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SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-06-02/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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DTSTART;TZID=America/Detroit:20260603T163000
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SUMMARY:Customer Discovery: Find Your Market & Build What Matters
DESCRIPTION:Find Your Market. Build What Matters. Stop Guessing.\nCustomer Discovery at 20Fathoms is designed to help you stop guessing and start building with solid evidence. \nEven the most promising ideas fail when founders confuse what they can build with what the market actually needs. This 5-week cohort gives you a structured\, evidence-driven process to identify real customer demand\, define your beachhead market (the specific group of customers you’ll focus on first)\, and build a business model grounded in reality. Through hands-on work\, real customer conversations\, and expert guidance\, you’ll surface critical risks early. You won’t waste time\, energy\, or runway chasing the wrong opportunity. \nAPPLY HERE!\nWhat you’ll walk away with:\nYour most important customer segment (ie. beachhead market)– Know exactly who you’re building for and where to focus first.\nReal customer insights – Conduct 20–30 structured interviews that reveal true pain points\, decision criteria\, and buying behavior.\nA business model that makes sense – Align your revenue model\, pricing\, and go-to-market strategy with real demand.\nA lower-risk path forward – Test your assumptions early and move ahead with confidence. \nWhat you’ll experience:\nAn evidence-driven approach – Replace assumptions with real data from the market.\nSystematic discovery – Learn a structured process to uncover what customers truly value (not just what you think they value).\nFocused direction – Identify your beachhead market and concentrate your efforts where traction is most achievable.?\nEarly risk reduction – Surface your biggest unknowns early and test them before you scale.\nGuided support – Work alongside experienced facilitators and a cohort of founders doing the same work. \n  \nWorkshop schedule:\n\nSaturday\, May 2 (9am – 4pm) —  Kickoff – In Person @ 20Fathoms\nWeek of May 4 (Flexible appts) — Virtual Office Hours with Julie\nWednesdays: May 13\, May 20\, May 27\, June 3 (4:30 – 7pm) — Virtual Weekly Cohort Sessions\n\nHow the program works:\n5 cohort sessions – Interactive workshops\, working time\, and group discussion over 5 weeks.\n1:1 coaching support – Private sessions to refine your interviews and analyze what you’re learning.\nOn-demand resources – Supplemental content to keep you moving between sessions.\nFinal presentation – Share your insights\, direction\, and next steps with peers and advisors.\nProven methodology – Built on the I-Corps framework used by 3\,000+ ventures nationwide. \nWho this is for:\n*Please note: This is an active\, working cohort. You’ll be expected to talk to customers\, reflect on what you’re learning\, and show up ready to engage. \n\nYou have an idea but aren’t sure who it’s for\nYou’ve started something but aren’t gaining traction\nYou’re tired of guessing and want real answers\nYou’re willing to talk to customers and do the work\n\nAbout the presenter:\nJulie Collins is a deep tech innovation expert and founder of The Opportunity Practice\, where she helps founders and teams answer the critical question: why you\, why now? With over 10\,000 hours of innovation consulting experience\, Julie specializes in guiding entrepreneurs through structured\, evidence-driven customer discovery\, helping them uncover real market needs\, validate opportunities\, and build strategies that actually work. Her approach is grounded in proven frameworks used across thousands of ventures\, particularly in complex and emerging markets\, where understanding the customer and value chain is essential to success. Julie is known for pushing founders past assumptions and into real insight\, so they can build the right business for the right market.
URL:https://20fathoms.org/event/customer-discovery-find-your-market-build-what-matters/2026-06-03/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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DTSTART;TZID=America/New_York:20260605T160000
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SUMMARY:Startup to Scaleup with Erick Mueller
DESCRIPTION:Ready to grow beyond startup mode? Learn how to evaluate\, strengthen\, and scale your business with clarity and confidence.\n\n\nYou’ve started something — now what? \nWhether you’re gaining traction or feeling stuck between startup and “what’s next\,” this two-day experience is designed to help you shift your mindset\, strengthen your foundation\, and start building for growth. \nStartUp to ScaleUp focuses on second-stage small businesses and organizations — specifically founders\, operators\, and entrepreneurs who are ready to move out of scrappy startup mode and into a more structured\, scalable business. Together\, we’ll dig into how to evaluate your business\, identify opportunities for growth\, and put the right systems in place to scale with intention. \nDay 1 — Friday\, June 5 | 4:00–6:00 PM Right Brain Brewing | Traverse City\, MI\nKick things off with an energizing evening built around real stories and creative thinking. The night includes: \nWelcome & Introductions — Meet your facilitator\, fellow entrepreneurs\, and set the stage for the weekend\nLocal Entrepreneur Panel — Hear from 3–4 local founders who’ve navigated the leap from startup to scaleup firsthand\, in a speed Q&A format where everyone gets a chance to ask questions\nDesign Thinking Exercises — Put your creative brain to work with hands-on exercises\, including forced combinations\, mystery pitching\, and exploring creativity boundaries\nNetworking — Connect with other changemakers in the Traverse City entrepreneurial community \nDay 2 — Saturday\, June 6 | 9:00am – 4:00pm NMC Innovation Center\, Room 104/105 | Traverse City\, MI\nA full day of deep-dive learning\, interactive exercises\, and practical frameworks for scaling your venture. The day includes: \n\nAre You Ready to Scale? — Assess your venture across 6 key considerations and rate your readiness for growth\nTactics to Fill the Gaps — Identify what’s holding you back and learn specific tactics to strengthen each area\nGrowth Strategies — Explore key growth strategies and strategic alliances\, and map your venture’s path forward\nManaging Growth — Navigate the transition from startup to scaleup\, including culture\, people\, and operations\nScaleup Finance & Funding — Understand the 3 levers you can pull and work through how much capital you actually need to scale\nScaleup Marketing — Learn what changes between startup and scaleup marketing\, including an empathy mapping exercise\nLunch with the Instructors — An open Q&A session to drill Erick with your most pressing questions\nCertificate of Completion — Presented by 20Fathoms & Erick Mueller\n\nWhat You’ll Learn\n\nHow to test the viability and readiness of your business for growth\nStrategies to strengthen your marketing and accelerate traction\nThe basics of scaleup funding and financing pathways\nWhat infrastructure you actually need to grow (without overcomplicating it)\, including: human resources\, systems and processes\, automation\, in-house vs. contract support.\n\nWhat You’ll Walk Away With\n\nPractical tips to scale smarter (and avoid common pitfalls)\nA clearer understanding of your next stage of growth\nA stronger mindset for thinking and acting like a growth-focused entrepreneur\n\nAbout the Facilitator: Erick Mueller\nErick Mueller is an experienced entrepreneur\, educator\, and business advisor with deep expertise in helping ventures grow from early-stage ideas into scalable businesses. He is affiliated with the Leeds School of Business at the University of Colorado Boulder\, where he supports entrepreneurship education and works with founders navigating growth and commercialization. \nErick brings a practical\, real-world perspective to his work\, combining experience across startups\, corporate environments\, and advisory roles. His approach focuses on helping entrepreneurs think strategically about growth\, build strong operational foundations\, and make informed decisions about scaling.
URL:https://20fathoms.org/event/startup-to-scaleup-with-erick-mueller/
CATEGORIES:Bootcamp
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DTSTART;TZID=America/New_York:20260606T090000
DTEND;TZID=America/New_York:20260606T160000
DTSTAMP:20260512T135257Z
CREATED:20260413T193228Z
LAST-MODIFIED:20260512T135257Z
UID:10000915-1780736400-1780761600@20fathoms.org
SUMMARY:Startup to Scaleup with Erick Mueller
DESCRIPTION:Ready to grow beyond startup mode? Learn how to evaluate\, strengthen\, and scale your business with clarity and confidence.\n\n\nYou’ve started something — now what? \nWhether you’re gaining traction or feeling stuck between startup and “what’s next\,” this two-day experience is designed to help you shift your mindset\, strengthen your foundation\, and start building for growth. \nStartUp to ScaleUp focuses on second-stage small businesses and organizations — specifically founders\, operators\, and entrepreneurs who are ready to move out of scrappy startup mode and into a more structured\, scalable business. Together\, we’ll dig into how to evaluate your business\, identify opportunities for growth\, and put the right systems in place to scale with intention. \nDay 1 — Friday\, June 5 | 4:00–6:00 PM Right Brain Brewing | Traverse City\, MI\nKick things off with an energizing evening built around real stories and creative thinking. The night includes: \nWelcome & Introductions — Meet your facilitator\, fellow entrepreneurs\, and set the stage for the weekend\nLocal Entrepreneur Panel — Hear from 3–4 local founders who’ve navigated the leap from startup to scaleup firsthand\, in a speed Q&A format where everyone gets a chance to ask questions\nDesign Thinking Exercises — Put your creative brain to work with hands-on exercises\, including forced combinations\, mystery pitching\, and exploring creativity boundaries\nNetworking — Connect with other changemakers in the Traverse City entrepreneurial community \nDay 2 — Saturday\, June 6 | 9:00am – 4:00pm NMC Innovation Center\, Room 104/105 | Traverse City\, MI\nA full day of deep-dive learning\, interactive exercises\, and practical frameworks for scaling your venture. The day includes: \n\nAre You Ready to Scale? — Assess your venture across 6 key considerations and rate your readiness for growth\nTactics to Fill the Gaps — Identify what’s holding you back and learn specific tactics to strengthen each area\nGrowth Strategies — Explore key growth strategies and strategic alliances\, and map your venture’s path forward\nManaging Growth — Navigate the transition from startup to scaleup\, including culture\, people\, and operations\nScaleup Finance & Funding — Understand the 3 levers you can pull and work through how much capital you actually need to scale\nScaleup Marketing — Learn what changes between startup and scaleup marketing\, including an empathy mapping exercise\nLunch with the Instructors — An open Q&A session to drill Erick with your most pressing questions\nCertificate of Completion — Presented by 20Fathoms & Erick Mueller\n\nWhat You’ll Learn\n\nHow to test the viability and readiness of your business for growth\nStrategies to strengthen your marketing and accelerate traction\nThe basics of scaleup funding and financing pathways\nWhat infrastructure you actually need to grow (without overcomplicating it)\, including: human resources\, systems and processes\, automation\, in-house vs. contract support.\n\nWhat You’ll Walk Away With\n\nPractical tips to scale smarter (and avoid common pitfalls)\nA clearer understanding of your next stage of growth\nA stronger mindset for thinking and acting like a growth-focused entrepreneur\n\nAbout the Facilitator: Erick Mueller\nErick Mueller is an experienced entrepreneur\, educator\, and business advisor with deep expertise in helping ventures grow from early-stage ideas into scalable businesses. He is affiliated with the Leeds School of Business at the University of Colorado Boulder\, where he supports entrepreneurship education and works with founders navigating growth and commercialization. \nErick brings a practical\, real-world perspective to his work\, combining experience across startups\, corporate environments\, and advisory roles. His approach focuses on helping entrepreneurs think strategically about growth\, build strong operational foundations\, and make informed decisions about scaling.
URL:https://20fathoms.org/event/startup-to-scaleup-with-erick-mueller-2/
CATEGORIES:Bootcamp
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DTSTART;TZID=America/Detroit:20260609T170000
DTEND;TZID=America/Detroit:20260609T200000
DTSTAMP:20260316T123856Z
CREATED:20260316T123500Z
LAST-MODIFIED:20260316T123856Z
UID:10000804-1781024400-1781035200@20fathoms.org
SUMMARY:CO.STARTERS Core
DESCRIPTION:Build a Business That Works\nStarting a business can feel overwhelming. CO.STARTERS Core helps you move from ideas and assumptions to real insights about your customers\, your market\, and how your business can work in the real world. \nIn this 12-week cohort-based program\, entrepreneurs work through a structured process designed to help them test their ideas\, talk with customers\, refine their business model\, and build a stronger foundation to go out in the world and grow their business. Each week focuses on a key part of building a business\, from understanding yourself as a founder to validating your customer\, developing the right solution\, and understanding the financial realities of launching a business. \nParticipants will engage in hands-on exercises\, group discussions\, and real-world customer discovery work between sessions. Along the way\, you’ll connect with other founders\, hear from guest entrepreneurs\, and gain practical insights you can apply immediately. \nThe program concludes with a celebration and pitch competition\, where participants share what they’ve built and learned throughout the cohort. \nWhat You’ll Explore During the Program\nOver the course of 12 weeks\, participants will explore topics including: \n\nKnowing yourself as a founder\nUnderstanding your customer\nConducting meaningful customer discovery interviews\nFinding the right solution to customer problems\nBuilding strong relationships with customers\nDeveloping key building blocks of your business\nCreating systems and operational structures\nUnderstanding costs and pricing\nFinancial modeling and the true cost of launching a business\nPlanning for sustainable growth\n\nParticipants will also spend significant time talking with real customers\, gathering feedback\, and refining their ideas between sessions. \nAbout the Facilitators\nErin Srebinski is the Director of Entrepreneurship at 20Fathoms\, where she spends most of her time helping entrepreneurs turn messy ideas into real\, working businesses. She leads programs and initiatives that support founders across Northern Michigan\, connecting them with the tools and people they need to move forward. With a background in human-centered design\, customer experience\, and startup education\, Erin is passionate about helping founders get out of their heads and into the real world. \nLisa Carbonell serves as an Entrepreneur in Residence at 20Fathoms. In this role she is excited to connect with local founders and help them turn chaos into cadence. She is a Certified Scrum Master and Organizational Coach specializing in cultivating authenticity\, transparency\, accountability\, and continuous learning using an Agile framework. She helps individuals and teams achieve their vision\, mission\, and goals. With a master’s education in Applied Behavioral Science and Organizational Development from the Leadership Institute of Seattle\, she blends empathy and expertise\, enabling teams to discover\, promote\, build\, and launch their dreams.
URL:https://20fathoms.org/event/co-starters-core/2026-06-09/
LOCATION:20Fathoms\, 10850 E. Traverse Hwy\, Ste. 4400\, Traverse City\, MI\, 49684\, United States
CATEGORIES:Bootcamp
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