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DTSTART;TZID=America/Detroit:20250807T090000
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SUMMARY:Marketing & Sales\, a 20Fathoms Breakfast Lab
DESCRIPTION:Craft compelling marketing strategies and messaging that resonate with your audience\n\n\nWhether you’re just starting out with an idea or ready to start up\, Breakfast Lab takes your business model to the next level. \nIn this week’s session facilitated by Kristina Schnepf\, Owner of Peace Love & Little Donuts of Traverse City\, you’ll learn how to craft compelling marketing strategies and messaging that resonate with your audience. \nWe’ll focus on:\n\nMarketing strategy development\nMessaging\nMarketing channels to effectively reach your audience\nTools to engage your target market\n\nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nKristina Schnepf is an engaged and passionate professional who thrives in ambiguous environments\, inspires innovation\, and continuously seeks growth in herself and others. Currently\, Kristina is owner of Peace Love & Little Donuts of Traverse City\, founder of Green Door Folk School in NW Michigan and principal of Leap Consulting\, a business growth and marketing consultancy. As a marketer for more than 30 years\, Kristina served as Chief Commercial Officer for a $500M private equity held company\, Vice President of Communications for Goodyear Tire & Rubber and Global Communications Director at The Dow Chemical Company. She has a proven record of success in driving business growth by developing and implementing marketing and sales strategies for Fortune 500 companies\, start-ups\, fast growing private firms and small businesses. \n  \nBreakfast Lab Advisors:\nAfter Breakfast Lab\, join us for open Q&A time with local advisors who can help you take the next step in your business. Bring your questions\, roadblocks\, or ideas — they’re here to help. \nAdvisors this session include: \n\nBeth Cavanaugh\, Insight and Analysis\, Research Strategies\, Change Management\, Marketing Communications\, Branding\, Process & System Implementation\, Training\, Business & Corporate Strategy and Execution\n\n  \nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/marketing-sales-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching,Networking
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DTSTART;TZID=America/Detroit:20250814T090000
DTEND;TZID=America/Detroit:20250814T120000
DTSTAMP:20250723T185252Z
CREATED:20250714T184621Z
LAST-MODIFIED:20250723T185252Z
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SUMMARY:Books Club\, a 20Fathoms Breakfast Lab
DESCRIPTION:Break down your startup’s costs\, revenue streams\, and key financial metrics\n\n\nInstead of a typical financial presentation\, we’re shaking things up with Books Club led by Beth Melcher. This is a hands-on\, working session where participants bring their real bookkeeping questions\, challenges\, and even their laptops or records. \nBeth will help troubleshoot in real time\, offer practical advice\, and guide everyone through the next steps in getting their books in order. \n  \nWe’ll focus on:\n\nAnswering your specific bookkeeping and financial questions\nHelping you understand where your numbers stand and what they’re telling you\nSharing best practices for simple\, clean bookkeeping\nIdentifying common pitfalls and how to avoid them\nProviding tips on how to prepare for taxes\, funding\, or growth conversations\n\n  \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou need to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Business Model Kick-off or Startup Bootcamp to get started. \nMeet this week’s facilitator:\nBeth Melcher is the Founder of MoneyFit. Throughout her life\, she has been fascinated by language; English and French in college and in business school\, it was the language of finance. With 25 years of experience in commercial banking\, product management and small business financial consulting\, Beth has learned that companies have a unique language all of their own. Success happens when owners learn how to listen and respond to their companies—and Beth loves being the person to teach them how to do it. She has seen what success and failure look like. Most often\, the difference between one and the other is vision\, grit and a willingness to collaborate with trainers who can show you the way. Beth feels that the best part of her work is when she gets to be that trainer and see the spark between a company and its owner. When that partnership develops\, it forges a path toward true achievement. \n  \nBreakfast Lab Advisors:\nAfter Breakfast Lab\, join us for open Q&A time with local advisors who can help you take the next step in your business. Bring your questions\, roadblocks\, or ideas — they’re here to help. \nAdvisors this session include: \n\nBeth Cavanaugh\, Insight and Analysis\, Research Strategies\, Change Management\, Marketing Communications\, Branding\, Process & System Implementation\, Training\, Business & Corporate Strategy and Execution\n\n  \nPresenting Partner:\n\n\n\nSupporting Partner:\n\n\n\nAbout 20Fathoms:\n20Fathoms is the home of entrepreneurship and innovation in Northwest Michigan. Based in Traverse City and serving all of Northwest Lower Michigan\, 20Fathoms is a nonprofit startup incubator and resource center for entrepreneurs and growing businesses. The organization works with entrepreneurs of all stages and industries\, and specializes in working with technology-focused companies. Programs include startup education\, business coaching\, connections\, funding\, and general support.
URL:https://20fathoms.org/event/books-club-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab
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DTSTART;TZID=America/Detroit:20250821T090000
DTEND;TZID=America/Detroit:20250821T120000
DTSTAMP:20250729T144013Z
CREATED:20250729T142320Z
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SUMMARY:Legal for Startups\, a 20Fathoms Breakfast Lab
DESCRIPTION:Learn the legal basics to protect your business\n\n\nThe legal basics matter. Understanding your business’s legal structure and obligations isn’t just paperwork — it directly impacts liability\, taxes\, ownership\, fundraising\, and long-term success. \nAt this session of Breakfast Lab\, facilitated by 20Fathoms Entrepreneur in Residence Peter Scott\, you’ll dive into the basics of legal and IP. \nThere are practical\, affordable steps you can take now. You don’t have to be a legal expert or spend a fortune to set up your startup on solid legal and IP footing\, but you do need to know when to seek help. \nYou’ll learn:\n\nBusiness Structures & Legal Entities: Understand the pros\, cons\, and key differences between sole proprietorships\, partnerships\, corporations (C- and S-Corp)\, LLCs\, and LLPs.\n\n\nIntellectual Property (IP) Essentials: Learn how to identify and protect your company’s most valuable intangible assets. We’ll break down patents\, trademarks\, copyrights\, and trade secrets\, including how they work\, what they cost\, and when they matter.\n\n\nIP Strategy & Licensing: Explore practical strategies for leveraging IP through licensing agreements\, managing confidentiality\, and safeguarding competitive advantage.\n\nYou’ll walk away with clarity on how to protect your ideas\, set up your company structure\, and avoid common legal pitfalls. \nAbout Breakfast Lab\nBreakfast Lab is a weekly event at 20Fathoms where you’ll get expert guidance to help meet your most pressing startup needs\, providing access to the right tools and the right people at the right time. \nThese events are held in person and there is no cost to attend. Coffee and a light breakfast are provided. Walk-ins are welcome. \nThere are two parts to each Breakfast Lab: \n\nStartup Workshop: 9 – 10:30 am\n\n\nStartup Coaching: 10:30 am – noon\n\nAttend both parts\, or just one. \nLearn more about Breakfast Lab. \nWho should attend:\nBreakfast Lab was designed specifically to support: \n\nIdea and early-stage startup founders with scalable innovations and technologies\n\n\nEntrepreneurs navigating strategic growth or a pivot in their business model\n\nPrerequisite:\nYou are encouraged to have your business model canvas outlined to benefit from the Breakfast Lab workshops. \nDon’t have a canvas yet? No sweat – join a Startup Bootcamp to get started or Download the instructions and a blank canvas to work through on your own time. \nMeet this week’s facilitator:\nPeter Scott serves as Entrepreneur in Residence at 20Fathoms. In this role he is excited to connect with local founders and help them start companies\, with a special focus of supporting those working in the local bluetech economy. \nPeter is a serial entrepreneur and the co-founder of Power 3D\, Grasp Robotics and CellDrop Biosciences. He brings over 20 years of experience in industry and academia helping inventors commercialize their technology. His previous experience includes advising 25+ technology startups in strategy\, marketing/sales\, and finance\, securing commitments of $14 million in investment. His experience spans markets including solar\, wind turbines\, fuel injection\, engine controls\, consumer products\, and medical devices. \nAdditionally\, Peter is an international lecturer on innovation and entrepreneurship and has taught in 10 countries. He also previously served as the Entrepreneur in Residence at the University of Wyoming. \nPeter holds a BS in Mechanical Engineering and Aerospace Engineering from the University of Michigan\, an MS in Aerospace Engineering from the University of Cincinnati and an MBA from the University of Michigan. \nSupporting Partners:\n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/legal-for-startups-a-20fathoms-breakfast-lab/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Breakfast Lab,Coaching
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