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SUMMARY:Investing & Retirement for Entrepreneurs\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nRunning your own business gives you freedom\, but it also means no employer matching your 401(k) or handing you a retirement plan. That part is on you. \nIn this session\, we’ll break down smart investing and retirement strategies built specifically for solo entrepreneurs and LLC owners. You’ll learn how to grow wealth\, reduce your tax burden\, and create reliable income streams\, without needing a traditional employer-sponsored plan to do it. \nWe’ll dig into what investing actually is and the most common mistakes entrepreneurs make early on\, how 401(k) and non-401(k) strategies work\, and when to use each\, the best retirement approaches for business owners at every stage\, and what to do financially when you start hiring and scaling. You’ll leave with a clear path to start building long-term financial security on your own terms. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nJonathan Tanas is a financial consultant at Cambridge Brokers specializing in retirement planning\, tax-free growth\, and tactical investments. With experience spanning insurance\, financial planning\, and retirement solutions\, Jonathan works with clients to grow wealth\, reduce taxes\, and build long-term financial confidence. His mission is simple: help American families protect their money and retire with confidence. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/investing-retirement-for-entrepreneurs-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260618T090000
DTEND;TZID=America/Detroit:20260618T103000
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SUMMARY:The Profit-First Founder's AI Stack: Where to Use AI Before You Have Revenue\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost founders treat AI as a productivity hack. Smart founders treat it as a profit lever. \nIn this session\, we’ll walk through where AI actually moves the needle when you’re pre-revenue or early-revenue\, the work it can replace\, the spend it can defer\, and the leverage it creates when you can’t afford to hire. You’ll see live demos of real AI workflows used in building and scaling a business from the ground up. \nWe’ll cover the four highest-ROI places early-stage founders should put AI to work today (and the two places not to)\, live walkthroughs of AI workflows for marketing\, customer research\, financial modeling\, and sales follow-up using tools you already have access to\, and a simple framework for deciding what to automate\, what to outsource\, and what to keep on your own desk. You’ll leave with a practical\, ready-to-use AI stack\, built for the stage you’re actually in. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nElliot Swift is the founder of Swift Profit Systems\, a profit acceleration advisory firm based in Traverse City. Before SPS\, Elliot spent four years in real estate\, then co-founded and scaled 42 Degrees\, a Michigan manufacturing company\, from $0 to $75 million in revenue over seven years\, building it to 120 employees and holding a 38% gross margin through an 85% wholesale price collapse. That decade of operator experience\, making payroll\, navigating regulators\, and fixing problems on the floor at 2 a.m.\, is the foundation of how Elliot now helps owner-operated businesses find and fix the hidden leaks costing them six and seven figures a year. Today he runs SPS with his wife Monika\, leans heavily on AI to operate lean and find profit for clients\, and is raising two kids\, Natalie and Wyatt\, in Traverse City. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/the-profit-first-founders-ai-stack-where-to-use-ai-before-you-have-revenue-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260604T090000
DTEND;TZID=America/Detroit:20260604T103000
DTSTAMP:20260428T172303Z
CREATED:20260428T172303Z
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SUMMARY:Understanding Investors: Risk\, Funding\, and What It Takes to Get Funded\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nRaising money for your startup isn’t just about having a great idea; it’s about understanding how investors think. \nIn this session\, we’ll break down the fundamentals of startup investing\, from how investors evaluate risk to what they expect in return. You’ll learn how funding stages work (from seed to exit)\, where different types of capital come from\, and how angels\, venture capitalists\, and corporate investors each approach opportunities differently. \nWe’ll also dig into what actually makes a company investable—what investors look for\, common mistakes founders make when fundraising\, and how to position your business to increase your chances of getting funded. You’ll leave with a clearer understanding of the funding landscape and what it takes to navigate it with confidence. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nPeter Scott serves as Startup Technical Advisor at 20Fathoms\, where he works closely with founders to help them start and grow companies\, with a particular focus on supporting those in the local bluetech economy. \nPeter is a serial entrepreneur and co-founder of Power 3D\, Grasp Robotics\, and CellDrop Biosciences. With over 20 years of experience across industry and academia\, he has advised 25+ technology startups on strategy\, marketing\, sales\, and finance—helping secure more than $14 million in investment across a range of sectors including energy\, consumer products\, and medical devices. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/understanding-investors-risk-funding-and-what-it-takes-to-get-funded-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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DTSTART;TZID=America/Detroit:20260521T090000
DTEND;TZID=America/Detroit:20260521T103000
DTSTAMP:20260428T160630Z
CREATED:20260428T160510Z
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SUMMARY:Social Media That Actually Works\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nSocial media can feel like a full-time job… on top of the actual full-time job of running your business. \nIn this session\, we’ll break down the fundamentals of social media so you can approach it with clarity\, purpose\, and a plan. You’ll learn the differences between major platforms\, how to choose the right one for your business\, and what it actually means to show up consistently online (without burning out). \nWe’ll also cover what to post\, how to think about your content strategically\, and how to build a presence that connects with your audience and supports your business goals. You’ll leave with a simple\, actionable foundation you can build on right away. \nAbout the Presenter\n\n\n\n\n\n\n\n\nSommer Poquette is the founder of Keep it Real Social\, where she helps small businesses show up online with clarity\, confidence\, and authenticity. \nThrough her work\, Sommer supports entrepreneurs in cutting through the noise of social media and focusing on what actually works. She’s known for making social feel approachable and practical\, helping business owners build a presence that reflects who they are while driving real results. \nHer approach is rooted in simplicity\, consistency\, and helping founders feel confident showing up as themselves. \nAbout Breakfast Lab\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs—connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/social-media-that-actually-works-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260514T090000
DTEND;TZID=America/Detroit:20260514T103000
DTSTAMP:20260413T191128Z
CREATED:20260413T191128Z
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SUMMARY:Build a Podcast That Grows Your Business\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nStarting a podcast is easy. Building one that actually grows your business? That’s a different story. \nIn this session\, we’ll break down how to launch (or refine) a podcast to build your authority\, expand your reach\, and create meaningful connections. We’ll cover how to position your podcast strategically\, structure episodes for clarity and engagement\, and avoid the common traps that lead to inconsistent results. \nYou’ll also learn how to keep your setup simple\, repurpose your content for more visibility\, and use your podcast as a tool for building relationships\, not just broadcasting ideas. You’ll leave with a clear framework and next steps to create a podcast that actually supports your business growth. \nAbout the Presenter\n\n\n\n\n\n\n\n\nRose Odette is a serial entrepreneur\, CEO\, and host of the Bullish on Business Podcast\, where she shares bold insights on building and scaling businesses. Through her work\, she helps founders move beyond passive learning and into real execution. \nAs the founder of Awake Technologies Corporation\, Rose works with entrepreneurs to build platforms that lift them up and help create meaningful business opportunities. Her approach is helps founders think bigger\, act faster\, and build businesses that actually gain traction. \nShe’s passionate about helping entrepreneurs stop playing small and show up with clarity\, confidence\, and a strategy that works. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/build-a-podcast-that-grows-your-business-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260507T090000
DTEND;TZID=America/Detroit:20260507T103000
DTSTAMP:20260408T143415Z
CREATED:20260408T143415Z
LAST-MODIFIED:20260408T143415Z
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SUMMARY:From Trying to Doing\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nWe all say we’re “working on it”… but at some point\, progress requires a shift from trying to actually doing. \nIn this session\, Mark Wanner shares his journey. He’ll dig into where he started to what he’s building now\, and the mindset shifts that helped him stop playing small and start taking real action. We’ll explore the difference between learning and executing\, why investing in coaching changes how seriously you show up\, and how to start thinking like someone who’s actually in the game. \nWe’ll also delve into when it’s time to stop doing everything yourself. Using insights from Buy Back Your Time\, Mark will walk through how to think about hiring\, what to delegate first\, and how buying back your time can help you focus on the work that actually moves things forward. \nExpect a fast-paced\, honest conversation (with a little tough love)\, plus time for Q&A to dig into your specific challenges. \nAbout the Presenter\n\n\n\n\n\n\n\n\nMark Wanner is an entrepreneur and builder who believes in playing the long game with a focus on creating something strong\, sustainable\, and meaningful over time. \nAs the owner and CEO of multiple ventures\, including Green Mitt Luxury Auto Spa\, Mark brings a hands-on\, real-world perspective to what it takes to grow a business and lead a team. He’s passionate about the process\, the people he gets to work alongside\, and building things that last. \nMark’s approach is grounded\, honest\, and action-oriented. He’s here to share what he’s learned\, challenge how you think about progress\, and help you move forward in a way that actually sticks. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/from-trying-to-doing-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260430T090000
DTEND;TZID=America/Detroit:20260430T103000
DTSTAMP:20260408T141004Z
CREATED:20260408T141004Z
LAST-MODIFIED:20260408T141004Z
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SUMMARY:A Founder's Relationship to Feedback\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nFeedback can either fuel your progress… or completely shut you down. In this session\, we’re working on making it the first one. \nTogether\, we’ll explore what actually makes feedback useful (and what makes it spiral)\, how to ask for the kind of input you actually need\, and how to give feedback in a way that builds trust\, not tension. Using Liz Lerman’s Critical Response Process© as a guide\, you’ll get a simple\, structured approach to navigating feedback conversations with more clarity and less ego. \nWe’ll walk through the framework\, practice it together\, and help you build a tool you can take into one-on-ones\, team conversations\, and customer interactions. Expect to laugh a little\, learn a lot\, and leave feeling more confident (and maybe even excited) to get feedback and get back to work. \nAbout the Presenter\n\n\n\n\n\n\n\n\nAnna Beard is a thoughtful facilitator who brings a community-centered approach to communication\, collaboration\, and creative work. She is passionate about helping individuals and teams build trust through better feedback\, making space for honest conversations that actually move ideas forward. \nWith a focus on practical tools and real-world application\, Anna creates environments where people feel supported to share\, reflect\, and grow. Her sessions are engaging\, approachable\, and designed to help participants walk away with something they can use right away. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/a-founders-relationship-to-feedback-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260416T090000
DTEND;TZID=America/Detroit:20260416T103000
DTSTAMP:20260318T145505Z
CREATED:20260317T135849Z
LAST-MODIFIED:20260318T145505Z
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SUMMARY:Crafting a Powerful Go-To-Market Strategy\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nUnderstanding your audience is one thing… turning those insights into real traction is another. In this session\, we’ll focus on how to bridge that gap by building a clear and actionable go-to-market strategy. \nTogether\, we’ll explore how to define your customer segments\, sharpen your value proposition\, and craft a compelling GTM story. You’ll also dig into channel planning and learn how to design and track simple experiments to test what’s working. By the end\, you’ll walk away with practical tools—and a clearer path forward—to start gaining traction. \nAbout the Presenter\n\n\n\n\n\n\n\n\nBeth Cavanaugh is a strategic marketing and go-to-market professional who thrives on turning insights into action. She works collaboratively with teams and founders to identify real needs\, clarify messaging\, and build thoughtful strategies that drive traction. \nWith a background in marketing communications and a knack for connecting the dots between audience\, story\, and execution\, Beth brings a practical\, hands-on approach to her work. She helps entrepreneurs move beyond ideas into clear\, testable strategies\, helping them build with confidence. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/crafting-a-powerful-go-to-market-strategy-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260409T090000
DTEND;TZID=America/Detroit:20260409T103000
DTSTAMP:20260316T115158Z
CREATED:20260316T114943Z
LAST-MODIFIED:20260316T115158Z
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SUMMARY:Are you ready for your first employee? A 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nGrowing your business often means bringing other people into the picture—but knowing when and how to do that can be complicated. In this session\, we’ll explore some of the key considerations founders face as they begin thinking about building a team. From understanding the differences between contractors and employees to preparing your business for its first hire\, we’ll cover practical topics that can help entrepreneurs make thoughtful decisions as they grow. \nWhether you’re actively thinking about hiring or just starting to plan ahead\, this conversation will help you better understand the structures\, responsibilities\, and considerations that come with bringing others into your business. \nAbout the Presenter\n\n\n\n\n\n\n\n\nGretchen leads strategic partnerships and talent initiatives at 20Fathoms\, working with local\, regional\, state\, and national partners to identify opportunities that strengthen Northern Michigan’s entrepreneurial ecosystem. She serves as the grant lead for the MEDC Small Business Support Hub program and has managed 20Fathoms’ Women in Tech programming since 2022. With a background in human resources\, technology integration\, and talent development—including serving as Director of Human Resources at Crystal Mountain Resort & Spa—Gretchen brings deep experience supporting growing organizations and the people behind them. She holds dual senior HR certifications (SPHR and SHRM-SCP)\, a Bachelor of Science from Western Michigan University\, and a certificate in Artificial Intelligence (AI) Implications for Business Strategy from MIT Sloan. Outside of work\, she enjoys restoring the native habitat of her property and exploring Northern Michigan’s hiking\, biking\, and ski trails. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/are-you-ready-for-your-first-employee-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260326T090000
DTEND;TZID=America/Detroit:20260326T103000
DTSTAMP:20260318T145704Z
CREATED:20260304T193044Z
LAST-MODIFIED:20260318T145704Z
UID:10000772-1774515600-1774521000@20fathoms.org
SUMMARY:Inside the Investor Mind\, a 20Fathoms Breakfast Lab
DESCRIPTION:Pull back the curtain on how VCs evaluate startups—what matters\, what kills deals\, and how to pitch with clarity. Plus a primer on angel inv\n\n\nThis week at Breakfast Lab:\nWhat are venture capitalists actually looking for when they evaluate a startup? In this session\, we’ll break down how investors really assess opportunities. We’ll go through what signals they trust\, what metrics matter at different stages\, and the red flags that quietly kill deals. We’ll walk through the core decision framework behind a “yes\,” including team strength\, market timing\, product differentiation\, traction and retention\, go-to-market strategy\, and the risk investors need to believe you can reduce quickly. We’ll also touch on angel investing: why it can be one of the most rewarding ways to support startups\, but also why it’s a long-term\, high-risk investment that requires discipline and patience. You’ll leave with a practical fundraising checklist\, a sharper pitch narrative\, and a clearer understanding of how investors think. \nWe’ll cover:\n\nThe VC Checklist: What Actually Gets Funded\n5 Red Flags That Should Make Founders and Funders Pause\nAngel Investing: Smart Money or Expensive Hobby?\n\nAbout the Presenter\nPatti Glaza is Executive Vice President of Venture and Managing Director of ID Ventures at Invest Detroit\, where she leads early-stage venture investing and supports high-growth technology startups across the Midwest. With more than 30 years of experience in technology\, venture capital\, and startup leadership\, Patti has held roles ranging from startup CEO and operator to venture investor and advisor. She actively mentors entrepreneurs\, serves on several startup and ecosystem boards\, and teaches customer discovery and commercialization through the National Science Foundation’s I-Corps program. \nWhat is Breakfast Lab?\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees. \nLearn more about Breakfast Lab. \n\nPresenting Partner\n\n\n\nSupporting Partner\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/inside-the-investor-mind-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260319T090000
DTEND;TZID=America/Detroit:20260319T103000
DTSTAMP:20260318T150029Z
CREATED:20260304T193040Z
LAST-MODIFIED:20260318T150029Z
UID:10000768-1773910800-1773916200@20fathoms.org
SUMMARY:Demystifying Marketing\, a 20Fathoms Breakfast Lab
DESCRIPTION:Cut through marketing noise. Learn to focus on the right customers\, set clear goals\, and build a marketing plan that actually works.\n\n\nThis week at Breakfast Lab:\nWe’re demystifying marketing. For many founders and small business owners\, marketing can feel overwhelming. There are endless tools\, channels\, and people promising the “right” strategy. It’s easy to get stuck trying to do everything at once. \nIn this session\, Kristina Schnepf will help cut through the noise and bring marketing back to the fundamentals. She’ll guide participants through how to focus on the customers that matter most right now and define clear marketing goals that actually move your business forward. If you’ve been feeling scattered or unsure where to focus your marketing energy\, this conversation will help you simplify your approach and regain control of your strategy. \nYou’ll leave with:\n\nA clearer understanding of who your most important customers are right now\nA simple way to cut through marketing noise and focus on what actually matters\nPractical ideas for aligning your marketing efforts with your current business goals\nA more confident\, focused approach to planning your marketing next steps\n\nAbout the Presenter\nKristina Schnepf is a marketing and communications leader with decades of experience in brand strategy\, marketing communications\, and corporate storytelling. She spent more than 20 years at Dow Chemical Company and later served as Vice President of Communications for North America at Goodyear Tire & Rubber Company\, leading strategic communications for major global brands. Today\, Kristina is President of Leap Consulting and owner of Peace Love and Little Donuts and Greendoor Folk School in Traverse City. \nWhat is Breakfast Lab?\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees. \nLearn more about Breakfast Lab. \n\nPresenting Partner\n\n\n\nSupporting Partner\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/demystifying-marketing-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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DTSTART;TZID=America/Detroit:20251211T090000
DTEND;TZID=America/Detroit:20251211T120000
DTSTAMP:20251017T160554Z
CREATED:20251017T160552Z
LAST-MODIFIED:20251017T160554Z
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-12-11/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20251204T090000
DTEND;TZID=America/Detroit:20251204T120000
DTSTAMP:20251017T160554Z
CREATED:20251017T160552Z
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-12-04/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20251120T090000
DTEND;TZID=America/Detroit:20251120T120000
DTSTAMP:20251017T160554Z
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-11-20/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251113T090000
DTEND;TZID=America/Detroit:20251113T120000
DTSTAMP:20251017T160554Z
CREATED:20251017T160552Z
LAST-MODIFIED:20251017T160554Z
UID:10000489-1763024400-1763035200@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-11-13/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251106T090000
DTEND;TZID=America/Detroit:20251106T120000
DTSTAMP:20251017T160554Z
CREATED:20251017T160552Z
LAST-MODIFIED:20251017T160554Z
UID:10000488-1762419600-1762430400@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-11-06/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251030T090000
DTEND;TZID=America/Detroit:20251030T120000
DTSTAMP:20251017T160554Z
CREATED:20251017T160552Z
LAST-MODIFIED:20251017T160554Z
UID:10000487-1761814800-1761825600@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-10-30/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251023T090000
DTEND;TZID=America/Detroit:20251023T120000
DTSTAMP:20251017T160554Z
CREATED:20251017T160552Z
LAST-MODIFIED:20251017T160554Z
UID:10000486-1761210000-1761220800@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-10-23/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251016T090000
DTEND;TZID=America/Detroit:20251016T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
UID:10000485-1760605200-1760616000@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-10-16/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251009T090000
DTEND;TZID=America/Detroit:20251009T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
UID:10000484-1760000400-1760011200@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-10-09/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251002T090000
DTEND;TZID=America/Detroit:20251002T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-10-02/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250925T090000
DTEND;TZID=America/Detroit:20250925T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
UID:10000482-1758790800-1758801600@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-25/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250918T090000
DTEND;TZID=America/Detroit:20250918T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-18/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250911T090000
DTEND;TZID=America/Detroit:20250911T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
UID:10000480-1757581200-1757592000@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-11/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250904T090000
DTEND;TZID=America/Detroit:20250904T120000
DTSTAMP:20250821T163120Z
CREATED:20250821T163048Z
LAST-MODIFIED:20250821T163120Z
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SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5/2025-09-04/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250821T090000
DTEND;TZID=America/Detroit:20250821T120000
DTSTAMP:20250729T144013Z
CREATED:20250729T142320Z
LAST-MODIFIED:20250729T144013Z
UID:10000462-1755766800-1755777600@20fathoms.org
SUMMARY:Legal for Startups\, a 20Fathoms Breakfast Lab
DESCRIPTION:Learn the legal basics to protect your business\n\n\nThe legal basics matter. Understanding your business’s legal structure and obligations isn’t just paperwork — it directly impacts liability\, taxes\, ownership\, fundraising\, and long-term success. \nAt this session of Breakfast Lab\, facilitated by 20Fathoms Entrepreneur in Residence Peter Scott\, you’ll dive into the basics of legal and IP. \nThere are practical\, affordable steps you can take now. You don’t have to be a legal expert or spend a fortune to set up your startup on solid legal and IP footing\, but you do need to know when to seek help. \nYou’ll learn:\n\nBusiness Structures & Legal Entities: Understand the pros\, cons\, and key differences between sole proprietorships\, partnerships\, corporations (C- and S-Corp)\, LLCs\, and LLPs.\n\n\nIntellectual Property (IP) Essentials: Learn how to identify and protect your company’s most valuable intangible assets. We’ll break down patents\, trademarks\, copyrights\, and trade secrets\, including how they work\, what they cost\, and when they matter.\n\n\nIP Strategy & Licensing: Explore practical strategies for leveraging IP through licensing agreements\, managing confidentiality\, and safeguarding competitive advantage.\n\nYou’ll walk away with clarity on how to protect your ideas\, set up your company structure\, and avoid common legal pitfalls. \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou are encouraged to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started or Download the instructions and a blank canvas to work through on your own time. \nMeet this week’s facilitator:\nPeter Scott serves as Entrepreneur in Residence at 20Fathoms. In this role he is excited to connect with local founders and help them start companies\, with a special focus of supporting those working in the local bluetech economy. \nPeter is a serial entrepreneur and the co-founder of Power 3D\, Grasp Robotics and CellDrop Biosciences. He brings over 20 years of experience in industry and academia helping inventors commercialize their technology. His previous experience includes advising 25+ technology startups in strategy\, marketing/sales\, and finance\, securing commitments of $14 million in investment. His experience spans markets including solar\, wind turbines\, fuel injection\, engine controls\, consumer products\, and medical devices. \nAdditionally\, Peter is an international lecturer on innovation and entrepreneurship and has taught in 10 countries. He also previously served as the Entrepreneur in Residence at the University of Wyoming. \nPeter holds a BS in Mechanical Engineering and Aerospace Engineering from the University of Michigan\, an MS in Aerospace Engineering from the University of Cincinnati and an MBA from the University of Michigan. \nSupporting Partners:\n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/legal-for-startups-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250814T090000
DTEND;TZID=America/Detroit:20250814T120000
DTSTAMP:20250723T185252Z
CREATED:20250714T184621Z
LAST-MODIFIED:20250723T185252Z
UID:10000448-1755162000-1755172800@20fathoms.org
SUMMARY:Books Club\, a 20Fathoms Breakfast Lab
DESCRIPTION:Break down your startup’s costs\, revenue streams\, and key financial metrics\n\n\nInstead of a typical financial presentation\, we’re shaking things up with Books Club led by Beth Melcher. This is a hands-on\, working session where participants bring their real bookkeeping questions\, challenges\, and even their laptops or records. \nBeth will help troubleshoot in real time\, offer practical advice\, and guide everyone through the next steps in getting their books in order. \n  \nWe’ll focus on:\n\nAnswering your specific bookkeeping and financial questions\nHelping you understand where your numbers stand and what they’re telling you\nSharing best practices for simple\, clean bookkeeping\nIdentifying common pitfalls and how to avoid them\nProviding tips on how to prepare for taxes\, funding\, or growth conversations\n\n  \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nBeth Melcher is the Founder of MoneyFit. Throughout her life\, she has been fascinated by language; English and French in college and in business school\, it was the language of finance. With 25 years of experience in commercial banking\, product management and small business financial consulting\, Beth has learned that companies have a unique language all of their own. Success happens when owners learn how to listen and respond to their companies—and Beth loves being the person to teach them how to do it. She has seen what success and failure look like. Most often\, the difference between one and the other is vision\, grit and a willingness to collaborate with trainers who can show you the way. Beth feels that the best part of her work is when she gets to be that trainer and see the spark between a company and its owner. When that partnership develops\, it forges a path toward true achievement. \n  \nBreakfast Lab Advisors:\nAfter Breakfast Lab\, join us for open Q&A time with local advisors who can help you take the next step in your business. Bring your questions\, roadblocks\, or ideas — they’re here to help. \nAdvisors this session include: \n\nBeth Cavanaugh\, Insight and Analysis\, Research Strategies\, Change Management\, Marketing Communications\, Branding\, Process & System Implementation\, Training\, Business & Corporate Strategy and Execution\n\n  \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/books-club-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250807T090000
DTEND;TZID=America/Detroit:20250807T120000
DTSTAMP:20250722T185740Z
CREATED:20250714T184620Z
LAST-MODIFIED:20250722T185740Z
UID:10000447-1754557200-1754568000@20fathoms.org
SUMMARY:Marketing & Sales\, a 20Fathoms Breakfast Lab
DESCRIPTION:Craft compelling marketing strategies and messaging that resonate with your audience\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Kristina Schnepf\, Owner of Peace Love & Little Donuts of Traverse City\, you’ll learn how to craft compelling marketing strategies and messaging that resonate with your audience. \nWe’ll focus on:\n\nMarketing strategy development\nMessaging\nMarketing channels to effectively reach your audience\nTools to engage your target market\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nKristina Schnepf is an engaged and passionate professional who thrives in ambiguous environments\, inspires innovation\, and continuously seeks growth in herself and others. Currently\, Kristina is owner of Peace Love & Little Donuts of Traverse City\, founder of Green Door Folk School in NW Michigan and principal of Leap Consulting\, a business growth and marketing consultancy. As a marketer for more than 30 years\, Kristina served as Chief Commercial Officer for a $500M private equity held company\, Vice President of Communications for Goodyear Tire & Rubber and Global Communications Director at The Dow Chemical Company. She has a proven record of success in driving business growth by developing and implementing marketing and sales strategies for Fortune 500 companies\, start-ups\, fast growing private firms and small businesses. \n  \nBreakfast Lab Advisors:\nAfter Breakfast Lab\, join us for open Q&A time with local advisors who can help you take the next step in your business. Bring your questions\, roadblocks\, or ideas — they’re here to help. \nAdvisors this session include: \n\nBeth Cavanaugh\, Insight and Analysis\, Research Strategies\, Change Management\, Marketing Communications\, Branding\, Process & System Implementation\, Training\, Business & Corporate Strategy and Execution\n\n  \nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/marketing-sales-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking
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GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250731T090000
DTEND;TZID=America/Detroit:20250731T120000
DTSTAMP:20250728T162237Z
CREATED:20250728T162033Z
LAST-MODIFIED:20250728T162237Z
UID:10000461-1753952400-1753963200@20fathoms.org
SUMMARY:Connecting the Dots\, a 20Fathoms Breakfast Lab
DESCRIPTION:Reflect\, ask questions\, and turn insights into action\n\n\nOver the past few months\, we’ve explored key topics every founder needs to know—from customer discovery and MVPs to marketing\, fundraising\, and financials. Now it’s time to zoom out and see how it all fits together. \nJoin us for a special wrap-up session hosted by Tex Criqui\, where we’ll connect the dots between each Breakfast Lab and help you turn insights into action. \nWhether you attended one session or all of them\, this is a chance to reflect\, ask questions\, and leave with a clearer picture of how to move forward with your business. \nYou’ll learn: \n\nA practical roadmap for applying the tools you’ve learned — and knowing when to use them\n\n\nInsights on how to build and refine your business model\, revenue strategy\, and customer process\n\n\nGuidance on developing a meaningful financial forecast and identifying key metrics (KPIs)\n\n\nTips for assembling the right team and understanding the resources you’ll need\n\n\nA sense of how to prepare for next steps like fundraising or scaling\n\n\nReflection on your best next moves as of today\, even if they evolve tomorrow\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou are encouraged to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started or Download the instructions and a blank canvas to work through on your own time. \nMeet this week’s facilitator:\nFollowing a 40 year career with General Motors\, Mr. Criqui was Regional Director for an engineering consulting firm for five years and worked another five years as Director of Operations for a management consulting firm prior to his position as President of Francis Criqui & Associates\, LLC.  He has extensive experience in technology and innovation\, strategic planning\, lifecycle management\, product data management\, process design and definition\, standards and regulatory compliance\, project management\, and organizational performance.  In addition\, he has championed the design\, development\, and deployment of the Michigan I-Corps@LTU program for startups\, delivered in 9-week sessions which integrated Design Thinking principles and Lean Launch Pad protocols.  Mr. Criqui has helped approximately 300 Michigan companies evaluate their commercialization potential\, assisted 6 companies in securing provisional patents\, and coached 100+ companies to advance to early-stage operations. \nMr. Criqui was on the board of several local and national non-profit companies and was elected to five terms as Mayor of his hometown. Mr. Criqui is an SAE Registered Consultant and a Mentor with TC SCORE.  He earned a BSME from Lawrence Technical University and an MBA from the University of Detroit. \nSupporting Partners:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/connecting-the-dots-a-20fathoms-breakfast-lab-2/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20250724T090000
DTEND;TZID=America/Detroit:20250724T120000
DTSTAMP:20250723T193345Z
CREATED:20250714T184614Z
LAST-MODIFIED:20250723T193345Z
UID:10000445-1753347600-1753358400@20fathoms.org
SUMMARY:Books Club\, a 20Fathoms Breakfast Lab
DESCRIPTION:How to read\, understand\, and act on what your numbers are telling you\n\n\nNumbers don’t just add up—they tell a story. \nThis workshop will help startup founders and business owners decode their financial reports and use them to make better decisions. Framed around the idea that accounting is the language of business\, participants will learn how to read key financial documents\, interpret what’s driving their numbers\, forecast the future\, and take clear\, strategic actions. \nThrough an engaging mix of slides\, discussion\, and hands-on activities\, we’ll walk through the four key types of business analytics: descriptive (what’s happening)\, diagnostic (why it’s happening)\, predictive (what might happen)\, and prescriptive (what to do about it). \nYou’ll leave with a clearer understanding of how to “listen” to your business\, make data-informed decisions\, and forecast with confidence—no finance degree required. \nYou’ll learn: \n\nHow to read and understand basic financial reports like a P&L and balance sheet\nThe key metrics (KPIs) that help describe what’s happening in your business\nHow to identify why certain trends or changes are occurring using diagnostic tools\nSimple forecasting techniques to predict what might happen next\nHow to use data to make smarter\, action-oriented decisions for your business\nA practical\, jargon-free framework for thinking about numbers as a language\n\nAbout Breakfast Lab \nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend: \nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite: \nYou are encouraged to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started or Download the instructions and a blank canvas to work through on your own time. \nMeet this week’s facilitator:\nJim Eatmon is the Founder of Four Pillars Analytics and your go-to guide on turning raw data into practical wins. Jim keeps things approachable and structured—walking business owners through the four pillars of analytics (What happened\, Why it happened\, What’s likely next\, and What you should do about it)\, so strategic planning\, goal setting\, and data-driven decisions aren’t just buzzwords\, but part of your playbook. By breaking down complex data into clear visuals\, digging into the “why” behind trends\, forecasting future moves\, and mapping out tailored action plans\, he will help you take the guesswork out of growth. \nBeyond advisory work\, Jim is passionate about supporting local businesses through education and hands-on guidance\, helping entrepreneurs build skills\, confidence\, and a data-smart mindset. \nBreakfast Lab Advisors:\nAfter Breakfast Lab\, join us for open Q&A time with local advisors who can help you take the next step in your business. Bring your questions\, roadblocks\, or ideas — they’re here to help. \nAdvisors this session include: \n\nAshley Sloat\, USPTO-registered patent practitioner who specializes in the development and management of patent portfolios for startup ventures and emerging growth companies.\nBeth Cavanaugh\, Insight and Analysis\, Research Strategies\, Change Management\, Marketing Communications\, Branding\, Process & System Implementation\, Training\, Business & Corporate Strategy and Execution\n\nSupporting Partners:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/speaking-business-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking
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