500
TZOFFSETTO:-0400
TZNAME:EDT
DTSTART:20270314T070000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0400
TZOFFSETTO:-0500
TZNAME:EST
DTSTART:20271107T060000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260723T090000
DTEND;TZID=America/Detroit:20260723T103000
DTSTAMP:20260720T134405Z
CREATED:20260701T165226Z
LAST-MODIFIED:20260720T134405Z
UID:10000983-1784797200-1784802600@20fathoms.org
SUMMARY:Time Management for Relentless Results\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost people aren’t struggling with productivity because they lack ambition; they’re struggling because they don’t have a system for managing their time\, energy\, and priorities. \nIn this session\, we’ll break down what actually separates high performers from everyone else: clear priorities\, disciplined execution\, and the ability to manage distractions instead of getting managed by them. You’ll walk through practical frameworks for focus\, accountability\, and momentum\, along with the habits that keep high-growth companies and top-performing leaders executing at a high level day after day. \nYou’ll leave with concrete tools you can put to use immediately. From ways to eliminate the distractions eating your time to building systems that don’t depend on willpower. Align your daily actions with what actually moves your business forward. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nRose Odette is a technology founder\, author\, and speaker\, and host of the Bullish on Business podcast. She founded one of the first-to-market electronic medical records companies in the U.S.\, growing it to more than $100 million in revenue\, following 14 years at IBM in healthcare innovation and advanced technology. \nRose is the author of several business and leadership books\, including Charge Like a Bull\, Bullish on Execution\, Lead Like a Lioness\, and Bullish on Immigration. She also hosts the Bullish on Business podcast\, where she’s interviewed more than 100 entrepreneurs and business leaders about the strategies and breakthroughs behind real growth. \nRose left a successful career at IBM to bootstrap her own healthcare technology company while raising three young children\, eventually partnering with global leaders like IBM\, HP\, CSC\, and Atos. That experience now shapes her work helping founders build authority\, strengthen partnerships\, and execute with discipline. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/time-management-for-relentless-results-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/time-management-jul-23.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260730T090000
DTEND;TZID=America/Detroit:20260730T103000
DTSTAMP:20260720T134235Z
CREATED:20260720T134235Z
LAST-MODIFIED:20260720T134235Z
UID:10000986-1785402000-1785407400@20fathoms.org
SUMMARY:Are You Solving the Right Problem?\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nWorking hard on the wrong problem is one of the most expensive mistakes in entrepreneurship. Most founders are great at solving problems\, but research suggests 85% of companies struggle to solve the right ones. This hands-on session gives you frameworks for diagnosing what you’re really facing\, then walks you through applying them to your own business or idea. Bring any problem–the problem your business solves\, a challenge inside your business\, or even a problem in your own life. You’ll leave with a sharper problem statement and a new lens for looking at it. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nMike Duvall helps founders navigate the complex world of startup growth and capital. As Startup Capital Manager at 20Fathoms\, he supports entrepreneurs as they explore funding opportunities and growth pathways\, from grants and state programs to angel and venture investment. Mike has worked across leadership development\, public diplomacy\, and strategic partnerships. He has a background as a coach and conflict resolution expert and has supported entrepreneurs from more than 60 countries.\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/are-you-solving-the-right-problem-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/problem-solving.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260806T090000
DTEND;TZID=America/Detroit:20260806T103000
DTSTAMP:20260730T142549Z
CREATED:20260729T170522Z
LAST-MODIFIED:20260730T142549Z
UID:10001052-1786006800-1786012200@20fathoms.org
SUMMARY:Move Better. Feel Better. Build Better.\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nGrowing a business can quietly become an exercise in self-neglect: long hours\, repetitive work\, and a habit of putting your own well-being last. This week’s Breakfast Lab is a reminder that taking care of yourself isn’t separate from building your business\, it’s part of building it well. Dr. Claire Sheridan will walk through why founders so often carry stiffness\, discomfort\, and fatigue\, and share small\, evidence-informed movement habits you can start using in seconds\, no schedule overhaul required. You’ll leave with practical tools and a challenge to pick just one habit to start today. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nDr. Claire Sheridan\, D.C.\, L.M.T. is the founder of Daylight Chiropractic PLLC\, where she specializes in gentle adjusting techniques\, spinal disc injury\, soft-tissue therapies\, and a holistic approach to whole-body wellness. A licensed massage therapist since 2013\, she went on to earn her Doctorate of Chiropractic from Palmer College of Chiropractic. She brings a whole-body approach to healing\, balance\, and growth… exactly the lens founders need when their business starts running their body into the ground.\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/move-better-feel-better-build-better-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/build-better-claire-sheridan.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260813T090000
DTEND;TZID=America/Detroit:20260813T103000
DTSTAMP:20260731T141157Z
CREATED:20260731T141157Z
LAST-MODIFIED:20260731T141157Z
UID:10001054-1786611600-1786617000@20fathoms.org
SUMMARY:How I Left My 9–5 To Build Blooma\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nLeaving your 9–5 doesn’t have to mean choosing between financial stability and building your dream. This week\, Erin Blohm shares how she transitioned from a full-time corporate career to building Blooma full-time\, leaning on consulting work to pay the bills along the way rather than waiting for a “perfect” moment that never comes. You’ll leave with a practical framework for creating your own financial runway\, so you can start building with confidence instead of waiting for the leap to feel risk-free. \nWhat You’ll Walk Away With: \n\nHow to know it’s actually time to leave your corporate career\nUsing consulting to fund your startup while you build it\nCreating financial stability without slowing down your vision\nBalancing client work with founder work\nCommon mistakes to avoid during the transition\nA framework for designing your own path from employee to full-time founder\n\nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nErin Blohm is the founder of Blooma. She made the leap from a full-time corporate career to building her business full-time by using her professional skills as a consultant to fund the transition and now helps other founders think through how to do the same without betting everything on day one.\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/how-i-left-my-9-5-to-build-blooma-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/BLOOMA-BLAb.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260820T090000
DTEND;TZID=America/Detroit:20260820T103000
DTSTAMP:20260817T172418Z
CREATED:20260813T133301Z
LAST-MODIFIED:20260817T172418Z
UID:10001055-1787216400-1787221800@20fathoms.org
SUMMARY:Take the LEAP to Entrepreneurship\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nThinking about becoming an entrepreneur but not sure if it’s really the right path for you? This week\, Amy Courter leads a session built around Entrepreneurial Leap (E-Leap)\, a framework designed specifically for early-stage and aspiring entrepreneurs to figure out whether entrepreneurship is the right fit\, and if so\, to get started with real clarity and confidence. Every participant will leave with a copy of Entrepreneurial LEAP by Gino Wickman. \nWhat You’ll Walk Away With: \n\nConfirm: Whether you have the characteristics associated with successful entrepreneurs\nGlimpse: A realistic picture of what being an entrepreneur actually involves — the freedom and opportunity\, but also the uncertainty\, responsibility\, setbacks\, and demands\nPath: If entrepreneurship is the right fit\, a way to start turning that realization into action\n\nAbout the Presenter\nAmy Courter\, MBA is a Certified EOS Implementer and functional business strategist who helps leadership teams build clarity\, alignment\, and cohesive teams as they grow. A veteran executive\, she’s held CEO\, COO\, CFO\, and CIO roles and has personally implemented EOS in four businesses\, the first scaling to $250M. Before her business career\, she served as a General Officer\, leading more than 60\,000 airmen nationwide as National Commander of the Civil Air Patrol. She brings a no-nonsense\, execution-first lens to helping founders turn growth into structure instead of chaos. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/amy-courter-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/08/enrepreneurship-leap.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260827T090000
DTEND;TZID=America/Detroit:20260827T103000
DTSTAMP:20260826T144115Z
CREATED:20260727T135848Z
LAST-MODIFIED:20260826T144115Z
UID:10001050-1787821200-1787826600@20fathoms.org
SUMMARY:Finding Focus as a Solopreneur\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nFounders don’t lack ideas\, connections\, or resources — they lack focus. As the CEO\, CFO\, CMO\, and everything else in between\, it’s easy to lose sight of what actually matters when everything feels like the priority. \nIn this session\, Shea Petaja will share the guiding principles she’s developed for solopreneurs to focus\, find support\, and gain traction. Shea has worked with coaches on strategy and focus since 2008\, and after years facilitating EOS and L10 meetings for a former employer\, she struck out on her own in 2022 — only to discover that the frameworks built for bigger businesses don’t translate perfectly to solopreneurs. That realization led her to create a mastermind of founders and the Fo*Cuss planner\, built around a simple truth from her own coach: “Simple isn’t easy.” \nJoin Shea for breakfast and learn how to cut through the noise and get traction on what matters most. This session is ideal for experienced solopreneurs and seasoned founders in need of a refresh. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nShea Petaja has been working with coaches on strategy and focus since 2008. She introduced EOS to her former employer and facilitated L10 meetings for several years — she’s a fan. When she went out on her own in 2022\, she found that the skills that worked for bigger businesses didn’t translate perfectly for solopreneurs\, so she created a mastermind of founders and the Fo*Cuss planner\, now their guide to getting focused and staying on track. \n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/finding-focus-as-a-solopreneur-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/FINDING-FOCUS-.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260903T090000
DTEND;TZID=America/Detroit:20260903T103000
DTSTAMP:20260727T141240Z
CREATED:20260727T141240Z
LAST-MODIFIED:20260727T141240Z
UID:10001051-1788426000-1788431400@20fathoms.org
SUMMARY:ABCs of SBIR/STTR Funding\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nIf you’re building innovative technology\, there’s a source of R&D funding you may not be tapping yet\, and it doesn’t require giving up equity. The federal Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs make more than $5 billion in non-dilutive capital available to innovative small companies every year\, bridging the gap between your early-stage idea and proof that it has real market potential. \nJoin BBC\, etc experts for a virtual session covering what’s changed since the programs’ reauthorization\, eligibility requirements\, the differences between SBIR and STTR\, and how to identify which federal agencies might be interested in funding your technology. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJerry Hollister is Co-Owner of BBC Entrepreneurial Training & Consulting (BBCetc)\, having joined the firm in 2017 and becoming co-owner in 2023. He leads customer development efforts and oversees BBCetc’s NSF\, DoD\, DOE\, and USDA team\, supporting clients across multiple federal agencies\, and serves as an SBIR/STTR reviewer for NSF\, DOE\, USDA\, and NOAA. \nJerry began his career as a commissioned officer in the U.S. Navy Civil Engineer Corps and served as a warranted DoD Contracting Officer. Prior to BBCetc\, he was Chief Operating Officer of Niowave\, where he helped build the company from startup to national prominence\, leading teams that secured over 45 SBIR/STTR awards totaling more than $20 million. He continues to serve on Niowave’s Board of Directors and holds a bachelor’s degree from the University of Michigan along with two AI certificates from MIT. \n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/abcs-of-sbir-sttr-funding-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/07/abcs-of-sbir-and-sttr.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260910T090000
DTEND;TZID=America/Detroit:20260910T103000
DTSTAMP:20260903T155017Z
CREATED:20260817T175057Z
LAST-MODIFIED:20260903T155017Z
UID:10001056-1789030800-1789036200@20fathoms.org
SUMMARY:AI-Powered Personal Productivity: The Focus Block\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost founders know what it feels like to be busy all day and still fail to move the one thing that actually matters. Slack\, email\, customer requests\, half-finished ideas\, and a constantly available AI assistant can make it even harder to protect real thinking time. \nIn this hands-on session\, you’ll build a repeatable AI-supported focus block: a simple system for choosing one meaningful outcome\, gathering the context you need\, working deliberately\, parking distractions\, and closing with a clear next step. You’ll see how AI can help you prepare\, think\, and execute without becoming another source of noise. \nWe’ll work through how to define a useful outcome\, assemble the right context\, and create a personal focus workflow you can reuse. Attendees who come prepared should leave with a working template for their next high-value block of work. \nAttendees should bring: \n\nA laptop\nOne meaningful outcome or project they want to make progress on\nAny useful context: notes\, documents\, links\, or a rough to-do list\nA paid ChatGPT or Claude subscription (recommended)\n\nAbout the Presenter\nAdam Lorton is an independent consultant who helps non-engineers gain new superpowers with AI. \nSince the release of ChatGPT\, Adam has been on a mission to push AI tools to their limits—not for gimmicks\, but for real business value. He has been invited to teach AI fundamentals to organizations including Mochary Method Coaching and ALO Yoga. \nOutside work\, Adam is the author of This Week in Speedgolf\, the #1 newsletter on the internet devoted to the most athletic version of golf. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/ai-powered-personal-productivity-the-focus-block-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/08/AI-FOCUS-BLOCK.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260917T090000
DTEND;TZID=America/Detroit:20260917T103000
DTSTAMP:20260817T211728Z
CREATED:20260817T180246Z
LAST-MODIFIED:20260817T211728Z
UID:10001057-1789635600-1789641000@20fathoms.org
SUMMARY:AI-Powered Personal Productivity: Multiply Your Agency\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nAI is most useful when it does more than answer a question. The real leverage comes when you can hand it a bounded outcome\, give it the context and guardrails it needs\, and let it work while you stay responsible for the judgment that matters. \nIn this hands-on session\, you’ll learn how to turn a longer-running task into a delegation brief for AI. We’ll cover what to delegate\, what not to delegate\, how to supply clear instructions and source material\, and how to build useful checkpoints so you are not blindly trusting an agent or stuck supervising every keystroke. \nParticipants will adapt one real task into a practical delegation workflow: something that can move forward while they work on higher-value priorities. This session builds directly on the protected focus time from Session 1\, but it also stands alone for anyone who wants a better way to use AI on substantial work. \nAttendees should bring: \n\nA laptop\nA current calendar and task list\, or a representative sample of incoming work\nOne recurring source of “things falling through the cracks” they would like to improve\nA paid ChatGPT or Claude subscription (recommended)\n\nAbout the Presenter\nAdam Lorton is an independent consultant who helps non-engineers gain new superpowers with AI. \nSince the release of ChatGPT\, Adam has been on a mission to push AI tools to their limits—not for gimmicks\, but for real business value. He has been invited to teach AI fundamentals to organizations including Mochary Method Coaching and ALO Yoga. \nOutside work\, Adam is the author of This Week in Speedgolf\, the #1 newsletter on the internet devoted to the most athletic version of golf. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/ai-powered-personal-productivity-multiply-your-agency-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/08/multiply-your-agency.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260924T090000
DTEND;TZID=America/Detroit:20260924T103000
DTSTAMP:20260817T211931Z
CREATED:20260817T211931Z
LAST-MODIFIED:20260817T211931Z
UID:10001058-1790240400-1790245800@20fathoms.org
SUMMARY:AI-Powered Personal Productivity: Orchestrate Your System\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nThe work does not stop arriving just because you found focus or delegated one task. New requests\, calendar commitments\, meeting follow-ups\, ideas\, and loose ends keep showing up—and most productivity systems fail because they rely on memory and heroic effort to catch them all. \nIn this hands-on session\, you’ll design a lightweight AI-supported capture and routing system for your incoming work. We’ll explore how AI can help surface tasks from the places work already appears\, including calendars and meeting follow-up\, then help you decide what needs your attention now\, what belongs in a focused work block\, and what can be delegated or deferred. \nYou’ll leave with a practical model for running your personal operating system: protecting focus\, handing off the right work\, and keeping new commitments from disappearing into the noise. \nAttendees should bring: \n\nA laptop\nA current calendar and task list\, or a representative sample of incoming work\nOne recurring source of “things falling through the cracks” they would like to improve\nA paid ChatGPT or Claude subscription (recommended)\n\nAbout the Presenter\nAdam Lorton is an independent consultant who helps non-engineers gain new superpowers with AI. \nSince the release of ChatGPT\, Adam has been on a mission to push AI tools to their limits—not for gimmicks\, but for real business value. He has been invited to teach AI fundamentals to organizations including Mochary Method Coaching and ALO Yoga. \nOutside work\, Adam is the author of This Week in Speedgolf\, the #1 newsletter on the internet devoted to the most athletic version of golf. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/ai-powered-personal-productivity-orchestrate-your-system-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/08/orchestrate-your-system-with-AI.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20261001T090000
DTEND;TZID=America/Detroit:20261001T103000
DTSTAMP:20260925T163550Z
CREATED:20260925T163550Z
LAST-MODIFIED:20260925T163550Z
UID:10001065-1790845200-1790850600@20fathoms.org
SUMMARY:AI Powered Personal Productivity: Stop Prompting\, Start Delegating\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nStill babysitting every AI prompt one message at a time? This week\, Brian Jean shows you how to move from prompting to delegating\, turning one project you’ve been putting off into a bounded\, long-running cloud-agent job that keeps working after you close your laptop. You’ll learn how to hand off real work with the right context\, a clear finish line\, and built-in checkpoints\, so you can supervise without hovering over every step. Come with a project you’ve been postponing; leave with an agent actively advancing it. \nWhat You’ll Walk Away With: \n\nHow to choose work that’s safe and suitable for asynchronous execution\nHow to define deliverables\, constraints\, and a clear finish line\nHow to build in checkpoints and approval boundaries\nHow to launch\, monitor\, redirect\, and resume a long-running job\nHow to review the work and fold useful results back into your knowledge base\n\nAbout the Presenter\nBrian Jean is a Principal Software Engineer in defense tech by day and an AI entrepreneur and hands-on builder of AI-supported workflows by night. His work focuses on turning emerging AI capabilities into practical\, accountable systems that help people move meaningful work forward\, while keeping important decisions and approvals in human hands. \n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/ai-powered-personal-productivity-stop-prompting-start-delegating-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/09/start-promptingstart-delegating.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20261008T090000
DTEND;TZID=America/Detroit:20261008T103000
DTSTAMP:20260924T134817Z
CREATED:20260917T125535Z
LAST-MODIFIED:20260924T134817Z
UID:10001064-1791450000-1791455400@20fathoms.org
SUMMARY:Your Business Is Thriving. Are You?\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nThe pace of creating and scaling a business can be as depleting as it is exciting. Even founders who place a high value on their health can find themselves struggling to maintain it during periods of intensity\, running on empty\, or unable to shift gears between work and home. \nIn this session\, Katy Dion will help you recognize some of the hidden and surprising causes of chronic stress\, energy depletion\, and difficulty switching off\, and give you tools for assessing where you actually stand right now. You’ll leave with a map that puts your current experience in context\, plus a set of doable actions for cultivating more wellbeing\, for yourself and your team. \nYou’ll also get the chance to try out a practice that builds wellbeing in the moment\, one you can keep using long after the session ends. \nWhat We’ll Cover: \n\nHow to recognize the hidden and surprising causes of chronic stress\, energy depletion\, and difficulty shifting gears between work and home life\nA map for assessing your wellbeing\, plus a series of doable actions that support you in being strategic about cultivating more of it for yourself and your team\nA hands-on practice that builds wellbeing\, with the chance to try it during the session\n\nAbout the Presenter\nKaty Dion is a social impact leadership coach who helps purpose-driven leaders stop sacrificing their wellbeing to their purpose\, so they can have both. \nHer approach is practical rather than prescriptive: instead of asking busy changemakers to overhaul their lives\, she helps them find the hidden opportunities for rest that already exist within it. She’s also the creator of a free guide featuring five evidence-based rest practices built for high-intensity environments. \n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/your-business-is-thriving-are-you-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/09/thriving-business.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20261015T090000
DTEND;TZID=America/Detroit:20261015T103000
DTSTAMP:20260916T211153Z
CREATED:20260916T210420Z
LAST-MODIFIED:20260916T211153Z
UID:10001063-1792054800-1792060200@20fathoms.org
SUMMARY:It's Not You\, It's Your Lead Magnet\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nYou’ve run the cold email campaigns. You’ve tried the paid ads. You’ve posted the content. But sales still aren’t where you expected—and week after week\, you’re stuck guessing where your next customer is going to come from. \nHere’s the real problem: most marketing today is robotic. It all looks the same\, and none of it gives a lead a reason to stick around. \nJoin Blake Grewal of The Lead Magnet Company to learn how to build lead magnets that create an immediate “aha” moment. The kind of moment that pulls in more leads and makes it a no-brainer for them to become customers. \nIn this session\, we’ll cover: \n\nLead Magnet Showcase — a look at the different types of lead magnets available to you\nThe AHA Moment Framework — how to build magnets that improve marketing performance and shorten your sales cycle\nRight Place\, Right Time — how to get your magnet in front of the right customer at the right moment\nBonus: every attendee gets access to the Lead Magnet Secrets Bundle for immediate support building their next lead magnet\n\nYou’ll walk away with: \n\nThe exact type of lead magnet your business should be offering\nA live grade on your current lead magnet(s)\n\nAbout the Presenter\nBlake Grewal is the founder of The Lead Magnet Company\, where he helps B2B tech and service companies turn cold traffic into leads that actually convert. He shares daily lead magnet tips and is behind the upcoming Lead Magnet Lab\, a new Skool community launching this October. \nBlake’s path into lead generation came through growth: he’s held growth and partnerships roles at startups including Codelist and ModernTax\, and has spent the past several years helping founders build the systems that carry a lead all the way to a sale. \n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/its-not-you-its-your-lead-magnet-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/09/lead-magnet.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20261022T090000
DTEND;TZID=America/Detroit:20261022T103000
DTSTAMP:20261012T155736Z
CREATED:20261012T155736Z
LAST-MODIFIED:20261012T155736Z
UID:10001067-1792659600-1792665000@20fathoms.org
SUMMARY:What Factors Help Position Your Business for Funding\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nGetting capital for your business is about more than checking a box. In this session\, Chris Wendel of Venture North will walk through the traditional “5 Cs of Credit\,” the foundation most lenders start from\, and the other factors that actually move a lending decision one way or the other. \nYou’ll learn how to determine how much capital your business really needs\, how to plan your cash flow around that number\, and how to piece together a funding plan that draws on sources from inside and outside your business. Chris will also cover where that capital can come from right here in the Grand Traverse region\, plus a quick look at how Venture North and other CDFIs can help. \nWe’ll Cover: \n\nThe traditional “5 Cs of Credit.” They’re a good foundation\, but there are other factors that determine a lending decision.\nDetermining how much capital your business requires\nPlanning cash flow around those capital requirements (case study)\nSolving the capital puzzle: piecing together a funding plan from inside and outside sources\nWhere capital comes from: funding options in the Grand Traverse region\nA quick look at Venture North and CDFIs\nTime for Q&A\n\nAbout the Presenter\nChris Wendel is a Small Business Lender and Coach at Venture North\, a mission-driven Community Development Financial Institution (CDFI) serving Benzie\, Leelanau\, Grand Traverse\, and Manistee counties. \nBefore Venture North\, Chris worked as an advisor\, lender\, and relationship manager at Northern Initiatives\, a CDFI based in Marquette\, and served as a business consultant and regional director with the Michigan Small Business Development Center\, where he focused on startups and food-related businesses. He also brings his own entrepreneurial background\, having operated retail stores and published books. \nOriginally from western New York and a graduate of the University of Colorado\, Chris now lives in Traverse City. \n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/what-factors-help-position-your-business-for-funding-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/10/factors-for-funding.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20261029T090000
DTEND;TZID=America/Detroit:20261029T103000
DTSTAMP:20261019T135705Z
CREATED:20261019T135705Z
LAST-MODIFIED:20261019T135705Z
UID:10001068-1793264400-1793269800@20fathoms.org
SUMMARY:Discover What Drives You with Predictive Index\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nWhat if a six-minute assessment could show you exactly how you work best? \nJoin certified coach and Predictive Index Partner Shea Petaja for an interactive session on the PI Behavioral Assessment\, a science-based tool that shows how your natural behavior shapes the way you work. It’s just two questions and takes about six minutes\, and you’ll be amazed by how accurately it describes you. \nYou’ll gain a clearer understanding of how you: \n\nConnect and communicate with others\nTake charge and make decisions\nHandle change\, pace\, and pressure\nManage details and follow through (or don’t!)\nStay motivated\, and what drains you\n\nPlus\, find out which of the 17 PI Reference Profiles you are. \nShea will walk you through your personal results. You’ll see your strengths in a new light and spot the blind spots that may be holding you back. Expect a lively conversation with real connection and direct\, personalized feedback. \nBefore You Come: \nPlease complete the assessment before attending. Shea will print your results and bring them so you can review them together and get instant feedback. \nTake the assessment here: PI Behavioral Assessment \nAbout the Presenter\nShea Petaja is a strategic advisor and certified executive coach based in Traverse City. With 15 years in finance\, including a stint as chief experience officer at a nationally recognized advisory firm\, she helps founders and leadership teams uncover their strengths and communicate them clearly. \nShe’s a certified Predictive Index partner and Enneagram-trained\, with 12 years of coaching leaders behind her. Shea also co-created Fulfillament\, a live storytelling event that ran for seven years\, and has coached more than 100 entrepreneurs on telling their stories from the stage. She hosts the podcast The Honest Edge. \n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/discover-what-drives-you-with-predictive-index-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/10/shea-petaja.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
END:VCALENDAR