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DTSTART;TZID=America/Detroit:20250821T090000
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SUMMARY:Legal for Startups\, a 20Fathoms Breakfast Lab
DESCRIPTION:Learn the legal basics to protect your business\n\n\nThe legal basics matter. Understanding your business’s legal structure and obligations isn’t just paperwork — it directly impacts liability\, taxes\, ownership\, fundraising\, and long-term success. \nAt this session of Breakfast Lab\, facilitated by 20Fathoms Entrepreneur in Residence Peter Scott\, you’ll dive into the basics of legal and IP. \nThere are practical\, affordable steps you can take now. You don’t have to be a legal expert or spend a fortune to set up your startup on solid legal and IP footing\, but you do need to know when to seek help. \nYou’ll learn:\n\nBusiness Structures & Legal Entities: Understand the pros\, cons\, and key differences between sole proprietorships\, partnerships\, corporations (C- and S-Corp)\, LLCs\, and LLPs.\n\n\nIntellectual Property (IP) Essentials: Learn how to identify and protect your company’s most valuable intangible assets. We’ll break down patents\, trademarks\, copyrights\, and trade secrets\, including how they work\, what they cost\, and when they matter.\n\n\nIP Strategy & Licensing: Explore practical strategies for leveraging IP through licensing agreements\, managing confidentiality\, and safeguarding competitive advantage.\n\nYou’ll walk away with clarity on how to protect your ideas\, set up your company structure\, and avoid common legal pitfalls. \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou are encouraged to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started or Download the instructions and a blank canvas to work through on your own time. \nMeet this week’s facilitator:\nPeter Scott serves as Entrepreneur in Residence at 20Fathoms. In this role he is excited to connect with local founders and help them start companies\, with a special focus of supporting those working in the local bluetech economy. \nPeter is a serial entrepreneur and the co-founder of Power 3D\, Grasp Robotics and CellDrop Biosciences. He brings over 20 years of experience in industry and academia helping inventors commercialize their technology. His previous experience includes advising 25+ technology startups in strategy\, marketing/sales\, and finance\, securing commitments of $14 million in investment. His experience spans markets including solar\, wind turbines\, fuel injection\, engine controls\, consumer products\, and medical devices. \nAdditionally\, Peter is an international lecturer on innovation and entrepreneurship and has taught in 10 countries. He also previously served as the Entrepreneur in Residence at the University of Wyoming. \nPeter holds a BS in Mechanical Engineering and Aerospace Engineering from the University of Michigan\, an MS in Aerospace Engineering from the University of Cincinnati and an MBA from the University of Michigan. \nSupporting Partners:\n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/legal-for-startups-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20250904T090000
DTEND;TZID=America/Detroit:20250904T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-04/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20250911T090000
DTEND;TZID=America/Detroit:20250911T120000
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-11/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20250918T090000
DTEND;TZID=America/Detroit:20250918T120000
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-18/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20250925T090000
DTEND;TZID=America/Detroit:20250925T120000
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-25/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20251002T090000
DTEND;TZID=America/Detroit:20251002T120000
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LAST-MODIFIED:20250821T163120Z
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-10-02/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20251009T090000
DTEND;TZID=America/Detroit:20251009T120000
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-10-09/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20251016T090000
DTEND;TZID=America/Detroit:20251016T120000
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-10-16/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20251023T090000
DTEND;TZID=America/Detroit:20251023T120000
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-10-23/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20251030T090000
DTEND;TZID=America/Detroit:20251030T120000
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-10-30/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20251106T090000
DTEND;TZID=America/Detroit:20251106T120000
DTSTAMP:20251017T160554Z
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UID:10000488-1762419600-1762430400@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-11-06/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-11-13/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20251120T090000
DTEND;TZID=America/Detroit:20251120T120000
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-11-20/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251204T090000
DTEND;TZID=America/Detroit:20251204T120000
DTSTAMP:20251017T160554Z
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-12-04/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251211T090000
DTEND;TZID=America/Detroit:20251211T120000
DTSTAMP:20251017T160554Z
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-12-11/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260319T090000
DTEND;TZID=America/Detroit:20260319T103000
DTSTAMP:20260318T150029Z
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LAST-MODIFIED:20260318T150029Z
UID:10000768-1773910800-1773916200@20fathoms.org
SUMMARY:Demystifying Marketing\, a 20Fathoms Breakfast Lab
DESCRIPTION:Cut through marketing noise. Learn to focus on the right customers\, set clear goals\, and build a marketing plan that actually works.\n\n\nThis week at Breakfast Lab:\nWe’re demystifying marketing. For many founders and small business owners\, marketing can feel overwhelming. There are endless tools\, channels\, and people promising the “right” strategy. It’s easy to get stuck trying to do everything at once. \nIn this session\, Kristina Schnepf will help cut through the noise and bring marketing back to the fundamentals. She’ll guide participants through how to focus on the customers that matter most right now and define clear marketing goals that actually move your business forward. If you’ve been feeling scattered or unsure where to focus your marketing energy\, this conversation will help you simplify your approach and regain control of your strategy. \nYou’ll leave with:\n\nA clearer understanding of who your most important customers are right now\nA simple way to cut through marketing noise and focus on what actually matters\nPractical ideas for aligning your marketing efforts with your current business goals\nA more confident\, focused approach to planning your marketing next steps\n\nAbout the Presenter\nKristina Schnepf is a marketing and communications leader with decades of experience in brand strategy\, marketing communications\, and corporate storytelling. She spent more than 20 years at Dow Chemical Company and later served as Vice President of Communications for North America at Goodyear Tire & Rubber Company\, leading strategic communications for major global brands. Today\, Kristina is President of Leap Consulting and owner of Peace Love and Little Donuts and Greendoor Folk School in Traverse City. \nWhat is Breakfast Lab?\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees. \nLearn more about Breakfast Lab. \n\nPresenting Partner\n\n\n\nSupporting Partner\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/demystifying-marketing-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260326T090000
DTEND;TZID=America/Detroit:20260326T103000
DTSTAMP:20260318T145704Z
CREATED:20260304T193044Z
LAST-MODIFIED:20260318T145704Z
UID:10000772-1774515600-1774521000@20fathoms.org
SUMMARY:Inside the Investor Mind\, a 20Fathoms Breakfast Lab
DESCRIPTION:Pull back the curtain on how VCs evaluate startups—what matters\, what kills deals\, and how to pitch with clarity. Plus a primer on angel inv\n\n\nThis week at Breakfast Lab:\nWhat are venture capitalists actually looking for when they evaluate a startup? In this session\, we’ll break down how investors really assess opportunities. We’ll go through what signals they trust\, what metrics matter at different stages\, and the red flags that quietly kill deals. We’ll walk through the core decision framework behind a “yes\,” including team strength\, market timing\, product differentiation\, traction and retention\, go-to-market strategy\, and the risk investors need to believe you can reduce quickly. We’ll also touch on angel investing: why it can be one of the most rewarding ways to support startups\, but also why it’s a long-term\, high-risk investment that requires discipline and patience. You’ll leave with a practical fundraising checklist\, a sharper pitch narrative\, and a clearer understanding of how investors think. \nWe’ll cover:\n\nThe VC Checklist: What Actually Gets Funded\n5 Red Flags That Should Make Founders and Funders Pause\nAngel Investing: Smart Money or Expensive Hobby?\n\nAbout the Presenter\nPatti Glaza is Executive Vice President of Venture and Managing Director of ID Ventures at Invest Detroit\, where she leads early-stage venture investing and supports high-growth technology startups across the Midwest. With more than 30 years of experience in technology\, venture capital\, and startup leadership\, Patti has held roles ranging from startup CEO and operator to venture investor and advisor. She actively mentors entrepreneurs\, serves on several startup and ecosystem boards\, and teaches customer discovery and commercialization through the National Science Foundation’s I-Corps program. \nWhat is Breakfast Lab?\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees. \nLearn more about Breakfast Lab. \n\nPresenting Partner\n\n\n\nSupporting Partner\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/inside-the-investor-mind-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260409T090000
DTEND;TZID=America/Detroit:20260409T103000
DTSTAMP:20260316T115158Z
CREATED:20260316T114943Z
LAST-MODIFIED:20260316T115158Z
UID:10000791-1775725200-1775730600@20fathoms.org
SUMMARY:Are you ready for your first employee? A 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nGrowing your business often means bringing other people into the picture—but knowing when and how to do that can be complicated. In this session\, we’ll explore some of the key considerations founders face as they begin thinking about building a team. From understanding the differences between contractors and employees to preparing your business for its first hire\, we’ll cover practical topics that can help entrepreneurs make thoughtful decisions as they grow. \nWhether you’re actively thinking about hiring or just starting to plan ahead\, this conversation will help you better understand the structures\, responsibilities\, and considerations that come with bringing others into your business. \nAbout the Presenter\n\n\n\n\n\n\n\n\nGretchen leads strategic partnerships and talent initiatives at 20Fathoms\, working with local\, regional\, state\, and national partners to identify opportunities that strengthen Northern Michigan’s entrepreneurial ecosystem. She serves as the grant lead for the MEDC Small Business Support Hub program and has managed 20Fathoms’ Women in Tech programming since 2022. With a background in human resources\, technology integration\, and talent development—including serving as Director of Human Resources at Crystal Mountain Resort & Spa—Gretchen brings deep experience supporting growing organizations and the people behind them. She holds dual senior HR certifications (SPHR and SHRM-SCP)\, a Bachelor of Science from Western Michigan University\, and a certificate in Artificial Intelligence (AI) Implications for Business Strategy from MIT Sloan. Outside of work\, she enjoys restoring the native habitat of her property and exploring Northern Michigan’s hiking\, biking\, and ski trails. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/are-you-ready-for-your-first-employee-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260416T090000
DTEND;TZID=America/Detroit:20260416T103000
DTSTAMP:20260318T145505Z
CREATED:20260317T135849Z
LAST-MODIFIED:20260318T145505Z
UID:10000853-1776330000-1776335400@20fathoms.org
SUMMARY:Crafting a Powerful Go-To-Market Strategy\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nUnderstanding your audience is one thing… turning those insights into real traction is another. In this session\, we’ll focus on how to bridge that gap by building a clear and actionable go-to-market strategy. \nTogether\, we’ll explore how to define your customer segments\, sharpen your value proposition\, and craft a compelling GTM story. You’ll also dig into channel planning and learn how to design and track simple experiments to test what’s working. By the end\, you’ll walk away with practical tools—and a clearer path forward—to start gaining traction. \nAbout the Presenter\n\n\n\n\n\n\n\n\nBeth Cavanaugh is a strategic marketing and go-to-market professional who thrives on turning insights into action. She works collaboratively with teams and founders to identify real needs\, clarify messaging\, and build thoughtful strategies that drive traction. \nWith a background in marketing communications and a knack for connecting the dots between audience\, story\, and execution\, Beth brings a practical\, hands-on approach to her work. She helps entrepreneurs move beyond ideas into clear\, testable strategies\, helping them build with confidence. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/crafting-a-powerful-go-to-market-strategy-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260430T090000
DTEND;TZID=America/Detroit:20260430T103000
DTSTAMP:20260408T141004Z
CREATED:20260408T141004Z
LAST-MODIFIED:20260408T141004Z
UID:10000878-1777539600-1777545000@20fathoms.org
SUMMARY:A Founder's Relationship to Feedback\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nFeedback can either fuel your progress… or completely shut you down. In this session\, we’re working on making it the first one. \nTogether\, we’ll explore what actually makes feedback useful (and what makes it spiral)\, how to ask for the kind of input you actually need\, and how to give feedback in a way that builds trust\, not tension. Using Liz Lerman’s Critical Response Process© as a guide\, you’ll get a simple\, structured approach to navigating feedback conversations with more clarity and less ego. \nWe’ll walk through the framework\, practice it together\, and help you build a tool you can take into one-on-ones\, team conversations\, and customer interactions. Expect to laugh a little\, learn a lot\, and leave feeling more confident (and maybe even excited) to get feedback and get back to work. \nAbout the Presenter\n\n\n\n\n\n\n\n\nAnna Beard is a thoughtful facilitator who brings a community-centered approach to communication\, collaboration\, and creative work. She is passionate about helping individuals and teams build trust through better feedback\, making space for honest conversations that actually move ideas forward. \nWith a focus on practical tools and real-world application\, Anna creates environments where people feel supported to share\, reflect\, and grow. Her sessions are engaging\, approachable\, and designed to help participants walk away with something they can use right away. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/a-founders-relationship-to-feedback-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260507T090000
DTEND;TZID=America/Detroit:20260507T103000
DTSTAMP:20260408T143415Z
CREATED:20260408T143415Z
LAST-MODIFIED:20260408T143415Z
UID:10000912-1778144400-1778149800@20fathoms.org
SUMMARY:From Trying to Doing\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nWe all say we’re “working on it”… but at some point\, progress requires a shift from trying to actually doing. \nIn this session\, Mark Wanner shares his journey. He’ll dig into where he started to what he’s building now\, and the mindset shifts that helped him stop playing small and start taking real action. We’ll explore the difference between learning and executing\, why investing in coaching changes how seriously you show up\, and how to start thinking like someone who’s actually in the game. \nWe’ll also delve into when it’s time to stop doing everything yourself. Using insights from Buy Back Your Time\, Mark will walk through how to think about hiring\, what to delegate first\, and how buying back your time can help you focus on the work that actually moves things forward. \nExpect a fast-paced\, honest conversation (with a little tough love)\, plus time for Q&A to dig into your specific challenges. \nAbout the Presenter\n\n\n\n\n\n\n\n\nMark Wanner is an entrepreneur and builder who believes in playing the long game with a focus on creating something strong\, sustainable\, and meaningful over time. \nAs the owner and CEO of multiple ventures\, including Green Mitt Luxury Auto Spa\, Mark brings a hands-on\, real-world perspective to what it takes to grow a business and lead a team. He’s passionate about the process\, the people he gets to work alongside\, and building things that last. \nMark’s approach is grounded\, honest\, and action-oriented. He’s here to share what he’s learned\, challenge how you think about progress\, and help you move forward in a way that actually sticks. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/from-trying-to-doing-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260514T090000
DTEND;TZID=America/Detroit:20260514T103000
DTSTAMP:20260413T191128Z
CREATED:20260413T191128Z
LAST-MODIFIED:20260413T191128Z
UID:10000913-1778749200-1778754600@20fathoms.org
SUMMARY:Build a Podcast That Grows Your Business\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nStarting a podcast is easy. Building one that actually grows your business? That’s a different story. \nIn this session\, we’ll break down how to launch (or refine) a podcast to build your authority\, expand your reach\, and create meaningful connections. We’ll cover how to position your podcast strategically\, structure episodes for clarity and engagement\, and avoid the common traps that lead to inconsistent results. \nYou’ll also learn how to keep your setup simple\, repurpose your content for more visibility\, and use your podcast as a tool for building relationships\, not just broadcasting ideas. You’ll leave with a clear framework and next steps to create a podcast that actually supports your business growth. \nAbout the Presenter\n\n\n\n\n\n\n\n\nRose Odette is a serial entrepreneur\, CEO\, and host of the Bullish on Business Podcast\, where she shares bold insights on building and scaling businesses. Through her work\, she helps founders move beyond passive learning and into real execution. \nAs the founder of Awake Technologies Corporation\, Rose works with entrepreneurs to build platforms that lift them up and help create meaningful business opportunities. Her approach is helps founders think bigger\, act faster\, and build businesses that actually gain traction. \nShe’s passionate about helping entrepreneurs stop playing small and show up with clarity\, confidence\, and a strategy that works. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/build-a-podcast-that-grows-your-business-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260521T090000
DTEND;TZID=America/Detroit:20260521T103000
DTSTAMP:20260428T160630Z
CREATED:20260428T160510Z
LAST-MODIFIED:20260428T160630Z
UID:10000932-1779354000-1779359400@20fathoms.org
SUMMARY:Social Media That Actually Works\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nSocial media can feel like a full-time job… on top of the actual full-time job of running your business. \nIn this session\, we’ll break down the fundamentals of social media so you can approach it with clarity\, purpose\, and a plan. You’ll learn the differences between major platforms\, how to choose the right one for your business\, and what it actually means to show up consistently online (without burning out). \nWe’ll also cover what to post\, how to think about your content strategically\, and how to build a presence that connects with your audience and supports your business goals. You’ll leave with a simple\, actionable foundation you can build on right away. \nAbout the Presenter\n\n\n\n\n\n\n\n\nSommer Poquette is the founder of Keep it Real Social\, where she helps small businesses show up online with clarity\, confidence\, and authenticity. \nThrough her work\, Sommer supports entrepreneurs in cutting through the noise of social media and focusing on what actually works. She’s known for making social feel approachable and practical\, helping business owners build a presence that reflects who they are while driving real results. \nHer approach is rooted in simplicity\, consistency\, and helping founders feel confident showing up as themselves. \nAbout Breakfast Lab\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs—connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/social-media-that-actually-works-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260604T090000
DTEND;TZID=America/Detroit:20260604T103000
DTSTAMP:20260428T172303Z
CREATED:20260428T172303Z
LAST-MODIFIED:20260428T172303Z
UID:10000933-1780563600-1780569000@20fathoms.org
SUMMARY:Understanding Investors: Risk\, Funding\, and What It Takes to Get Funded\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nRaising money for your startup isn’t just about having a great idea; it’s about understanding how investors think. \nIn this session\, we’ll break down the fundamentals of startup investing\, from how investors evaluate risk to what they expect in return. You’ll learn how funding stages work (from seed to exit)\, where different types of capital come from\, and how angels\, venture capitalists\, and corporate investors each approach opportunities differently. \nWe’ll also dig into what actually makes a company investable—what investors look for\, common mistakes founders make when fundraising\, and how to position your business to increase your chances of getting funded. You’ll leave with a clearer understanding of the funding landscape and what it takes to navigate it with confidence. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nPeter Scott serves as Startup Technical Advisor at 20Fathoms\, where he works closely with founders to help them start and grow companies\, with a particular focus on supporting those in the local bluetech economy. \nPeter is a serial entrepreneur and co-founder of Power 3D\, Grasp Robotics\, and CellDrop Biosciences. With over 20 years of experience across industry and academia\, he has advised 25+ technology startups on strategy\, marketing\, sales\, and finance—helping secure more than $14 million in investment across a range of sectors including energy\, consumer products\, and medical devices. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/understanding-investors-risk-funding-and-what-it-takes-to-get-funded-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260618T090000
DTEND;TZID=America/Detroit:20260618T103000
DTSTAMP:20260512T153028Z
CREATED:20260512T151850Z
LAST-MODIFIED:20260512T153028Z
UID:10000972-1781773200-1781778600@20fathoms.org
SUMMARY:The Profit-First Founder's AI Stack: Where to Use AI Before You Have Revenue\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost founders treat AI as a productivity hack. Smart founders treat it as a profit lever. \nIn this session\, we’ll walk through where AI actually moves the needle when you’re pre-revenue or early-revenue\, the work it can replace\, the spend it can defer\, and the leverage it creates when you can’t afford to hire. You’ll see live demos of real AI workflows used in building and scaling a business from the ground up. \nWe’ll cover the four highest-ROI places early-stage founders should put AI to work today (and the two places not to)\, live walkthroughs of AI workflows for marketing\, customer research\, financial modeling\, and sales follow-up using tools you already have access to\, and a simple framework for deciding what to automate\, what to outsource\, and what to keep on your own desk. You’ll leave with a practical\, ready-to-use AI stack\, built for the stage you’re actually in. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nElliot Swift is the founder of Swift Profit Systems\, a profit acceleration advisory firm based in Traverse City. Before SPS\, Elliot spent four years in real estate\, then co-founded and scaled 42 Degrees\, a Michigan manufacturing company\, from $0 to $75 million in revenue over seven years\, building it to 120 employees and holding a 38% gross margin through an 85% wholesale price collapse. That decade of operator experience\, making payroll\, navigating regulators\, and fixing problems on the floor at 2 a.m.\, is the foundation of how Elliot now helps owner-operated businesses find and fix the hidden leaks costing them six and seven figures a year. Today he runs SPS with his wife Monika\, leans heavily on AI to operate lean and find profit for clients\, and is raising two kids\, Natalie and Wyatt\, in Traverse City. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/the-profit-first-founders-ai-stack-where-to-use-ai-before-you-have-revenue-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260625T090000
DTEND;TZID=America/Detroit:20260625T103000
DTSTAMP:20260512T154046Z
CREATED:20260512T154046Z
LAST-MODIFIED:20260512T154046Z
UID:10000973-1782378000-1782383400@20fathoms.org
SUMMARY:Investing & Retirement for Entrepreneurs\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nRunning your own business gives you freedom\, but it also means no employer matching your 401(k) or handing you a retirement plan. That part is on you. \nIn this session\, we’ll break down smart investing and retirement strategies built specifically for solo entrepreneurs and LLC owners. You’ll learn how to grow wealth\, reduce your tax burden\, and create reliable income streams\, without needing a traditional employer-sponsored plan to do it. \nWe’ll dig into what investing actually is and the most common mistakes entrepreneurs make early on\, how 401(k) and non-401(k) strategies work\, and when to use each\, the best retirement approaches for business owners at every stage\, and what to do financially when you start hiring and scaling. You’ll leave with a clear path to start building long-term financial security on your own terms. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nJonathan Tanas is a financial consultant at Cambridge Brokers specializing in retirement planning\, tax-free growth\, and tactical investments. With experience spanning insurance\, financial planning\, and retirement solutions\, Jonathan works with clients to grow wealth\, reduce taxes\, and build long-term financial confidence. His mission is simple: help American families protect their money and retire with confidence. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/investing-retirement-for-entrepreneurs-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260709T090000
DTEND;TZID=America/Detroit:20260709T103000
DTSTAMP:20260608T142511Z
CREATED:20260512T155003Z
LAST-MODIFIED:20260608T142511Z
UID:10000974-1783587600-1783593000@20fathoms.org
SUMMARY:Be the Hero: The Journey of Your Brand Story\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nPeople don’t connect with logos or taglines; they connect with stories. But most businesses struggle to tell theirs in a way that actually sticks. \nIn this session\, we’ll explore what makes brand storytelling so powerful and how you can use it to make your business feel genuinely human. The hardest part for most founders isn’t explaining what they do or how they do it; it’s communicating why they do it. That’s exactly where we’ll start. \nWe’ll walk through the 6 essential elements of brand architecture\, how to develop your WHY and define your brand purpose\, the 5 critical attributes of effective brand storytelling\, and benchmark examples from brands that have done it right. You’ll leave with a clear framework for crafting a story that resonates with your audience and moves them to action. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nTim serves as the Chief Marketing & Experience Officer for The KRÄM Group. Tim is a visionary marketing and business operations executive with over 30 years of experience building and scaling high-impact brands that drive customer engagement and sustained revenue growth. Throughout his career\, he has demonstrated a unique ability to identify market opportunities and translate complex strategies into decisive execution. His background spans a vast array of industries\, including multi-unit car washes\, construction\, and spirits\, making him a versatile leader capable of driving innovation and profitability across diverse business sectors. \nTim’s professional journey is marked by significant entrepreneurial and leadership milestones\, including founding Werkshop Branding\, which he grew to $12.5 million in annual billings before its acquisition by a private equity group. He has held high-level executive roles across various industries\, including a Kentucky bourbon startup\, major restaurant franchises\, higher education\, and healthcare-related companies. \nBeyond his professional accomplishments\, Tim is deeply committed to his faith and his family. Born abroad in Switzerland\, he brings a global perspective to his work\, balanced by a personal dedication to mentorship and community involvement. Tim and his wife\, Keri\, live in Traverse City\, MI. When he isn’t shaping brand strategies for businesses\, Tim enjoys outdoor activities and traveling with his wife\, cooking\, finding the best pizza joints in the country\, and spending time with their five grown children and two grandchildren. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/be-the-hero-the-journey-of-your-brand-story-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260716T090000
DTEND;TZID=America/Detroit:20260716T103000
DTSTAMP:20260512T183750Z
CREATED:20260512T183750Z
LAST-MODIFIED:20260512T183750Z
UID:10000975-1784192400-1784197800@20fathoms.org
SUMMARY:Build an AI Knowledge Base\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost founders are sitting on a goldmine of useful information: customer interviews\, strategy notes\, market research\, sales conversations\, and half-finished ideas. The problem is it’s scattered everywhere: folders\, docs\, inboxes\, and people’s heads. \nIn this hands-on session\, you’ll learn how to turn your scattered documents into an AI-powered\, interlinked knowledge base; something closer to a private Wikipedia for your company. Using tools like Claude Code or Codex alongside Obsidian\, you’ll build an “AI librarian” that can read your materials\, organize them into a wiki-style structure\, and answer questions based on your own source documents. \nWe’ll walk through how to organize messy source materials into a practical\, interlinked knowledge base\, how to build a starter version live using your own documents\, and how to ask better questions of your AI librarian so it becomes more useful over time. Attendees who come prepared should leave with a working starter knowledge base in hand. \nAttendees should bring: \n\nA laptop\n3–5 documents to use as source material (customer notes\, strategy docs\, research\, SOPs\, etc.)\nA paid ChatGPT or Claude subscription with Codex or Claude Code\nObsidian (free for personal use — download at obsidian.md)\n\nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nAdam Lorton is an independent consultant who helps non-engineers gain new superpowers with AI. \nSince the release of ChatGPT\, Adam has been on a mission to push AI tools to their limits—not for gimmicks\, but for real business value. He has been invited to teach AI fundamentals to organizations including Mochary Method Coaching and ALO Yoga. \nOutside work\, Adam is the author of This Week in Speedgolf\, the #1 newsletter on the internet devoted to the most athletic version of golf. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/build-an-ai-knowledge-base-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260723T090000
DTEND;TZID=America/Detroit:20260723T103000
DTSTAMP:20260720T134405Z
CREATED:20260701T165226Z
LAST-MODIFIED:20260720T134405Z
UID:10000983-1784797200-1784802600@20fathoms.org
SUMMARY:Time Management for Relentless Results\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost people aren’t struggling with productivity because they lack ambition; they’re struggling because they don’t have a system for managing their time\, energy\, and priorities. \nIn this session\, we’ll break down what actually separates high performers from everyone else: clear priorities\, disciplined execution\, and the ability to manage distractions instead of getting managed by them. You’ll walk through practical frameworks for focus\, accountability\, and momentum\, along with the habits that keep high-growth companies and top-performing leaders executing at a high level day after day. \nYou’ll leave with concrete tools you can put to use immediately. From ways to eliminate the distractions eating your time to building systems that don’t depend on willpower. Align your daily actions with what actually moves your business forward. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nRose Odette is a technology founder\, author\, and speaker\, and host of the Bullish on Business podcast. She founded one of the first-to-market electronic medical records companies in the U.S.\, growing it to more than $100 million in revenue\, following 14 years at IBM in healthcare innovation and advanced technology. \nRose is the author of several business and leadership books\, including Charge Like a Bull\, Bullish on Execution\, Lead Like a Lioness\, and Bullish on Immigration. She also hosts the Bullish on Business podcast\, where she’s interviewed more than 100 entrepreneurs and business leaders about the strategies and breakthroughs behind real growth. \nRose left a successful career at IBM to bootstrap her own healthcare technology company while raising three young children\, eventually partnering with global leaders like IBM\, HP\, CSC\, and Atos. That experience now shapes her work helping founders build authority\, strengthen partnerships\, and execute with discipline. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/time-management-for-relentless-results-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260730T090000
DTEND;TZID=America/Detroit:20260730T103000
DTSTAMP:20260720T134235Z
CREATED:20260720T134235Z
LAST-MODIFIED:20260720T134235Z
UID:10000986-1785402000-1785407400@20fathoms.org
SUMMARY:Are You Solving the Right Problem?\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nWorking hard on the wrong problem is one of the most expensive mistakes in entrepreneurship. Most founders are great at solving problems\, but research suggests 85% of companies struggle to solve the right ones. This hands-on session gives you frameworks for diagnosing what you’re really facing\, then walks you through applying them to your own business or idea. Bring any problem–the problem your business solves\, a challenge inside your business\, or even a problem in your own life. You’ll leave with a sharper problem statement and a new lens for looking at it. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nMike Duvall helps founders navigate the complex world of startup growth and capital. As Startup Capital Manager at 20Fathoms\, he supports entrepreneurs as they explore funding opportunities and growth pathways\, from grants and state programs to angel and venture investment. Mike has worked across leadership development\, public diplomacy\, and strategic partnerships. He has a background as a coach and conflict resolution expert and has supported entrepreneurs from more than 60 countries.\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/are-you-solving-the-right-problem-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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