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SUMMARY:It's Not You\, It's Your Lead Magnet\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nYou’ve run the cold email campaigns. You’ve tried the paid ads. You’ve posted the content. But sales still aren’t where you expected—and week after week\, you’re stuck guessing where your next customer is going to come from. \nHere’s the real problem: most marketing today is robotic. It all looks the same\, and none of it gives a lead a reason to stick around. \nJoin Blake Grewal of The Lead Magnet Company to learn how to build lead magnets that create an immediate “aha” moment. The kind of moment that pulls in more leads and makes it a no-brainer for them to become customers. \nIn this session\, we’ll cover: \n\nLead Magnet Showcase — a look at the different types of lead magnets available to you\nThe AHA Moment Framework — how to build magnets that improve marketing performance and shorten your sales cycle\nRight Place\, Right Time — how to get your magnet in front of the right customer at the right moment\nBonus: every attendee gets access to the Lead Magnet Secrets Bundle for immediate support building their next lead magnet\n\nYou’ll walk away with: \n\nThe exact type of lead magnet your business should be offering\nA live grade on your current lead magnet(s)\n\nAbout the Presenter\nBlake Grewal is the founder of The Lead Magnet Company\, where he helps B2B tech and service companies turn cold traffic into leads that actually convert. He shares daily lead magnet tips and is behind the upcoming Lead Magnet Lab\, a new Skool community launching this October. \nBlake’s path into lead generation came through growth: he’s held growth and partnerships roles at startups including Codelist and ModernTax\, and has spent the past several years helping founders build the systems that carry a lead all the way to a sale. \n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/its-not-you-its-your-lead-magnet-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20261008T090000
DTEND;TZID=America/Detroit:20261008T103000
DTSTAMP:20260924T134817Z
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SUMMARY:Your Business Is Thriving. Are You?\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nThe pace of creating and scaling a business can be as depleting as it is exciting. Even founders who place a high value on their health can find themselves struggling to maintain it during periods of intensity\, running on empty\, or unable to shift gears between work and home. \nIn this session\, Katy Dion will help you recognize some of the hidden and surprising causes of chronic stress\, energy depletion\, and difficulty switching off\, and give you tools for assessing where you actually stand right now. You’ll leave with a map that puts your current experience in context\, plus a set of doable actions for cultivating more wellbeing\, for yourself and your team. \nYou’ll also get the chance to try out a practice that builds wellbeing in the moment\, one you can keep using long after the session ends. \nWhat We’ll Cover: \n\nHow to recognize the hidden and surprising causes of chronic stress\, energy depletion\, and difficulty shifting gears between work and home life\nA map for assessing your wellbeing\, plus a series of doable actions that support you in being strategic about cultivating more of it for yourself and your team\nA hands-on practice that builds wellbeing\, with the chance to try it during the session\n\nAbout the Presenter\nKaty Dion is a social impact leadership coach who helps purpose-driven leaders stop sacrificing their wellbeing to their purpose\, so they can have both. \nHer approach is practical rather than prescriptive: instead of asking busy changemakers to overhaul their lives\, she helps them find the hidden opportunities for rest that already exist within it. She’s also the creator of a free guide featuring five evidence-based rest practices built for high-intensity environments. \n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/your-business-is-thriving-are-you-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20261001T090000
DTEND;TZID=America/Detroit:20261001T103000
DTSTAMP:20260925T163550Z
CREATED:20260925T163550Z
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SUMMARY:AI Powered Personal Productivity: Stop Prompting\, Start Delegating\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nStill babysitting every AI prompt one message at a time? This week\, Brian Jean shows you how to move from prompting to delegating\, turning one project you’ve been putting off into a bounded\, long-running cloud-agent job that keeps working after you close your laptop. You’ll learn how to hand off real work with the right context\, a clear finish line\, and built-in checkpoints\, so you can supervise without hovering over every step. Come with a project you’ve been postponing; leave with an agent actively advancing it. \nWhat You’ll Walk Away With: \n\nHow to choose work that’s safe and suitable for asynchronous execution\nHow to define deliverables\, constraints\, and a clear finish line\nHow to build in checkpoints and approval boundaries\nHow to launch\, monitor\, redirect\, and resume a long-running job\nHow to review the work and fold useful results back into your knowledge base\n\nAbout the Presenter\nBrian Jean is a Principal Software Engineer in defense tech by day and an AI entrepreneur and hands-on builder of AI-supported workflows by night. His work focuses on turning emerging AI capabilities into practical\, accountable systems that help people move meaningful work forward\, while keeping important decisions and approvals in human hands. \n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/ai-powered-personal-productivity-stop-prompting-start-delegating-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260924T090000
DTEND;TZID=America/Detroit:20260924T103000
DTSTAMP:20260817T211931Z
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SUMMARY:AI-Powered Personal Productivity: Orchestrate Your System\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nThe work does not stop arriving just because you found focus or delegated one task. New requests\, calendar commitments\, meeting follow-ups\, ideas\, and loose ends keep showing up—and most productivity systems fail because they rely on memory and heroic effort to catch them all. \nIn this hands-on session\, you’ll design a lightweight AI-supported capture and routing system for your incoming work. We’ll explore how AI can help surface tasks from the places work already appears\, including calendars and meeting follow-up\, then help you decide what needs your attention now\, what belongs in a focused work block\, and what can be delegated or deferred. \nYou’ll leave with a practical model for running your personal operating system: protecting focus\, handing off the right work\, and keeping new commitments from disappearing into the noise. \nAttendees should bring: \n\nA laptop\nA current calendar and task list\, or a representative sample of incoming work\nOne recurring source of “things falling through the cracks” they would like to improve\nA paid ChatGPT or Claude subscription (recommended)\n\nAbout the Presenter\nAdam Lorton is an independent consultant who helps non-engineers gain new superpowers with AI. \nSince the release of ChatGPT\, Adam has been on a mission to push AI tools to their limits—not for gimmicks\, but for real business value. He has been invited to teach AI fundamentals to organizations including Mochary Method Coaching and ALO Yoga. \nOutside work\, Adam is the author of This Week in Speedgolf\, the #1 newsletter on the internet devoted to the most athletic version of golf. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/ai-powered-personal-productivity-orchestrate-your-system-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260917T090000
DTEND;TZID=America/Detroit:20260917T103000
DTSTAMP:20260817T211728Z
CREATED:20260817T180246Z
LAST-MODIFIED:20260817T211728Z
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SUMMARY:AI-Powered Personal Productivity: Multiply Your Agency\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nAI is most useful when it does more than answer a question. The real leverage comes when you can hand it a bounded outcome\, give it the context and guardrails it needs\, and let it work while you stay responsible for the judgment that matters. \nIn this hands-on session\, you’ll learn how to turn a longer-running task into a delegation brief for AI. We’ll cover what to delegate\, what not to delegate\, how to supply clear instructions and source material\, and how to build useful checkpoints so you are not blindly trusting an agent or stuck supervising every keystroke. \nParticipants will adapt one real task into a practical delegation workflow: something that can move forward while they work on higher-value priorities. This session builds directly on the protected focus time from Session 1\, but it also stands alone for anyone who wants a better way to use AI on substantial work. \nAttendees should bring: \n\nA laptop\nA current calendar and task list\, or a representative sample of incoming work\nOne recurring source of “things falling through the cracks” they would like to improve\nA paid ChatGPT or Claude subscription (recommended)\n\nAbout the Presenter\nAdam Lorton is an independent consultant who helps non-engineers gain new superpowers with AI. \nSince the release of ChatGPT\, Adam has been on a mission to push AI tools to their limits—not for gimmicks\, but for real business value. He has been invited to teach AI fundamentals to organizations including Mochary Method Coaching and ALO Yoga. \nOutside work\, Adam is the author of This Week in Speedgolf\, the #1 newsletter on the internet devoted to the most athletic version of golf. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/ai-powered-personal-productivity-multiply-your-agency-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260910T090000
DTEND;TZID=America/Detroit:20260910T103000
DTSTAMP:20260903T155017Z
CREATED:20260817T175057Z
LAST-MODIFIED:20260903T155017Z
UID:10001056-1789030800-1789036200@20fathoms.org
SUMMARY:AI-Powered Personal Productivity: The Focus Block\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost founders know what it feels like to be busy all day and still fail to move the one thing that actually matters. Slack\, email\, customer requests\, half-finished ideas\, and a constantly available AI assistant can make it even harder to protect real thinking time. \nIn this hands-on session\, you’ll build a repeatable AI-supported focus block: a simple system for choosing one meaningful outcome\, gathering the context you need\, working deliberately\, parking distractions\, and closing with a clear next step. You’ll see how AI can help you prepare\, think\, and execute without becoming another source of noise. \nWe’ll work through how to define a useful outcome\, assemble the right context\, and create a personal focus workflow you can reuse. Attendees who come prepared should leave with a working template for their next high-value block of work. \nAttendees should bring: \n\nA laptop\nOne meaningful outcome or project they want to make progress on\nAny useful context: notes\, documents\, links\, or a rough to-do list\nA paid ChatGPT or Claude subscription (recommended)\n\nAbout the Presenter\nAdam Lorton is an independent consultant who helps non-engineers gain new superpowers with AI. \nSince the release of ChatGPT\, Adam has been on a mission to push AI tools to their limits—not for gimmicks\, but for real business value. He has been invited to teach AI fundamentals to organizations including Mochary Method Coaching and ALO Yoga. \nOutside work\, Adam is the author of This Week in Speedgolf\, the #1 newsletter on the internet devoted to the most athletic version of golf. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/ai-powered-personal-productivity-the-focus-block-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260903T090000
DTEND;TZID=America/Detroit:20260903T103000
DTSTAMP:20260727T141240Z
CREATED:20260727T141240Z
LAST-MODIFIED:20260727T141240Z
UID:10001051-1788426000-1788431400@20fathoms.org
SUMMARY:ABCs of SBIR/STTR Funding\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nIf you’re building innovative technology\, there’s a source of R&D funding you may not be tapping yet\, and it doesn’t require giving up equity. The federal Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs make more than $5 billion in non-dilutive capital available to innovative small companies every year\, bridging the gap between your early-stage idea and proof that it has real market potential. \nJoin BBC\, etc experts for a virtual session covering what’s changed since the programs’ reauthorization\, eligibility requirements\, the differences between SBIR and STTR\, and how to identify which federal agencies might be interested in funding your technology. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nJerry Hollister is Co-Owner of BBC Entrepreneurial Training & Consulting (BBCetc)\, having joined the firm in 2017 and becoming co-owner in 2023. He leads customer development efforts and oversees BBCetc’s NSF\, DoD\, DOE\, and USDA team\, supporting clients across multiple federal agencies\, and serves as an SBIR/STTR reviewer for NSF\, DOE\, USDA\, and NOAA. \nJerry began his career as a commissioned officer in the U.S. Navy Civil Engineer Corps and served as a warranted DoD Contracting Officer. Prior to BBCetc\, he was Chief Operating Officer of Niowave\, where he helped build the company from startup to national prominence\, leading teams that secured over 45 SBIR/STTR awards totaling more than $20 million. He continues to serve on Niowave’s Board of Directors and holds a bachelor’s degree from the University of Michigan along with two AI certificates from MIT. \n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/abcs-of-sbir-sttr-funding-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260827T090000
DTEND;TZID=America/Detroit:20260827T103000
DTSTAMP:20260826T144115Z
CREATED:20260727T135848Z
LAST-MODIFIED:20260826T144115Z
UID:10001050-1787821200-1787826600@20fathoms.org
SUMMARY:Finding Focus as a Solopreneur\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nFounders don’t lack ideas\, connections\, or resources — they lack focus. As the CEO\, CFO\, CMO\, and everything else in between\, it’s easy to lose sight of what actually matters when everything feels like the priority. \nIn this session\, Shea Petaja will share the guiding principles she’s developed for solopreneurs to focus\, find support\, and gain traction. Shea has worked with coaches on strategy and focus since 2008\, and after years facilitating EOS and L10 meetings for a former employer\, she struck out on her own in 2022 — only to discover that the frameworks built for bigger businesses don’t translate perfectly to solopreneurs. That realization led her to create a mastermind of founders and the Fo*Cuss planner\, built around a simple truth from her own coach: “Simple isn’t easy.” \nJoin Shea for breakfast and learn how to cut through the noise and get traction on what matters most. This session is ideal for experienced solopreneurs and seasoned founders in need of a refresh. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\n\nShea Petaja has been working with coaches on strategy and focus since 2008. She introduced EOS to her former employer and facilitated L10 meetings for several years — she’s a fan. When she went out on her own in 2022\, she found that the skills that worked for bigger businesses didn’t translate perfectly for solopreneurs\, so she created a mastermind of founders and the Fo*Cuss planner\, now their guide to getting focused and staying on track. \n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/finding-focus-as-a-solopreneur-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260820T090000
DTEND;TZID=America/Detroit:20260820T103000
DTSTAMP:20260817T172418Z
CREATED:20260813T133301Z
LAST-MODIFIED:20260817T172418Z
UID:10001055-1787216400-1787221800@20fathoms.org
SUMMARY:Take the LEAP to Entrepreneurship\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nThinking about becoming an entrepreneur but not sure if it’s really the right path for you? This week\, Amy Courter leads a session built around Entrepreneurial Leap (E-Leap)\, a framework designed specifically for early-stage and aspiring entrepreneurs to figure out whether entrepreneurship is the right fit\, and if so\, to get started with real clarity and confidence. Every participant will leave with a copy of Entrepreneurial LEAP by Gino Wickman. \nWhat You’ll Walk Away With: \n\nConfirm: Whether you have the characteristics associated with successful entrepreneurs\nGlimpse: A realistic picture of what being an entrepreneur actually involves — the freedom and opportunity\, but also the uncertainty\, responsibility\, setbacks\, and demands\nPath: If entrepreneurship is the right fit\, a way to start turning that realization into action\n\nAbout the Presenter\nAmy Courter\, MBA is a Certified EOS Implementer and functional business strategist who helps leadership teams build clarity\, alignment\, and cohesive teams as they grow. A veteran executive\, she’s held CEO\, COO\, CFO\, and CIO roles and has personally implemented EOS in four businesses\, the first scaling to $250M. Before her business career\, she served as a General Officer\, leading more than 60\,000 airmen nationwide as National Commander of the Civil Air Patrol. She brings a no-nonsense\, execution-first lens to helping founders turn growth into structure instead of chaos. \n\n\n\n\n\n\n\n\n\n\n\n\n\n\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/amy-courter-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260813T090000
DTEND;TZID=America/Detroit:20260813T103000
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SUMMARY:How I Left My 9–5 To Build Blooma\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nLeaving your 9–5 doesn’t have to mean choosing between financial stability and building your dream. This week\, Erin Blohm shares how she transitioned from a full-time corporate career to building Blooma full-time\, leaning on consulting work to pay the bills along the way rather than waiting for a “perfect” moment that never comes. You’ll leave with a practical framework for creating your own financial runway\, so you can start building with confidence instead of waiting for the leap to feel risk-free. \nWhat You’ll Walk Away With: \n\nHow to know it’s actually time to leave your corporate career\nUsing consulting to fund your startup while you build it\nCreating financial stability without slowing down your vision\nBalancing client work with founder work\nCommon mistakes to avoid during the transition\nA framework for designing your own path from employee to full-time founder\n\nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nErin Blohm is the founder of Blooma. She made the leap from a full-time corporate career to building her business full-time by using her professional skills as a consultant to fund the transition and now helps other founders think through how to do the same without betting everything on day one.\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/how-i-left-my-9-5-to-build-blooma-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260806T090000
DTEND;TZID=America/Detroit:20260806T103000
DTSTAMP:20260730T142549Z
CREATED:20260729T170522Z
LAST-MODIFIED:20260730T142549Z
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SUMMARY:Move Better. Feel Better. Build Better.\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nGrowing a business can quietly become an exercise in self-neglect: long hours\, repetitive work\, and a habit of putting your own well-being last. This week’s Breakfast Lab is a reminder that taking care of yourself isn’t separate from building your business\, it’s part of building it well. Dr. Claire Sheridan will walk through why founders so often carry stiffness\, discomfort\, and fatigue\, and share small\, evidence-informed movement habits you can start using in seconds\, no schedule overhaul required. You’ll leave with practical tools and a challenge to pick just one habit to start today. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nDr. Claire Sheridan\, D.C.\, L.M.T. is the founder of Daylight Chiropractic PLLC\, where she specializes in gentle adjusting techniques\, spinal disc injury\, soft-tissue therapies\, and a holistic approach to whole-body wellness. A licensed massage therapist since 2013\, she went on to earn her Doctorate of Chiropractic from Palmer College of Chiropractic. She brings a whole-body approach to healing\, balance\, and growth… exactly the lens founders need when their business starts running their body into the ground.\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/move-better-feel-better-build-better-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260730T090000
DTEND;TZID=America/Detroit:20260730T103000
DTSTAMP:20260720T134235Z
CREATED:20260720T134235Z
LAST-MODIFIED:20260720T134235Z
UID:10000986-1785402000-1785407400@20fathoms.org
SUMMARY:Are You Solving the Right Problem?\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nWorking hard on the wrong problem is one of the most expensive mistakes in entrepreneurship. Most founders are great at solving problems\, but research suggests 85% of companies struggle to solve the right ones. This hands-on session gives you frameworks for diagnosing what you’re really facing\, then walks you through applying them to your own business or idea. Bring any problem–the problem your business solves\, a challenge inside your business\, or even a problem in your own life. You’ll leave with a sharper problem statement and a new lens for looking at it. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nMike Duvall helps founders navigate the complex world of startup growth and capital. As Startup Capital Manager at 20Fathoms\, he supports entrepreneurs as they explore funding opportunities and growth pathways\, from grants and state programs to angel and venture investment. Mike has worked across leadership development\, public diplomacy\, and strategic partnerships. He has a background as a coach and conflict resolution expert and has supported entrepreneurs from more than 60 countries.\nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/are-you-solving-the-right-problem-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260723T090000
DTEND;TZID=America/Detroit:20260723T103000
DTSTAMP:20260720T134405Z
CREATED:20260701T165226Z
LAST-MODIFIED:20260720T134405Z
UID:10000983-1784797200-1784802600@20fathoms.org
SUMMARY:Time Management for Relentless Results\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost people aren’t struggling with productivity because they lack ambition; they’re struggling because they don’t have a system for managing their time\, energy\, and priorities. \nIn this session\, we’ll break down what actually separates high performers from everyone else: clear priorities\, disciplined execution\, and the ability to manage distractions instead of getting managed by them. You’ll walk through practical frameworks for focus\, accountability\, and momentum\, along with the habits that keep high-growth companies and top-performing leaders executing at a high level day after day. \nYou’ll leave with concrete tools you can put to use immediately. From ways to eliminate the distractions eating your time to building systems that don’t depend on willpower. Align your daily actions with what actually moves your business forward. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nRose Odette is a technology founder\, author\, and speaker\, and host of the Bullish on Business podcast. She founded one of the first-to-market electronic medical records companies in the U.S.\, growing it to more than $100 million in revenue\, following 14 years at IBM in healthcare innovation and advanced technology. \nRose is the author of several business and leadership books\, including Charge Like a Bull\, Bullish on Execution\, Lead Like a Lioness\, and Bullish on Immigration. She also hosts the Bullish on Business podcast\, where she’s interviewed more than 100 entrepreneurs and business leaders about the strategies and breakthroughs behind real growth. \nRose left a successful career at IBM to bootstrap her own healthcare technology company while raising three young children\, eventually partnering with global leaders like IBM\, HP\, CSC\, and Atos. That experience now shapes her work helping founders build authority\, strengthen partnerships\, and execute with discipline. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/time-management-for-relentless-results-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260716T090000
DTEND;TZID=America/Detroit:20260716T103000
DTSTAMP:20260512T183750Z
CREATED:20260512T183750Z
LAST-MODIFIED:20260512T183750Z
UID:10000975-1784192400-1784197800@20fathoms.org
SUMMARY:Build an AI Knowledge Base\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost founders are sitting on a goldmine of useful information: customer interviews\, strategy notes\, market research\, sales conversations\, and half-finished ideas. The problem is it’s scattered everywhere: folders\, docs\, inboxes\, and people’s heads. \nIn this hands-on session\, you’ll learn how to turn your scattered documents into an AI-powered\, interlinked knowledge base; something closer to a private Wikipedia for your company. Using tools like Claude Code or Codex alongside Obsidian\, you’ll build an “AI librarian” that can read your materials\, organize them into a wiki-style structure\, and answer questions based on your own source documents. \nWe’ll walk through how to organize messy source materials into a practical\, interlinked knowledge base\, how to build a starter version live using your own documents\, and how to ask better questions of your AI librarian so it becomes more useful over time. Attendees who come prepared should leave with a working starter knowledge base in hand. \nAttendees should bring: \n\nA laptop\n3–5 documents to use as source material (customer notes\, strategy docs\, research\, SOPs\, etc.)\nA paid ChatGPT or Claude subscription with Codex or Claude Code\nObsidian (free for personal use — download at obsidian.md)\n\nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nAdam Lorton is an independent consultant who helps non-engineers gain new superpowers with AI. \nSince the release of ChatGPT\, Adam has been on a mission to push AI tools to their limits—not for gimmicks\, but for real business value. He has been invited to teach AI fundamentals to organizations including Mochary Method Coaching and ALO Yoga. \nOutside work\, Adam is the author of This Week in Speedgolf\, the #1 newsletter on the internet devoted to the most athletic version of golf. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/build-an-ai-knowledge-base-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260709T090000
DTEND;TZID=America/Detroit:20260709T103000
DTSTAMP:20260608T142511Z
CREATED:20260512T155003Z
LAST-MODIFIED:20260608T142511Z
UID:10000974-1783587600-1783593000@20fathoms.org
SUMMARY:Be the Hero: The Journey of Your Brand Story\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nPeople don’t connect with logos or taglines; they connect with stories. But most businesses struggle to tell theirs in a way that actually sticks. \nIn this session\, we’ll explore what makes brand storytelling so powerful and how you can use it to make your business feel genuinely human. The hardest part for most founders isn’t explaining what they do or how they do it; it’s communicating why they do it. That’s exactly where we’ll start. \nWe’ll walk through the 6 essential elements of brand architecture\, how to develop your WHY and define your brand purpose\, the 5 critical attributes of effective brand storytelling\, and benchmark examples from brands that have done it right. You’ll leave with a clear framework for crafting a story that resonates with your audience and moves them to action. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nTim serves as the Chief Marketing & Experience Officer for The KRÄM Group. Tim is a visionary marketing and business operations executive with over 30 years of experience building and scaling high-impact brands that drive customer engagement and sustained revenue growth. Throughout his career\, he has demonstrated a unique ability to identify market opportunities and translate complex strategies into decisive execution. His background spans a vast array of industries\, including multi-unit car washes\, construction\, and spirits\, making him a versatile leader capable of driving innovation and profitability across diverse business sectors. \nTim’s professional journey is marked by significant entrepreneurial and leadership milestones\, including founding Werkshop Branding\, which he grew to $12.5 million in annual billings before its acquisition by a private equity group. He has held high-level executive roles across various industries\, including a Kentucky bourbon startup\, major restaurant franchises\, higher education\, and healthcare-related companies. \nBeyond his professional accomplishments\, Tim is deeply committed to his faith and his family. Born abroad in Switzerland\, he brings a global perspective to his work\, balanced by a personal dedication to mentorship and community involvement. Tim and his wife\, Keri\, live in Traverse City\, MI. When he isn’t shaping brand strategies for businesses\, Tim enjoys outdoor activities and traveling with his wife\, cooking\, finding the best pizza joints in the country\, and spending time with their five grown children and two grandchildren. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/be-the-hero-the-journey-of-your-brand-story-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260625T090000
DTEND;TZID=America/Detroit:20260625T103000
DTSTAMP:20260512T154046Z
CREATED:20260512T154046Z
LAST-MODIFIED:20260512T154046Z
UID:10000973-1782378000-1782383400@20fathoms.org
SUMMARY:Investing & Retirement for Entrepreneurs\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nRunning your own business gives you freedom\, but it also means no employer matching your 401(k) or handing you a retirement plan. That part is on you. \nIn this session\, we’ll break down smart investing and retirement strategies built specifically for solo entrepreneurs and LLC owners. You’ll learn how to grow wealth\, reduce your tax burden\, and create reliable income streams\, without needing a traditional employer-sponsored plan to do it. \nWe’ll dig into what investing actually is and the most common mistakes entrepreneurs make early on\, how 401(k) and non-401(k) strategies work\, and when to use each\, the best retirement approaches for business owners at every stage\, and what to do financially when you start hiring and scaling. You’ll leave with a clear path to start building long-term financial security on your own terms. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nJonathan Tanas is a financial consultant at Cambridge Brokers specializing in retirement planning\, tax-free growth\, and tactical investments. With experience spanning insurance\, financial planning\, and retirement solutions\, Jonathan works with clients to grow wealth\, reduce taxes\, and build long-term financial confidence. His mission is simple: help American families protect their money and retire with confidence. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/investing-retirement-for-entrepreneurs-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260618T090000
DTEND;TZID=America/Detroit:20260618T103000
DTSTAMP:20260512T153028Z
CREATED:20260512T151850Z
LAST-MODIFIED:20260512T153028Z
UID:10000972-1781773200-1781778600@20fathoms.org
SUMMARY:The Profit-First Founder's AI Stack: Where to Use AI Before You Have Revenue\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nMost founders treat AI as a productivity hack. Smart founders treat it as a profit lever. \nIn this session\, we’ll walk through where AI actually moves the needle when you’re pre-revenue or early-revenue\, the work it can replace\, the spend it can defer\, and the leverage it creates when you can’t afford to hire. You’ll see live demos of real AI workflows used in building and scaling a business from the ground up. \nWe’ll cover the four highest-ROI places early-stage founders should put AI to work today (and the two places not to)\, live walkthroughs of AI workflows for marketing\, customer research\, financial modeling\, and sales follow-up using tools you already have access to\, and a simple framework for deciding what to automate\, what to outsource\, and what to keep on your own desk. You’ll leave with a practical\, ready-to-use AI stack\, built for the stage you’re actually in. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nElliot Swift is the founder of Swift Profit Systems\, a profit acceleration advisory firm based in Traverse City. Before SPS\, Elliot spent four years in real estate\, then co-founded and scaled 42 Degrees\, a Michigan manufacturing company\, from $0 to $75 million in revenue over seven years\, building it to 120 employees and holding a 38% gross margin through an 85% wholesale price collapse. That decade of operator experience\, making payroll\, navigating regulators\, and fixing problems on the floor at 2 a.m.\, is the foundation of how Elliot now helps owner-operated businesses find and fix the hidden leaks costing them six and seven figures a year. Today he runs SPS with his wife Monika\, leans heavily on AI to operate lean and find profit for clients\, and is raising two kids\, Natalie and Wyatt\, in Traverse City. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/the-profit-first-founders-ai-stack-where-to-use-ai-before-you-have-revenue-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260604T090000
DTEND;TZID=America/Detroit:20260604T103000
DTSTAMP:20260428T172303Z
CREATED:20260428T172303Z
LAST-MODIFIED:20260428T172303Z
UID:10000933-1780563600-1780569000@20fathoms.org
SUMMARY:Understanding Investors: Risk\, Funding\, and What It Takes to Get Funded\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nRaising money for your startup isn’t just about having a great idea; it’s about understanding how investors think. \nIn this session\, we’ll break down the fundamentals of startup investing\, from how investors evaluate risk to what they expect in return. You’ll learn how funding stages work (from seed to exit)\, where different types of capital come from\, and how angels\, venture capitalists\, and corporate investors each approach opportunities differently. \nWe’ll also dig into what actually makes a company investable—what investors look for\, common mistakes founders make when fundraising\, and how to position your business to increase your chances of getting funded. You’ll leave with a clearer understanding of the funding landscape and what it takes to navigate it with confidence. \nAbout the Presenter\n\n\n\n\n\n\n\n\n\n\n\n\n\nPeter Scott serves as Startup Technical Advisor at 20Fathoms\, where he works closely with founders to help them start and grow companies\, with a particular focus on supporting those in the local bluetech economy. \nPeter is a serial entrepreneur and co-founder of Power 3D\, Grasp Robotics\, and CellDrop Biosciences. With over 20 years of experience across industry and academia\, he has advised 25+ technology startups on strategy\, marketing\, sales\, and finance—helping secure more than $14 million in investment across a range of sectors including energy\, consumer products\, and medical devices. \nAbout Breakfast Lab\n\n\n\n\n\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs. Connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/understanding-investors-risk-funding-and-what-it-takes-to-get-funded-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260521T090000
DTEND;TZID=America/Detroit:20260521T103000
DTSTAMP:20260428T160630Z
CREATED:20260428T160510Z
LAST-MODIFIED:20260428T160630Z
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SUMMARY:Social Media That Actually Works\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nSocial media can feel like a full-time job… on top of the actual full-time job of running your business. \nIn this session\, we’ll break down the fundamentals of social media so you can approach it with clarity\, purpose\, and a plan. You’ll learn the differences between major platforms\, how to choose the right one for your business\, and what it actually means to show up consistently online (without burning out). \nWe’ll also cover what to post\, how to think about your content strategically\, and how to build a presence that connects with your audience and supports your business goals. You’ll leave with a simple\, actionable foundation you can build on right away. \nAbout the Presenter\n\n\n\n\n\n\n\n\nSommer Poquette is the founder of Keep it Real Social\, where she helps small businesses show up online with clarity\, confidence\, and authenticity. \nThrough her work\, Sommer supports entrepreneurs in cutting through the noise of social media and focusing on what actually works. She’s known for making social feel approachable and practical\, helping business owners build a presence that reflects who they are while driving real results. \nHer approach is rooted in simplicity\, consistency\, and helping founders feel confident showing up as themselves. \nAbout Breakfast Lab\n\n\n\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs—connecting you to the right tools and the right people at the right time. \nThese events are held in person and offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/social-media-that-actually-works-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260514T090000
DTEND;TZID=America/Detroit:20260514T103000
DTSTAMP:20260413T191128Z
CREATED:20260413T191128Z
LAST-MODIFIED:20260413T191128Z
UID:10000913-1778749200-1778754600@20fathoms.org
SUMMARY:Build a Podcast That Grows Your Business\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nStarting a podcast is easy. Building one that actually grows your business? That’s a different story. \nIn this session\, we’ll break down how to launch (or refine) a podcast to build your authority\, expand your reach\, and create meaningful connections. We’ll cover how to position your podcast strategically\, structure episodes for clarity and engagement\, and avoid the common traps that lead to inconsistent results. \nYou’ll also learn how to keep your setup simple\, repurpose your content for more visibility\, and use your podcast as a tool for building relationships\, not just broadcasting ideas. You’ll leave with a clear framework and next steps to create a podcast that actually supports your business growth. \nAbout the Presenter\n\n\n\n\n\n\n\n\nRose Odette is a serial entrepreneur\, CEO\, and host of the Bullish on Business Podcast\, where she shares bold insights on building and scaling businesses. Through her work\, she helps founders move beyond passive learning and into real execution. \nAs the founder of Awake Technologies Corporation\, Rose works with entrepreneurs to build platforms that lift them up and help create meaningful business opportunities. Her approach is helps founders think bigger\, act faster\, and build businesses that actually gain traction. \nShe’s passionate about helping entrepreneurs stop playing small and show up with clarity\, confidence\, and a strategy that works. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/build-a-podcast-that-grows-your-business-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260507T090000
DTEND;TZID=America/Detroit:20260507T103000
DTSTAMP:20260408T143415Z
CREATED:20260408T143415Z
LAST-MODIFIED:20260408T143415Z
UID:10000912-1778144400-1778149800@20fathoms.org
SUMMARY:From Trying to Doing\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nWe all say we’re “working on it”… but at some point\, progress requires a shift from trying to actually doing. \nIn this session\, Mark Wanner shares his journey. He’ll dig into where he started to what he’s building now\, and the mindset shifts that helped him stop playing small and start taking real action. We’ll explore the difference between learning and executing\, why investing in coaching changes how seriously you show up\, and how to start thinking like someone who’s actually in the game. \nWe’ll also delve into when it’s time to stop doing everything yourself. Using insights from Buy Back Your Time\, Mark will walk through how to think about hiring\, what to delegate first\, and how buying back your time can help you focus on the work that actually moves things forward. \nExpect a fast-paced\, honest conversation (with a little tough love)\, plus time for Q&A to dig into your specific challenges. \nAbout the Presenter\n\n\n\n\n\n\n\n\nMark Wanner is an entrepreneur and builder who believes in playing the long game with a focus on creating something strong\, sustainable\, and meaningful over time. \nAs the owner and CEO of multiple ventures\, including Green Mitt Luxury Auto Spa\, Mark brings a hands-on\, real-world perspective to what it takes to grow a business and lead a team. He’s passionate about the process\, the people he gets to work alongside\, and building things that last. \nMark’s approach is grounded\, honest\, and action-oriented. He’s here to share what he’s learned\, challenge how you think about progress\, and help you move forward in a way that actually sticks. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/from-trying-to-doing-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260430T090000
DTEND;TZID=America/Detroit:20260430T103000
DTSTAMP:20260408T141004Z
CREATED:20260408T141004Z
LAST-MODIFIED:20260408T141004Z
UID:10000878-1777539600-1777545000@20fathoms.org
SUMMARY:A Founder's Relationship to Feedback\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nFeedback can either fuel your progress… or completely shut you down. In this session\, we’re working on making it the first one. \nTogether\, we’ll explore what actually makes feedback useful (and what makes it spiral)\, how to ask for the kind of input you actually need\, and how to give feedback in a way that builds trust\, not tension. Using Liz Lerman’s Critical Response Process© as a guide\, you’ll get a simple\, structured approach to navigating feedback conversations with more clarity and less ego. \nWe’ll walk through the framework\, practice it together\, and help you build a tool you can take into one-on-ones\, team conversations\, and customer interactions. Expect to laugh a little\, learn a lot\, and leave feeling more confident (and maybe even excited) to get feedback and get back to work. \nAbout the Presenter\n\n\n\n\n\n\n\n\nAnna Beard is a thoughtful facilitator who brings a community-centered approach to communication\, collaboration\, and creative work. She is passionate about helping individuals and teams build trust through better feedback\, making space for honest conversations that actually move ideas forward. \nWith a focus on practical tools and real-world application\, Anna creates environments where people feel supported to share\, reflect\, and grow. Her sessions are engaging\, approachable\, and designed to help participants walk away with something they can use right away. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/a-founders-relationship-to-feedback-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260416T090000
DTEND;TZID=America/Detroit:20260416T103000
DTSTAMP:20260318T145505Z
CREATED:20260317T135849Z
LAST-MODIFIED:20260318T145505Z
UID:10000853-1776330000-1776335400@20fathoms.org
SUMMARY:Crafting a Powerful Go-To-Market Strategy\, a 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nUnderstanding your audience is one thing… turning those insights into real traction is another. In this session\, we’ll focus on how to bridge that gap by building a clear and actionable go-to-market strategy. \nTogether\, we’ll explore how to define your customer segments\, sharpen your value proposition\, and craft a compelling GTM story. You’ll also dig into channel planning and learn how to design and track simple experiments to test what’s working. By the end\, you’ll walk away with practical tools—and a clearer path forward—to start gaining traction. \nAbout the Presenter\n\n\n\n\n\n\n\n\nBeth Cavanaugh is a strategic marketing and go-to-market professional who thrives on turning insights into action. She works collaboratively with teams and founders to identify real needs\, clarify messaging\, and build thoughtful strategies that drive traction. \nWith a background in marketing communications and a knack for connecting the dots between audience\, story\, and execution\, Beth brings a practical\, hands-on approach to her work. She helps entrepreneurs move beyond ideas into clear\, testable strategies\, helping them build with confidence. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/crafting-a-powerful-go-to-market-strategy-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260409T090000
DTEND;TZID=America/Detroit:20260409T103000
DTSTAMP:20260316T115158Z
CREATED:20260316T114943Z
LAST-MODIFIED:20260316T115158Z
UID:10000791-1775725200-1775730600@20fathoms.org
SUMMARY:Are you ready for your first employee? A 20Fathoms Breakfast Lab
DESCRIPTION:This Week at Breakfast Lab\nGrowing your business often means bringing other people into the picture—but knowing when and how to do that can be complicated. In this session\, we’ll explore some of the key considerations founders face as they begin thinking about building a team. From understanding the differences between contractors and employees to preparing your business for its first hire\, we’ll cover practical topics that can help entrepreneurs make thoughtful decisions as they grow. \nWhether you’re actively thinking about hiring or just starting to plan ahead\, this conversation will help you better understand the structures\, responsibilities\, and considerations that come with bringing others into your business. \nAbout the Presenter\n\n\n\n\n\n\n\n\nGretchen leads strategic partnerships and talent initiatives at 20Fathoms\, working with local\, regional\, state\, and national partners to identify opportunities that strengthen Northern Michigan’s entrepreneurial ecosystem. She serves as the grant lead for the MEDC Small Business Support Hub program and has managed 20Fathoms’ Women in Tech programming since 2022. With a background in human resources\, technology integration\, and talent development—including serving as Director of Human Resources at Crystal Mountain Resort & Spa—Gretchen brings deep experience supporting growing organizations and the people behind them. She holds dual senior HR certifications (SPHR and SHRM-SCP)\, a Bachelor of Science from Western Michigan University\, and a certificate in Artificial Intelligence (AI) Implications for Business Strategy from MIT Sloan. Outside of work\, she enjoys restoring the native habitat of her property and exploring Northern Michigan’s hiking\, biking\, and ski trails. \n\n\n\n\n\nAbout Breakfast Lab\n\n\n\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees.
URL:https://20fathoms.org/event/are-you-ready-for-your-first-employee-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260326T090000
DTEND;TZID=America/Detroit:20260326T103000
DTSTAMP:20260318T145704Z
CREATED:20260304T193044Z
LAST-MODIFIED:20260318T145704Z
UID:10000772-1774515600-1774521000@20fathoms.org
SUMMARY:Inside the Investor Mind\, a 20Fathoms Breakfast Lab
DESCRIPTION:Pull back the curtain on how VCs evaluate startups—what matters\, what kills deals\, and how to pitch with clarity. Plus a primer on angel inv\n\n\nThis week at Breakfast Lab:\nWhat are venture capitalists actually looking for when they evaluate a startup? In this session\, we’ll break down how investors really assess opportunities. We’ll go through what signals they trust\, what metrics matter at different stages\, and the red flags that quietly kill deals. We’ll walk through the core decision framework behind a “yes\,” including team strength\, market timing\, product differentiation\, traction and retention\, go-to-market strategy\, and the risk investors need to believe you can reduce quickly. We’ll also touch on angel investing: why it can be one of the most rewarding ways to support startups\, but also why it’s a long-term\, high-risk investment that requires discipline and patience. You’ll leave with a practical fundraising checklist\, a sharper pitch narrative\, and a clearer understanding of how investors think. \nWe’ll cover:\n\nThe VC Checklist: What Actually Gets Funded\n5 Red Flags That Should Make Founders and Funders Pause\nAngel Investing: Smart Money or Expensive Hobby?\n\nAbout the Presenter\nPatti Glaza is Executive Vice President of Venture and Managing Director of ID Ventures at Invest Detroit\, where she leads early-stage venture investing and supports high-growth technology startups across the Midwest. With more than 30 years of experience in technology\, venture capital\, and startup leadership\, Patti has held roles ranging from startup CEO and operator to venture investor and advisor. She actively mentors entrepreneurs\, serves on several startup and ecosystem boards\, and teaches customer discovery and commercialization through the National Science Foundation’s I-Corps program. \nWhat is Breakfast Lab?\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees. \nLearn more about Breakfast Lab. \n\nPresenting Partner\n\n\n\nSupporting Partner\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/inside-the-investor-mind-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260319T090000
DTEND;TZID=America/Detroit:20260319T103000
DTSTAMP:20260318T150029Z
CREATED:20260304T193040Z
LAST-MODIFIED:20260318T150029Z
UID:10000768-1773910800-1773916200@20fathoms.org
SUMMARY:Demystifying Marketing\, a 20Fathoms Breakfast Lab
DESCRIPTION:Cut through marketing noise. Learn to focus on the right customers\, set clear goals\, and build a marketing plan that actually works.\n\n\nThis week at Breakfast Lab:\nWe’re demystifying marketing. For many founders and small business owners\, marketing can feel overwhelming. There are endless tools\, channels\, and people promising the “right” strategy. It’s easy to get stuck trying to do everything at once. \nIn this session\, Kristina Schnepf will help cut through the noise and bring marketing back to the fundamentals. She’ll guide participants through how to focus on the customers that matter most right now and define clear marketing goals that actually move your business forward. If you’ve been feeling scattered or unsure where to focus your marketing energy\, this conversation will help you simplify your approach and regain control of your strategy. \nYou’ll leave with:\n\nA clearer understanding of who your most important customers are right now\nA simple way to cut through marketing noise and focus on what actually matters\nPractical ideas for aligning your marketing efforts with your current business goals\nA more confident\, focused approach to planning your marketing next steps\n\nAbout the Presenter\nKristina Schnepf is a marketing and communications leader with decades of experience in brand strategy\, marketing communications\, and corporate storytelling. She spent more than 20 years at Dow Chemical Company and later served as Vice President of Communications for North America at Goodyear Tire & Rubber Company\, leading strategic communications for major global brands. Today\, Kristina is President of Leap Consulting and owner of Peace Love and Little Donuts and Greendoor Folk School in Traverse City. \nWhat is Breakfast Lab?\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and will be offered virtually. There is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nAnd if you’d like to stay and keep working\, coworking at 20Fathoms is free on Thursdays for Breakfast Lab attendees. \nLearn more about Breakfast Lab. \n\nPresenting Partner\n\n\n\nSupporting Partner\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/demystifying-marketing-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251211T090000
DTEND;TZID=America/Detroit:20251211T120000
DTSTAMP:20251017T160554Z
CREATED:20251017T160552Z
LAST-MODIFIED:20251017T160554Z
UID:10000492-1765443600-1765454400@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-12-11/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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UID:10000491-1764838800-1764849600@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-12-04/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20251120T090000
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UID:10000490-1763629200-1763640000@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-11-20/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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DTSTART;TZID=America/Detroit:20251113T090000
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UID:10000489-1763024400-1763035200@20fathoms.org
SUMMARY:Breakfast Lab
DESCRIPTION:Breakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. No registration required; walk-ins are welcome! \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. Topics will vary week-to-week and will cover essential business skills like marketing\, customer discovery\, pitching\, and more. \nBreakfast Lab happens in person at 20Fathoms every week. Can’t join us in person? Join us virtually here. \nLearn more about Breakfast Lab and check out this week’s topic. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nThere are no prerequisites to attend Breakfast Lab. All are welcome! \nAt Breakfast Lab\, we use something called a Business Model Canvas to organize your business plan and help you move forward. \nDon’t have a canvas yet? No sweat. You’ll learn to use the Canvas at Breakfast Lab\, where we’ll have copies available. You can also join a Startup Bootcamp to get started or download the instructions and a blank canvas to work through on your own time.
URL:https://20fathoms.org/event/breakfast-lab-5-2/2025-11-13/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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