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SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-06-09/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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DTSTART;TZID=America/New_York:20260606T090000
DTEND;TZID=America/New_York:20260606T160000
DTSTAMP:20260512T135257Z
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LAST-MODIFIED:20260512T135257Z
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SUMMARY:Startup to Scaleup with Erick Mueller
DESCRIPTION:Ready to grow beyond startup mode? Learn how to evaluate\, strengthen\, and scale your business with clarity and confidence.\n\n\nYou’ve started something — now what? \nWhether you’re gaining traction or feeling stuck between startup and “what’s next\,” this two-day experience is designed to help you shift your mindset\, strengthen your foundation\, and start building for growth. \nStartUp to ScaleUp focuses on second-stage small businesses and organizations — specifically founders\, operators\, and entrepreneurs who are ready to move out of scrappy startup mode and into a more structured\, scalable business. Together\, we’ll dig into how to evaluate your business\, identify opportunities for growth\, and put the right systems in place to scale with intention. \nDay 1 — Friday\, June 5 | 4:00–6:00 PM Right Brain Brewing | Traverse City\, MI\nKick things off with an energizing evening built around real stories and creative thinking. The night includes: \nWelcome & Introductions — Meet your facilitator\, fellow entrepreneurs\, and set the stage for the weekend\nLocal Entrepreneur Panel — Hear from 3–4 local founders who’ve navigated the leap from startup to scaleup firsthand\, in a speed Q&A format where everyone gets a chance to ask questions\nDesign Thinking Exercises — Put your creative brain to work with hands-on exercises\, including forced combinations\, mystery pitching\, and exploring creativity boundaries\nNetworking — Connect with other changemakers in the Traverse City entrepreneurial community \nDay 2 — Saturday\, June 6 | 9:00am – 4:00pm NMC Innovation Center\, Room 104/105 | Traverse City\, MI\nA full day of deep-dive learning\, interactive exercises\, and practical frameworks for scaling your venture. The day includes: \n\nAre You Ready to Scale? — Assess your venture across 6 key considerations and rate your readiness for growth\nTactics to Fill the Gaps — Identify what’s holding you back and learn specific tactics to strengthen each area\nGrowth Strategies — Explore key growth strategies and strategic alliances\, and map your venture’s path forward\nManaging Growth — Navigate the transition from startup to scaleup\, including culture\, people\, and operations\nScaleup Finance & Funding — Understand the 3 levers you can pull and work through how much capital you actually need to scale\nScaleup Marketing — Learn what changes between startup and scaleup marketing\, including an empathy mapping exercise\nLunch with the Instructors — An open Q&A session to drill Erick with your most pressing questions\nCertificate of Completion — Presented by 20Fathoms & Erick Mueller\n\nWhat You’ll Learn\n\nHow to test the viability and readiness of your business for growth\nStrategies to strengthen your marketing and accelerate traction\nThe basics of scaleup funding and financing pathways\nWhat infrastructure you actually need to grow (without overcomplicating it)\, including: human resources\, systems and processes\, automation\, in-house vs. contract support.\n\nWhat You’ll Walk Away With\n\nPractical tips to scale smarter (and avoid common pitfalls)\nA clearer understanding of your next stage of growth\nA stronger mindset for thinking and acting like a growth-focused entrepreneur\n\nAbout the Facilitator: Erick Mueller\nErick Mueller is an experienced entrepreneur\, educator\, and business advisor with deep expertise in helping ventures grow from early-stage ideas into scalable businesses. He is affiliated with the Leeds School of Business at the University of Colorado Boulder\, where he supports entrepreneurship education and works with founders navigating growth and commercialization. \nErick brings a practical\, real-world perspective to his work\, combining experience across startups\, corporate environments\, and advisory roles. His approach focuses on helping entrepreneurs think strategically about growth\, build strong operational foundations\, and make informed decisions about scaling.
URL:https://20fathoms.org/event/startup-to-scaleup-with-erick-mueller-2/
CATEGORIES:Bootcamp
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DTSTART;TZID=America/New_York:20260605T160000
DTEND;TZID=America/New_York:20260605T180000
DTSTAMP:20260514T132421Z
CREATED:20260413T193228Z
LAST-MODIFIED:20260514T132421Z
UID:10000914-1780675200-1780682400@20fathoms.org
SUMMARY:Startup to Scaleup with Erick Mueller
DESCRIPTION:Ready to grow beyond startup mode? Learn how to evaluate\, strengthen\, and scale your business with clarity and confidence.\n\n\nYou’ve started something — now what? \nWhether you’re gaining traction or feeling stuck between startup and “what’s next\,” this two-day experience is designed to help you shift your mindset\, strengthen your foundation\, and start building for growth. \nStartUp to ScaleUp focuses on second-stage small businesses and organizations — specifically founders\, operators\, and entrepreneurs who are ready to move out of scrappy startup mode and into a more structured\, scalable business. Together\, we’ll dig into how to evaluate your business\, identify opportunities for growth\, and put the right systems in place to scale with intention. \nDay 1 — Friday\, June 5 | 4:00–6:00 PM Right Brain Brewing | Traverse City\, MI\nKick things off with an energizing evening built around real stories and creative thinking. The night includes: \nWelcome & Introductions — Meet your facilitator\, fellow entrepreneurs\, and set the stage for the weekend\nLocal Entrepreneur Panel — Hear from 3–4 local founders who’ve navigated the leap from startup to scaleup firsthand\, in a speed Q&A format where everyone gets a chance to ask questions\nDesign Thinking Exercises — Put your creative brain to work with hands-on exercises\, including forced combinations\, mystery pitching\, and exploring creativity boundaries\nNetworking — Connect with other changemakers in the Traverse City entrepreneurial community \nDay 2 — Saturday\, June 6 | 9:00am – 4:00pm NMC Innovation Center\, Room 104/105 | Traverse City\, MI\nA full day of deep-dive learning\, interactive exercises\, and practical frameworks for scaling your venture. The day includes: \n\nAre You Ready to Scale? — Assess your venture across 6 key considerations and rate your readiness for growth\nTactics to Fill the Gaps — Identify what’s holding you back and learn specific tactics to strengthen each area\nGrowth Strategies — Explore key growth strategies and strategic alliances\, and map your venture’s path forward\nManaging Growth — Navigate the transition from startup to scaleup\, including culture\, people\, and operations\nScaleup Finance & Funding — Understand the 3 levers you can pull and work through how much capital you actually need to scale\nScaleup Marketing — Learn what changes between startup and scaleup marketing\, including an empathy mapping exercise\nLunch with the Instructors — An open Q&A session to drill Erick with your most pressing questions\nCertificate of Completion — Presented by 20Fathoms & Erick Mueller\n\nWhat You’ll Learn\n\nHow to test the viability and readiness of your business for growth\nStrategies to strengthen your marketing and accelerate traction\nThe basics of scaleup funding and financing pathways\nWhat infrastructure you actually need to grow (without overcomplicating it)\, including: human resources\, systems and processes\, automation\, in-house vs. contract support.\n\nWhat You’ll Walk Away With\n\nPractical tips to scale smarter (and avoid common pitfalls)\nA clearer understanding of your next stage of growth\nA stronger mindset for thinking and acting like a growth-focused entrepreneur\n\nAbout the Facilitator: Erick Mueller\nErick Mueller is an experienced entrepreneur\, educator\, and business advisor with deep expertise in helping ventures grow from early-stage ideas into scalable businesses. He is affiliated with the Leeds School of Business at the University of Colorado Boulder\, where he supports entrepreneurship education and works with founders navigating growth and commercialization. \nErick brings a practical\, real-world perspective to his work\, combining experience across startups\, corporate environments\, and advisory roles. His approach focuses on helping entrepreneurs think strategically about growth\, build strong operational foundations\, and make informed decisions about scaling.
URL:https://20fathoms.org/event/startup-to-scaleup-with-erick-mueller/
CATEGORIES:Bootcamp
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DTSTART;TZID=America/Detroit:20260603T163000
DTEND;TZID=America/Detroit:20260603T190000
DTSTAMP:20260428T205820Z
CREATED:20260408T132621Z
LAST-MODIFIED:20260428T205820Z
UID:10000911-1780504200-1780513200@20fathoms.org
SUMMARY:Customer Discovery: Find Your Market & Build What Matters
DESCRIPTION:Find Your Market. Build What Matters. Stop Guessing.\nCustomer Discovery at 20Fathoms is designed to help you stop guessing and start building with solid evidence. \nEven the most promising ideas fail when founders confuse what they can build with what the market actually needs. This 5-week cohort gives you a structured\, evidence-driven process to identify real customer demand\, define your beachhead market (the specific group of customers you’ll focus on first)\, and build a business model grounded in reality. Through hands-on work\, real customer conversations\, and expert guidance\, you’ll surface critical risks early. You won’t waste time\, energy\, or runway chasing the wrong opportunity. \nAPPLY HERE!\nWhat you’ll walk away with:\nYour most important customer segment (ie. beachhead market)– Know exactly who you’re building for and where to focus first.\nReal customer insights – Conduct 20–30 structured interviews that reveal true pain points\, decision criteria\, and buying behavior.\nA business model that makes sense – Align your revenue model\, pricing\, and go-to-market strategy with real demand.\nA lower-risk path forward – Test your assumptions early and move ahead with confidence. \nWhat you’ll experience:\nAn evidence-driven approach – Replace assumptions with real data from the market.\nSystematic discovery – Learn a structured process to uncover what customers truly value (not just what you think they value).\nFocused direction – Identify your beachhead market and concentrate your efforts where traction is most achievable.?\nEarly risk reduction – Surface your biggest unknowns early and test them before you scale.\nGuided support – Work alongside experienced facilitators and a cohort of founders doing the same work. \n  \nWorkshop schedule:\n\nSaturday\, May 2 (9am – 4pm) —  Kickoff – In Person @ 20Fathoms\nWeek of May 4 (Flexible appts) — Virtual Office Hours with Julie\nWednesdays: May 13\, May 20\, May 27\, June 3 (4:30 – 7pm) — Virtual Weekly Cohort Sessions\n\nHow the program works:\n5 cohort sessions – Interactive workshops\, working time\, and group discussion over 5 weeks.\n1:1 coaching support – Private sessions to refine your interviews and analyze what you’re learning.\nOn-demand resources – Supplemental content to keep you moving between sessions.\nFinal presentation – Share your insights\, direction\, and next steps with peers and advisors.\nProven methodology – Built on the I-Corps framework used by 3\,000+ ventures nationwide. \nWho this is for:\n*Please note: This is an active\, working cohort. You’ll be expected to talk to customers\, reflect on what you’re learning\, and show up ready to engage. \n\nYou have an idea but aren’t sure who it’s for\nYou’ve started something but aren’t gaining traction\nYou’re tired of guessing and want real answers\nYou’re willing to talk to customers and do the work\n\nAbout the presenter:\nJulie Collins is a deep tech innovation expert and founder of The Opportunity Practice\, where she helps founders and teams answer the critical question: why you\, why now? With over 10\,000 hours of innovation consulting experience\, Julie specializes in guiding entrepreneurs through structured\, evidence-driven customer discovery\, helping them uncover real market needs\, validate opportunities\, and build strategies that actually work. Her approach is grounded in proven frameworks used across thousands of ventures\, particularly in complex and emerging markets\, where understanding the customer and value chain is essential to success. Julie is known for pushing founders past assumptions and into real insight\, so they can build the right business for the right market.
URL:https://20fathoms.org/event/customer-discovery-find-your-market-build-what-matters/2026-06-03/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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END:VEVENT
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DTSTART;TZID=America/Detroit:20260602T170000
DTEND;TZID=America/Detroit:20260602T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000803-1780419600-1780430400@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-06-02/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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DTSTART;TZID=America/Detroit:20260527T163000
DTEND;TZID=America/Detroit:20260527T190000
DTSTAMP:20260428T205820Z
CREATED:20260408T132621Z
LAST-MODIFIED:20260428T205820Z
UID:10000910-1779899400-1779908400@20fathoms.org
SUMMARY:Customer Discovery: Find Your Market & Build What Matters
DESCRIPTION:Find Your Market. Build What Matters. Stop Guessing.\nCustomer Discovery at 20Fathoms is designed to help you stop guessing and start building with solid evidence. \nEven the most promising ideas fail when founders confuse what they can build with what the market actually needs. This 5-week cohort gives you a structured\, evidence-driven process to identify real customer demand\, define your beachhead market (the specific group of customers you’ll focus on first)\, and build a business model grounded in reality. Through hands-on work\, real customer conversations\, and expert guidance\, you’ll surface critical risks early. You won’t waste time\, energy\, or runway chasing the wrong opportunity. \nAPPLY HERE!\nWhat you’ll walk away with:\nYour most important customer segment (ie. beachhead market)– Know exactly who you’re building for and where to focus first.\nReal customer insights – Conduct 20–30 structured interviews that reveal true pain points\, decision criteria\, and buying behavior.\nA business model that makes sense – Align your revenue model\, pricing\, and go-to-market strategy with real demand.\nA lower-risk path forward – Test your assumptions early and move ahead with confidence. \nWhat you’ll experience:\nAn evidence-driven approach – Replace assumptions with real data from the market.\nSystematic discovery – Learn a structured process to uncover what customers truly value (not just what you think they value).\nFocused direction – Identify your beachhead market and concentrate your efforts where traction is most achievable.?\nEarly risk reduction – Surface your biggest unknowns early and test them before you scale.\nGuided support – Work alongside experienced facilitators and a cohort of founders doing the same work. \n  \nWorkshop schedule:\n\nSaturday\, May 2 (9am – 4pm) —  Kickoff – In Person @ 20Fathoms\nWeek of May 4 (Flexible appts) — Virtual Office Hours with Julie\nWednesdays: May 13\, May 20\, May 27\, June 3 (4:30 – 7pm) — Virtual Weekly Cohort Sessions\n\nHow the program works:\n5 cohort sessions – Interactive workshops\, working time\, and group discussion over 5 weeks.\n1:1 coaching support – Private sessions to refine your interviews and analyze what you’re learning.\nOn-demand resources – Supplemental content to keep you moving between sessions.\nFinal presentation – Share your insights\, direction\, and next steps with peers and advisors.\nProven methodology – Built on the I-Corps framework used by 3\,000+ ventures nationwide. \nWho this is for:\n*Please note: This is an active\, working cohort. You’ll be expected to talk to customers\, reflect on what you’re learning\, and show up ready to engage. \n\nYou have an idea but aren’t sure who it’s for\nYou’ve started something but aren’t gaining traction\nYou’re tired of guessing and want real answers\nYou’re willing to talk to customers and do the work\n\nAbout the presenter:\nJulie Collins is a deep tech innovation expert and founder of The Opportunity Practice\, where she helps founders and teams answer the critical question: why you\, why now? With over 10\,000 hours of innovation consulting experience\, Julie specializes in guiding entrepreneurs through structured\, evidence-driven customer discovery\, helping them uncover real market needs\, validate opportunities\, and build strategies that actually work. Her approach is grounded in proven frameworks used across thousands of ventures\, particularly in complex and emerging markets\, where understanding the customer and value chain is essential to success. Julie is known for pushing founders past assumptions and into real insight\, so they can build the right business for the right market.
URL:https://20fathoms.org/event/customer-discovery-find-your-market-build-what-matters/2026-05-27/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/04/customer-discovery.jpg
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260526T170000
DTEND;TZID=America/Detroit:20260526T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000802-1779814800-1779825600@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-05-26/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260520T163000
DTEND;TZID=America/Detroit:20260520T190000
DTSTAMP:20260428T205820Z
CREATED:20260408T132621Z
LAST-MODIFIED:20260428T205820Z
UID:10000909-1779294600-1779303600@20fathoms.org
SUMMARY:Customer Discovery: Find Your Market & Build What Matters
DESCRIPTION:Find Your Market. Build What Matters. Stop Guessing.\nCustomer Discovery at 20Fathoms is designed to help you stop guessing and start building with solid evidence. \nEven the most promising ideas fail when founders confuse what they can build with what the market actually needs. This 5-week cohort gives you a structured\, evidence-driven process to identify real customer demand\, define your beachhead market (the specific group of customers you’ll focus on first)\, and build a business model grounded in reality. Through hands-on work\, real customer conversations\, and expert guidance\, you’ll surface critical risks early. You won’t waste time\, energy\, or runway chasing the wrong opportunity. \nAPPLY HERE!\nWhat you’ll walk away with:\nYour most important customer segment (ie. beachhead market)– Know exactly who you’re building for and where to focus first.\nReal customer insights – Conduct 20–30 structured interviews that reveal true pain points\, decision criteria\, and buying behavior.\nA business model that makes sense – Align your revenue model\, pricing\, and go-to-market strategy with real demand.\nA lower-risk path forward – Test your assumptions early and move ahead with confidence. \nWhat you’ll experience:\nAn evidence-driven approach – Replace assumptions with real data from the market.\nSystematic discovery – Learn a structured process to uncover what customers truly value (not just what you think they value).\nFocused direction – Identify your beachhead market and concentrate your efforts where traction is most achievable.?\nEarly risk reduction – Surface your biggest unknowns early and test them before you scale.\nGuided support – Work alongside experienced facilitators and a cohort of founders doing the same work. \n  \nWorkshop schedule:\n\nSaturday\, May 2 (9am – 4pm) —  Kickoff – In Person @ 20Fathoms\nWeek of May 4 (Flexible appts) — Virtual Office Hours with Julie\nWednesdays: May 13\, May 20\, May 27\, June 3 (4:30 – 7pm) — Virtual Weekly Cohort Sessions\n\nHow the program works:\n5 cohort sessions – Interactive workshops\, working time\, and group discussion over 5 weeks.\n1:1 coaching support – Private sessions to refine your interviews and analyze what you’re learning.\nOn-demand resources – Supplemental content to keep you moving between sessions.\nFinal presentation – Share your insights\, direction\, and next steps with peers and advisors.\nProven methodology – Built on the I-Corps framework used by 3\,000+ ventures nationwide. \nWho this is for:\n*Please note: This is an active\, working cohort. You’ll be expected to talk to customers\, reflect on what you’re learning\, and show up ready to engage. \n\nYou have an idea but aren’t sure who it’s for\nYou’ve started something but aren’t gaining traction\nYou’re tired of guessing and want real answers\nYou’re willing to talk to customers and do the work\n\nAbout the presenter:\nJulie Collins is a deep tech innovation expert and founder of The Opportunity Practice\, where she helps founders and teams answer the critical question: why you\, why now? With over 10\,000 hours of innovation consulting experience\, Julie specializes in guiding entrepreneurs through structured\, evidence-driven customer discovery\, helping them uncover real market needs\, validate opportunities\, and build strategies that actually work. Her approach is grounded in proven frameworks used across thousands of ventures\, particularly in complex and emerging markets\, where understanding the customer and value chain is essential to success. Julie is known for pushing founders past assumptions and into real insight\, so they can build the right business for the right market.
URL:https://20fathoms.org/event/customer-discovery-find-your-market-build-what-matters/2026-05-20/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260519T170000
DTEND;TZID=America/Detroit:20260519T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000801-1779210000-1779220800@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-05-19/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/03/CO.STARTERS-Core.jpg
GEO:44.7642991;-85.6208613
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260513T163000
DTEND;TZID=America/Detroit:20260513T190000
DTSTAMP:20260428T205820Z
CREATED:20260408T132621Z
LAST-MODIFIED:20260428T205820Z
UID:10000879-1778689800-1778698800@20fathoms.org
SUMMARY:Customer Discovery: Find Your Market & Build What Matters
DESCRIPTION:Find Your Market. Build What Matters. Stop Guessing.\nCustomer Discovery at 20Fathoms is designed to help you stop guessing and start building with solid evidence. \nEven the most promising ideas fail when founders confuse what they can build with what the market actually needs. This 5-week cohort gives you a structured\, evidence-driven process to identify real customer demand\, define your beachhead market (the specific group of customers you’ll focus on first)\, and build a business model grounded in reality. Through hands-on work\, real customer conversations\, and expert guidance\, you’ll surface critical risks early. You won’t waste time\, energy\, or runway chasing the wrong opportunity. \nAPPLY HERE!\nWhat you’ll walk away with:\nYour most important customer segment (ie. beachhead market)– Know exactly who you’re building for and where to focus first.\nReal customer insights – Conduct 20–30 structured interviews that reveal true pain points\, decision criteria\, and buying behavior.\nA business model that makes sense – Align your revenue model\, pricing\, and go-to-market strategy with real demand.\nA lower-risk path forward – Test your assumptions early and move ahead with confidence. \nWhat you’ll experience:\nAn evidence-driven approach – Replace assumptions with real data from the market.\nSystematic discovery – Learn a structured process to uncover what customers truly value (not just what you think they value).\nFocused direction – Identify your beachhead market and concentrate your efforts where traction is most achievable.?\nEarly risk reduction – Surface your biggest unknowns early and test them before you scale.\nGuided support – Work alongside experienced facilitators and a cohort of founders doing the same work. \n  \nWorkshop schedule:\n\nSaturday\, May 2 (9am – 4pm) —  Kickoff – In Person @ 20Fathoms\nWeek of May 4 (Flexible appts) — Virtual Office Hours with Julie\nWednesdays: May 13\, May 20\, May 27\, June 3 (4:30 – 7pm) — Virtual Weekly Cohort Sessions\n\nHow the program works:\n5 cohort sessions – Interactive workshops\, working time\, and group discussion over 5 weeks.\n1:1 coaching support – Private sessions to refine your interviews and analyze what you’re learning.\nOn-demand resources – Supplemental content to keep you moving between sessions.\nFinal presentation – Share your insights\, direction\, and next steps with peers and advisors.\nProven methodology – Built on the I-Corps framework used by 3\,000+ ventures nationwide. \nWho this is for:\n*Please note: This is an active\, working cohort. You’ll be expected to talk to customers\, reflect on what you’re learning\, and show up ready to engage. \n\nYou have an idea but aren’t sure who it’s for\nYou’ve started something but aren’t gaining traction\nYou’re tired of guessing and want real answers\nYou’re willing to talk to customers and do the work\n\nAbout the presenter:\nJulie Collins is a deep tech innovation expert and founder of The Opportunity Practice\, where she helps founders and teams answer the critical question: why you\, why now? With over 10\,000 hours of innovation consulting experience\, Julie specializes in guiding entrepreneurs through structured\, evidence-driven customer discovery\, helping them uncover real market needs\, validate opportunities\, and build strategies that actually work. Her approach is grounded in proven frameworks used across thousands of ventures\, particularly in complex and emerging markets\, where understanding the customer and value chain is essential to success. Julie is known for pushing founders past assumptions and into real insight\, so they can build the right business for the right market.
URL:https://20fathoms.org/event/customer-discovery-find-your-market-build-what-matters/2026-05-13/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/04/customer-discovery.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260512T170000
DTEND;TZID=America/Detroit:20260512T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000800-1778605200-1778616000@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-05-12/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/03/CO.STARTERS-Core.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260505T170000
DTEND;TZID=America/Detroit:20260505T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000799-1778000400-1778011200@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-05-05/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/03/CO.STARTERS-Core.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260502T090000
DTEND;TZID=America/Detroit:20260502T160000
DTSTAMP:20260428T205820Z
CREATED:20260408T132621Z
LAST-MODIFIED:20260428T205820Z
UID:10000868-1777712400-1777737600@20fathoms.org
SUMMARY:Customer Discovery: Find Your Market & Build What Matters
DESCRIPTION:Find Your Market. Build What Matters. Stop Guessing.\nCustomer Discovery at 20Fathoms is designed to help you stop guessing and start building with solid evidence. \nEven the most promising ideas fail when founders confuse what they can build with what the market actually needs. This 5-week cohort gives you a structured\, evidence-driven process to identify real customer demand\, define your beachhead market (the specific group of customers you’ll focus on first)\, and build a business model grounded in reality. Through hands-on work\, real customer conversations\, and expert guidance\, you’ll surface critical risks early. You won’t waste time\, energy\, or runway chasing the wrong opportunity. \nAPPLY HERE!\nWhat you’ll walk away with:\nYour most important customer segment (ie. beachhead market)– Know exactly who you’re building for and where to focus first.\nReal customer insights – Conduct 20–30 structured interviews that reveal true pain points\, decision criteria\, and buying behavior.\nA business model that makes sense – Align your revenue model\, pricing\, and go-to-market strategy with real demand.\nA lower-risk path forward – Test your assumptions early and move ahead with confidence. \nWhat you’ll experience:\nAn evidence-driven approach – Replace assumptions with real data from the market.\nSystematic discovery – Learn a structured process to uncover what customers truly value (not just what you think they value).\nFocused direction – Identify your beachhead market and concentrate your efforts where traction is most achievable.?\nEarly risk reduction – Surface your biggest unknowns early and test them before you scale.\nGuided support – Work alongside experienced facilitators and a cohort of founders doing the same work. \n  \nWorkshop schedule:\n\nSaturday\, May 2 (9am – 4pm) —  Kickoff – In Person @ 20Fathoms\nWeek of May 4 (Flexible appts) — Virtual Office Hours with Julie\nWednesdays: May 13\, May 20\, May 27\, June 3 (4:30 – 7pm) — Virtual Weekly Cohort Sessions\n\nHow the program works:\n5 cohort sessions – Interactive workshops\, working time\, and group discussion over 5 weeks.\n1:1 coaching support – Private sessions to refine your interviews and analyze what you’re learning.\nOn-demand resources – Supplemental content to keep you moving between sessions.\nFinal presentation – Share your insights\, direction\, and next steps with peers and advisors.\nProven methodology – Built on the I-Corps framework used by 3\,000+ ventures nationwide. \nWho this is for:\n*Please note: This is an active\, working cohort. You’ll be expected to talk to customers\, reflect on what you’re learning\, and show up ready to engage. \n\nYou have an idea but aren’t sure who it’s for\nYou’ve started something but aren’t gaining traction\nYou’re tired of guessing and want real answers\nYou’re willing to talk to customers and do the work\n\nAbout the presenter:\nJulie Collins is a deep tech innovation expert and founder of The Opportunity Practice\, where she helps founders and teams answer the critical question: why you\, why now? With over 10\,000 hours of innovation consulting experience\, Julie specializes in guiding entrepreneurs through structured\, evidence-driven customer discovery\, helping them uncover real market needs\, validate opportunities\, and build strategies that actually work. Her approach is grounded in proven frameworks used across thousands of ventures\, particularly in complex and emerging markets\, where understanding the customer and value chain is essential to success. Julie is known for pushing founders past assumptions and into real insight\, so they can build the right business for the right market.
URL:https://20fathoms.org/event/customer-discovery-find-your-market-build-what-matters/2026-05-02/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/04/customer-discovery.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260428T170000
DTEND;TZID=America/Detroit:20260428T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000798-1777395600-1777406400@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-04-28/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2026/03/CO.STARTERS-Core.jpg
GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260421T170000
DTEND;TZID=America/Detroit:20260421T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000797-1776790800-1776801600@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-04-21/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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DTSTART;TZID=America/Detroit:20260414T170000
DTEND;TZID=America/Detroit:20260414T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
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SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-04-14/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260407T170000
DTEND;TZID=America/Detroit:20260407T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000795-1775581200-1775592000@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-04-07/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20260331T170000
DTEND;TZID=America/Detroit:20260331T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000794-1774976400-1774987200@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-03-31/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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DTSTART;TZID=America/Detroit:20260324T170000
DTEND;TZID=America/Detroit:20260324T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
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UID:10000793-1774371600-1774382400@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-03-24/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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DTSTART;TZID=America/Detroit:20260317T170000
DTEND;TZID=America/Detroit:20260317T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
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SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-03-17/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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GEO:44.7642991;-85.6208613
X-APPLE-STRUCTURED-LOCATION;VALUE=URI;X-ADDRESS=20Fathoms 10850 E. Traverse Hwy Ste. 4400 Traverse City MI 49684 United States;X-APPLE-RADIUS=500;X-TITLE=10850 E. Traverse Hwy\, Ste. 4400:geo:-85.6208613,44.7642991
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BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251119T170000
DTEND;TZID=America/Detroit:20251119T200000
DTSTAMP:20250909T182253Z
CREATED:20250909T182008Z
LAST-MODIFIED:20250909T182253Z
UID:10000648-1763571600-1763582400@20fathoms.org
SUMMARY:Petoskey Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. During this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Petoskey Regional Chamber of Commerce\, NLEA\, and Northcoast.Work you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nNovember 10\, 12\, 17\, 19 \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nPresenting partner: \n\n\n\nSupporting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/petoskey-startup-bootcamp-powered-by-co-starters-4/
LOCATION:Northcoast Works\, 417 Howard Street\, Petoskey\, MI\, 49770\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/09/5.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251117T170000
DTEND;TZID=America/Detroit:20251117T200000
DTSTAMP:20250909T182337Z
CREATED:20250909T182006Z
LAST-MODIFIED:20250909T182337Z
UID:10000647-1763398800-1763409600@20fathoms.org
SUMMARY:Petoskey Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. During this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Petoskey Regional Chamber of Commerce\, NLEA\, and Northcoast.Work you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nNovember 10\, 12\, 17\, 19 \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nPresenting partner: \n\n\n\nSupporting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/petoskey-startup-bootcamp-powered-by-co-starters-3/
LOCATION:Northcoast Works\, 417 Howard Street\, Petoskey\, MI\, 49770\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/09/5.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251112T170000
DTEND;TZID=America/Detroit:20251112T200000
DTSTAMP:20250909T182516Z
CREATED:20250909T182004Z
LAST-MODIFIED:20250909T182516Z
UID:10000646-1762966800-1762977600@20fathoms.org
SUMMARY:Petoskey Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. During this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Petoskey Regional Chamber of Commerce\, NLEA\, and Northcoast.Work you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nNovember 10\, 12\, 17\, 19 \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nPresenting partner: \n\n\n\nSupporting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/petoskey-startup-bootcamp-powered-by-co-starters-2/
LOCATION:Northcoast Works\, 417 Howard Street\, Petoskey\, MI\, 49770\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/09/5.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20251110T170000
DTEND;TZID=America/Detroit:20251110T200000
DTSTAMP:20250909T182611Z
CREATED:20250909T182001Z
LAST-MODIFIED:20250909T182611Z
UID:10000645-1762794000-1762804800@20fathoms.org
SUMMARY:Petoskey Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. During this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS\, the Petoskey Regional Chamber of Commerce\, NLEA\, and Northcoast.Work you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nNovember 10\, 12\, 17\, 19 \n5-8 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nPresenting partner: \n\n\n\nSupporting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/petoskey-startup-bootcamp-powered-by-co-starters/
LOCATION:Northcoast Works\, 417 Howard Street\, Petoskey\, MI\, 49770\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/09/5.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250626T160000
DTEND;TZID=America/Detroit:20250626T190000
DTSTAMP:20250423T174257Z
CREATED:20250411T141406Z
LAST-MODIFIED:20250423T174257Z
UID:10000394-1750953600-1750964400@20fathoms.org
SUMMARY:Elk Rapids Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. During this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and the Elk Rapids Area Chamber of Commerce\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nJune 17\, 19\, 24\, 26 \n4-7 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nCameron Young manages 20Fathoms’ initiatives to connect startup founders to funding sources that help them launch and scale their businesses. This includes the Michigan SBDC Business Accelerator Fund and other local\, state\, and national grants\, loans\, and investment opportunities. A Traverse City native\, Cameron earned a Bachelor’s degree in Mechanical Engineering from Lake Superior State University and an MBA from Michigan Tech University. \nIn partnership with: \n\n\n\nPresenting partner: \n\n\n\nSupporting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/elk-rapids-startup-bootcamp-powered-by-co-starters-4/
LOCATION:8980 Cairn Hwy\, 8980 Cairn Highway\, Elk Rapids\, MI\, 49629\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/04/CO.STARTERS-Eventbrite-header-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250624T160000
DTEND;TZID=America/Detroit:20250624T190000
DTSTAMP:20250423T174339Z
CREATED:20250411T141403Z
LAST-MODIFIED:20250423T174339Z
UID:10000393-1750780800-1750791600@20fathoms.org
SUMMARY:Elk Rapids Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. During this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and the Elk Rapids Area Chamber of Commerce\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nJune 17\, 19\, 24\, 26 \n4-7 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nCameron Young manages 20Fathoms’ initiatives to connect startup founders to funding sources that help them launch and scale their businesses. This includes the Michigan SBDC Business Accelerator Fund and other local\, state\, and national grants\, loans\, and investment opportunities. A Traverse City native\, Cameron earned a Bachelor’s degree in Mechanical Engineering from Lake Superior State University and an MBA from Michigan Tech University. \nIn partnership with: \n\n\n\nPresenting partner: \n\n\n\nSupporting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/elk-rapids-startup-bootcamp-powered-by-co-starters-3/
LOCATION:8980 Cairn Hwy\, 8980 Cairn Highway\, Elk Rapids\, MI\, 49629\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/04/CO.STARTERS-Eventbrite-header-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250619T160000
DTEND;TZID=America/Detroit:20250619T190000
DTSTAMP:20250423T174426Z
CREATED:20250411T141400Z
LAST-MODIFIED:20250423T174426Z
UID:10000392-1750348800-1750359600@20fathoms.org
SUMMARY:Elk Rapids Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. During this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and the Elk Rapids Area Chamber of Commerce\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nJune 17\, 19\, 24\, 26 \n4-7 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nCameron Young manages 20Fathoms’ initiatives to connect startup founders to funding sources that help them launch and scale their businesses. This includes the Michigan SBDC Business Accelerator Fund and other local\, state\, and national grants\, loans\, and investment opportunities. A Traverse City native\, Cameron earned a Bachelor’s degree in Mechanical Engineering from Lake Superior State University and an MBA from Michigan Tech University. \nIn partnership with: \n\n\n\nPresenting partner: \n\n\n\nSupporting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/elk-rapids-startup-bootcamp-powered-by-co-starters-2/
LOCATION:8980 Cairn Hwy\, 8980 Cairn Highway\, Elk Rapids\, MI\, 49629\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/04/CO.STARTERS-Eventbrite-header-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250617T160000
DTEND;TZID=America/Detroit:20250617T190000
DTSTAMP:20250423T174456Z
CREATED:20250411T141357Z
LAST-MODIFIED:20250423T174456Z
UID:10000391-1750176000-1750186800@20fathoms.org
SUMMARY:Elk Rapids Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A four-part series for launching your big idea\n\n\nNote: This is a 4-part series. Attendance at all 4 sessions is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first session represents registration for all four sessions. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. During this four-part Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and the Elk Rapids Area Chamber of Commerce\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part\, interactive workshop that will help you launch your business. \nDates and times: \nJune 17\, 19\, 24\, 26 \n4-7 pm (Dinner will be provided) \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nCameron Young manages 20Fathoms’ initiatives to connect startup founders to funding sources that help them launch and scale their businesses. This includes the Michigan SBDC Business Accelerator Fund and other local\, state\, and national grants\, loans\, and investment opportunities. A Traverse City native\, Cameron earned a Bachelor’s degree in Mechanical Engineering from Lake Superior State University and an MBA from Michigan Tech University. \nIn partnership with: \n\n\n\nPresenting partner: \n\n\n\nSupporting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/elk-rapids-startup-bootcamp-powered-by-co-starters/
LOCATION:8980 Cairn Hwy\, 8980 Cairn Highway\, Elk Rapids\, MI\, 49629\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/04/CO.STARTERS-Eventbrite-header-3.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250426T090000
DTEND;TZID=America/Detroit:20250426T160000
DTSTAMP:20250424T200557Z
CREATED:20250304T204038Z
LAST-MODIFIED:20250424T200557Z
UID:10000353-1745658000-1745683200@20fathoms.org
SUMMARY:Benzie County Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A 2-day course for launching your big idea\n\n\nNote: This is a 2-day course. Attending both days is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first day represents registration for both days. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this 2 day Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and Grow Benzie\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part interactive workshop over two days that will help you launch your business. \nDates and times: \nApril 25 and 26 \nSessions will run 9 am – 12 pm and 1-4 pm with a break for lunch in between. Coffee\, snacks\, and lunch will be provided. \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/benzie-county-startup-bootcamp-powered-by-co-starters-2/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/CO.STARTERS-Eventbrite-header-4.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Detroit:20250425T090000
DTEND;TZID=America/Detroit:20250425T160000
DTSTAMP:20250424T200638Z
CREATED:20250304T204036Z
LAST-MODIFIED:20250424T200638Z
UID:10000352-1745571600-1745596800@20fathoms.org
SUMMARY:Benzie County Startup Bootcamp\, Powered by CO.STARTERS
DESCRIPTION:A 2-day course for launching your big idea\n\n\nNote: This is a 2-day course. Attending both days is highly encouraged to maximize your learning; each session is designed to build on the last. Your registration/ticket for the first day represents registration for both days. \nEntrepreneurship is an exciting journey\, but the path forward isn’t always clear. \nDuring this 2 day Startup Bootcamp hosted by 20Fathoms in partnership with CO.STARTERS and Grow Benzie\, you’ll collaboratively work with peers to strategize\, problem solve\, and apply business basics to your idea\, venture\, or small business. Our goal is to challenge you\, stretch your thinking\, and give you concrete tools to bring your business to life. This bootcamp is not about listening; it’s about doing. \nAbout Startup Bootcamp: \nThis startup bootcamp\, powered by CO.STARTERS\, is a four-part interactive workshop over two days that will help you launch your business. \nDates and times: \nApril 25 and 26 \nSessions will run 9 am – 12 pm and 1-4 pm with a break for lunch in between. Coffee\, snacks\, and lunch will be provided. \nWhat you can expect to learn: \n\nUnderstand your business model and how to refine it\nLearn how to market your business\nDive into the basic building blocks needed for your financial modeling\nBuild momentum by goal setting\n\nAttendees will walk away with a completed Lean Business Model Canvas\, preparing participants to drop in to regular 20Fathoms Breakfast Lab programming for entrepreneurs. \nThere is no cost to attend. \n**For the full description of this bootcamp\, please check out our website here.** \nWho should attend: \n\nAspiring Entrepreneurs: Individuals who have a business idea but need guidance on how to develop and launch it.\nEarly-Stage Founders: Entrepreneurs who have started their business but need help refining their strategy and scaling.\nSmall Business Owners: Those looking to pivot or innovate their existing business model.\nTeam Members: Members of a startup team who need to understand the business strategy and contribute effectively.\n\nYou should have: \n\nA clear idea or concept for a business\nGoals and objectives for the bootcamp\nBasic business knowledge\nA willingness to learn!\nPreparedness to share and collaborate\n\nThis project is being supported\, in whole or in part\, by federal award number awarded to 20Fathoms by the U.S. Department of the Treasury. \nMeet your facilitators: \nDelaney Keating leads startup services programming at 20Fathoms. In this role she oversees our business incubation and acceleration initiatives\, access to capital program\, and technology transfer. Delaney has spent her career in entrepreneurship\, startups\, and technology. She has built small companies\, launched university-based innovation labs\, and developed a statewide startup support hub for rural founders\, all from a remote location at 7700’ at her previous home base in southwest Colorado. \nPrior to moving to Michigan and joining 20Fathoms\, Delaney was Managing Director of Pando Telecom where she led the company to 10x growth over 12 months. She was also the Executive Director of Startup Colorado where she developed the organization from the ground up\, establishing a first-of-its-kind statewide rural startup network. Additionally she served as Co-founder of Catapult Outdoor Industry Accelerator\, Founder and Creative Director of RoShamBo: Marketing + Creative\, and Director and Small Business Consultant for the Colorado Small Business Development Center Network. She holds a Bachelor’s degree in English Language and Literatures/Letters from Western Colorado University. \nErin Srebinski is the Manager of Startup Education at 20Fathoms. In this role\, she enjoys building programming and education that helps entrepreneurs make Traverse City their hub to launch and grow successful businesses. Prior to joining the team at 20Fathoms\, Erin was an Experience Strategist at City Innovations\, where she supported startups with growth strategy\, UX research and strategy\, and content strategy. Over the past six years\, she has been deeply involved in the startup world\, focusing on all aspects of launching new ventures with a strong emphasis on customer experience and discovery. Through her previous work\, she has developed a unique toolkit that will help entrepreneurs at 20Fathoms think through what resources are needed as they begin an entrepreneurial journey. Erin holds a bachelor’s degree in advertising from Michigan State University. \nIn partnership with: \n\n\n\nSupporting partner: \n\n\n\nPresenting partner: \n\n\n\nAbout 20Fathoms:\nBased in Traverse City\, 20Fathoms is a nonprofit organization and the hub for entrepreneurship and innovation in Northwest Michigan. The 20Fathoms team works with entrepreneurs of all stages and industries\, and also offers specialized services to meet the unique needs of technology-focused startups. Programs include startup education\, business coaching\, TCNewTech pitch competitions\, access to capital\, a vibrant coworking space\, and general resources and support. For more information visit: https://20fathoms.org/
URL:https://20fathoms.org/event/benzie-county-startup-bootcamp-powered-by-co-starters/
LOCATION:Grow Benzie\, 5885 Frankfort Highway\, Benzonia\, MI\, 49616\, United States
CATEGORIES:Bootcamp,Coaching,Networking
ATTACH;FMTTYPE=image/jpeg:https://20fathoms.org/wp-content/uploads/2025/03/CO.STARTERS-Eventbrite-header-4.jpg
END:VEVENT
END:VCALENDAR